--- title: "3 Klaus Krippendorff Quotes - Famous Cyberneticist" description: "German cyberneticist... | Klaus Krippendorff was a communication scholar, social science methodologist, and cyberneticist. and was the Gregory Bateson p..." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b124/author-klaus-krippendorff-75123.jpg" --- ![Portrait of Klaus Krippendorff](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b124/author-klaus-krippendorff-75123.jpg) # Klaus Krippendorff (1932–2022) Cyberneticist **3** quotes in **14** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Klaus Krippendorff was a cyberneticist. ## Quick Facts About Klaus Krippendorff Born March 21, 1932 Died October 10, 2022 Profession Cyberneticist ## About Klaus Krippendorff German cyberneticist... \| Klaus Krippendorff was a communication scholar, social science methodologist, and cyberneticist. and was the Gregory Bateson professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. He wrote an influential textbook on content analysis a ## Quotes by Klaus Krippendorff > [“Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and…](https://sms4smile.com/quotes/klaus-krippendorff/propagandists-reveal-themselves-through-their-use-of-tricks-such-as/) Klaus Krippendorff [Analysis](https://sms4smile.com/quotes/about/analysis/) [Image](https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg) > [Something must have form to be seen but must make sense to be understood and used.](https://sms4smile.com/quotes/klaus-krippendorff/something-must-have-form-to-be-seen-but-must-make-sense-to-be/) Klaus Krippendorff [Design](https://sms4smile.com/quotes/about/design/) [Image](https://sms4smile.com/quotes/i/35c/klaus-krippendorff-75123_design_something-must-have-form-to-be-seen-but_2725941.png) > [“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories in their choice of communications, and…](https://sms4smile.com/quotes/klaus-krippendorff/the-assumptions-that-propagandists-are-rational-in-the-sense-that/) Klaus Krippendorff [Analysis](https://sms4smile.com/quotes/about/analysis/) [Image](https://sms4smile.com/quotes/i/d2f/klaus-krippendorff-75123_analysis_the-assumptions-that-propagandists-are-r_2850205.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/klaus-krippendorff/#itemlist", "name": "Klaus Krippendorff Quotes", "numberOfItems": 3, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Propagandists reveal themselves through their use of tricks such as \"name-calling\", employing \"glittering generalities\", \"plain folks\" identifications, \"card stacking\", \"bandwagon\" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in academic lectures, and this approach to propaganda analysis led to a kind of witch-hunt for propagandists.”", "creator": { "@type": "Person", "name": "Klaus Krippendorff" }, "url": "https://sms4smile.com/quotes/klaus-krippendorff/propagandists-reveal-themselves-through-their-use-of-tricks-such-as/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg", "url": "https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg", "width": 1080, "height": 1080, "caption": "“Propagandists reveal themselves through their use of tricks such as \"name-calling\", employing \"glittering…” — Klaus Krippendorff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Something must have form to be seen but must make sense to be understood and used.", "creator": { "@type": "Person", "name": "Klaus Krippendorff" }, "url": "https://sms4smile.com/quotes/klaus-krippendorff/something-must-have-form-to-be-seen-but-must-make-sense-to-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/35c/klaus-krippendorff-75123_design_something-must-have-form-to-be-seen-but_2725941.png", "contentUrl": "https://sms4smile.com/quotes/i/35c/klaus-krippendorff-75123_design_something-must-have-form-to-be-seen-but_2725941.png", "url": "https://sms4smile.com/quotes/i/35c/klaus-krippendorff-75123_design_something-must-have-form-to-be-seen-but_2725941.png", "width": 1080, "height": 1080, "caption": "“Something must have form to be seen but must make sense to be understood and used.” — Klaus Krippendorff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories in their choice of communications, and that the meanings of propagandists' communications may differ for different people reoriented the FCC* analysts from a concept of \"content as shared\" (Berelson would later say \"manifest\") to conditions that could explain the motivations of particular communicators and the interests they might serve. The notion of \"preparatory propaganda\" became an especially useful key for the analysts in their effort to infer the intents of broadcasts with political content. In order to ensure popular support for planned military actions, the Axis leaders had to inform; emotionally arouse, and otherwise prepare their countrymen and women to accept those actions; the FCC analysts discovered that they could learn a great deal about the enemy's intended actions by recognizing such preparatory efforts in the domestic press and broadcasts. They were able to predict several major military and political campaigns and to assess Nazi elites' perceptions of their situation, political changes within the Nazi governing group, and shifts in relations among Axis countries. Among the more outstanding predictions that British analysts were able to make was the date of deployment of German V weapons against Great Britain. The analysts monitored the speeches delivered by Nazi propagandist Joseph Goebbels and inferred from the content of those speeches what had interfered with the weapons' production and when. They then used this information to predict the launch date of the weapons, and their prediction was accurate within a few weeks. *FCC - Federal Communications Commission”", "creator": { "@type": "Person", "name": "Klaus Krippendorff" }, "url": "https://sms4smile.com/quotes/klaus-krippendorff/the-assumptions-that-propagandists-are-rational-in-the-sense-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d2f/klaus-krippendorff-75123_analysis_the-assumptions-that-propagandists-are-r_2850205.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d2f/klaus-krippendorff-75123_analysis_the-assumptions-that-propagandists-are-r_2850205.jpg", "url": "https://sms4smile.com/quotes/i/d2f/klaus-krippendorff-75123_analysis_the-assumptions-that-propagandists-are-r_2850205.jpg", "width": 1080, "height": 1080, "caption": "“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories…” — Klaus Krippendorff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "Person", "@id": "https://sms4smile.com/quotes/author/klaus-krippendorff/#person", "name": "Klaus Krippendorff", "url": "https://sms4smile.com/quotes/author/klaus-krippendorff/", "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b124/author-klaus-krippendorff-75123.jpg", "description": "German cyberneticist... | Klaus Krippendorff was a communication scholar, social science methodologist, and cyberneticist. and was the Gregory Bateson professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. 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