---
title: "Best Martin Lindstrom Quotes"
description: "Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Browse 116 Martin Lindstrom quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg"
---

![Portrait of Martin Lindstrom](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg)

# Martin Lindstrom

(1970)   Writer   Kingdom of Denmark

 **116** quotes in **444** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Martin Lindstrom is a writer from the Kingdom of Denmark, best known for *Buy-Ology*.

## Quick Facts About Martin Lindstrom

Nationality Kingdom of Denmark

Profession Writer

Notable works Buy-Ology

## About Martin Lindstrom

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

##  Quotes by Martin Lindstrom · Page 2

> [“the more physical touching there is among people, the healthier the country is”](https://sms4smile.com/quotes/martin-lindstrom/the-more-physical-touching-there-is-among-people-the-healthier-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/273/martin-lindstrom-4111_healthier_the-more-physical-touching-there-is-amon_2238799.png)

> [Remember, that the logo is really the dot on top of the i.](https://sms4smile.com/quotes/martin-lindstrom/remember-that-the-logo-is-really-the-dot-on-top-of-the-i/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/f4a/martin-lindstrom-4111_dots_remember-that-the-logo-is-really-the-dot_1864449.png)

> [Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents…](https://sms4smile.com/quotes/martin-lindstrom/online-marketing-rarely-is-able-to-appeal-to-more-than-two-senses-yet/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/e23/martin-lindstrom-4111_able_online-marketing-rarely-is-able-to-appea_3089714.png)

> [Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations…](https://sms4smile.com/quotes/martin-lindstrom/where-big-data-is-all-about-seeking-correlations-and-thus-to-make/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/541/martin-lindstrom-4111_bigs_where-big-data-is-all-about-seeking-corr_2953973.png)

> [What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.](https://sms4smile.com/quotes/martin-lindstrom/what-do-harley-davidson-lego-and-apple-have-in-common-they-re-all/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/bc5/martin-lindstrom-4111_apple_what-do-harley-davidson-lego-and-apple-h_3089328.png)

> [“Russians and Saudis both expressed frustration with the leadership of their countries, and as many Saudis as Russians told me they would…](https://sms4smile.com/quotes/martin-lindstrom/russians-and-saudis-both-expressed-frustration-with-the-leadership-of/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Russia](https://sms4smile.com/quotes/about/russia/)

[Image](https://sms4smile.com/quotes/i/0cb/martin-lindstrom-4111_russia_russians-and-saudis-both-expressed-frust_630540.png)

> [Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.](https://sms4smile.com/quotes/martin-lindstrom/small-data-defines-this-space-identifies-the-imbalances-we-all-have/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Data](https://sms4smile.com/quotes/about/data/)

[Image](https://sms4smile.com/quotes/i/2c7/martin-lindstrom-4111_data_small-data-defines-this-space-identifies_1714209.png)

> [“If you want to understand how animals live, you don't go to the zoo, you go to the jungle.”](https://sms4smile.com/quotes/martin-lindstrom/if-you-want-to-understand-how-animals-live-you-don-t-go-to-the-zoo/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Animal](https://sms4smile.com/quotes/about/animal/)

[Image](https://sms4smile.com/quotes/i/248/martin-lindstrom-4111_animal_if-you-want-to-understand-how-animals-li_2192679.png)

> [Brand handling synergy means developing and communicating your company's values and identity consistently.](https://sms4smile.com/quotes/martin-lindstrom/brand-handling-synergy-means-developing-and-communicating-your/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/8b5/martin-lindstrom-4111_brands_brand-handling-synergy-means-developing_2108221.png)

> [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/8b8/martin-lindstrom-4111_brand_a-brand-is-an-emotional-construct-it-hel_197141.png)

> [“the tacit tradition of making small talk with your neighbors springs from the desire to establish commonality, even if you’re talking about…](https://sms4smile.com/quotes/martin-lindstrom/the-tacit-tradition-of-making-small-talk-with-your-neighbors-springs/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Commonality](https://sms4smile.com/quotes/about/commonality/)

[Image](https://sms4smile.com/quotes/i/15c/martin-lindstrom-4111_commonality_the-tacit-tradition-of-making-small-talk_3039307.png)

> [“when I arrive at a new airport is handpick a taxi driven by a non-native. Foreign-born residents are likely to tell you…](https://sms4smile.com/quotes/martin-lindstrom/when-i-arrive-at-a-new-airport-is-handpick-a-taxi-driven-by-a-non/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/647/martin-lindstrom-4111_native_when-i-arrive-at-a-new-airport-is-handpi_2302134.png)

> [“Indian children are more likely to be malnourished than children from Zimbabwe, Somalia and the Democratic Republic of Congo, Africa’s three poorest…](https://sms4smile.com/quotes/martin-lindstrom/indian-children-are-more-likely-to-be-malnourished-than-children-from/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Air quality](https://sms4smile.com/quotes/about/air-quality/)

[Image](https://sms4smile.com/quotes/i/5dd/martin-lindstrom-4111_air-quality_indian-children-are-more-likely-to-be-ma_2477948.jpg)

> [In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want…](https://sms4smile.com/quotes/martin-lindstrom/in-a-world-where-authenticity-increasingly-is-in-focus-consumers-are/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Authenticity](https://sms4smile.com/quotes/about/authenticity/)

[Image](https://sms4smile.com/quotes/i/6a1/martin-lindstrom-4111_authenticity_in-a-world-where-authenticity-increasing_511090.png)

> [“South America is known as a “high contact” culture, meaning that residents stand closer to one another, touch one another more and…](https://sms4smile.com/quotes/martin-lindstrom/south-america-is-known-as-a-high-contact-culture-meaning-that/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[South america](https://sms4smile.com/quotes/about/south-america/)

[Image](https://sms4smile.com/quotes/i/48c/martin-lindstrom-4111_south-america_south-america-is-known-as-a-high-contact_3167002.png)

> [Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In…](https://sms4smile.com/quotes/martin-lindstrom/considering-lego-s-considerable-brand-equity-you-might-expect-that/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/797/martin-lindstrom-4111_billions_considering-lego-s-considerable-brand-eq_1767478.png)

> [Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when.…](https://sms4smile.com/quotes/martin-lindstrom/brands-use-of-social-media-is-not-a-matter-of-yes-or-no-it-is-simply/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Advantage](https://sms4smile.com/quotes/about/advantage/)

[Image](https://sms4smile.com/quotes/i/366/martin-lindstrom-4111_advantage_brands-use-of-social-media-is-not-a-matt_2726308.jpg)

> [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/bbe/martin-lindstrom-4111_text_in-an-analysis-of-over-one-billion-piece_292973.png)

> [“Today, 18 out of 45 customers entering a restaurant ask whether they can sit somewhere else. From that point on, their digital…](https://sms4smile.com/quotes/martin-lindstrom/today-18-out-of-45-customers-entering-a-restaurant-ask-whether-they/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Food](https://sms4smile.com/quotes/about/food/)

[Image](https://sms4smile.com/quotes/i/e8e/martin-lindstrom-4111_food_today-18-out-of-45-customers-entering-a_2579653.jpg)

> [“Americans are accustomed to an instantaneous feedback loop, and have little patience with a product that doesn’t come to life immediately. An…](https://sms4smile.com/quotes/martin-lindstrom/americans-are-accustomed-to-an-instantaneous-feedback-loop-and-have/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/5ca/martin-lindstrom-4111_high-quality_americans-are-accustomed-to-an-instantan_1391421.png)

> [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts.…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/412/martin-lindstrom-4111_script-hitchcock_most-remember-hitchcock-as-a-skilled-sto_106928.png)

> [“In common with Russia, American children seldom play outdoors. Russia can use the excuse of cold weather, but in the United States,…](https://sms4smile.com/quotes/martin-lindstrom/in-common-with-russia-american-children-seldom-play-outdoors-russia/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/c5b/martin-lindstrom-4111_bad-news_in-common-with-russia-american-children_409905.jpg)

> [“Whenever I visit the United States, for example, one of the first things I notice is that no one ever touches one…](https://sms4smile.com/quotes/martin-lindstrom/whenever-i-visit-the-united-states-for-example-one-of-the-first/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[American culture](https://sms4smile.com/quotes/about/american-culture/)

[Image](https://sms4smile.com/quotes/i/279/martin-lindstrom-4111_american-culture_whenever-i-visit-the-united-states-for-e_2278491.png)

> [“de-couple the animals themselves from the products on sale. This is a rule of thumb in the United States, but nothing you…](https://sms4smile.com/quotes/martin-lindstrom/de-couple-the-animals-themselves-from-the-products-on-sale-this-is-a/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Animals](https://sms4smile.com/quotes/about/animals/)

[Image](https://sms4smile.com/quotes/i/d6c/martin-lindstrom-4111_animals_de-couple-the-animals-themselves-from-th_709130.png)

> [“My Subtext Research revealed that the women I met cared less about the time they spent in their cars than they did…](https://sms4smile.com/quotes/martin-lindstrom/my-subtext-research-revealed-that-the-women-i-met-cared-less-about/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Safe space](https://sms4smile.com/quotes/about/safe-space/)

[Image](https://sms4smile.com/quotes/i/e87/martin-lindstrom-4111_safe-space_my-subtext-research-revealed-that-the-wo_1649687.png)

> [“Carioca is a demonym used to refer to the residents of Rio de Janeiro. The term originated as a mild insult to…](https://sms4smile.com/quotes/martin-lindstrom/carioca-is-a-demonym-used-to-refer-to-the-residents-of-rio-de-janeiro/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Rio de janeiro](https://sms4smile.com/quotes/about/rio-de-janeiro/)

[Image](https://sms4smile.com/quotes/i/03a/martin-lindstrom-4111_rio-de-janeiro_carioca-is-a-demonym-used-to-refer-to-th_3139314.jpg)

> [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/7b6/martin-lindstrom-4111_changed_i-did-however-realize-that-only-4-of-the_113139.png)

> [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/7f0/martin-lindstrom-4111_apple_the-apple-logo-hangs-from-an-unseen-thre_200674.png)

> [Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from…](https://sms4smile.com/quotes/martin-lindstrom/roughly-21-000-new-brands-are-introduced-worldwide-per-year-yet/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/3a0/martin-lindstrom-4111_brands_roughly-21-000-new-brands-are-introduced_2051968.jpg)

> [Big data is great when you want to verify and quantify small data - as big data is all about seeking a…](https://sms4smile.com/quotes/martin-lindstrom/big-data-is-great-when-you-want-to-verify-and-quantify-small-data-as/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/cab/martin-lindstrom-4111_bigs_big-data-is-great-when-you-want-to-verif_2017833.png)

> [New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.](https://sms4smile.com/quotes/martin-lindstrom/new-techniques-often-spinning-out-of-technology-and-lack-of-privacy/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Communication](https://sms4smile.com/quotes/about/communication/)

[Image](https://sms4smile.com/quotes/i/955/martin-lindstrom-4111_communication_new-techniques-often-spinning-out-of-tec_2686493.png)

> [“Across Russia, women have a much longer life expectancy than men, for one simple reason: alcohol.”](https://sms4smile.com/quotes/martin-lindstrom/across-russia-women-have-a-much-longer-life-expectancy-than-men-for/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Alcohol](https://sms4smile.com/quotes/about/alcohol/)

[Image](https://sms4smile.com/quotes/i/991/martin-lindstrom-4111_alcohol_across-russia-women-have-a-much-longer-l_1209790.jpg)

> [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Chat room](https://sms4smile.com/quotes/about/chat-room/)

[Image](https://sms4smile.com/quotes/i/f07/martin-lindstrom-4111_chat-room_today-s-evangelism-is-just-as-likely-to_342096.png)

> [Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact…](https://sms4smile.com/quotes/martin-lindstrom/fear-can-come-across-in-absence-of-sharp-corners-locked-windows-in/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Absence](https://sms4smile.com/quotes/about/absence/)

[Image](https://sms4smile.com/quotes/i/771/martin-lindstrom-4111_absence_fear-can-come-across-in-absence-of-sharp_914074.png)

> [“When you surrender to apprehension, or worry, or nerves, you effectively place a filter over your senses and are no longer able…](https://sms4smile.com/quotes/martin-lindstrom/when-you-surrender-to-apprehension-or-worry-or-nerves-you-effectively/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Apprehension](https://sms4smile.com/quotes/about/apprehension/)

[Image](https://sms4smile.com/quotes/i/6bd/martin-lindstrom-4111_apprehension_when-you-surrender-to-apprehension-or-wo_2355018.png)

> [When we brand things, our brains perceive them as more special and valuable than they actually are.](https://sms4smile.com/quotes/martin-lindstrom/when-we-brand-things-our-brains-perceive-them-as-more-special-and/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/3cc/martin-lindstrom-4111_brain_when-we-brand-things-our-brains-perceive_2959060.png)

> [Branding is not about what something says or what it means, but how it makes us feel.](https://sms4smile.com/quotes/martin-lindstrom/branding-is-not-about-what-something-says-or-what-it-means-but-how-it/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Branding](https://sms4smile.com/quotes/about/branding/)

[Image](https://sms4smile.com/quotes/i/072/martin-lindstrom-4111_branding_branding-is-not-about-what-something-say_2526422.png)

> [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the…](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/2bd/martin-lindstrom-4111_art_if-a-living-place-can-be-likened-to-a-ci_119226.png)

> [“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.”](https://sms4smile.com/quotes/martin-lindstrom/when-people-cry-it-creates-a-bookmark-in-their-brains-it-is-a-moment/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Bookmark](https://sms4smile.com/quotes/about/bookmark/)

[Image](https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png)

> [“The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian…](https://sms4smile.com/quotes/martin-lindstrom/the-sensory-branding-of-the-singapore-girl-reached-its-zenith-by-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Smell](https://sms4smile.com/quotes/about/smell/)

[Image](https://sms4smile.com/quotes/i/970/martin-lindstrom-4111_smell_the-sensory-branding-of-the-singapore-gi_3235838.png)

## Martin Lindstrom by topic

[Marketing (26)](https://sms4smile.com/quotes/about/marketing/martin-lindstrom/)

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                        "text": "Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.",
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                        "text": "Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.",
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                        "text": "What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.",
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                        "@type": "Quotation",
                        "text": "Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.",
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                        "text": "Brand handling synergy means developing and communicating your company's values and identity consistently.",
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                        "text": "“the tacit tradition of making small talk with your neighbors springs from the desire to establish commonality, even if you’re talking about something as generic as the weather, or how the local sports team did last night. Small talk also has the secondary effect of defusing conflict or even resentment.”",
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                        "text": "“when I arrive at a new airport is handpick a taxi driven by a non-native. Foreign-born residents are likely to tell you the truth about a country and a population that natives can’t or won’t.”",
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                        "text": "“Indian children are more likely to be malnourished than children from Zimbabwe, Somalia and the Democratic Republic of Congo, Africa’s three poorest countries,1 and in Delhi, nearly 5 million school-aged children have irreversible lung damage from that city’s air quality, which is twice as bad as Beijing’s.2”",
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                        "text": "In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.",
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                        "text": "“South America is known as a “high contact” culture, meaning that residents stand closer to one another, touch one another more and are accustomed to more sensory stimulation than residents in, say, northern Europe, with Australians and North Americans believed to be more moderate in their cultural contact level.”",
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                        "text": "Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.",
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                        "text": "Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications",
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                        "text": "“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK residents had the highest ratio of “winking” emojis, a means, perhaps, of compensating for their usual reserve.1”",
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                        "text": "“Today, 18 out of 45 customers entering a restaurant ask whether they can sit somewhere else. From that point on, their digital lives take over. Diners take out their phones and try to connect to the nearest Wi-Fi. They hunt down information or check if anyone “liked” their Facebook post, often forgetting that their menus are waiting there on the table, which is why when the waiter asks them if they’re ready to order, most respond that they need more time. Twenty-one minutes later, they’re ready to order. Twenty-six of them spend up to three minutes taking photos of their food. Fourteen snap photos of each other eating, and if the photos are blurry or unflattering, they retake them. Approximately one-half of all diners ask if their server would take a group photo and while he’s at it, would he mind taking a few more? The second half sends their food back to the kitchen, claiming it’s cold (which it is, as they’ve spent the past ten minutes playing with their phones and not eating). Once they pay their check, they leave the restaurant twenty minutes later, versus five minutes in 2004. As they exit, eight diners are so distracted that they bump into another diner, or a waiter, or a table, or a chair. An”",
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                        "text": "“Americans are accustomed to an instantaneous feedback loop, and have little patience with a product that doesn’t come to life immediately. An American tourist traveling abroad who switches on a Bang & Olufsen television in his hotel room will likely perceive the set as broken, not realizing it takes roughly seven seconds to turn on. Apple is one company that has solved this issue smartly. When a consumer powers on an iPhone, the silvery Apple logo appears, alerting users that the phone is on. Knowing the phone works, a consumer is happy to wait an additional 30 seconds before the phone is officially ready for use. I have no doubt that Apple engineers could tinker with the insides to make the phone turn on more quickly. Instead, they’ve designed the iPhone to give users both instant gratification and a sense of anticipation, which they interpret to mean that the phone is both technologically sophisticated and high quality”",
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                        "text": "“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first, known as “the Blue Script,” was entirely functional. In it were all the tangible onscreen components, including dialogue, props, camera angles and set descriptions. The second script, which Hitchcock referred to as “the Green Script,” chronicled in fine detail the emotional arc, or “beats,” of the film he was shooting. Hitchcock relied on both scripts, but the Green Script reminded him how he wanted moviegoers to feel, and at what point,”",
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                        "text": "“In common with Russia, American children seldom play outdoors. Russia can use the excuse of cold weather, but in the United States, the daily torrent of bad news from televisions and smartphones leads most parents to believe that murder or abduction lies at the end of their driveways. In both countries, men escape. In Russia, men disappear on fishing boats weighed down with cases of vodka. In American, men go golfing. In”",
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                        "text": "“Whenever I visit the United States, for example, one of the first things I notice is that no one ever touches one another, especially the men. In America, touch is perceived as sexual. At the same time, American culture overemphasizes sports, especially football, which is one of the few places where men are given permission to touch, slap, wrestle, tackle and hug one another.”",
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                        "text": "“de-couple the animals themselves from the products on sale. This is a rule of thumb in the United States, but nothing you would ever see in Europe. Europeans have known extensive food shortages, and rationing, and Americans, fortunately, never have. When US tourists visit a marche or charcuterie in France, many are startled and even repulsed by the displays of meat and fowl”",
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                        "text": "“My Subtext Research revealed that the women I met cared less about the time they spent in their cars than they did about leaving the safety nets they called home. Distance wasn’t an issue; leaving the safe space was. In general, their lives as nonworking wives and mothers revolved around routines and rituals, with their cars becoming almost like small houses on wheels. One”",
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                        "text": "“Carioca is a demonym used to refer to the residents of Rio de Janeiro. The term originated as a mild insult to refer to the descendants of immigrants, but has evolved today to refer to any Rio native, and to membership in a distinct, coveted, moneyed lifestyle. “To be Carioca, you have to enjoy the beach and be casual in life,” one Brazilian told me. Another Rio resident defined Carioca this way: “You are social and friendly with everybody you meet.” Among the other definitions of a Carioca: Free-spirited. Not worrying too much about life. Letting things happen.”",
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                        "text": "I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.",
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                        "@type": "Quotation",
                        "text": "“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”",
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                        "text": "Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.",
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                        "text": "Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.",
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                        "@type": "Quotation",
                        "text": "New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.",
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                        "text": "“Across Russia, women have a much longer life expectancy than men, for one simple reason: alcohol.”",
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