---
title: "Best Martin Lindstrom Sayings"
description: "Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Browse 116 Martin Lindstrom quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg"
---

![Portrait of Martin Lindstrom](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg)

# Martin Lindstrom

(1970)   Writer   Kingdom of Denmark

 **116** quotes in **444** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Martin Lindstrom is a writer from the Kingdom of Denmark, best known for *Buy-Ology*.

## Quick Facts About Martin Lindstrom

Nationality Kingdom of Denmark

Profession Writer

Notable works Buy-Ology

## About Martin Lindstrom

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

##  Quotes by Martin Lindstrom · Page 3

> [A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.](https://sms4smile.com/quotes/martin-lindstrom/a-competitor-is-a-valuable-foil-that-unites-a-company-from-within-and/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Boundaries](https://sms4smile.com/quotes/about/boundaries/)

[Image](https://sms4smile.com/quotes/i/eb5/martin-lindstrom-4111_boundaries_a-competitor-is-a-valuable-foil-that-uni_2164545.png)

> [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/d35/martin-lindstrom-4111_obsessed_we-re-all-obsessed-with-our-smartphones_120153.png)

> [The cornerstone of religion, a clear vision can inspire great action and firm conviction.](https://sms4smile.com/quotes/martin-lindstrom/the-cornerstone-of-religion-a-clear-vision-can-inspire-great-action/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/ed7/martin-lindstrom-4111_action_the-cornerstone-of-religion-a-clear-visi_1637480.png)

> [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Chains](https://sms4smile.com/quotes/about/chains/)

[Image](https://sms4smile.com/quotes/i/fe0/martin-lindstrom-4111_chains_visit-your-local-supermarket-or-retail-c_304013.jpg)

> [Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something…](https://sms4smile.com/quotes/martin-lindstrom/think-about-it-what-s-the-first-thing-you-do-when-waiting-for-someone/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/ebd/martin-lindstrom-4111_ability_think-about-it-what-s-the-first-thing-yo_951990.png)

> [“We are afraid, for example, of letting others know more about us than we know about ourselves, fearing most of all that…](https://sms4smile.com/quotes/martin-lindstrom/we-are-afraid-for-example-of-letting-others-know-more-about-us-than/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Fear](https://sms4smile.com/quotes/about/fear/)

[Image](https://sms4smile.com/quotes/i/cc6/martin-lindstrom-4111_fear_we-are-afraid-for-example-of-letting-oth_2899223.png)

> [“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of…](https://sms4smile.com/quotes/martin-lindstrom/every-successful-brand-stands-for-something-more-than-itself-and-that/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/855/martin-lindstrom-4111_brand_every-successful-brand-stands-for-someth_1830867.jpg)

> [“In general, we hang things—paintings, posters, mirrors—at the height where we best appreciate them. A painting is always slightly higher than the…](https://sms4smile.com/quotes/martin-lindstrom/in-general-we-hang-things-paintings-posters-mirrors-at-the-height/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/fe2/martin-lindstrom-4111_hang_in-general-we-hang-things-paintings-post_2683300.jpg)

> [Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's…](https://sms4smile.com/quotes/martin-lindstrom/spinning-out-of-my-neuromarketing-work-where-based-on-scanning-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/090/martin-lindstrom-4111_brain_spinning-out-of-my-neuromarketing-work-w_2773110.jpg)

> [“Ice-cold temperatures typically kill whatever minimal flavor beer has to begin with, which in the case of both Brazil and the United…](https://sms4smile.com/quotes/martin-lindstrom/ice-cold-temperatures-typically-kill-whatever-minimal-flavor-beer-has/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Beer](https://sms4smile.com/quotes/about/beer/)

[Image](https://sms4smile.com/quotes/i/5a9/martin-lindstrom-4111_beer_ice-cold-temperatures-typically-kill-wha_2437570.png)

> [“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Friendliness](https://sms4smile.com/quotes/about/friendliness/)

[Image](https://sms4smile.com/quotes/i/7f1/martin-lindstrom-4111_friendliness_americans-reputation-for-friendliness-is_22332.png)

> [Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service…](https://sms4smile.com/quotes/martin-lindstrom/because-we-re-always-more-woundable-when-caught-at-exactly-the-time/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/1b3/martin-lindstrom-4111_able_because-we-re-always-more-woundable-when_1981390.jpg)

> [“interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths…](https://sms4smile.com/quotes/martin-lindstrom/interview-14-leaders-from-religions-including-protestantism/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Buddhism](https://sms4smile.com/quotes/about/buddhism/)

[Image](https://sms4smile.com/quotes/i/92e/martin-lindstrom-4111_buddhism_interview-14-leaders-from-religions-incl_1693874.jpg)

> [“What do the sports we love the most say about us? A study carried out by Mind Lab surveyed 2,000 UK adults…](https://sms4smile.com/quotes/martin-lindstrom/what-do-the-sports-we-love-the-most-say-about-us-a-study-carried-out/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Center of attention](https://sms4smile.com/quotes/about/center-of-attention/)

[Image](https://sms4smile.com/quotes/i/44b/martin-lindstrom-4111_center-of-attention_what-do-the-sports-we-love-the-most-say_3086132.png)

> [“Denmark shows up regularly on magazine and online lists as “the happiest nation on earth,” yet every year tens of thousands of…](https://sms4smile.com/quotes/martin-lindstrom/denmark-shows-up-regularly-on-magazine-and-online-lists-as-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/29a/martin-lindstrom-4111_business_denmark-shows-up-regularly-on-magazine-a_1160290.jpg)

> [“If someone crushes a tube of toothpaste and tosses it away capless, experience tells me they are prudent about saving money, though…](https://sms4smile.com/quotes/martin-lindstrom/if-someone-crushes-a-tube-of-toothpaste-and-tosses-it-away-capless/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[End of the day](https://sms4smile.com/quotes/about/end-of-the-day/)

[Image](https://sms4smile.com/quotes/i/827/martin-lindstrom-4111_end-of-the-day_if-someone-crushes-a-tube-of-toothpaste_1572105.jpg)

> [“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I…](https://sms4smile.com/quotes/martin-lindstrom/russia-s-biggest-downside-for-me-at-least-is-its-lack-of-color-being/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Having fun](https://sms4smile.com/quotes/about/having-fun/)

[Image](https://sms4smile.com/quotes/i/82a/martin-lindstrom-4111_having-fun_russia-s-biggest-downside-for-me-at-leas_120586.png)

> [“men and women have two ages: a chronological age, and an emotional age they feel inside. (I’ll explore this subject in more…](https://sms4smile.com/quotes/martin-lindstrom/men-and-women-have-two-ages-a-chronological-age-and-an-emotional-age/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Men and women](https://sms4smile.com/quotes/about/men-and-women/)

[Image](https://sms4smile.com/quotes/i/771/martin-lindstrom-4111_men-and-women_men-and-women-have-two-ages-a-chronologi_1089790.jpg)

> [“Paris Syndrome” affects roughly a dozen Japanese tourists every year, who arrive in Paris bearing romantic expectations of the French capital, but…](https://sms4smile.com/quotes/martin-lindstrom/paris-syndrome-affects-roughly-a-dozen-japanese-tourists-every-year/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Parisians](https://sms4smile.com/quotes/about/parisians/)

[Image](https://sms4smile.com/quotes/i/d13/martin-lindstrom-4111_parisians_paris-syndrome-affects-roughly-a-dozen-j_1422990.jpg)

> [Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come…](https://sms4smile.com/quotes/martin-lindstrom/placing-a-wedge-of-lime-in-the-neck-of-a-corona-bottle-helps-sell/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Bartender](https://sms4smile.com/quotes/about/bartender/)

[Image](https://sms4smile.com/quotes/i/7f0/martin-lindstrom-4111_bartender_placing-a-wedge-of-lime-in-the-neck-of-a_1305177.jpg)

> [Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a…](https://sms4smile.com/quotes/martin-lindstrom/consider-brazilian-cosmetics-brand-natura-which-deploys-a-direct/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/056/martin-lindstrom-4111_brands_consider-brazilian-cosmetics-brand-natur_2666828.jpg)

> [“The multitude of options American diners face on restaurant menus isn’t just a smart business decision. It deliberately avoids offending all tastes,…](https://sms4smile.com/quotes/martin-lindstrom/the-multitude-of-options-american-diners-face-on-restaurant-menus-isn/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/84a/martin-lindstrom-4111_diners_the-multitude-of-options-american-diners_778727.png)

> [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Career](https://sms4smile.com/quotes/about/career/)

[Image](https://sms4smile.com/quotes/i/bd7/martin-lindstrom-4111_career_french-and-italian-hospitality-industrie_43686.jpg)

> [“paintings in Saudi homes all had as their subject matter one theme: water. Streams. Lakes. Waterfalls. Oceans. (It’s worth noting that Arabic…](https://sms4smile.com/quotes/martin-lindstrom/paintings-in-saudi-homes-all-had-as-their-subject-matter-one-theme/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/65b/martin-lindstrom-4111_emoticons_paintings-in-saudi-homes-all-had-as-thei_2199933.png)

> [We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for…](https://sms4smile.com/quotes/martin-lindstrom/we-re-no-longer-bored-in-fact-we-re-petrified-of-being-alone-with/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/8e9/martin-lindstrom-4111_assets_we-re-no-longer-bored-in-fact-we-re-petr_2895423.png)

> [“Visit any comedy club, or watch Bridesmaids, Curb Your Enthusiasm, The Simpsons, South Park, Family Guy or Louis CK’s routines on YouTube,…](https://sms4smile.com/quotes/martin-lindstrom/visit-any-comedy-club-or-watch-bridesmaids-curb-your-enthusiasm-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Comedians](https://sms4smile.com/quotes/about/comedians/)

[Image](https://sms4smile.com/quotes/i/181/martin-lindstrom-4111_comedians_visit-any-comedy-club-or-watch-bridesmai_2653545.jpg)

> [If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to…](https://sms4smile.com/quotes/martin-lindstrom/if-you-were-to-close-your-eyes-and-walk-into-a-place-of-worship-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Bells](https://sms4smile.com/quotes/about/bells/)

[Image](https://sms4smile.com/quotes/i/863/martin-lindstrom-4111_bells_if-you-were-to-close-your-eyes-and-walk_2870608.png)

> [Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your…](https://sms4smile.com/quotes/martin-lindstrom/once-such-emotional-engagement-has-been-created-demand-will-always/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Demand](https://sms4smile.com/quotes/about/demand/)

[Image](https://sms4smile.com/quotes/i/789/martin-lindstrom-4111_demand_once-such-emotional-engagement-has-been_1458096.png)

> [“BRICS nations—a widely used acronym referring to the developing countries of Brazil, Russia, India, China and South Africa—are often treated as indistinguishable,…](https://sms4smile.com/quotes/martin-lindstrom/brics-nations-a-widely-used-acronym-referring-to-the-developing/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Developing countries](https://sms4smile.com/quotes/about/developing-countries/)

[Image](https://sms4smile.com/quotes/i/d68/martin-lindstrom-4111_developing-countries_brics-nations-a-widely-used-acronym-refe_952978.png)

> [Once you know the reason why - you've defined your white space of canvas on which you can paint and create a…](https://sms4smile.com/quotes/martin-lindstrom/once-you-know-the-reason-why-you-ve-defined-your-white-space-of/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/e06/martin-lindstrom-4111_addresses_once-you-know-the-reason-why-you-ve-defi_1832824.png)

> [Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate…](https://sms4smile.com/quotes/martin-lindstrom/opinion-free-brands-simply-will-struggle-to-survive-in-the-future-of/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/f10/martin-lindstrom-4111_associates_opinion-free-brands-simply-will-struggle_2568106.png)

> [“With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the…](https://sms4smile.com/quotes/martin-lindstrom/with-70-percent-accuracy-my-source-tells-me-software-can-assess-how/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Accuracy](https://sms4smile.com/quotes/about/accuracy/)

[Image](https://sms4smile.com/quotes/i/9f7/martin-lindstrom-4111_accuracy_with-70-percent-accuracy-my-source-tells_1796292.png)

> [The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become…](https://sms4smile.com/quotes/martin-lindstrom/the-consumer-has-become-increasingly-sophisticated-in-the-way-they/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png)

> [“Americans, I’d learned, walked less than any other industrialized nation on earth, with the average US native taking 5,117 steps daily compared…](https://sms4smile.com/quotes/martin-lindstrom/americans-i-d-learned-walked-less-than-any-other-industrialized/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Nature](https://sms4smile.com/quotes/about/nature/)

[Image](https://sms4smile.com/quotes/i/e5e/martin-lindstrom-4111_nature_americans-i-d-learned-walked-less-than-a_1176232.jpg)

> [“In every other country across the world, guests staying at a hotel are free to open the windows in their rooms, with…](https://sms4smile.com/quotes/martin-lindstrom/in-every-other-country-across-the-world-guests-staying-at-a-hotel-are/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[First place](https://sms4smile.com/quotes/about/first-place/)

[Image](https://sms4smile.com/quotes/i/415/martin-lindstrom-4111_first-place_in-every-other-country-across-the-world_2828180.jpg)

> [“On a larger cultural level, where we live also determines our timeliness. For example, in Australia, you can be assured that your…](https://sms4smile.com/quotes/martin-lindstrom/on-a-larger-cultural-level-where-we-live-also-determines-our/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/ae6/martin-lindstrom-4111_late_on-a-larger-cultural-level-where-we-live_1323174.jpg)

## Martin Lindstrom by topic

[Marketing (26)](https://sms4smile.com/quotes/about/marketing/martin-lindstrom/)

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                        "text": "Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.",
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                        "text": "“We are afraid, for example, of letting others know more about us than we know about ourselves, fearing most of all that our masks will slip, and will lose control, letting others see us as we truly are.”",
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                        "text": "“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology.”",
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                        "text": "“In general, we hang things—paintings, posters, mirrors—at the height where we best appreciate them. A painting is always slightly higher than the direct approach. We hang mirrors in such a way that we take in our faces, hair, neck and shoulders.”",
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                        "text": "Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.",
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                        "text": "“Ice-cold temperatures typically kill whatever minimal flavor beer has to begin with, which in the case of both Brazil and the United States, indicates that residents in both countries are averse to strong bitter flavors.”",
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                        "text": "“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so by accident, most apologize immediately. Physical contact is seen by many as analogous to trespassing on posted land,”",
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                        "text": "Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.",
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                        "text": "“interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths had in common. In order of importance, I found that they were: A sense of belonging; storytelling; rituals; symbols; a clear vision; sensory appeal; power from enemies; evangelism; mystery; and grandeur. When you think about the world’s most powerful brands—among them Apple, Nike, Harley-Davidson, Coca-Cola, LEGO—you realize they all make use of some if not all of these pillars.”",
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                        "text": "“What do the sports we love the most say about us? A study carried out by Mind Lab surveyed 2,000 UK adults and found that bicyclists are “laid back and calm” and less likely than runners or swimmers to be stressed or depressed. Runners tended to be extroverted, enjoyed being the center of attention and preferred “lively, upbeat music.” Swimmers, the study concluded, were charitable, happy and orderly, whereas walkers generally preferred their own company, didn’t like drawing attention to themselves and were comparatively unmaterialistic”",
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                        "text": "“Denmark shows up regularly on magazine and online lists as “the happiest nation on earth,” yet every year tens of thousands of business professionals leave the country. In a nation of only 5.6 million people, where one in four Danish women admits to suffering from high degrees of stress, its hard not to believe that some lists can be misleading. Denmark”",
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                        "text": "“If someone crushes a tube of toothpaste and tosses it away capless, experience tells me they are prudent about saving money, though at the end of the day they will spend money on themselves, as if to compensate for their earlier inattention. Consumers who discard a toothpaste tube with its cap screwed down tightly seldom allow themselves to relax, and are reluctant to expose who they really are, or to indulge themselves with a luxury. Consumers who throw away a half-full toothpaste tube are, in general, less secure than people who wait until the tube is depleted.”",
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                        "text": "“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel a gray shade pulling down over me the moment I board a plane to fly there. No one is animated. No one smiles, or laughs. Ask most Russians what they like most about visiting other countries and they’ll say it’s the sight of other people having fun. Throughout”",
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                        "text": "“men and women have two ages: a chronological age, and an emotional age they feel inside. (I’ll explore this subject in more detail in a later chapter.) Men typically conceal evidence of their younger selves in drawers, or buried inside online folders, whereas women are less embarrassed about publicly showcasing their younger selves, and express it openly”",
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                        "text": "“Paris Syndrome” affects roughly a dozen Japanese tourists every year, who arrive in Paris bearing romantic expectations of the French capital, but end up hospitalized “when they discover that Parisians can be rude, or the city does not meet their expectations,” adding, “The experience can apparently be too stressful for some and they suffer a psychiatric breakdown.”",
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                        "text": "Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.",
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                        "text": "Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.",
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                        "text": "“The multitude of options American diners face on restaurant menus isn’t just a smart business decision. It deliberately avoids offending all tastes, palates and dietary restrictions.”",
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                        "text": "“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster shucker, the most knowledgeable vintner, an expert cheese purveyor. Toiling in an American supermarket is widely presumed to be a stopgap job, seldom a vocation.”",
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                        "text": "“paintings in Saudi homes all had as their subject matter one theme: water. Streams. Lakes. Waterfalls. Oceans. (It’s worth noting that Arabic speakers are four times more likely than other speakers to use flower and plant emoticons.)4”",
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                        "text": "We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.",
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                        "text": "“Visit any comedy club, or watch Bridesmaids, Curb Your Enthusiasm, The Simpsons, South Park, Family Guy or Louis CK’s routines on YouTube, and you’ll realize that Americans pay comedians millions of dollars to talk about things most of them have felt, or thought, but never said in public. In”",
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                        "text": "If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.",
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                        "text": "Once such emotional engagement has been created - demand will always follow - yet one could say the \"side product of your effort is demand\" the primary purpose is to create love.",
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                        "text": "“BRICS nations—a widely used acronym referring to the developing countries of Brazil, Russia, India, China and South Africa—are often treated as indistinguishable, but nothing could be further from reality.”",
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                        "text": "Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.",
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                        "text": "Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.",
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                        "text": "“With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the number of typos they make. With 79 percent precision, software can determine a user’s credit rating based on the degree to which they write in ALL CAPS.”",
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                        "text": "The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their \"filter\" and as a result made them become more critical towards advertising and communication.",
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