--- title: "15 Joe De Sena Quotes - Famous Extreme sports athlete" description: "Joe De Sena is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b091/author-joe-de-sena-33290.jpg" --- ![Portrait of Joe De Sena](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b091/author-joe-de-sena-33290.jpg) # Joe De Sena (1969) Extreme Sports Athlete United States **15** quotes in **83** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Joe De Sena is an extreme sports athlete from the United States. ## Quick Facts About Joe De Sena Born January 2, 1969 Nationality United States Profession Extreme Sports Athlete Notable works Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life ## About Joe De Sena Joe De Sena is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way. ## Quotes by Joe De Sena > [Bite off more than you can chew, then keep chewing.](https://sms4smile.com/quotes/joe-de-sena/bite-off-more-than-you-can-chew-then-keep-chewing/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Image](https://sms4smile.com/quotes/i/c2f/joe-de-sena-33290_bite_bite-off-more-than-you-can-chew-then-kee_1844709.png) > [It cannot be considered success unless you are smiling.](https://sms4smile.com/quotes/joe-de-sena/it-cannot-be-considered-success-unless-you-are-smiling/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Funny](https://sms4smile.com/quotes/about/funny/) [Image](https://sms4smile.com/quotes/i/7ff/joe-de-sena-33290_funny_it-cannot-be-considered-success-unless-y_3145527.png) > [“A child without discipline is a child without love. — MR. ROGERS”](https://sms4smile.com/quotes/joe-de-sena/a-child-without-discipline-is-a-child-without-love-mr-rogers/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Child](https://sms4smile.com/quotes/about/child/) [Image](https://sms4smile.com/quotes/i/48a/joe-de-sena-33290_child_a-child-without-discipline-is-a-child-wi_298416.png) > [Death is the price we pay for life, so make it worth it.](https://sms4smile.com/quotes/joe-de-sena/death-is-the-price-we-pay-for-life-so-make-it-worth-it/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Death](https://sms4smile.com/quotes/about/death/) [Image](https://sms4smile.com/quotes/i/ada/joe-de-sena-33290_death_death-is-the-price-we-pay-for-life-so-ma_1028713.png) > [“In fact, living with the mindset “I’ll sleep when I’m dead” may get you there quite a bit faster!”](https://sms4smile.com/quotes/joe-de-sena/in-fact-living-with-the-mindset-i-ll-sleep-when-i-m-dead-may-get-you/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Image](https://sms4smile.com/quotes/i/c47/joe-de-sena-33290_faster_in-fact-living-with-the-mindset-i-ll-sle_16860.png) > [It's not that we're trying to avoid death; we're trying to enjoy our lives fully, to wring every wonderful drop out of…](https://sms4smile.com/quotes/joe-de-sena/it-s-not-that-we-re-trying-to-avoid-death-we-re-trying-to-enjoy-our/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Death](https://sms4smile.com/quotes/about/death/) [Image](https://sms4smile.com/quotes/i/4e0/joe-de-sena-33290_death_it-s-not-that-we-re-trying-to-avoid-deat_2880252.png) > [You can either go to bed satisfied with your efforts today or stressed with what you left for tomorrow. You can either…](https://sms4smile.com/quotes/joe-de-sena/you-can-either-go-to-bed-satisfied-with-your-efforts-today-or/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Image](https://sms4smile.com/quotes/i/b18/joe-de-sena-33290_bed_you-can-either-go-to-bed-satisfied-with_780715.png) > [Put one foot in front of the other, focus on the little goal right in front of you, and almost anything is…](https://sms4smile.com/quotes/joe-de-sena/put-one-foot-in-front-of-the-other-focus-on-the-little-goal-right-in/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Anything is possible](https://sms4smile.com/quotes/about/anything-is-possible/) [Image](https://sms4smile.com/quotes/i/677/joe-de-sena-33290_anything-is-possible_put-one-foot-in-front-of-the-other-focus_2198728.png) > [The phrase 'I can't' doesn't mean anything to me anymore, not because of my ego but because I know anything is possible.](https://sms4smile.com/quotes/joe-de-sena/the-phrase-i-can-t-doesn-t-mean-anything-to-me-anymore-not-because-of/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Anything is possible](https://sms4smile.com/quotes/about/anything-is-possible/) [Image](https://sms4smile.com/quotes/i/7fa/joe-de-sena-33290_anything-is-possible_the-phrase-i-can-t-doesn-t-mean-anything_2236938.png) > [“He tells his friend, the noble wizard Gandalf, “I wish none of this had happened.” Gandalf’s reply is one of the greatest…](https://sms4smile.com/quotes/joe-de-sena/he-tells-his-friend-the-noble-wizard-gandalf-i-wish-none-of-this-had/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Books](https://sms4smile.com/quotes/about/books/) [Image](https://sms4smile.com/quotes/i/cdc/joe-de-sena-33290_books_he-tells-his-friend-the-noble-wizard-gan_684065.png) > [“Once you sign up for a Spartan Race, once you tell all of your friends about it, you, too, are committed. To…](https://sms4smile.com/quotes/joe-de-sena/once-you-sign-up-for-a-spartan-race-once-you-tell-all-of-your-friends/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Failure](https://sms4smile.com/quotes/about/failure/) [Image](https://sms4smile.com/quotes/i/f5d/joe-de-sena-33290_failure_once-you-sign-up-for-a-spartan-race-once_2471229.png) > [“These achievements ring hollow, because what matters is the journey, and there was no journey. Instant success imparts nothing of any real…](https://sms4smile.com/quotes/joe-de-sena/these-achievements-ring-hollow-because-what-matters-is-the-journey/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Adversity](https://sms4smile.com/quotes/about/adversity/) [Image](https://sms4smile.com/quotes/i/c47/joe-de-sena-33290_adversity_these-achievements-ring-hollow-because-w_1073828.png) > [“Deep inside each human being is a spirit that hungers for movement and for growth. A live and burgeoning ball of energy,…](https://sms4smile.com/quotes/joe-de-sena/deep-inside-each-human-being-is-a-spirit-that-hungers-for-movement/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [American society](https://sms4smile.com/quotes/about/american-society/) [Image](https://sms4smile.com/quotes/i/a5f/joe-de-sena-33290_american-society_deep-inside-each-human-being-is-a-spirit_3179854.jpg) > [The way to get through anything mentally painful is to take it a little at a time. The mind can't handle dealing…](https://sms4smile.com/quotes/joe-de-sena/the-way-to-get-through-anything-mentally-painful-is-to-take-it-a/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Ability](https://sms4smile.com/quotes/about/ability/) [Image](https://sms4smile.com/quotes/i/1b4/joe-de-sena-33290_ability_the-way-to-get-through-anything-mentally_31224.jpg) > [“Spartan Up! Life Lesson No. 3: Always Remember Those Who Serve   In the days when an ice cream sundae cost much…](https://sms4smile.com/quotes/joe-de-sena/spartan-up-life-lesson-no-3-always-remember-those-who-serve-in-the/) [Joe De Sena](https://sms4smile.com/quotes/author/joe-de-sena/) [Coffee shop](https://sms4smile.com/quotes/about/coffee-shop/) [Image](https://sms4smile.com/quotes/i/791/joe-de-sena-33290_coffee-shop_spartan-up-life-lesson-no-3-always-remem_1491532.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/joe-de-sena/#itemlist", "name": "Joe De Sena Quotes", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Bite off more than you can chew, then keep chewing.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/bite-off-more-than-you-can-chew-then-keep-chewing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c2f/joe-de-sena-33290_bite_bite-off-more-than-you-can-chew-then-kee_1844709.png", "contentUrl": "https://sms4smile.com/quotes/i/c2f/joe-de-sena-33290_bite_bite-off-more-than-you-can-chew-then-kee_1844709.png", "url": "https://sms4smile.com/quotes/i/c2f/joe-de-sena-33290_bite_bite-off-more-than-you-can-chew-then-kee_1844709.png", "width": 1080, "height": 1080, "caption": "“Bite off more than you can chew, then keep chewing.” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It cannot be considered success unless you are smiling.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/it-cannot-be-considered-success-unless-you-are-smiling/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7ff/joe-de-sena-33290_funny_it-cannot-be-considered-success-unless-y_3145527.png", "contentUrl": "https://sms4smile.com/quotes/i/7ff/joe-de-sena-33290_funny_it-cannot-be-considered-success-unless-y_3145527.png", "url": "https://sms4smile.com/quotes/i/7ff/joe-de-sena-33290_funny_it-cannot-be-considered-success-unless-y_3145527.png", "width": 1080, "height": 1080, "caption": "“It cannot be considered success unless you are smiling.” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "“A child without discipline is a child without love. — MR. 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You can either work hard to take on the hill or never know what it is that people see at the top.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/you-can-either-go-to-bed-satisfied-with-your-efforts-today-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b18/joe-de-sena-33290_bed_you-can-either-go-to-bed-satisfied-with_780715.png", "contentUrl": "https://sms4smile.com/quotes/i/b18/joe-de-sena-33290_bed_you-can-either-go-to-bed-satisfied-with_780715.png", "url": "https://sms4smile.com/quotes/i/b18/joe-de-sena-33290_bed_you-can-either-go-to-bed-satisfied-with_780715.png", "width": 1080, "height": 1080, "caption": "“You can either go to bed satisfied with your efforts today or stressed with what you left for tomorrow. You…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Put one foot in front of the other, focus on the little goal right in front of you, and almost anything is possible.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/put-one-foot-in-front-of-the-other-focus-on-the-little-goal-right-in/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/677/joe-de-sena-33290_anything-is-possible_put-one-foot-in-front-of-the-other-focus_2198728.png", "contentUrl": "https://sms4smile.com/quotes/i/677/joe-de-sena-33290_anything-is-possible_put-one-foot-in-front-of-the-other-focus_2198728.png", "url": "https://sms4smile.com/quotes/i/677/joe-de-sena-33290_anything-is-possible_put-one-foot-in-front-of-the-other-focus_2198728.png", "width": 1080, "height": 1080, "caption": "“Put one foot in front of the other, focus on the little goal right in front of you, and almost anything is…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "The phrase 'I can't' doesn't mean anything to me anymore, not because of my ego but because I know anything is possible.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/the-phrase-i-can-t-doesn-t-mean-anything-to-me-anymore-not-because-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7fa/joe-de-sena-33290_anything-is-possible_the-phrase-i-can-t-doesn-t-mean-anything_2236938.png", "contentUrl": "https://sms4smile.com/quotes/i/7fa/joe-de-sena-33290_anything-is-possible_the-phrase-i-can-t-doesn-t-mean-anything_2236938.png", "url": "https://sms4smile.com/quotes/i/7fa/joe-de-sena-33290_anything-is-possible_the-phrase-i-can-t-doesn-t-mean-anything_2236938.png", "width": 1080, "height": 1080, "caption": "“The phrase 'I can't' doesn't mean anything to me anymore, not because of my ego but because I know anything…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“He tells his friend, the noble wizard Gandalf, “I wish none of this had happened.” Gandalf’s reply is one of the greatest in all of literature. He says, “So do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given to us”", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/he-tells-his-friend-the-noble-wizard-gandalf-i-wish-none-of-this-had/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cdc/joe-de-sena-33290_books_he-tells-his-friend-the-noble-wizard-gan_684065.png", "contentUrl": "https://sms4smile.com/quotes/i/cdc/joe-de-sena-33290_books_he-tells-his-friend-the-noble-wizard-gan_684065.png", "url": "https://sms4smile.com/quotes/i/cdc/joe-de-sena-33290_books_he-tells-his-friend-the-noble-wizard-gan_684065.png", "width": 1080, "height": 1080, "caption": "“He tells his friend, the noble wizard Gandalf, “I wish none of this had happened.” Gandalf’s reply is one of…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "“Once you sign up for a Spartan Race, once you tell all of your friends about it, you, too, are committed. To back out is to admit failure not only to yourself but also to others. This should motivate you to honor your commitment and show up at the starting line ready to race.”", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/once-you-sign-up-for-a-spartan-race-once-you-tell-all-of-your-friends/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f5d/joe-de-sena-33290_failure_once-you-sign-up-for-a-spartan-race-once_2471229.png", "contentUrl": "https://sms4smile.com/quotes/i/f5d/joe-de-sena-33290_failure_once-you-sign-up-for-a-spartan-race-once_2471229.png", "url": "https://sms4smile.com/quotes/i/f5d/joe-de-sena-33290_failure_once-you-sign-up-for-a-spartan-race-once_2471229.png", "width": 1080, "height": 1080, "caption": "“Once you sign up for a Spartan Race, once you tell all of your friends about it, you, too, are committed. To…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "“These achievements ring hollow, because what matters is the journey, and there was no journey. Instant success imparts nothing of any real or lasting value. No adversity has been confronted and handled because everything came fast and easy. When adversity does arrive, and it always does, someone who has never encountered it before will have no clue what to do in response.”", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/these-achievements-ring-hollow-because-what-matters-is-the-journey/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c47/joe-de-sena-33290_adversity_these-achievements-ring-hollow-because-w_1073828.png", "contentUrl": "https://sms4smile.com/quotes/i/c47/joe-de-sena-33290_adversity_these-achievements-ring-hollow-because-w_1073828.png", "url": "https://sms4smile.com/quotes/i/c47/joe-de-sena-33290_adversity_these-achievements-ring-hollow-because-w_1073828.png", "width": 1080, "height": 1080, "caption": "“These achievements ring hollow, because what matters is the journey, and there was no journey. Instant…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "“Deep inside each human being is a spirit that hungers for movement and for growth. A live and burgeoning ball of energy, the spirit naturally moves, expands, gyrates—dances, even—purely by virtue of its desire for freedom. It craves beauty over entertainment, meaning over triviality, and knowledge over sensation. American society devotes few harbors to the trade of truth. Too often we sacrifice the pursuit of knowledge, distracted instead by sparkling material things.”", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/deep-inside-each-human-being-is-a-spirit-that-hungers-for-movement/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a5f/joe-de-sena-33290_american-society_deep-inside-each-human-being-is-a-spirit_3179854.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a5f/joe-de-sena-33290_american-society_deep-inside-each-human-being-is-a-spirit_3179854.jpg", "url": "https://sms4smile.com/quotes/i/a5f/joe-de-sena-33290_american-society_deep-inside-each-human-being-is-a-spirit_3179854.jpg", "width": 1080, "height": 1080, "caption": "“Deep inside each human being is a spirit that hungers for movement and for growth. A live and burgeoning…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "The way to get through anything mentally painful is to take it a little at a time. The mind can't handle dealing with a massive iceberg of pain in front of it, but it can deal with short nuggets that will come to an end. So instead of thinking, Ugh, I've got twenty-four miles to go, focus on making it to the next telephone pole in the distance. Whether you're running twenty or one hundred and twenty miles at a time, the distance has to be tackled mentally and physically one mile at a time. The ability to compartmentalize pain into these small bite sizes is key.", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/the-way-to-get-through-anything-mentally-painful-is-to-take-it-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1b4/joe-de-sena-33290_ability_the-way-to-get-through-anything-mentally_31224.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1b4/joe-de-sena-33290_ability_the-way-to-get-through-anything-mentally_31224.jpg", "url": "https://sms4smile.com/quotes/i/1b4/joe-de-sena-33290_ability_the-way-to-get-through-anything-mentally_31224.jpg", "width": 1080, "height": 1080, "caption": "“The way to get through anything mentally painful is to take it a little at a time. The mind can't handle…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "“Spartan Up! Life Lesson No. 3: Always Remember Those Who Serve   In the days when an ice cream sundae cost much less, a ten-year-old boy entered a hotel coffee shop and sat at a table. A waitress put a glass of water in front of him. “How much is an ice cream sundae?” the boy asked. “Fifty cents,” replied the waitress. The little boy pulled his hand out of his pocket and studied the coins in his palm. “Well, how much is a plain dish of ice cream?” he inquired. By now, more people were waiting for a table, and the waitress was growing impatient. “Thirty-five cents,” she replied brusquely. The little boy again counted his coins. ”I’ll have the plain ice cream,” he said. The waitress brought the ice cream, put the bill on the table, and walked away. The boy finished the ice cream, paid the cashier, and left. When the waitress came back to wipe down the table, there, placed neatly beside the empty dish, were two nickels and five pennies. You see, he couldn’t have the sundae, because he had to have enough left to leave her a tip. —Author Unknown”", "creator": { "@type": "Person", "name": "Joe De Sena" }, "url": "https://sms4smile.com/quotes/joe-de-sena/spartan-up-life-lesson-no-3-always-remember-those-who-serve-in-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/791/joe-de-sena-33290_coffee-shop_spartan-up-life-lesson-no-3-always-remem_1491532.jpg", "contentUrl": "https://sms4smile.com/quotes/i/791/joe-de-sena-33290_coffee-shop_spartan-up-life-lesson-no-3-always-remem_1491532.jpg", "url": "https://sms4smile.com/quotes/i/791/joe-de-sena-33290_coffee-shop_spartan-up-life-lesson-no-3-always-remem_1491532.jpg", "width": 1080, "height": 1080, "caption": "“Spartan Up! Life Lesson No. 3: Always Remember Those Who Serve In the days when an ice cream sundae cost…” — Joe De Sena", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "Person", "@id": "https://sms4smile.com/quotes/author/joe-de-sena/#person", "name": "Joe De Sena", "url": "https://sms4smile.com/quotes/author/joe-de-sena/", "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b091/author-joe-de-sena-33290.jpg" }, { "@type": "ProfilePage", "@id": "https://sms4smile.com/quotes/author/joe-de-sena/#webpage", "url": "https://sms4smile.com/quotes/author/joe-de-sena/", "name": "Joe De Sena", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/author/joe-de-sena/#person" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/c2f/joe-de-sena-33290_bite_bite-off-more-than-you-can-chew-then-kee_1844709.png" }, "description": "Joe De Sena is the CEO and founder of Spartan and the Death Race. 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