--- title: "Best John Sculley Quotes" description: "John Sculley III is an American businessman, entrepreneur, and investor in high-tech startups. Browse 70 John Sculley quotes." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b014/author-john-sculley-52251.jpg" --- ![Portrait of John Sculley](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b014/author-john-sculley-52251.jpg) # John Sculley (1939) Businessperson **70** quotes in **546** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet John Sculley is a businessperson, best known for *Odyssey*. ## Quick Facts About John Sculley Born April 6, 1939 Profession Businessperson Notable works Odyssey ## About John Sculley John Sculley III is an American businessman, entrepreneur, and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. in April 1983, a position he held until October 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million. ## Quotes by John Sculley · Page 2 > [Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.](https://sms4smile.com/quotes/john-sculley/marketing-strategy-is-a-series-of-integrated-actions-leading-to-a/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Action](https://sms4smile.com/quotes/about/action/) [Image](https://sms4smile.com/quotes/i/14b/john-sculley-9738_action_marketing-strategy-is-a-series-of-integr_2011183.png) > [People are going to be most creative and productive when they're doing something they're really interested in.](https://sms4smile.com/quotes/john-sculley/people-are-going-to-be-most-creative-and-productive-when-they-re/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Creative](https://sms4smile.com/quotes/about/creative/) [Image](https://sms4smile.com/quotes/i/b46/john-sculley-9738_creative_people-are-going-to-be-most-creative-and_3222966.png) > [It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.](https://sms4smile.com/quotes/john-sculley/it-s-suddenly-practical-to-do-very-high-quality-video-wirelessly-over/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/e7d/john-sculley-9738_days_it-s-suddenly-practical-to-do-very-high_725323.png) > [I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature.](https://sms4smile.com/quotes/john-sculley/i-m-an-optimist-you-can-t-be-an-entrepreneur-if-you-re-not/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/2d4/john-sculley-9738_business_i-m-an-optimist-you-can-t-be-an-entrepre_3111328.png) > [ The iPod is a perfect example of Steve's \[Jobs\] methodology of starting with the user and looking at the entire end-to-end system. ](https://sms4smile.com/quotes/john-sculley/the-ipod-is-a-perfect-example-of-steve-s-jobs-methodology-of-starting/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/cdc/john-sculley-9738_ends_the-ipod-is-a-perfect-example-of-steve-s_1886033.png) > [We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our…](https://sms4smile.com/quotes/john-sculley/we-expect-teachers-to-handle-teenage-pregnancy-substance-abuse-and/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Abuse](https://sms4smile.com/quotes/about/abuse/) [Image](https://sms4smile.com/quotes/i/69c/john-sculley-9738_abuse_we-expect-teachers-to-handle-teenage-pre_470704.png) > [If you spend too much time worrying about how other people perceive you, you'll never break the rules.](https://sms4smile.com/quotes/john-sculley/if-you-spend-too-much-time-worrying-about-how-other-people-perceive/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/ae8/john-sculley-9738_break_if-you-spend-too-much-time-worrying-abou_2406159.png) > [Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.](https://sms4smile.com/quotes/john-sculley/health-care-missed-the-pc-and-internet-revolutions-but-it-can-t/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/adb/john-sculley-9738_afford_health-care-missed-the-pc-and-internet-r_2053802.png) > [I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked…](https://sms4smile.com/quotes/john-sculley/i-didn-t-appreciate-coming-out-of-corporate-america-what-it-meant-to/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [America](https://sms4smile.com/quotes/about/america/) [Image](https://sms4smile.com/quotes/i/34f/john-sculley-9738_america_i-didn-t-appreciate-coming-out-of-corpor_2587737.jpg) > [When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And…](https://sms4smile.com/quotes/john-sculley/when-i-was-5-or-6-years-old-i-never-wanted-toys-i-wanted-electrical/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/886/john-sculley-9738_designer_when-i-was-5-or-6-years-old-i-never-want_512637.png) > [ The boards had to be beautiful in Steve \[Jobs\]'s eyes when you looked at them, even though when he created the Macintosh… ](https://sms4smile.com/quotes/john-sculley/the-boards-had-to-be-beautiful-in-steve-jobs-s-eyes-when-you-looked/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Beautiful](https://sms4smile.com/quotes/about/beautiful/) [Image](https://sms4smile.com/quotes/i/5ba/john-sculley-9738_beautiful_the-boards-had-to-be-beautiful-in-steve_1116356.jpg) > [I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer,…](https://sms4smile.com/quotes/john-sculley/i-never-claimed-to-be-a-computer-engineer-but-i-did-train-as-an/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/8cf/john-sculley-9738_am_i-never-claimed-to-be-a-computer-enginee_2442494.png) > [When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not…](https://sms4smile.com/quotes/john-sculley/when-i-left-apple-it-had-2-billion-of-cash-it-was-the-most-profitable/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/c58/john-sculley-9738_apple_when-i-left-apple-it-had-2-billion-of-ca_1155529.png) > [Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart.…](https://sms4smile.com/quotes/john-sculley/is-there-anyone-out-there-who-is-the-next-steve-jobs-i-think-jeff/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/095/john-sculley-9738_anyone_is-there-anyone-out-there-who-is-the-nex_797659.png) > [Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for…](https://sms4smile.com/quotes/john-sculley/apple-and-samsung-are-selling-in-such-high-volumes-and-they-re/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/397/john-sculley-9738_against_apple-and-samsung-are-selling-in-such-hi_1456211.png) > [We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to…](https://sms4smile.com/quotes/john-sculley/we-see-healthcare-shifting-from-a-procedure-reimbursement-where-in/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/dc7/john-sculley-9738_actually_we-see-healthcare-shifting-from-a-proced_2886989.png) > [The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.](https://sms4smile.com/quotes/john-sculley/the-mac-defined-personal-technology-and-the-iphone-defines-intimate/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Communication](https://sms4smile.com/quotes/about/communication/) [Image](https://sms4smile.com/quotes/i/777/john-sculley-9738_communication_the-mac-defined-personal-technology-and_847204.png) > [Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.](https://sms4smile.com/quotes/john-sculley/those-lessons-that-i-got-along-the-way-are-the-ones-that-have-shaped/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/18a/john-sculley-9738_lasts_those-lessons-that-i-got-along-the-way-a_2186297.png) > [Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.](https://sms4smile.com/quotes/john-sculley/nothing-will-divide-this-nation-more-than-ignorance-and-nothing-can/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/d67/john-sculley-9738_divides_nothing-will-divide-this-nation-more-tha_3003659.png) > [Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.](https://sms4smile.com/quotes/john-sculley/innovation-has-never-come-through-bureaucracy-and-hierarchy-it-s/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Bureaucracy](https://sms4smile.com/quotes/about/bureaucracy/) [Image](https://sms4smile.com/quotes/i/26d/john-sculley-9738_bureaucracy_innovation-has-never-come-through-bureau_1507926.png) > [ What makes Steve \[Jobs'\] methodology different from everyone else's is that he always believed the most important decisions you make are not… ](https://sms4smile.com/quotes/john-sculley/what-makes-steve-jobs-methodology-different-from-everyone-else-s-is/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/d58/john-sculley-9738_always-believe_what-makes-steve-jobs-methodology-differ_1627584.jpg) > [Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything.…](https://sms4smile.com/quotes/john-sculley/insatiable-curiosity-is-infectious-to-everyone-around-you-we-live-in/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Curiosity](https://sms4smile.com/quotes/about/curiosity/) [Image](https://sms4smile.com/quotes/i/6b6/john-sculley-9738_curiosity_insatiable-curiosity-is-infectious-to-ev_1502939.jpg) > [In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In…](https://sms4smile.com/quotes/john-sculley/in-the-industrial-age-the-ceo-sat-on-the-top-of-the-hierarchy-and/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Age](https://sms4smile.com/quotes/about/age/) [Image](https://sms4smile.com/quotes/i/05c/john-sculley-9738_age_in-the-industrial-age-the-ceo-sat-on-the_2535197.jpg) > [Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed:…](https://sms4smile.com/quotes/john-sculley/apple-makes-really-good-products-and-samsung-makes-really-good/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/ad2/john-sculley-9738_apple_apple-makes-really-good-products-and-sam_3222821.jpg) > [The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who…](https://sms4smile.com/quotes/john-sculley/the-only-thing-i-would-say-is-i-think-there-s-a-lot-of-future-value/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/4f4/john-sculley-9738_blackberry_the-only-thing-i-would-say-is-i-think-th_2641771.jpg) > [I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go…](https://sms4smile.com/quotes/john-sculley/i-think-that-the-health-care-industry-is-so-complex-that-it-doesn-t/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/9f5/john-sculley-9738_back_i-think-that-the-health-care-industry-is_3141815.png) > [In many cases, jobs that used to be done by people are going to be able to be done through automation. I…](https://sms4smile.com/quotes/john-sculley/in-many-cases-jobs-that-used-to-be-done-by-people-are-going-to-be/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/108/john-sculley-9738_able_in-many-cases-jobs-that-used-to-be-done_2757351.png) > [The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would…](https://sms4smile.com/quotes/john-sculley/the-japanese-always-started-with-the-market-share-of-components-first/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/a8f/john-sculley-9738_components_the-japanese-always-started-with-the-mar_1551425.png) > [ Steve \[Jobs'\] brilliance is his ability to see something and then understand it and then figure out how to put it into… ](https://sms4smile.com/quotes/john-sculley/steve-jobs-brilliance-is-his-ability-to-see-something-and-then/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Ability](https://sms4smile.com/quotes/about/ability/) [Image](https://sms4smile.com/quotes/i/009/john-sculley-9738_ability_steve-jobs-brilliance-is-his-ability-to_3106107.png) > [I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television…](https://sms4smile.com/quotes/john-sculley/i-think-that-apple-has-revolutionized-every-other-consumer-industry/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Image](https://sms4smile.com/quotes/i/cd9/john-sculley-9738_anyone_i-think-that-apple-has-revolutionized-ev_2334363.png) ## John Sculley by topic [Technology (25)](https://sms4smile.com/quotes/about/technology/john-sculley/) [People (13)](https://sms4smile.com/quotes/about/people/john-sculley/) [Jobs (11)](https://sms4smile.com/quotes/about/jobs/john-sculley/) [Business (10)](https://sms4smile.com/quotes/about/business/john-sculley/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/john-sculley/#itemlist", "name": "John Sculley Quotes", "numberOfItems": 30, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/marketing-strategy-is-a-series-of-integrated-actions-leading-to-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/14b/john-sculley-9738_action_marketing-strategy-is-a-series-of-integr_2011183.png", "contentUrl": "https://sms4smile.com/quotes/i/14b/john-sculley-9738_action_marketing-strategy-is-a-series-of-integr_2011183.png", "url": "https://sms4smile.com/quotes/i/14b/john-sculley-9738_action_marketing-strategy-is-a-series-of-integr_2011183.png", "width": 1080, "height": 1080, "caption": "“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "People are going to be most creative and productive when they're doing something they're really interested in.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/people-are-going-to-be-most-creative-and-productive-when-they-re/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b46/john-sculley-9738_creative_people-are-going-to-be-most-creative-and_3222966.png", "contentUrl": "https://sms4smile.com/quotes/i/b46/john-sculley-9738_creative_people-are-going-to-be-most-creative-and_3222966.png", "url": "https://sms4smile.com/quotes/i/b46/john-sculley-9738_creative_people-are-going-to-be-most-creative-and_3222966.png", "width": 1080, "height": 1080, "caption": "“People are going to be most creative and productive when they're doing something they're really interested in.” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/it-s-suddenly-practical-to-do-very-high-quality-video-wirelessly-over/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e7d/john-sculley-9738_days_it-s-suddenly-practical-to-do-very-high_725323.png", "contentUrl": "https://sms4smile.com/quotes/i/e7d/john-sculley-9738_days_it-s-suddenly-practical-to-do-very-high_725323.png", "url": "https://sms4smile.com/quotes/i/e7d/john-sculley-9738_days_it-s-suddenly-practical-to-do-very-high_725323.png", "width": 1080, "height": 1080, "caption": "“It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "I'm an optimist. 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It's really a two-horse race…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 25, "item": { "@type": "Quotation", "text": "The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/the-only-thing-i-would-say-is-i-think-there-s-a-lot-of-future-value/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4f4/john-sculley-9738_blackberry_the-only-thing-i-would-say-is-i-think-th_2641771.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4f4/john-sculley-9738_blackberry_the-only-thing-i-would-say-is-i-think-th_2641771.jpg", "url": "https://sms4smile.com/quotes/i/4f4/john-sculley-9738_blackberry_the-only-thing-i-would-say-is-i-think-th_2641771.jpg", "width": 1080, "height": 1080, "caption": "“The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/i-think-that-the-health-care-industry-is-so-complex-that-it-doesn-t/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9f5/john-sculley-9738_back_i-think-that-the-health-care-industry-is_3141815.png", "contentUrl": "https://sms4smile.com/quotes/i/9f5/john-sculley-9738_back_i-think-that-the-health-care-industry-is_3141815.png", "url": "https://sms4smile.com/quotes/i/9f5/john-sculley-9738_back_i-think-that-the-health-care-industry-is_3141815.png", "width": 1080, "height": 1080, "caption": "“I think that the health care industry is so complex that it doesn't necessarily start with a single killer…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/in-many-cases-jobs-that-used-to-be-done-by-people-are-going-to-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/108/john-sculley-9738_able_in-many-cases-jobs-that-used-to-be-done_2757351.png", "contentUrl": "https://sms4smile.com/quotes/i/108/john-sculley-9738_able_in-many-cases-jobs-that-used-to-be-done_2757351.png", "url": "https://sms4smile.com/quotes/i/108/john-sculley-9738_able_in-many-cases-jobs-that-used-to-be-done_2757351.png", "width": 1080, "height": 1080, "caption": "“In many cases, jobs that used to be done by people are going to be able to be done through automation. I…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 28, "item": { "@type": "Quotation", "text": "The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/the-japanese-always-started-with-the-market-share-of-components-first/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a8f/john-sculley-9738_components_the-japanese-always-started-with-the-mar_1551425.png", "contentUrl": "https://sms4smile.com/quotes/i/a8f/john-sculley-9738_components_the-japanese-always-started-with-the-mar_1551425.png", "url": "https://sms4smile.com/quotes/i/a8f/john-sculley-9738_components_the-japanese-always-started-with-the-mar_1551425.png", "width": 1080, "height": 1080, "caption": "“The Japanese always started with the market share of components first. So one would dominate, let's say…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 29, "item": { "@type": "Quotation", "text": "Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.", "creator": { "@type": "Person", "name": "John Sculley" }, "url": "https://sms4smile.com/quotes/john-sculley/steve-jobs-brilliance-is-his-ability-to-see-something-and-then/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/009/john-sculley-9738_ability_steve-jobs-brilliance-is-his-ability-to_3106107.png", "contentUrl": "https://sms4smile.com/quotes/i/009/john-sculley-9738_ability_steve-jobs-brilliance-is-his-ability-to_3106107.png", "url": "https://sms4smile.com/quotes/i/009/john-sculley-9738_ability_steve-jobs-brilliance-is-his-ability-to_3106107.png", "width": 1080, "height": 1080, "caption": "“Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to…” — John Sculley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 30, "item": { "@type": "Quotation", "text": "I think that Apple has revolutionized every other consumer industry; why not television? 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