---
title: "Best Nicholas Carr Quotes"
description: "Nicholas G. Carr is an American journalist and writer who writes about technology, business and culture. Browse 108 Nicholas Carr quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b002/author-nicholas-carr-4579.jpg"
---

![Portrait of Nicholas Carr](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b002/author-nicholas-carr-4579.jpg)

# Nicholas Carr

 **108** quotes in **103** categories

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Nicholas G. Carr is an American journalist and writer who writes about technology, business and culture.

## About Nicholas Carr

His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction.

##  Quotes by Nicholas Carr · Page 2

> [“information is a commodity that can be processed by a machine.”](https://sms4smile.com/quotes/nicholas-carr/information-is-a-commodity-that-can-be-processed-by-a-machine/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/988/nicholas-carr-4579_computers_information-is-a-commodity-that-can-be-p_649371.jpg)

> [“Our writing equipment takes part in the forming of our thoughts.”](https://sms4smile.com/quotes/nicholas-carr/our-writing-equipment-takes-part-in-the-forming-of-our-thoughts/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Forming](https://sms4smile.com/quotes/about/forming/)

[Image](https://sms4smile.com/quotes/i/6be/nicholas-carr-4579_writing_our-writing-equipment-takes-part-in-the_1988694.jpg)

> [“When we speak with emoji, we’re speaking a language that machines can understand.”](https://sms4smile.com/quotes/nicholas-carr/when-we-speak-with-emoji-we-re-speaking-a-language-that-machines-can/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/9bd/nicholas-carr-4579_computers_when-we-speak-with-emoji-we-re-speaking_1496005.jpg)

> [“our longstanding idea of a computer is obsolete.”](https://sms4smile.com/quotes/nicholas-carr/our-longstanding-idea-of-a-computer-is-obsolete/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Computer](https://sms4smile.com/quotes/about/computer/)

[Image](https://sms4smile.com/quotes/i/eb0/nicholas-carr-4579_computer_our-longstanding-idea-of-a-computer-is-o_2881359.jpg)

> [“we program our computers and thereafter they program us. Even”](https://sms4smile.com/quotes/nicholas-carr/we-program-our-computers-and-thereafter-they-program-us-even/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/a4e/nicholas-carr-4579_computers_we-program-our-computers-and-thereafter_1323969.jpg)

> [“Google, says its CEO, is more than a mere business; it is a “moral force.”](https://sms4smile.com/quotes/nicholas-carr/google-says-its-ceo-is-more-than-a-mere-business-it-is-a-moral-force/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/39e/nicholas-carr-4579_business_google-says-its-ceo-is-more-than-a-mere_1286695.jpg)

> [“reading books chronically understimulates the senses.”11”](https://sms4smile.com/quotes/nicholas-carr/reading-books-chronically-understimulates-the-senses-11/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Book](https://sms4smile.com/quotes/about/book/)

[Image](https://sms4smile.com/quotes/i/2c3/nicholas-carr-4579_book_reading-books-chronically-understimulate_1793040.jpg)

> [“vastly overvalue what happens to us right now,”](https://sms4smile.com/quotes/nicholas-carr/vastly-overvalue-what-happens-to-us-right-now/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Happens](https://sms4smile.com/quotes/about/happens/)

[Image](https://sms4smile.com/quotes/i/346/nicholas-carr-4579_right-now_vastly-overvalue-what-happens-to-us-righ_1617385.jpg)

> [“The experiment suggested a strong correlation “between the number of links and disorientation or cognitive overload,” wrote Zhu.”](https://sms4smile.com/quotes/nicholas-carr/the-experiment-suggested-a-strong-correlation-between-the-number-of/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Disorientation](https://sms4smile.com/quotes/about/disorientation/)

[Image](https://sms4smile.com/quotes/i/c2e/nicholas-carr-4579_disorientation_the-experiment-suggested-a-strong-correl_2877827.jpg)

> [“takes a delay of just 250 milliseconds in page loading for people to start abandoning a site.”](https://sms4smile.com/quotes/nicholas-carr/takes-a-delay-of-just-250-milliseconds-in-page-loading-for-people-to/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Delay](https://sms4smile.com/quotes/about/delay/)

[Image](https://sms4smile.com/quotes/i/8ae/nicholas-carr-4579_delay_takes-a-delay-of-just-250-milliseconds-i_637291.jpg)

> [“good ideas are embraced whether they come from a senior executive or the company cook.”](https://sms4smile.com/quotes/nicholas-carr/good-ideas-are-embraced-whether-they-come-from-a-senior-executive-or/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/946/nicholas-carr-4579_business_good-ideas-are-embraced-whether-they-com_1479736.jpg)

> [“The strip-mining of “relevant content” replaces the slow excavation of meaning.   IT”](https://sms4smile.com/quotes/nicholas-carr/the-strip-mining-of-relevant-content-replaces-the-slow-excavation-of/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Happiness](https://sms4smile.com/quotes/about/happiness/)

[Image](https://sms4smile.com/quotes/i/71c/nicholas-carr-4579_happiness_the-strip-mining-of-relevant-content-rep_503072.jpg)

> [“Try reading a book while doing a crossword puzzle; that’s the intellectual environment of the Internet.   BACK”](https://sms4smile.com/quotes/nicholas-carr/try-reading-a-book-while-doing-a-crossword-puzzle-that-s-the/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/e74/nicholas-carr-4579_books_try-reading-a-book-while-doing-a-crosswo_1234205.jpg)

> [“Like other factory owners of the time, he was as much in the business of manufacturing energy as manufacturing goods. But”](https://sms4smile.com/quotes/nicholas-carr/like-other-factory-owners-of-the-time-he-was-as-much-in-the-business/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/41e/nicholas-carr-4579_business_like-other-factory-owners-of-the-time-he_2055486.jpg)

> [“How do users read on the web?” he asked then. His succinct answer: “They don’t.”38”](https://sms4smile.com/quotes/nicholas-carr/how-do-users-read-on-the-web-he-asked-then-his-succinct-answer-they/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Asked](https://sms4smile.com/quotes/about/asked/)

[Image](https://sms4smile.com/quotes/i/493/nicholas-carr-4579_asked_how-do-users-read-on-the-web-he-asked-th_2994128.jpg)

> [“Our brains turn into simple signal-processing units, quickly shepherding information into consciousness and then back out again.”](https://sms4smile.com/quotes/nicholas-carr/our-brains-turn-into-simple-signal-processing-units-quickly/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Brains](https://sms4smile.com/quotes/about/brains/)

[Image](https://sms4smile.com/quotes/i/33e/nicholas-carr-4579_brains_our-brains-turn-into-simple-signal-proce_138570.jpg)

> [“The Web provides a convenient and compelling supplement to personal memory, but when we start using the Web as a substitute for…](https://sms4smile.com/quotes/nicholas-carr/the-web-provides-a-convenient-and-compelling-supplement-to-personal/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Internet](https://sms4smile.com/quotes/about/internet/)

[Image](https://sms4smile.com/quotes/i/c1e/nicholas-carr-4579_internet_the-web-provides-a-convenient-and-compel_593491.jpg)

> [“One of the curiosities of the early twenty-first century is the way so much power over social relations came into the hands…](https://sms4smile.com/quotes/nicholas-carr/one-of-the-curiosities-of-the-early-twenty-first-century-is-the-way/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Facebook](https://sms4smile.com/quotes/about/facebook/)

[Image](https://sms4smile.com/quotes/i/dfe/nicholas-carr-4579_facebook_one-of-the-curiosities-of-the-early-twen_2772457.jpg)

> [“In the quiet spaces opened up by the prolonged, undistracted reading of a book, people made their own associations, drew their own…](https://sms4smile.com/quotes/nicholas-carr/in-the-quiet-spaces-opened-up-by-the-prolonged-undistracted-reading/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Book](https://sms4smile.com/quotes/about/book/)

[Image](https://sms4smile.com/quotes/i/506/nicholas-carr-4579_book_in-the-quiet-spaces-opened-up-by-the-pro_2341547.jpg)

> [“United States, along with Canada and the United Kingdom, has become a “plutonomy” where “economic growth is powered by, and largely consumed…](https://sms4smile.com/quotes/nicholas-carr/united-states-along-with-canada-and-the-united-kingdom-has-become-a/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Economic growth](https://sms4smile.com/quotes/about/economic-growth/)

[Image](https://sms4smile.com/quotes/i/156/nicholas-carr-4579_economic-growth_united-states-along-with-canada-and-the_2479622.jpg)

> [“the inevitability of turning the pages of books into online images should not prevent us from considering the side effects. To make…](https://sms4smile.com/quotes/nicholas-carr/the-inevitability-of-turning-the-pages-of-books-into-online-images/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/35d/nicholas-carr-4579_books_the-inevitability-of-turning-the-pages-o_2148961.jpg)

> [“I felt lost without the Delete key, the scrollbar, the cut and paste functions, the Undo command. I had to do all…](https://sms4smile.com/quotes/nicholas-carr/i-felt-lost-without-the-delete-key-the-scrollbar-the-cut-and-paste/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Undo](https://sms4smile.com/quotes/about/undo/)

[Image](https://sms4smile.com/quotes/i/d18/nicholas-carr-4579_undo_i-felt-lost-without-the-delete-key-the-s_3118117.jpg)

> [“our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the…](https://sms4smile.com/quotes/nicholas-carr/our-conventional-response-to-all-media-namely-that-it-is-how-they-are/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Response](https://sms4smile.com/quotes/about/response/)

[Image](https://sms4smile.com/quotes/i/716/nicholas-carr-4579_response_our-conventional-response-to-all-media-n_2412931.jpg)

> [“What we’re experiencing is, in a metaphorical sense, a reversal of the early trajectory of civilization: we are evolving from being cultivators…](https://sms4smile.com/quotes/nicholas-carr/what-we-re-experiencing-is-in-a-metaphorical-sense-a-reversal-of-the/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Culture](https://sms4smile.com/quotes/about/culture/)

[Image](https://sms4smile.com/quotes/i/e22/nicholas-carr-4579_culture_what-we-re-experiencing-is-in-a-metaphor_88282.jpg)

> [“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shifting…](https://sms4smile.com/quotes/nicholas-carr/jordan-grafman-head-of-the-cognitive-neuroscience-unit-at-the/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Focus](https://sms4smile.com/quotes/about/focus/)

[Image](https://sms4smile.com/quotes/i/596/nicholas-carr-4579_focus_jordan-grafman-head-of-the-cognitive-neu_2143222.jpg)

> [“During the twentieth century, neuroscientists and psychologists also came to more fully appreciate the astounding complexity of the human brain. Inside our…](https://sms4smile.com/quotes/nicholas-carr/during-the-twentieth-century-neuroscientists-and-psychologists-also/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/cd7/nicholas-carr-4579_human-brain_during-the-twentieth-century-neuroscient_924805.jpg)

> [“When a printed book—whether a recently published scholarly history or a two-hundred-year-old Victorian novel—is transferred to an electronic device connected to the…](https://sms4smile.com/quotes/nicholas-carr/when-a-printed-book-whether-a-recently-published-scholarly-history-or/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/863/nicholas-carr-4579_books_when-a-printed-book-whether-a-recently-p_1609146.jpg)

> [“THE ADULT BRAIN, it turns out, is not just plastic but, as James Olds, a professor of neuroscience who directs the Krasnow…](https://sms4smile.com/quotes/nicholas-carr/the-adult-brain-it-turns-out-is-not-just-plastic-but-as-james-olds-a/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/e67/nicholas-carr-4579_quote_the-adult-brain-it-turns-out-is-not-just_1111951.jpg)

> [“The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains…](https://sms4smile.com/quotes/nicholas-carr/the-faster-we-surf-across-the-surface-of-the-web-the-more-links-we/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Internet](https://sms4smile.com/quotes/about/internet/)

[Image](https://sms4smile.com/quotes/i/180/nicholas-carr-4579_internet_the-faster-we-surf-across-the-surface-of_2519472.jpg)

> [“Reading a book was a meditative act, but it didn’t involve a clearing of the mind. It involved a filling, or replenishing,…](https://sms4smile.com/quotes/nicholas-carr/reading-a-book-was-a-meditative-act-but-it-didn-t-involve-a-clearing/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/57a/nicholas-carr-4579_books_reading-a-book-was-a-meditative-act-but_2588853.jpg)

> [“Although neuroplasticity provides an escape from genetic determinism, a loophole for free thought and free will, it also imposes its own form…](https://sms4smile.com/quotes/nicholas-carr/although-neuroplasticity-provides-an-escape-from-genetic-determinism/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/2d5/nicholas-carr-4579_free-thought_although-neuroplasticity-provides-an-esc_910513.jpg)

> [“In his 1993 book Technopoly, Neil Postman distilled the main tenets of Taylor’s system of scientific management. Taylorism, he wrote, is founded…](https://sms4smile.com/quotes/nicholas-carr/in-his-1993-book-technopoly-neil-postman-distilled-the-main-tenets-of/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/502/nicholas-carr-4579_books_in-his-1993-book-technopoly-neil-postman_1181556.jpg)

> [“for Google, the real value of a book is not as a self-contained literary work but as another pile of data to…](https://sms4smile.com/quotes/nicholas-carr/for-google-the-real-value-of-a-book-is-not-as-a-self-contained/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Book](https://sms4smile.com/quotes/about/book/)

[Image](https://sms4smile.com/quotes/i/1ef/nicholas-carr-4579_book_for-google-the-real-value-of-a-book-is-n_1979040.jpg)

> [“sharecroppers operate happily in an attention economy while their overseers operate happily in a cash economy.”](https://sms4smile.com/quotes/nicholas-carr/sharecroppers-operate-happily-in-an-attention-economy-while-their/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Attention Economy](https://sms4smile.com/quotes/about/attention-economy-213464/)

[Image](https://sms4smile.com/quotes/i/956/nicholas-carr-4579_attention-economy_sharecroppers-operate-happily-in-an-atte_3144226.jpg)

> [“As long as algorithms determine the distribution of profits, they will also determine what gets published. The”](https://sms4smile.com/quotes/nicholas-carr/as-long-as-algorithms-determine-the-distribution-of-profits-they-will/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Profits](https://sms4smile.com/quotes/about/profits/)

[Image](https://sms4smile.com/quotes/i/c93/nicholas-carr-4579_profits_as-long-as-algorithms-determine-the-dist_93363.jpg)

> [“A 1989 study showed that readers of hypertext often ended up clicking distractedly “through pages instead of reading them carefully.”](https://sms4smile.com/quotes/nicholas-carr/a-1989-study-showed-that-readers-of-hypertext-often-ended-up-clicking/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/a24/nicholas-carr-4579_books_a-1989-study-showed-that-readers-of-hype_548798.jpg)

> [“the Web transformed the Internet from an intellectual meeting-house into a commercial enterprise.”](https://sms4smile.com/quotes/nicholas-carr/the-web-transformed-the-internet-from-an-intellectual-meeting-house/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e55/nicholas-carr-4579_business_the-web-transformed-the-internet-from-an_3097546.jpg)

> [“software can end up turning the most intimate and personal of human activities into mindless “rituals” whose steps are “encoded in the…](https://sms4smile.com/quotes/nicholas-carr/software-can-end-up-turning-the-most-intimate-and-personal-of-human/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Internet](https://sms4smile.com/quotes/about/internet/)

[Image](https://sms4smile.com/quotes/i/dc2/nicholas-carr-4579_internet_software-can-end-up-turning-the-most-int_2644386.jpg)

> [“The “chronic overactivity of those brain regions implicated in social thought” can, writes Mitchell,”](https://sms4smile.com/quotes/nicholas-carr/the-chronic-overactivity-of-those-brain-regions-implicated-in-social/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Philosophy of Mind](https://sms4smile.com/quotes/about/philosophy-of-mind/)

[Image](https://sms4smile.com/quotes/i/19d/nicholas-carr-4579_philosophy-of-mind_the-chronic-overactivity-of-those-brain_1447204.jpg)

> [“most Americans can be identified by name and address using only their ZIP code, birthday, and gender—”](https://sms4smile.com/quotes/nicholas-carr/most-americans-can-be-identified-by-name-and-address-using-only-their/)

[Nicholas Carr](https://sms4smile.com/quotes/author/nicholas-carr/)

[Identified](https://sms4smile.com/quotes/about/identified/)

[Image](https://sms4smile.com/quotes/i/e90/nicholas-carr-4579_identified_most-americans-can-be-identified-by-name_2605870.jpg)

## Nicholas Carr by topic

[Internet (19)](https://sms4smile.com/quotes/about/internet/nicholas-carr/) [Books (16)](https://sms4smile.com/quotes/about/books/nicholas-carr/) [Technology (15)](https://sms4smile.com/quotes/about/technology/nicholas-carr/) [Writer (11)](https://sms4smile.com/quotes/about/writer/nicholas-carr/) [Psychology (10)](https://sms4smile.com/quotes/about/psychology/nicholas-carr/)

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                        "text": "“Jordan Grafman, head of the cognitive neuroscience unit at the National Institute of Neurological Disorders and Stroke, explains that the constant shifting of our attention when we’re online may make our brains more nimble when it comes to multitasking, but improving our ability to multitask actually hampers our ability to think deeply and creatively.”",
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                        "text": "“During the twentieth century, neuroscientists and psychologists also came to more fully appreciate the astounding complexity of the human brain. Inside our skulls, they discovered, are some 100 billion neurons, which take many different shapes and range in length from a few tenths of a millimeter to a few feet.4 A single neuron typically has many dendrites (though only one axon), and dendrites and axons can have a multitude of branches and synaptic terminals. The average neuron makes about a thousand synaptic connections, and some neurons can make a hundred times that number.”",
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                        "text": "“When a printed book—whether a recently published scholarly history or a two-hundred-year-old Victorian novel—is transferred to an electronic device connected to the Internet, it turns into something very like a Web site. Its words become wrapped in all the distractions of the networked computer. Its links and other digital enhancements propel the reader hither and yon. It loses what the late John Updike called its “edges” and dissolves into the vast, rolling waters of the Net. The linearity of the printed book is shattered, along with the calm attentiveness it encourages in the reader.”",
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                        "text": "“THE ADULT BRAIN, it turns out, is not just plastic but, as James Olds, a professor of neuroscience who directs the Krasnow Institute for Advanced Study at George Mason University, puts it, “very plastic.”16 Or, as Merzenich himself says, “massively plastic.”17 The plasticity diminishes as we get older—brains do get stuck in their ways—but it never goes away. Our neurons are always breaking old connections and forming new ones, and brand-new nerve cells are always being created.”",
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                        "text": "“The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention—and it’s in Google’s economic interest to make sure we click as often as possible.”",
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                        "text": "“Reading a book was a meditative act, but it didn’t involve a clearing of the mind. It involved a filling, or replenishing, of the mind. Readers disengaged their attention from the outward flow of passing stimuli in order to engage it more deeply with an inward flow of words, ideas, and emotions. That was—and is—the essence of the unique mental process of deep reading. It was the technology of the book that made this “strange anomaly” in our psychological history possible. The brain of the book reader was more than a literate brain. It was a literary brain.”",
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                        "text": "“Although neuroplasticity provides an escape from genetic determinism, a loophole for free thought and free will, it also imposes its own form of determinism on our behavior. As particular circuits in our brain strengthen through the repetition of a physical or mental activity, they begin to transform that activity into a habit. The paradox of neuroplasticity, observes Doidge, is that, for all the mental flexibility it grants us, it can end up locking us into “rigid behaviors.”33 The chemically triggered synapses that link our neurons program us, in effect, to want to keep exercising the circuits they’ve formed. Once we’ve wired new circuitry in our brain, Doidge writes, “we long to keep it activated.”",
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                        "text": "“In his 1993 book Technopoly, Neil Postman distilled the main tenets of Taylor’s system of scientific management. Taylorism, he wrote, is founded on six assumptions: “that the primary, if not the only, goal of human labor and thought is efficiency; that technical calculation is in all respects superior to human judgment; that in fact human judgment cannot be trusted, because it is plagued by laxity, ambiguity, and unnecessary complexity; that subjectivity is an obstacle to clear thinking; that what cannot be measured either does not exist or is of no value; and that the affairs of citizens are best guided and conducted by experts.”11 What’s remarkable is how well Postman’s summary encapsulates Google’s own intellectual ethic. Only one tweak is required to bring it up to date. Google doesn’t believe that the affairs of citizens are best guided by experts. It believes that those affairs are best guided by software algorithms—which is exactly what Taylor would have believed had powerful digital computers been around in his day.”",
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