---
title: "70 John Sculley Quotes - Famous Businessperson (Odyssey)"
description: "John Sculley III is an American businessman, entrepreneur, and investor in high-tech startups. Browse 70 John Sculley quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b014/author-john-sculley-52251.jpg"
---

![Portrait of John Sculley](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b014/author-john-sculley-52251.jpg)

# John Sculley

(1939)   Businessperson

 **70** quotes in **546** categories

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John Sculley is a businessperson, best known for *Odyssey*.

## Quick Facts About John Sculley

Born April 6, 1939

Profession Businessperson

Notable works Odyssey

## About John Sculley

John Sculley III is an American businessman, entrepreneur, and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. in April 1983, a position he held until October 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.

##  Quotes by John Sculley

> [The news of my pregnancy spread like a forest fire in summer](https://sms4smile.com/quotes/john-sculley/the-news-of-my-pregnancy-spread-like-a-forest-fire-in-summer/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Fire](https://sms4smile.com/quotes/about/fire/)

[Image](https://sms4smile.com/quotes/i/f84/john-sculley-9738_fire_the-news-of-my-pregnancy-spread-like-a-f_1083693.png)

> [Over the years, I have developed a pretty good Rolodex.](https://sms4smile.com/quotes/john-sculley/over-the-years-i-have-developed-a-pretty-good-rolodex/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Developed](https://sms4smile.com/quotes/about/developed/)

[Image](https://sms4smile.com/quotes/i/d0e/john-sculley-9738_developed_over-the-years-i-have-developed-a-pretty_66535.png)

> [People who take risks are the people you'll lose against.](https://sms4smile.com/quotes/john-sculley/people-who-take-risks-are-the-people-you-ll-lose-against/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Football](https://sms4smile.com/quotes/about/football/)

[Image](https://sms4smile.com/quotes/i/76d/john-sculley-9738_football_people-who-take-risks-are-the-people-you_824342.png)

> [No great marketing decisions have ever been made on qualitative data](https://sms4smile.com/quotes/john-sculley/no-great-marketing-decisions-have-ever-been-made-on-qualitative-data/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/57f/john-sculley-9738_business_no-great-marketing-decisions-have-ever-b_2380550.png)

> [If you repeat something long enough people believe it's what happened.](https://sms4smile.com/quotes/john-sculley/if-you-repeat-something-long-enough-people-believe-it-s-what-happened/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/d1f/john-sculley-9738_believe_if-you-repeat-something-long-enough-peop_1814514.png)

> [I believe that crisis really tends to help develop the characer of an organisation.](https://sms4smile.com/quotes/john-sculley/i-believe-that-crisis-really-tends-to-help-develop-the-characer-of-an/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/d0d/john-sculley-9738_believe_i-believe-that-crisis-really-tends-to-he_56871.png)

> [Marketing is really theater. It's like staging a performance.](https://sms4smile.com/quotes/john-sculley/marketing-is-really-theater-it-s-like-staging-a-performance/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Marketing](https://sms4smile.com/quotes/about/marketing/)

[Image](https://sms4smile.com/quotes/i/7de/john-sculley-9738_marketing_marketing-is-really-theater-it-s-like-st_1080403.png)

> [There are just moments when all the stars are aligned for breakthrough products.](https://sms4smile.com/quotes/john-sculley/there-are-just-moments-when-all-the-stars-are-aligned-for/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Aligned](https://sms4smile.com/quotes/about/aligned/)

[Image](https://sms4smile.com/quotes/i/850/john-sculley-9738_aligned_there-are-just-moments-when-all-the-star_57267.png)

> [Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.](https://sms4smile.com/quotes/john-sculley/health-innovation-enabled-by-digital-technologies-to-build-big/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Big](https://sms4smile.com/quotes/about/big/)

[Image](https://sms4smile.com/quotes/i/ba8/john-sculley-9738_big_health-innovation-enabled-by-digital-tec_1184065.jpg)

> [The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment](https://sms4smile.com/quotes/john-sculley/the-new-leaders-face-new-tests-such-as-how-to-lead-in-this-idea/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Environment](https://sms4smile.com/quotes/about/environment/)

[Image](https://sms4smile.com/quotes/i/8a7/john-sculley-9738_environment_the-new-leaders-face-new-tests-such-as-h_2075785.png)

> [I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you…](https://sms4smile.com/quotes/john-sculley/i-have-found-that-i-always-learn-more-from-my-mistakes-than-from-my/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Chance](https://sms4smile.com/quotes/about/chance/)

[Image](https://sms4smile.com/quotes/i/8ed/john-sculley-9738_chance_i-have-found-that-i-always-learn-more-fr_10240.png)

> [Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.](https://sms4smile.com/quotes/john-sculley/our-primary-goal-in-the-consumer-health-service-companies-i-back-is/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Back](https://sms4smile.com/quotes/about/back/)

[Image](https://sms4smile.com/quotes/i/029/john-sculley-9738_back_our-primary-goal-in-the-consumer-health_1370279.png)

> [My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.](https://sms4smile.com/quotes/john-sculley/my-guess-is-that-apple-won-t-just-pass-microsoft-in-market/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/dca/john-sculley-9738_apple_my-guess-is-that-apple-won-t-just-pass-m_734048.png)

> [Apple is so focused on its vision that it does things in a very careful, deliberate way.](https://sms4smile.com/quotes/john-sculley/apple-is-so-focused-on-its-vision-that-it-does-things-in-a-very/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/238/john-sculley-9738_apple_apple-is-so-focused-on-its-vision-that-i_3102181.png)

> [Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the…](https://sms4smile.com/quotes/john-sculley/healthcare-has-been-the-last-major-industry-that-hasn-t-been-touched/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Adoption](https://sms4smile.com/quotes/about/adoption/)

[Image](https://sms4smile.com/quotes/i/3ea/john-sculley-9738_adoption_healthcare-has-been-the-last-major-indus_2252973.png)

> [The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.](https://sms4smile.com/quotes/john-sculley/the-healthcare-industry-has-never-had-a-priority-on-user-experience/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Because](https://sms4smile.com/quotes/about/because/)

[Image](https://sms4smile.com/quotes/i/d50/john-sculley-9738_because_the-healthcare-industry-has-never-had-a_763282.png)

> [Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store +…](https://sms4smile.com/quotes/john-sculley/stay-the-course-and-keep-building-an-integrated-apple-ecosystem-of/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/1c9/john-sculley-9738_apple_stay-the-course-and-keep-building-an-int_2754453.png)

> [The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's…](https://sms4smile.com/quotes/john-sculley/the-launch-of-iphone-is-very-possibly-bigger-than-the-launch-of-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/3ea/john-sculley-9738_ability_the-launch-of-iphone-is-very-possibly-bi_1057135.jpg)

> [I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets…](https://sms4smile.com/quotes/john-sculley/i-think-that-televisions-are-unnecessarily-complex-the-irony-is-that/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Better](https://sms4smile.com/quotes/about/better/)

[Image](https://sms4smile.com/quotes/i/7fc/john-sculley-9738_better_i-think-that-televisions-are-unnecessari_2952241.png)

> [One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For…](https://sms4smile.com/quotes/john-sculley/one-thing-about-apple-is-they-have-these-fanboys-as-i-always-say-sell/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/51b/john-sculley-9738_about_one-thing-about-apple-is-they-have-these_2302292.png)

> [Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an…](https://sms4smile.com/quotes/john-sculley/apple-does-magical-things-but-it-does-magical-things-that-are-a/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/9d3/john-sculley-9738_apple_apple-does-magical-things-but-it-does-ma_304112.png)

> [ I remember going into Steve's \[Jobs\] house, and he had almost no furniture in it. He just had a picture of Einstein,… ](https://sms4smile.com/quotes/john-sculley/i-remember-going-into-steve-s-jobs-house-and-he-had-almost-no/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Bed](https://sms4smile.com/quotes/about/bed/)

[Image](https://sms4smile.com/quotes/i/bf5/john-sculley-9738_bed_i-remember-going-into-steve-s-jobs-house_942898.jpg)

> [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/f2b/john-sculley-9738_apple_everything-at-apple-can-be-best-understo_494893.png)

> [ Steve \[Jobs\] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other… ](https://sms4smile.com/quotes/john-sculley/steve-jobs-and-i-spent-months-getting-to-know-each-other-before-i/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/2f4/john-sculley-9738_apple_steve-jobs-and-i-spent-months-getting-to_1339471.png)

> [The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an…](https://sms4smile.com/quotes/john-sculley/the-characteristics-that-i-look-for-when-i-m-looking-for-really-good/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Better way](https://sms4smile.com/quotes/about/better-way/)

[Image](https://sms4smile.com/quotes/i/3ea/john-sculley-9738_better-way_the-characteristics-that-i-look-for-when_232050.png)

> [I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent…](https://sms4smile.com/quotes/john-sculley/i-was-recruited-by-pepsi-and-put-out-in-pittsburgh-and-i-worked-in/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Appreciative](https://sms4smile.com/quotes/about/appreciative/)

[Image](https://sms4smile.com/quotes/i/89d/john-sculley-9738_appreciative_i-was-recruited-by-pepsi-and-put-out-in_1949398.png)

> [The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning…](https://sms4smile.com/quotes/john-sculley/the-real-challenge-is-not-to-get-people-to-remember-more-but-to-get/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/709/john-sculley-9738_able_the-real-challenge-is-not-to-get-people_1789829.png)

> [Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that…](https://sms4smile.com/quotes/john-sculley/steve-jobs-was-not-an-engineer-he-was-a-brilliant-individual-with/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/e70/john-sculley-9738_ability_steve-jobs-was-not-an-engineer-he-was-a_1538828.png)

> [I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing…](https://sms4smile.com/quotes/john-sculley/i-wanted-to-be-an-industrial-designer-so-i-went-to-business-school/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/191/john-sculley-9738_business_i-wanted-to-be-an-industrial-designer-so_1341223.jpg)

> [ I feel most badly, though, \[because\] after 10 years, I was at the company, I wanted to go back to New York… ](https://sms4smile.com/quotes/john-sculley/i-feel-most-badly-though-because-after-10-years-i-was-at-the-company/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/eaf/john-sculley-9738_business_i-feel-most-badly-though-because-after-1_1076344.jpg)

> [It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming…](https://sms4smile.com/quotes/john-sculley/it-s-an-amazing-time-to-be-an-entrepreneur-because-not-only-is-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/f1d/john-sculley-9738_business_it-s-an-amazing-time-to-be-an-entreprene_2697865.png)

> [You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.](https://sms4smile.com/quotes/john-sculley/you-can-t-be-no-1-unless-you-think-like-no-1-you-have-to-appear-like/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Appear](https://sms4smile.com/quotes/about/appear/)

[Image](https://sms4smile.com/quotes/i/61b/john-sculley-9738_appear_you-can-t-be-no-1-unless-you-think-like_1986154.png)

> [If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today](https://sms4smile.com/quotes/john-sculley/if-we-hadn-t-put-a-man-on-the-moon-there-wouldn-t-be-a-silicon-valley/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Men](https://sms4smile.com/quotes/about/men/)

[Image](https://sms4smile.com/quotes/i/d31/john-sculley-9738_men_if-we-hadn-t-put-a-man-on-the-moon-there_1510857.png)

> [Great marketing cannot sell a pedestrian product very well.](https://sms4smile.com/quotes/john-sculley/great-marketing-cannot-sell-a-pedestrian-product-very-well/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Great marketing](https://sms4smile.com/quotes/about/great-marketing/)

[Image](https://sms4smile.com/quotes/i/1fc/john-sculley-9738_great-marketing_great-marketing-cannot-sell-a-pedestrian_2869188.png)

> [Implementers aren't considered bozos anymore](https://sms4smile.com/quotes/john-sculley/implementers-aren-t-considered-bozos-anymore/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Considered](https://sms4smile.com/quotes/about/considered/)

[Image](https://sms4smile.com/quotes/i/c60/john-sculley-9738_considered_implementers-aren-t-considered-bozos-any_2599520.png)

> [ Microsoft's philosophy is to get it out there and fix it later. Steve \[Jobs\] would never do that. He doesn't get anything… ](https://sms4smile.com/quotes/john-sculley/microsoft-s-philosophy-is-to-get-it-out-there-and-fix-it-later-steve/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Jobs](https://sms4smile.com/quotes/about/jobs/)

[Image](https://sms4smile.com/quotes/i/8f3/john-sculley-9738_jobs_microsoft-s-philosophy-is-to-get-it-out_1697924.png)

> [Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.](https://sms4smile.com/quotes/john-sculley/ross-perot-came-and-visited-apple-several-times-and-visited-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/120/john-sculley-9738_apple_ross-perot-came-and-visited-apple-severa_316205.png)

> [As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.](https://sms4smile.com/quotes/john-sculley/as-a-brand-marketer-i-m-a-big-believer-in-branding-the-customer/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Believer](https://sms4smile.com/quotes/about/believer/)

[Image](https://sms4smile.com/quotes/i/1c7/john-sculley-9738_believer_as-a-brand-marketer-i-m-a-big-believer-i_3202670.png)

> [Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was…](https://sms4smile.com/quotes/john-sculley/apple-no-longer-builds-any-products-when-i-was-there-people-used-to/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/442/john-sculley-9738_advertising_apple-no-longer-builds-any-products-when_2418892.jpg)

> [Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.](https://sms4smile.com/quotes/john-sculley/innovation-i-believe-is-the-only-way-that-america-will-regain-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[America](https://sms4smile.com/quotes/about/america/)

[Image](https://sms4smile.com/quotes/i/e25/john-sculley-9738_america_innovation-i-believe-is-the-only-way-tha_3041084.png)

## John Sculley by topic

[Technology (25)](https://sms4smile.com/quotes/about/technology/john-sculley/) [Apple (14)](https://sms4smile.com/quotes/about/apple/john-sculley/) [People (13)](https://sms4smile.com/quotes/about/people/john-sculley/) [Steve jobs (11)](https://sms4smile.com/quotes/about/steve-jobs/john-sculley/) [Jobs (11)](https://sms4smile.com/quotes/about/jobs/john-sculley/) [Business (10)](https://sms4smile.com/quotes/about/business/john-sculley/)

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                        "text": "Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.",
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                        "text": "Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'",
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                        "text": "The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.",
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                        "text": "I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.",
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                        "text": "The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.",
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                        "text": "Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.",
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                        "text": "I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.",
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                        "text": "I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t figure out why I didn’t have the wisdom to do that. But I didn’t. And as life has it, shortly after that, I was fired.",
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                        "text": "It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming more reliable and the costs are coming down dramatically. So you can go out as an entrepreneur and start a company on a credit card and go to AWS and a few other services and be pretty virtual and, who knows, you may be the next Steve Jobs.",
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                        "text": "If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today",
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