---
title: "2 Kenneth Roman Quotes - Famous Biographer (How to Advertise)"
description: "Kenneth Roman was an American author and advertising executive. Browse 2 Kenneth Roman quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b190/author-kenneth-roman-110989.jpg"
---

![Portrait of Kenneth Roman](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b190/author-kenneth-roman-110989.jpg)

# Kenneth Roman

(1930–2026)   Biographer   United States

 **2** quotes in **6** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Kenneth Roman was a biographer from the United States, best known for *How to Advertise*.

## Quick Facts About Kenneth Roman

Born September 6, 1930

Died April 22, 2026

Nationality United States

Profession Biographer

Notable works How to Advertise

## About Kenneth Roman

Kenneth Roman was an American author and advertising executive.

##  Quotes by Kenneth Roman

> [Advertising is judged not by what it says, but by what the consumer thinks it says.](https://sms4smile.com/quotes/kenneth-roman/advertising-is-judged-not-by-what-it-says-but-by-what-the-consumer/)

Kenneth Roman

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/fc9/kenneth-roman-110989_advertising_advertising-is-judged-not-by-what-it-say_1424512.png)

> [“If you can’t advertise yourself, what hope do you have of being able to advertise anything else?”](https://sms4smile.com/quotes/kenneth-roman/if-you-can-t-advertise-yourself-what-hope-do-you-have-of-being-able/)

Kenneth Roman

[Image](https://sms4smile.com/quotes/i/4f6/kenneth-roman-110989_advertise_if-you-can-t-advertise-yourself-what-hop_2957709.png)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#itemlist",
            "name": "Kenneth Roman Quotes",
            "numberOfItems": 2,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Advertising is judged not by what it says, but by what the consumer thinks it says.",
                        "creator": {
                            "@type": "Person",
                            "name": "Kenneth Roman"
                        },
                        "url": "https://sms4smile.com/quotes/kenneth-roman/advertising-is-judged-not-by-what-it-says-but-by-what-the-consumer/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fc9/kenneth-roman-110989_advertising_advertising-is-judged-not-by-what-it-say_1424512.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/fc9/kenneth-roman-110989_advertising_advertising-is-judged-not-by-what-it-say_1424512.png",
                            "url": "https://sms4smile.com/quotes/i/fc9/kenneth-roman-110989_advertising_advertising-is-judged-not-by-what-it-say_1424512.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Advertising is judged not by what it says, but by what the consumer thinks it says.” — Kenneth Roman",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "“If you can’t advertise yourself, what hope do you have of being able to advertise anything else?”",
                        "creator": {
                            "@type": "Person",
                            "name": "Kenneth Roman"
                        },
                        "url": "https://sms4smile.com/quotes/kenneth-roman/if-you-can-t-advertise-yourself-what-hope-do-you-have-of-being-able/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4f6/kenneth-roman-110989_advertise_if-you-can-t-advertise-yourself-what-hop_2957709.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/4f6/kenneth-roman-110989_advertise_if-you-can-t-advertise-yourself-what-hop_2957709.png",
                            "url": "https://sms4smile.com/quotes/i/4f6/kenneth-roman-110989_advertise_if-you-can-t-advertise-yourself-what-hop_2957709.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you can’t advertise yourself, what hope do you have of being able to advertise anything else?” — Kenneth Roman",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#person",
            "name": "Kenneth Roman",
            "url": "https://sms4smile.com/quotes/author/kenneth-roman/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b190/author-kenneth-roman-110989.jpg"
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#webpage",
            "url": "https://sms4smile.com/quotes/author/kenneth-roman/",
            "name": "Kenneth Roman",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/fc9/kenneth-roman-110989_advertising_advertising-is-judged-not-by-what-it-say_1424512.png"
            },
            "description": "Kenneth Roman was an American author and advertising executive. Browse 2 Kenneth Roman quotes.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/kenneth-roman/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Kenneth Roman",
                    "item": "https://sms4smile.com/quotes/author/kenneth-roman/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```