---
title: "48 John Naisbitt Quotes - Famous Writer (Megatrends)"
description: "John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our L..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b069/author-john-naisbitt-14068.jpg"
---

![Portrait of John Naisbitt](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b069/author-john-naisbitt-14068.jpg)

# John Naisbitt

(1929–2021)   Writer   United States

 **48** quotes in **325** categories

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John Naisbitt was a writer from the United States, best known for *Megatrends*.

## Quick Facts About John Naisbitt

Born January 15, 1929

Died April 8, 2021

Nationality United States

Profession Writer

Notable works Megatrends

## About John Naisbitt

John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller list for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.

##  Quotes by John Naisbitt

> [The bigger the world economy, the more powerful its smallest player.](https://sms4smile.com/quotes/john-naisbitt/the-bigger-the-world-economy-the-more-powerful-its-smallest-player/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Bigger](https://sms4smile.com/quotes/about/bigger/)

[Image](https://sms4smile.com/quotes/i/afc/john-naisbitt-14068_bigger_the-bigger-the-world-economy-the-more-po_1226752.png)

> [Trends, like horses, are easier to ride in the direction they are going.](https://sms4smile.com/quotes/john-naisbitt/trends-like-horses-are-easier-to-ride-in-the-direction-they-are-going/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Easier](https://sms4smile.com/quotes/about/easier/)

[Image](https://sms4smile.com/quotes/i/7e0/john-naisbitt-14068_easier_trends-like-horses-are-easier-to-ride-in_789324.png)

> [We are shifting from a managerial society to an entrepreneurial society.](https://sms4smile.com/quotes/john-naisbitt/we-are-shifting-from-a-managerial-society-to-an-entrepreneurial/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Entrepreneurial](https://sms4smile.com/quotes/about/entrepreneurial/)

[Image](https://sms4smile.com/quotes/i/d3e/john-naisbitt-14068_entrepreneurial_we-are-shifting-from-a-managerial-societ_2635787.png)

> [Lawyers are like beavers: They get in the mainstream and dam it up.](https://sms4smile.com/quotes/john-naisbitt/lawyers-are-like-beavers-they-get-in-the-mainstream-and-dam-it-up/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Dam](https://sms4smile.com/quotes/about/dam/)

[Image](https://sms4smile.com/quotes/i/f05/john-naisbitt-14068_dam_lawyers-are-like-beavers-they-get-in-the_1973945.png)

> [The future is embedded in the present.](https://sms4smile.com/quotes/john-naisbitt/the-future-is-embedded-in-the-present/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Anger](https://sms4smile.com/quotes/about/anger/)

[Image](https://sms4smile.com/quotes/i/b96/john-naisbitt-14068_anger_the-future-is-embedded-in-the-present-28_2822507.png)

> [The new leader is a facilitator, not an order giver.](https://sms4smile.com/quotes/john-naisbitt/the-new-leader-is-a-facilitator-not-an-order-giver/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Giver](https://sms4smile.com/quotes/about/giver/)

[Image](https://sms4smile.com/quotes/i/32e/john-naisbitt-14068_giver_the-new-leader-is-a-facilitator-not-an-o_215712.png)

> [We are drowning in information but starved for knowledge.](https://sms4smile.com/quotes/john-naisbitt/we-are-drowning-in-information-but-starved-for-knowledge/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Data](https://sms4smile.com/quotes/about/data/)

[Image](https://sms4smile.com/quotes/i/c67/john-naisbitt-14068_data_we-are-drowning-in-information-but-starv_143483.png)

> [The most important skill to acquire now is learning how to learn.](https://sms4smile.com/quotes/john-naisbitt/the-most-important-skill-to-acquire-now-is-learning-how-to-learn/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Acquire](https://sms4smile.com/quotes/about/acquire/)

[Image](https://sms4smile.com/quotes/i/981/john-naisbitt-14068_acquire_the-most-important-skill-to-acquire-now_2905091.png)

> [Almost all change is evolutionary, not revolutionary... expectations always travel at higher speeds.](https://sms4smile.com/quotes/john-naisbitt/almost-all-change-is-evolutionary-not-revolutionary-expectations/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/fc1/john-naisbitt-14068_change_almost-all-change-is-evolutionary-not-re_15622.png)

> [The new source of power is not money in the hands of a few, but information in the hands of many.](https://sms4smile.com/quotes/john-naisbitt/the-new-source-of-power-is-not-money-in-the-hands-of-a-few-but/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/8d2/john-naisbitt-14068_business_the-new-source-of-power-is-not-money-in_2032079.png)

> [The big-business mergers and the big-labour mergers have the appearance of dinosaurs mating.](https://sms4smile.com/quotes/john-naisbitt/the-big-business-mergers-and-the-big-labour-mergers-have-the/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Appearance](https://sms4smile.com/quotes/about/appearance/)

[Image](https://sms4smile.com/quotes/i/21b/john-naisbitt-14068_appearance_the-big-business-mergers-and-the-big-lab_2854211.png)

> [It is in the nature of human beings to bend information in the direction of desired conclusions.](https://sms4smile.com/quotes/john-naisbitt/it-is-in-the-nature-of-human-beings-to-bend-information-in-the/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Conclusion](https://sms4smile.com/quotes/about/conclusion/)

[Image](https://sms4smile.com/quotes/i/f3c/john-naisbitt-14068_conclusion_it-is-in-the-nature-of-human-beings-to-b_1429262.png)

> [The most reliable way to forecast the future is to try to understand the present.](https://sms4smile.com/quotes/john-naisbitt/the-most-reliable-way-to-forecast-the-future-is-to-try-to-understand/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Future](https://sms4smile.com/quotes/about/future/)

[Image](https://sms4smile.com/quotes/i/985/john-naisbitt-14068_future_the-most-reliable-way-to-forecast-the-fu_1773280.png)

> [Intuition becomes increasingly valuable in the new information society precisely because there is so much data.](https://sms4smile.com/quotes/john-naisbitt/intuition-becomes-increasingly-valuable-in-the-new-information/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Data](https://sms4smile.com/quotes/about/data/)

[Image](https://sms4smile.com/quotes/i/861/john-naisbitt-14068_data_intuition-becomes-increasingly-valuable_2746560.png)

> [In the Marines, I was stunned, absolutely stunned, at everything around me, at what the world looked like.](https://sms4smile.com/quotes/john-naisbitt/in-the-marines-i-was-stunned-absolutely-stunned-at-everything-around/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Absolutely](https://sms4smile.com/quotes/about/absolutely/)

[Image](https://sms4smile.com/quotes/i/989/john-naisbitt-14068_absolutely_in-the-marines-i-was-stunned-absolutely_1627378.png)

> [In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience...](https://sms4smile.com/quotes/john-naisbitt/in-turbulent-times-in-times-of-great-change-people-head-for-the-two-2/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/603/john-naisbitt-14068_change_in-turbulent-times-in-times-of-great-cha_841915.png)

> [The more high technology around us, the more the need for human touch...HighTech/High Touch. The principle symbolizes the need for balance between…](https://sms4smile.com/quotes/john-naisbitt/the-more-high-technology-around-us-the-more-the-need-for-human-touch/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Balance](https://sms4smile.com/quotes/about/balance/)

[Image](https://sms4smile.com/quotes/i/5c0/john-naisbitt-14068_balance_the-more-high-technology-around-us-the-m_890304.png)

> [The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what…](https://sms4smile.com/quotes/john-naisbitt/the-most-exciting-breakthroughs-of-the-21st-century-will-not-occur/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[21st century](https://sms4smile.com/quotes/about/21st-century/)

[Image](https://sms4smile.com/quotes/i/852/john-naisbitt-14068_21st-century_the-most-exciting-breakthroughs-of-the-2_1546042.png)

> [America is a bottom-up society, where new trends and ideas begin in cities and local communities...My colleagues and I have studied this…](https://sms4smile.com/quotes/john-naisbitt/america-is-a-bottom-up-society-where-new-trends-and-ideas-begin-in/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[America](https://sms4smile.com/quotes/about/america/)

[Image](https://sms4smile.com/quotes/i/cee/john-naisbitt-14068_america_america-is-a-bottom-up-society-where-new_2933327.jpg)

> [...countries don't create economies. It is entrepreneurs and companies that create and revitalize economies. The role of the governments should be to…](https://sms4smile.com/quotes/john-naisbitt/countries-don-t-create-economies-it-is-entrepreneurs-and-companies/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/179/john-naisbitt-14068_business_countries-don-t-create-economies-it-is-e_790905.jpg)

> [In a world that is constantly changing, there is no one subject or set of subjects that will serve you for the…](https://sms4smile.com/quotes/john-naisbitt/in-a-world-that-is-constantly-changing-there-is-no-one-subject-or-set/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Acquire](https://sms4smile.com/quotes/about/acquire/)

[Image](https://sms4smile.com/quotes/i/0f5/john-naisbitt-14068_acquire_in-a-world-that-is-constantly-changing-t_2849989.jpg)

> [I was sure we would never see the adoption of the Euro. Countries giving up their currencies for a common tender was,…](https://sms4smile.com/quotes/john-naisbitt/i-was-sure-we-would-never-see-the-adoption-of-the-euro-countries/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Adoption](https://sms4smile.com/quotes/about/adoption/)

[Image](https://sms4smile.com/quotes/i/636/john-naisbitt-14068_adoption_i-was-sure-we-would-never-see-the-adopti_2724807.png)

> [Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or…](https://sms4smile.com/quotes/john-naisbitt/whenever-a-new-technology-is-introduced-into-society-there-must-be-a/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Balance](https://sms4smile.com/quotes/about/balance/)

[Image](https://sms4smile.com/quotes/i/3a0/john-naisbitt-14068_balance_whenever-a-new-technology-is-introduced_2474231.png)

> [If you have to be right, you put yourself in a hedged lane, but once you experience the power of not having…](https://sms4smile.com/quotes/john-naisbitt/if-you-have-to-be-right-you-put-yourself-in-a-hedged-lane-but-once/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Feels](https://sms4smile.com/quotes/about/feels/)

[Image](https://sms4smile.com/quotes/i/b10/john-naisbitt-14068_feels_if-you-have-to-be-right-you-put-yourself_1678810.png)

> [In a culture of electronic violence, images that once caused us to empathize with the pain and trauma of another human being,…](https://sms4smile.com/quotes/john-naisbitt/in-a-culture-of-electronic-violence-images-that-once-caused-us-to/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Adrenaline](https://sms4smile.com/quotes/about/adrenaline/)

[Image](https://sms4smile.com/quotes/i/f25/john-naisbitt-14068_adrenaline_in-a-culture-of-electronic-violence-imag_3107771.jpg)

> [I was totally surprised by the spread of the legalization of same-sex marriage. In just my lifetime we have gone from a…](https://sms4smile.com/quotes/john-naisbitt/i-was-totally-surprised-by-the-spread-of-the-legalization-of-same-sex/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Gone](https://sms4smile.com/quotes/about/gone/)

[Image](https://sms4smile.com/quotes/i/3a4/john-naisbitt-14068_gone_i-was-totally-surprised-by-the-spread-of_665636.jpg)

> [The economic borderlines of our world will not be drawn between countries, but around Economic Domains. Along the twin paths of globalization…](https://sms4smile.com/quotes/john-naisbitt/the-economic-borderlines-of-our-world-will-not-be-drawn-between/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Borderline](https://sms4smile.com/quotes/about/borderline/)

[Image](https://sms4smile.com/quotes/i/e3c/john-naisbitt-14068_borderline_the-economic-borderlines-of-our-world-wi_1855325.jpg)

> [Globalization is a bottom-up phenomenon with all actions initiated by milions of individuals, the sum total of which is globalization. No one…](https://sms4smile.com/quotes/john-naisbitt/globalization-is-a-bottom-up-phenomenon-with-all-actions-initiated-by/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/259/john-naisbitt-14068_action_globalization-is-a-bottom-up-phenomenon_434082.jpg)

> [In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience...With no membership lists…](https://sms4smile.com/quotes/john-naisbitt/in-turbulent-times-in-times-of-great-change-people-head-for-the-two/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Age](https://sms4smile.com/quotes/about/age/)

[Image](https://sms4smile.com/quotes/i/ec0/john-naisbitt-14068_age_in-turbulent-times-in-times-of-great-cha_113247.png)

> [Think globally, act locally, think tribally, act universally.](https://sms4smile.com/quotes/john-naisbitt/think-globally-act-locally-think-tribally-act-universally/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Thinking](https://sms4smile.com/quotes/about/thinking/)

[Image](https://sms4smile.com/quotes/i/0d1/john-naisbitt-14068_thinking_think-globally-act-locally-think-triball_1643429.png)

> [Learning how to learn is the most precious thing we have in life.](https://sms4smile.com/quotes/john-naisbitt/learning-how-to-learn-is-the-most-precious-thing-we-have-in-life/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Education](https://sms4smile.com/quotes/about/education/)

[Image](https://sms4smile.com/quotes/i/b07/john-naisbitt-14068_education_learning-how-to-learn-is-the-most-precio_2128349.png)

> [Value is what people are willing to pay for it.](https://sms4smile.com/quotes/john-naisbitt/value-is-what-people-are-willing-to-pay-for-it/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Pay](https://sms4smile.com/quotes/about/pay/)

[Image](https://sms4smile.com/quotes/i/416/john-naisbitt-14068_pay_value-is-what-people-are-willing-to-pay_3188959.png)

> [Strategic planning is worthless - unless there is first a strategic vision.](https://sms4smile.com/quotes/john-naisbitt/strategic-planning-is-worthless-unless-there-is-first-a-strategic/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Dreams](https://sms4smile.com/quotes/about/dreams/)

[Image](https://sms4smile.com/quotes/i/77b/john-naisbitt-14068_dreams_strategic-planning-is-worthless-unless-t_1909542.png)

> [Lawyers are like beavers: They get in the mainstream and damn it up.](https://sms4smile.com/quotes/john-naisbitt/lawyers-are-like-beavers-they-get-in-the-mainstream-and-damn-it-up/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Beavers](https://sms4smile.com/quotes/about/beavers/)

[Image](https://sms4smile.com/quotes/i/584/john-naisbitt-14068_beavers_lawyers-are-like-beavers-they-get-in-the_1705264.png)

> [Leadership involves finding a parade and getting in front of it.](https://sms4smile.com/quotes/john-naisbitt/leadership-involves-finding-a-parade-and-getting-in-front-of-it/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Leadership](https://sms4smile.com/quotes/about/leadership/)

[Image](https://sms4smile.com/quotes/i/359/john-naisbitt-14068_leadership_leadership-involves-finding-a-parade-and_1637426.png)

> [In an information society, education is no mere amenity; it is the prime tool for growing people and profits.](https://sms4smile.com/quotes/john-naisbitt/in-an-information-society-education-is-no-mere-amenity-it-is-the/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Education](https://sms4smile.com/quotes/about/education/)

[Image](https://sms4smile.com/quotes/i/d32/john-naisbitt-14068_education_in-an-information-society-education-is-n_177558.png)

> [“The modernization of Asia will forever reshape the world as we move toward the next millennium.”](https://sms4smile.com/quotes/john-naisbitt/the-modernization-of-asia-will-forever-reshape-the-world-as-we-move/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Modernization](https://sms4smile.com/quotes/about/modernization/)

[Image](https://sms4smile.com/quotes/i/6a8/john-naisbitt-14068_modernization_the-modernization-of-asia-will-forever-r_135341.png)

> [We must learn to balance the material wonders of technology with the spiritual demands of our human race.](https://sms4smile.com/quotes/john-naisbitt/we-must-learn-to-balance-the-material-wonders-of-technology-with-the/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Balance](https://sms4smile.com/quotes/about/balance/)

[Image](https://sms4smile.com/quotes/i/d67/john-naisbitt-14068_balance_we-must-learn-to-balance-the-material-wo_1341091.png)

> [In their search for quality, people seem to be looking for permanency in a time of change.](https://sms4smile.com/quotes/john-naisbitt/in-their-search-for-quality-people-seem-to-be-looking-for-permanency/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/c0e/john-naisbitt-14068_change_in-their-search-for-quality-people-seem_3184342.png)

> [In sales, as in medicine, a prescription before diagnosis is a mistake in the arts.](https://sms4smile.com/quotes/john-naisbitt/in-sales-as-in-medicine-a-prescription-before-diagnosis-is-a-mistake/)

[John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/1d9/john-naisbitt-14068_art_in-sales-as-in-medicine-a-prescription-b_223149.png)

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                        "text": "America is a bottom-up society, where new trends and ideas begin in cities and local communities...My colleagues and I have studied this great country by reading its newspapers. We have discovered that trends are generated from the bottom up.",
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                        "text": "...countries don't create economies. It is entrepreneurs and companies that create and revitalize economies. The role of the governments should be to create a nourishing environment for entrepreneurs and companies to flourish, not to get in the way of economic development.",
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                        "text": "In a world that is constantly changing, there is no one subject or set of subjects that will serve you for the foreseeable future, let alone for the rest of your life. The most important skill to acquire now is learning how to learn.",
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                        "text": "I was sure we would never see the adoption of the Euro. Countries giving up their currencies for a common tender was, it seemed to me, completely out of tune with currency being a carrier of people's cultural identity, celebrating national heroes and events, as it had been for hundreds of years.",
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                        "text": "Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or the technology is rejected... We must learn to balance the material wonders of technology with the spiritual demands of our human nature.",
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                        "text": "If you have to be right, you put yourself in a hedged lane, but once you experience the power of not having to be right, you will feel like you are walking across open fields, the perspective wide and your feet free to take any turn.",
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                        "text": "In a culture of electronic violence, images that once caused us to empathize with the pain and trauma of another human being, excite a momentary adrenaline rush. To be numb to another's pain - to be acculturated to violence - is one of the worst consequences our technological advances. That indifference transfers from the screen, TV, film, Internet, and electronic games to our everyday lives.",
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                        "text": "I was totally surprised by the spread of the legalization of same-sex marriage. In just my lifetime we have gone from a taboo to even talk about homosexuality, to the sanction by governments of homosexual marriage. Few such large social considerations have ever before been turned over in such a short time.",
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                        "text": "The economic borderlines of our world will not be drawn between countries, but around Economic Domains. Along the twin paths of globalization and decentralization, the economic pieces of the future are being assembled in a new way. Not what is produced by a country or in a country will be of importance, but the production within global Economic Domains, measured as Gross Domain Products. The global market demands a global sharing of talent. The consequence is Mass Customization of Talent and education as the number one economic priority for all countries",
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                        "@type": "Quotation",
                        "text": "Globalization is a bottom-up phenomenon with all actions initiated by milions of individuals, the sum total of which is globalization. No one is in charge, and no one can anticipate what the sum of all the individual initiatives will be before the result manifest. A global economy can only be the result of spontaneous order.",
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                        "text": "In turbulent times, in times of great change, people head for the two extremes: fundamentalism and personal, spiritual experience...With no membership lists or even a coherent philosophy or dogma, it is difficult to define or measure the unorganized New Age movement. But in every major U.S. and European city, thousands who seek insight and personal growth cluster around a metaphysical bookstore, a spiritual teacher, or an education center.",
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                        "text": "Think globally, act locally, think tribally, act universally.",
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                        "@type": "Quotation",
                        "text": "Learning how to learn is the most precious thing we have in life.",
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                        "@type": "Quotation",
                        "text": "Value is what people are willing to pay for it.",
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                        "text": "Strategic planning is worthless - unless there is first a strategic vision.",
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