---
title: "87 Paula Scher Quotes - Famous Graphic designer (Paula Scher)"
description: "Paula Scher quotes about work, design, and creativity."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg"
---

![Portrait of Paula Scher](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg)

# Paula Scher

(1948)   Graphic Designer   United States

 **87** quotes in **327** categories

Paula Scher explains how work can be broken by clueless people and lifted by clever ones. She looks for the 'wow' factor in new ideas, treats planning as design, and talks about how rules can both help and hold back creativity. Her thoughts feel practical and bold.

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Paula Scher is a graphic designer from the United States, best known for *Paula Scher*.

## Quick Facts About Paula Scher

Born October 6, 1948

Nationality United States

Profession Graphic Designer

Notable works Paula Scher

Spouse Seymour Chwast

## About Paula Scher

Paula Scher is an American graphic designer, painter, and design educator. She is a partner at the design firm Pentagram, which she joined in 1991. She began her career as an art director in the 1970s and early 1980s, gaining recognition for her eclectic approach to typography, which became highly influential.

## Awards & Honors

AIGA Medal SOTA Typography Award

##  Quotes by Paula Scher

> [I love that the level of mediocrity rises.](https://sms4smile.com/quotes/paula-scher/i-love-that-the-level-of-mediocrity-rises/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Level](https://sms4smile.com/quotes/about/level/)

[Image](https://sms4smile.com/quotes/i/b5c/paula-scher-7840_level_i-love-that-the-level-of-mediocrity-rise_400626.png)

> [Art has no purpose. It exists for its own sake.](https://sms4smile.com/quotes/paula-scher/art-has-no-purpose-it-exists-for-its-own-sake/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/62a/paula-scher-7840_art_art-has-no-purpose-it-exists-for-its-own_1183052.png)

> [New Zealand looks like the future to me](https://sms4smile.com/quotes/paula-scher/new-zealand-looks-like-the-future-to-me/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Australia](https://sms4smile.com/quotes/about/australia/)

[Image](https://sms4smile.com/quotes/i/083/paula-scher-7840_australia_new-zealand-looks-like-the-future-to-me_3187718.png)

> [I do different things. I'm a designer. I'm a painter.](https://sms4smile.com/quotes/paula-scher/i-do-different-things-i-m-a-designer-i-m-a-painter/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Artist](https://sms4smile.com/quotes/about/artist/)

[Image](https://sms4smile.com/quotes/i/9ab/paula-scher-7840_artist_i-do-different-things-i-m-a-designer-i-m_1499208.png)

> [I think that it's a great time to be a designer.](https://sms4smile.com/quotes/paula-scher/i-think-that-it-s-a-great-time-to-be-a-designer/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Designer](https://sms4smile.com/quotes/about/designer/)

[Image](https://sms4smile.com/quotes/i/0dd/paula-scher-7840_designer_i-think-that-it-s-a-great-time-to-be-a-d_1311430.png)

> [I'm most proud of the fact that I get to keep growing.](https://sms4smile.com/quotes/paula-scher/i-m-most-proud-of-the-fact-that-i-get-to-keep-growing/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Fact](https://sms4smile.com/quotes/about/fact/)

[Image](https://sms4smile.com/quotes/i/8fa/paula-scher-7840_fact_i-m-most-proud-of-the-fact-that-i-get-to_505854.png)

> [When I don't know all the rules I'm just wild.](https://sms4smile.com/quotes/paula-scher/when-i-don-t-know-all-the-rules-i-m-just-wild/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Knows](https://sms4smile.com/quotes/about/knows/)

[Image](https://sms4smile.com/quotes/i/46e/paula-scher-7840_knows_when-i-don-t-know-all-the-rules-i-m-just_2701911.png)

> [Beige is the color of indecision.](https://sms4smile.com/quotes/paula-scher/beige-is-the-color-of-indecision/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Beige](https://sms4smile.com/quotes/about/beige/)

[Image](https://sms4smile.com/quotes/i/357/paula-scher-7840_beige_beige-is-the-color-of-indecision-415134_415134.png)

> [ Whatever you design\[/make/build\], use it to raise the expectations of what can be achieved ](https://sms4smile.com/quotes/paula-scher/whatever-you-design-make-build-use-it-to-raise-the-expectations-of/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Build](https://sms4smile.com/quotes/about/build/)

[Image](https://sms4smile.com/quotes/i/ead/paula-scher-7840_build_whatever-you-design-make-build-use-it-to_2068012.png)

> [We don't do everything the same way we always did it. We just don't.](https://sms4smile.com/quotes/paula-scher/we-don-t-do-everything-the-same-way-we-always-did-it-we-just-don-t/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Just](https://sms4smile.com/quotes/about/just/)

[Image](https://sms4smile.com/quotes/i/f74/paula-scher-7840_just_we-don-t-do-everything-the-same-way-we-a_2561467.jpg)

> [It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in…](https://sms4smile.com/quotes/paula-scher/it-took-me-a-few-seconds-to-draw-it-but-it-took-me-34-years-to-learn/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Artist](https://sms4smile.com/quotes/about/artist/)

[Image](https://sms4smile.com/quotes/i/0e0/paula-scher-7840_artist_it-took-me-a-few-seconds-to-draw-it-but_929623.png)

> [Design is the art of planning, and it is the art of making things possible.](https://sms4smile.com/quotes/paula-scher/design-is-the-art-of-planning-and-it-is-the-art-of-making-things/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/39e/paula-scher-7840_art_design-is-the-art-of-planning-and-it-is_1110618.png)

> [The work needs to get out of your head and on to the table, and it needs to be done from the…](https://sms4smile.com/quotes/paula-scher/the-work-needs-to-get-out-of-your-head-and-on-to-the-table-and-it/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/57f/paula-scher-7840_design_the-work-needs-to-get-out-of-your-head-a_2630395.png)

> [It's through mistakes that you actually can grow. You have to get bad in order to get good.](https://sms4smile.com/quotes/paula-scher/it-s-through-mistakes-that-you-actually-can-grow-you-have-to-get-bad/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/02e/paula-scher-7840_design_it-s-through-mistakes-that-you-actually_1585953.png)

> [Creativity has to do with what came before you immediately, not what came before you a long time ago.](https://sms4smile.com/quotes/paula-scher/creativity-has-to-do-with-what-came-before-you-immediately-not-what/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Creativity](https://sms4smile.com/quotes/about/creativity/)

[Image](https://sms4smile.com/quotes/i/8e9/paula-scher-7840_creativity_creativity-has-to-do-with-what-came-befo_1368552.png)

> [I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.](https://sms4smile.com/quotes/paula-scher/i-think-design-to-a-degree-is-more-generous-and-more-humanistic-than/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/467/paula-scher-7840_art_i-think-design-to-a-degree-is-more-gener_1388378.png)

> [What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.](https://sms4smile.com/quotes/paula-scher/what-i-hate-is-when-something-i-ve-done-is-replaced-by-something/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Done](https://sms4smile.com/quotes/about/done/)

[Image](https://sms4smile.com/quotes/i/d8d/paula-scher-7840_done_what-i-hate-is-when-something-i-ve-done_1219922.png)

> [I get to work on things I've never done before and I get better at it, and I can do things that…](https://sms4smile.com/quotes/paula-scher/i-get-to-work-on-things-i-ve-never-done-before-and-i-get-better-at-it/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Can do](https://sms4smile.com/quotes/about/can-do/)

[Image](https://sms4smile.com/quotes/i/464/paula-scher-7840_can-do_i-get-to-work-on-things-i-ve-never-done_2377361.png)

> [The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.](https://sms4smile.com/quotes/paula-scher/the-job-of-the-designer-is-to-make-things-understandable-usable/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/6b7/paula-scher-7840_design_the-job-of-the-designer-is-to-make-thing_1006843.png)

> [I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that…](https://sms4smile.com/quotes/paula-scher/i-think-that-the-notion-of-being-creative-is-the-notion-that-inwardly/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Assuming](https://sms4smile.com/quotes/about/assuming/)

[Image](https://sms4smile.com/quotes/i/ed1/paula-scher-7840_assuming_i-think-that-the-notion-of-being-creativ_2141658.png)

> [Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people…](https://sms4smile.com/quotes/paula-scher/some-people-are-in-stultifying-environments-where-there-are-rigid/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Environment](https://sms4smile.com/quotes/about/environment/)

[Image](https://sms4smile.com/quotes/i/c5c/paula-scher-7840_environment_some-people-are-in-stultifying-environme_232363.png)

> [I find that I'm at my least creative point when I am doing something that I've done in repetition and I know…](https://sms4smile.com/quotes/paula-scher/i-find-that-i-m-at-my-least-creative-point-when-i-am-doing-something/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Break](https://sms4smile.com/quotes/about/break/)

[Image](https://sms4smile.com/quotes/i/5f5/paula-scher-7840_break_i-find-that-i-m-at-my-least-creative-poi_183284.png)

> [I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's…](https://sms4smile.com/quotes/paula-scher/i-always-drew-i-was-you-know-the-school-artist-i-was-the-person-who/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/636/paula-scher-7840_art_i-always-drew-i-was-you-know-the-school_1290692.jpg)

> [All the little risks I took were sort of like all the apartments I had moved into: I was finding the right…](https://sms4smile.com/quotes/paula-scher/all-the-little-risks-i-took-were-sort-of-like-all-the-apartments-i/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Apartment](https://sms4smile.com/quotes/about/apartment/)

[Image](https://sms4smile.com/quotes/i/8b6/paula-scher-7840_apartment_all-the-little-risks-i-took-were-sort-of_1168898.jpg)

> [What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a…](https://sms4smile.com/quotes/paula-scher/what-a-designer-does-is-he-makes-things-possible-that-you-didn-t/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/d0b/paula-scher-7840_art_what-a-designer-does-is-he-makes-things_2139891.jpg)

> [My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that…](https://sms4smile.com/quotes/paula-scher/my-work-is-play-and-i-play-when-i-design-i-even-looked-it-up-in-the/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Activity](https://sms4smile.com/quotes/about/activity/)

[Image](https://sms4smile.com/quotes/i/9ba/paula-scher-7840_activity_my-work-is-play-and-i-play-when-i-design_2689995.png)

> [I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far…](https://sms4smile.com/quotes/paula-scher/i-never-thought-i-d-be-able-to-design-all-the-things-i-ve-been-able/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/e40/paula-scher-7840_able_i-never-thought-i-d-be-able-to-design-al_2083237.png)

> [Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different…](https://sms4smile.com/quotes/paula-scher/having-no-purpose-is-the-function-of-art-so-somebody-else-can-look-at/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/964/paula-scher-7840_art_having-no-purpose-is-the-function-of-art_1862049.png)

> [It could be that going to work is better than being home. But you should never think of days as the weekend.…](https://sms4smile.com/quotes/paula-scher/it-could-be-that-going-to-work-is-better-than-being-home-but-you/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Going to work](https://sms4smile.com/quotes/about/going-to-work/)

[Image](https://sms4smile.com/quotes/i/9c3/paula-scher-7840_going-to-work_it-could-be-that-going-to-work-is-better_2734209.png)

> [You need to be able to ride past the technology by understanding what it can do, who you are, and where you…](https://sms4smile.com/quotes/paula-scher/you-need-to-be-able-to-ride-past-the-technology-by-understanding-what/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/d72/paula-scher-7840_able_you-need-to-be-able-to-ride-past-the-tec_770770.jpg)

> [Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human…](https://sms4smile.com/quotes/paula-scher/creativity-isn-t-about-the-advantage-or-disadvantage-of-a-specific/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Advantage](https://sms4smile.com/quotes/about/advantage/)

[Image](https://sms4smile.com/quotes/i/39c/paula-scher-7840_advantage_creativity-isn-t-about-the-advantage-or_2684665.png)

> [Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be…](https://sms4smile.com/quotes/paula-scher/identity-means-how-do-i-get-known-how-do-i-expressmyself-and-that-s/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Corporations](https://sms4smile.com/quotes/about/corporations/)

[Image](https://sms4smile.com/quotes/i/cb7/paula-scher-7840_corporations_identity-means-how-do-i-get-known-how-do_990053.png)

> [For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's…](https://sms4smile.com/quotes/paula-scher/for-people-who-make-inventions-whether-they-make-scientific/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/5b0/paula-scher-7840_art_for-people-who-make-inventions-whether-t_2531358.png)

> [What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid.…](https://sms4smile.com/quotes/paula-scher/what-happens-is-people-especially-i-think-audiences-in-the-united/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Accepting](https://sms4smile.com/quotes/about/accepting/)

[Image](https://sms4smile.com/quotes/i/c8a/paula-scher-7840_accepting_what-happens-is-people-especially-i-thin_1734589.jpg)

> [My expectation is that technology always changes.](https://sms4smile.com/quotes/paula-scher/my-expectation-is-that-technology-always-changes/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png)

> [Marketing is a necessary part of the creative process.](https://sms4smile.com/quotes/paula-scher/marketing-is-a-necessary-part-of-the-creative-process/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Creative](https://sms4smile.com/quotes/about/creative/)

[Image](https://sms4smile.com/quotes/i/469/paula-scher-7840_creative_marketing-is-a-necessary-part-of-the-cre_1554645.png)

> [All maps are distorted, they are not literal fact.](https://sms4smile.com/quotes/paula-scher/all-maps-are-distorted-they-are-not-literal-fact/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Distorted](https://sms4smile.com/quotes/about/distorted/)

[Image](https://sms4smile.com/quotes/i/e44/paula-scher-7840_distorted_all-maps-are-distorted-they-are-not-lite_1870719.png)

> [Words have meaning, type has spirit.](https://sms4smile.com/quotes/paula-scher/words-have-meaning-type-has-spirit/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Inspirational](https://sms4smile.com/quotes/about/inspirational/)

[Image](https://sms4smile.com/quotes/i/08f/paula-scher-7840_inspirational_words-have-meaning-type-has-spirit-40400_404005.png)

> [Design really can be anything.](https://sms4smile.com/quotes/paula-scher/design-really-can-be-anything/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/e45/paula-scher-7840_design_design-really-can-be-anything-2615946_2615946.png)

> [Design always has a purpose.](https://sms4smile.com/quotes/paula-scher/design-always-has-a-purpose/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/95a/paula-scher-7840_design_design-always-has-a-purpose-745085_745085.png)

## Paula Scher by topic

[Design (26)](https://sms4smile.com/quotes/about/design/paula-scher/) [Thinking (13)](https://sms4smile.com/quotes/about/thinking/paula-scher/) [Want (10)](https://sms4smile.com/quotes/about/want/paula-scher/) [People (10)](https://sms4smile.com/quotes/about/people/paula-scher/) [Knows (10)](https://sms4smile.com/quotes/about/knows/paula-scher/)

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                        "text": "New Zealand looks like the future to me",
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                        "@type": "Quotation",
                        "text": "Whatever you design[/make/build], use it to raise the expectations of what can be achieved",
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                        "@type": "Quotation",
                        "text": "We don't do everything the same way we always did it. We just don't.",
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                        "@type": "Quotation",
                        "text": "It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.",
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                        "text": "I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.",
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                        "text": "My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.",
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                        "text": "I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.",
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                        "text": "Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.",
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                        "text": "It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.",
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                        "text": "You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.",
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                        "text": "Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.",
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                        "text": "Identity means \"how do I get known? How do I expressmyself?\" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.",
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                        "text": "For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing.",
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