---
title: "116 Martin Lindstrom Quotes - Famous Writer (Buy-Ology)"
description: "Martin Lindstrom quotes discuss touch, hospitality pride, and brand emotion."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg"
---

![Portrait of Martin Lindstrom](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-martin-lindstrom-4111.jpg)

# Martin Lindstrom

(1970)   Writer   Kingdom of Denmark

 **116** quotes in **444** categories

Martin Lindstrom points out that Americans rarely touch each other, making friendliness feel distant. He observes that French and Italian hospitality staff take pride in being the best at their jobs, from oyster shucking to serving. He also says a brand is an emotional construct that lets people project an image they want to own.

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Martin Lindstrom is a writer from the Kingdom of Denmark, best known for *Buy-Ology*.

## Quick Facts About Martin Lindstrom

Nationality Kingdom of Denmark

Profession Writer

Notable works Buy-Ology

## About Martin Lindstrom

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

##  Quotes by Martin Lindstrom

> [The enemy shapes the brand.](https://sms4smile.com/quotes/martin-lindstrom/the-enemy-shapes-the-brand/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brand](https://sms4smile.com/quotes/about/brand/)

[Image](https://sms4smile.com/quotes/i/7f4/martin-lindstrom-4111_brand_the-enemy-shapes-the-brand-689803_689803.png)

> [Rituals build brands.](https://sms4smile.com/quotes/martin-lindstrom/rituals-build-brands/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/722/martin-lindstrom-4111_brands_rituals-build-brands-2466923_2466923.png)

> [ \[Logo\] is an encapsulation of an emotion. ](https://sms4smile.com/quotes/martin-lindstrom/logo-is-an-encapsulation-of-an-emotion/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Emotion](https://sms4smile.com/quotes/about/emotion/)

[Image](https://sms4smile.com/quotes/i/8ea/martin-lindstrom-4111_emotion_logo-is-an-encapsulation-of-an-emotion-9_923025.png)

> [Products are produced in the factory; brands are produced in our minds.](https://sms4smile.com/quotes/martin-lindstrom/products-are-produced-in-the-factory-brands-are-produced-in-our-minds/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/b61/martin-lindstrom-4111_brands_products-are-produced-in-the-factory-bra_1692852.png)

> [Word-of-mouth is powerful, trusted, and cheap.](https://sms4smile.com/quotes/martin-lindstrom/word-of-mouth-is-powerful-trusted-and-cheap/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Mouths](https://sms4smile.com/quotes/about/mouths/)

[Image](https://sms4smile.com/quotes/i/74d/martin-lindstrom-4111_mouths_word-of-mouth-is-powerful-trusted-and-ch_1991237.png)

> [“90 percent of all Gillette shavers are bought by women for the men in their lives”](https://sms4smile.com/quotes/martin-lindstrom/90-percent-of-all-gillette-shavers-are-bought-by-women-for-the-men-in/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Branding](https://sms4smile.com/quotes/about/branding/)

[Image](https://sms4smile.com/quotes/i/b15/martin-lindstrom-4111_branding_90-percent-of-all-gillette-shavers-are-b_1966314.png)

> [Brands must make use of the inclination of consumers to be persuaded by friends.](https://sms4smile.com/quotes/martin-lindstrom/brands-must-make-use-of-the-inclination-of-consumers-to-be-persuaded/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/eae/martin-lindstrom-4111_brands_brands-must-make-use-of-the-inclination_2752963.png)

> [“communities come together in the face of conflict and disagreement.”](https://sms4smile.com/quotes/martin-lindstrom/communities-come-together-in-the-face-of-conflict-and-disagreement/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Community](https://sms4smile.com/quotes/about/community/)

[Image](https://sms4smile.com/quotes/i/d15/martin-lindstrom-4111_community_communities-come-together-in-the-face-of_3219078.png)

> [The reality is that a brand can no longer afford to be "friends with everyone."](https://sms4smile.com/quotes/martin-lindstrom/the-reality-is-that-a-brand-can-no-longer-afford-to-be-friends-with/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brand](https://sms4smile.com/quotes/about/brand/)

[Image](https://sms4smile.com/quotes/i/8e5/martin-lindstrom-4111_brand_the-reality-is-that-a-brand-can-no-longe_2153741.png)

> [If we define value as emotions - and emotional engagement...i.e. love!](https://sms4smile.com/quotes/martin-lindstrom/if-we-define-value-as-emotions-and-emotional-engagement-i-e-love/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Emotion](https://sms4smile.com/quotes/about/emotion/)

[Image](https://sms4smile.com/quotes/i/7ba/martin-lindstrom-4111_emotion_if-we-define-value-as-emotions-and-emoti_2118139.png)

> [Imagine Pepsi without Coke. Impossible, right?](https://sms4smile.com/quotes/martin-lindstrom/imagine-pepsi-without-coke-impossible-right/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Coke](https://sms4smile.com/quotes/about/coke/)

[Image](https://sms4smile.com/quotes/i/29d/martin-lindstrom-4111_coke_imagine-pepsi-without-coke-impossible-ri_1713346.png)

> [I think it is fair to say that the end goal might be a demand yet your focus when building brands should…](https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg)

> [“If most of the time they do and feel and think and watch and eat and drink precisely what everyone else does,…](https://sms4smile.com/quotes/martin-lindstrom/if-most-of-the-time-they-do-and-feel-and-think-and-watch-and-eat-and/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Americans](https://sms4smile.com/quotes/about/americans/)

[Image](https://sms4smile.com/quotes/i/e44/martin-lindstrom-4111_americans_if-most-of-the-time-they-do-and-feel-and_2700743.png)

> [Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable…](https://sms4smile.com/quotes/martin-lindstrom/powerful-brands-in-the-future-will-instead-carefully-choose-who-d/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/b1e/martin-lindstrom-4111_brands_powerful-brands-in-the-future-will-inste_756403.png)

> [“for all the valuable insights big data provides, the Web remains a curated, idealized version of who we really are.”](https://sms4smile.com/quotes/martin-lindstrom/for-all-the-valuable-insights-big-data-provides-the-web-remains-a/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Wisdom](https://sms4smile.com/quotes/about/wisdom/)

[Image](https://sms4smile.com/quotes/i/e6e/martin-lindstrom-4111_wisdom_for-all-the-valuable-insights-big-data-p_1335972.png)

> [“A Russian fashion consultant once told me that fashion stops at the Siberian border, where instead of showing off, the prerogative is…](https://sms4smile.com/quotes/martin-lindstrom/a-russian-fashion-consultant-once-told-me-that-fashion-stops-at-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Fashion](https://sms4smile.com/quotes/about/fashion/)

[Image](https://sms4smile.com/quotes/i/8a8/martin-lindstrom-4111_fashion_a-russian-fashion-consultant-once-told-m_471214.png)

> [Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.](https://sms4smile.com/quotes/martin-lindstrom/small-data-is-not-about-testing-concepts-it-is-more-to-create-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/88a/martin-lindstrom-4111_brands_small-data-is-not-about-testing-concepts_1487201.png)

> [We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases…](https://sms4smile.com/quotes/martin-lindstrom/we-re-also-more-affected-by-aspirational-signals-in-an-offline-world/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Affected](https://sms4smile.com/quotes/about/affected/)

[Image](https://sms4smile.com/quotes/i/9e8/martin-lindstrom-4111_affected_we-re-also-more-affected-by-aspirational_780972.png)

> [“(Many prospective dieters sign up for a weight-loss program on the day they experience the negative somatic marker of being unable to…](https://sms4smile.com/quotes/martin-lindstrom/many-prospective-dieters-sign-up-for-a-weight-loss-program-on-the-day/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Seat belts](https://sms4smile.com/quotes/about/seat-belts/)

[Image](https://sms4smile.com/quotes/i/594/martin-lindstrom-4111_seat-belts_many-prospective-dieters-sign-up-for-a-w_1336975.png)

> [Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience…](https://sms4smile.com/quotes/martin-lindstrom/here-in-particular-the-idea-of-contextual-communication-i-e/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Audience](https://sms4smile.com/quotes/about/audience/)

[Image](https://sms4smile.com/quotes/i/14c/martin-lindstrom-4111_audience_here-in-particular-the-idea-of-contextua_146476.png)

> [Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a…](https://sms4smile.com/quotes/martin-lindstrom/storytelling-has-driven-faith-and-religious-practice-keeping-them/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Alive](https://sms4smile.com/quotes/about/alive/)

[Image](https://sms4smile.com/quotes/i/331/martin-lindstrom-4111_alive_storytelling-has-driven-faith-and-religi_2909609.jpg)

> [“how and in what ways, do various cultures show off their flags? In contrast to Swedes, who almost never display their national…](https://sms4smile.com/quotes/martin-lindstrom/how-and-in-what-ways-do-various-cultures-show-off-their-flags-in/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Flags](https://sms4smile.com/quotes/about/flags/)

[Image](https://sms4smile.com/quotes/i/8ab/martin-lindstrom-4111_flags_how-and-in-what-ways-do-various-cultures_1329900.png)

> [“most of us are rarely inside the present moment. We spend a disproportionate amount of time plotting the future or revisiting past…](https://sms4smile.com/quotes/martin-lindstrom/most-of-us-are-rarely-inside-the-present-moment-we-spend-a/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Present moment](https://sms4smile.com/quotes/about/present-moment/)

[Image](https://sms4smile.com/quotes/i/259/martin-lindstrom-4111_present-moment_most-of-us-are-rarely-inside-the-present_3126426.jpg)

> [The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear…](https://sms4smile.com/quotes/martin-lindstrom/the-u-s-has-dominated-and-continues-to-dominate-the-society-and-thus/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/870/martin-lindstrom-4111_brands_the-u-s-has-dominated-and-continues-to-d_868855.jpg)

> [If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through…](https://sms4smile.com/quotes/martin-lindstrom/if-marketers-could-uncover-what-is-going-on-in-our-brains-that-makes/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brain](https://sms4smile.com/quotes/about/brain/)

[Image](https://sms4smile.com/quotes/i/943/martin-lindstrom-4111_brain_if-marketers-could-uncover-what-is-going_3165123.png)

> [“Danish kitchen manufacturers often use the term “Conversation Kitchen” to refer to an expensive, well-appointed kitchen that is used less often for…](https://sms4smile.com/quotes/martin-lindstrom/danish-kitchen-manufacturers-often-use-the-term-conversation-kitchen/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Communication](https://sms4smile.com/quotes/about/communication/)

[Image](https://sms4smile.com/quotes/i/e82/martin-lindstrom-4111_communication_danish-kitchen-manufacturers-often-use-t_2148932.png)

> [“The houses and communities in North Carolina were more upmarket, carefully choreographed versions of the ones I had seen across the Russian…](https://sms4smile.com/quotes/martin-lindstrom/the-houses-and-communities-in-north-carolina-were-more-upmarket/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[North carolina](https://sms4smile.com/quotes/about/north-carolina/)

[Image](https://sms4smile.com/quotes/i/769/martin-lindstrom-4111_north-carolina_the-houses-and-communities-in-north-caro_1645549.jpg)

> [“In 1985, then-General Secretary of the Communist Party of the Soviet Union, Mikhail Gorbachev, cut back on nationwide vodka production and passed…](https://sms4smile.com/quotes/martin-lindstrom/in-1985-then-general-secretary-of-the-communist-party-of-the-soviet/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Age life](https://sms4smile.com/quotes/about/age-life/)

[Image](https://sms4smile.com/quotes/i/b00/martin-lindstrom-4111_age-life_in-1985-then-general-secretary-of-the-co_747503.jpg)

> [The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data -…](https://sms4smile.com/quotes/martin-lindstrom/the-fact-that-we-all-leave-behind-seemingly-insignificant-clues/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/efd/martin-lindstrom-4111_able_the-fact-that-we-all-leave-behind-seemin_2183012.png)

> [“Or what about attention deficit disorder, and the litany of negative, even catastrophic associations it carries? Fifteen years ago, it barely existed,…](https://sms4smile.com/quotes/martin-lindstrom/or-what-about-attention-deficit-disorder-and-the-litany-of-negative/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Attention deficit disorder](https://sms4smile.com/quotes/about/attention-deficit-disorder/)

[Image](https://sms4smile.com/quotes/i/080/martin-lindstrom-4111_attention-deficit-di_or-what-about-attention-deficit-disorder_2610528.jpg)

> [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Clothing line](https://sms4smile.com/quotes/about/clothing-line/)

[Image](https://sms4smile.com/quotes/i/878/martin-lindstrom-4111_clothing-line_the-italian-owned-benetton-label-for-exa_408611.jpg)

> [Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their…](https://sms4smile.com/quotes/martin-lindstrom/imagine-a-smashed-stained-glass-window-a-page-torn-from-a-bible-or-a/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/917/martin-lindstrom-4111_able_imagine-a-smashed-stained-glass-window-a_1703725.png)

> [“Across many parts of the Western world, salt and pepper shakers take up a prominent space on kitchen and dining room tables.…](https://sms4smile.com/quotes/martin-lindstrom/across-many-parts-of-the-western-world-salt-and-pepper-shakers-take/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Dining room](https://sms4smile.com/quotes/about/dining-room/)

[Image](https://sms4smile.com/quotes/i/45f/martin-lindstrom-4111_dining-room_across-many-parts-of-the-western-world-s_2918462.png)

> [“They hold the piece of clothing close to their noses and inhale a mixture of fabric, wind, soil, damp and the stiffening…](https://sms4smile.com/quotes/martin-lindstrom/they-hold-the-piece-of-clothing-close-to-their-noses-and-inhale-a/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Cold air](https://sms4smile.com/quotes/about/cold-air/)

[Image](https://sms4smile.com/quotes/i/236/martin-lindstrom-4111_cold-air_they-hold-the-piece-of-clothing-close-to_1970041.png)

> [“The Weather simply didn’t exist in Colombia. I later found out that no one asks or talks about the weather in Medellín,…](https://sms4smile.com/quotes/martin-lindstrom/the-weather-simply-didn-t-exist-in-colombia-i-later-found-out-that-no/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Every day](https://sms4smile.com/quotes/about/every-day/)

[Image](https://sms4smile.com/quotes/i/7d4/martin-lindstrom-4111_every-day_the-weather-simply-didn-t-exist-in-colom_2177059.png)

> [Thus ideas like subliminal advertising today rarely works and or even exists.](https://sms4smile.com/quotes/martin-lindstrom/thus-ideas-like-subliminal-advertising-today-rarely-works-and-or-even/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/7b4/martin-lindstrom-4111_advertising_thus-ideas-like-subliminal-advertising-t_1907163.png)

> [A global brand building strategy is, in reality, a local plan for every market.](https://sms4smile.com/quotes/martin-lindstrom/a-global-brand-building-strategy-is-in-reality-a-local-plan-for-every/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Brands](https://sms4smile.com/quotes/about/brands/)

[Image](https://sms4smile.com/quotes/i/544/martin-lindstrom-4111_brands_a-global-brand-building-strategy-is-in-r_473487.png)

> [Sex doesn't sell anything other than itself](https://sms4smile.com/quotes/martin-lindstrom/sex-doesn-t-sell-anything-other-than-itself/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Sell](https://sms4smile.com/quotes/about/sell/)

[Image](https://sms4smile.com/quotes/i/ca5/martin-lindstrom-4111_sell_sex-doesn-t-sell-anything-other-than-its_1108062.png)

> [The world's holy texts are built on ancient oral traditions.](https://sms4smile.com/quotes/martin-lindstrom/the-world-s-holy-texts-are-built-on-ancient-oral-traditions/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Ancient](https://sms4smile.com/quotes/about/ancient/)

[Image](https://sms4smile.com/quotes/i/e77/martin-lindstrom-4111_ancient_the-world-s-holy-texts-are-built-on-anci_1255787.png)

> [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Executives](https://sms4smile.com/quotes/about/executives/)

[Image](https://sms4smile.com/quotes/i/caa/martin-lindstrom-4111_executives_in-some-instances-i-ve-found-that-execut_231686.png)

## Martin Lindstrom by topic

[Brands (27)](https://sms4smile.com/quotes/about/brands/martin-lindstrom/) [Marketing (26)](https://sms4smile.com/quotes/about/marketing/martin-lindstrom/)

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                        "@type": "Quotation",
                        "text": "Imagine Pepsi without Coke. Impossible, right?",
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                        "text": "I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.",
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                        "text": "“The houses and communities in North Carolina were more upmarket, carefully choreographed versions of the ones I had seen across the Russian Far East. How different, after all, is a look-alike house from a look-alike apartment building?”",
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                        "text": "“In 1985, then-General Secretary of the Communist Party of the Soviet Union, Mikhail Gorbachev, cut back on nationwide vodka production and passed a law prohibiting stores from selling liquor before noon. Consumption and overall death rates both dropped. When communism fell, vodka became available again, and rates of consumption and alcohol-related deaths rose accordingly. Russian women aren’t teetotalers by any means, but the average life expectancy for Russian men today is around 64, the lowest of any country in the world outside African nations. Less”",
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                        "text": "The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.",
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                        "text": "“Or what about attention deficit disorder, and the litany of negative, even catastrophic associations it carries? Fifteen years ago, it barely existed, but today it's being diagnosed left, right, and sideways. I'm not suggesting that some kids don't have it, or can't benefit from treatment, but ADD (and the fear of our children being diagnosed with it) has saturated our culture like a virus. And the result, of course, is millions of parents buying their children drugs. A parent's internal monologue may go something like this: If my child doesn't take Ritalin, or Adderal or Concerta, he won't be able to concentrate in school. He'll fall behind. His grades will suffer. He'll be marginalized by his peers. He'll begin hanging out with other low-performing kids. He won't get into college. He'll drift from job to job. He may even end up in jail. All because I didn't address his ADD when he was in kindergarten. Fear, in my experience, spreads faster than anything else - and the ads for those drugs have done a very nice job scaring the pants off us.”",
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                        "text": "“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess what color or length is in vogue, at which point workers dye and cut the company’s shirts, jackets, pants and infant apparel to replicate the style and color preferences popular at the time.”",
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                        "text": "Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.",
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                        "text": "“Across many parts of the Western world, salt and pepper shakers take up a prominent space on kitchen and dining room tables. As everyone knows, most are uniform in appearance: three pinprick holes on the saltshaker, and a single one atop the pepper. If you live in Asia, however, the number of holes is reversed, with three on the pepper shaker and one on the saltshaker, thanks to the popularity of pepper in Asian countries and the cultural preference for soy sauce. This”",
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