---
title: "Best Jesse Armstrong Quotes"
description: "Jesse David Armstrong is an English screenwriter and producer who writes British comedy series and satirical dramas. He has won two British Academy Tele..."
image: "https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg"
---

# Jesse Armstrong

(1970)   Journalist

 **100** quotes in **362** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Jesse Armstrong is a journalist.

## Quick Facts About Jesse Armstrong

Born December 13, 1970

Profession Journalist

## About Jesse Armstrong

Jesse David Armstrong is an English screenwriter and producer who writes British comedy series and satirical dramas. He has won two British Academy Television Awards and three Golden Globe Awards.

##  Quotes by Jesse Armstrong · Page 2

> [It doesn't worry me, the idea of coming up with new stuff.](https://sms4smile.com/quotes/jesse-armstrong/it-doesn-t-worry-me-the-idea-of-coming-up-with-new-stuff/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Coming](https://sms4smile.com/quotes/about/coming/)

[Image](https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg)

> [There's that saying: 'No man is a hero to his valet.' It's the same between flatmates.](https://sms4smile.com/quotes/jesse-armstrong/there-s-that-saying-no-man-is-a-hero-to-his-valet-it-s-the-same/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Between](https://sms4smile.com/quotes/about/between/)

[Image](https://sms4smile.com/quotes/i/20c/jesse-armstrong-5759_between_there-s-that-saying-no-man-is-a-hero-to_1079782.jpg)

> [Almost anyone can give me the willies. Man or woman, Asian, black or white, young or old.](https://sms4smile.com/quotes/jesse-armstrong/almost-anyone-can-give-me-the-willies-man-or-woman-asian-black-or/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Asian](https://sms4smile.com/quotes/about/asian/)

[Image](https://sms4smile.com/quotes/i/0f0/jesse-armstrong-5759_asian_almost-anyone-can-give-me-the-willies-ma_2614989.jpg)

> [When you're a nerd, you know there's a million types of neurotic self-loathing.](https://sms4smile.com/quotes/jesse-armstrong/when-you-re-a-nerd-you-know-there-s-a-million-types-of-neurotic-self/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Know](https://sms4smile.com/quotes/about/know/)

[Image](https://sms4smile.com/quotes/i/b32/jesse-armstrong-5759_know_when-you-re-a-nerd-you-know-there-s-a-mi_2228853.jpg)

> [I guess I'm interested in politics - I'm interested in ideas and ideology.](https://sms4smile.com/quotes/jesse-armstrong/i-guess-i-m-interested-in-politics-i-m-interested-in-ideas-and/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Guess](https://sms4smile.com/quotes/about/guess/)

[Image](https://sms4smile.com/quotes/i/dd2/jesse-armstrong-5759_guess_i-guess-i-m-interested-in-politics-i-m-i_2642088.jpg)

> [I read about lots of media moguls: Sumner Redstone, Conrad Black, Robert Maxwell.](https://sms4smile.com/quotes/jesse-armstrong/i-read-about-lots-of-media-moguls-sumner-redstone-conrad-black-robert/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/2ef/jesse-armstrong-5759_about_i-read-about-lots-of-media-moguls-sumner_1818037.jpg)

> [If you're making a satirical show and you're aiming to change something, I'd say you're on a fool's errand.](https://sms4smile.com/quotes/jesse-armstrong/if-you-re-making-a-satirical-show-and-you-re-aiming-to-change/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/5cd/jesse-armstrong-5759_change_if-you-re-making-a-satirical-show-and-yo_1075463.jpg)

> [We read the financial papers and there's a ton of tech and media mergers and acquisitions we're likely to take inspiration from.](https://sms4smile.com/quotes/jesse-armstrong/we-read-the-financial-papers-and-there-s-a-ton-of-tech-and-media/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Acquisitions](https://sms4smile.com/quotes/about/acquisitions/)

[Image](https://sms4smile.com/quotes/i/bbd/jesse-armstrong-5759_acquisitions_we-read-the-financial-papers-and-there-s_2482349.jpg)

> [Red Alert' is a gripping cold war bomber-command procedural. But read now, you can see 'Dr Strangelove' - the film which took…](https://sms4smile.com/quotes/jesse-armstrong/red-alert-is-a-gripping-cold-war-bomber-command-procedural-but-read/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Cold](https://sms4smile.com/quotes/about/cold/)

[Image](https://sms4smile.com/quotes/i/4a0/jesse-armstrong-5759_cold_red-alert-is-a-gripping-cold-war-bomber_788221.jpg)

> [For people who come from powerful families, there is nothing in life quite as interesting as being at court.](https://sms4smile.com/quotes/jesse-armstrong/for-people-who-come-from-powerful-families-there-is-nothing-in-life/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Court](https://sms4smile.com/quotes/about/court/)

[Image](https://sms4smile.com/quotes/i/c2b/jesse-armstrong-5759_court_for-people-who-come-from-powerful-famili_540814.jpg)

> [All powerful people make foolish decisions and end up in humiliating and embarrassing situations, as well as wielding their power.](https://sms4smile.com/quotes/jesse-armstrong/all-powerful-people-make-foolish-decisions-and-end-up-in-humiliating/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[End](https://sms4smile.com/quotes/about/end/)

[Image](https://sms4smile.com/quotes/i/f10/jesse-armstrong-5759_end_all-powerful-people-make-foolish-decisio_2248854.jpg)

> [Character is key. Once you've got that voice going, everything else can follow. If you've also got the right tone, you're in…](https://sms4smile.com/quotes/jesse-armstrong/character-is-key-once-you-ve-got-that-voice-going-everything-else-can/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Character](https://sms4smile.com/quotes/about/character/)

[Image](https://sms4smile.com/quotes/i/656/jesse-armstrong-5759_character_character-is-key-once-you-ve-got-that-vo_824947.jpg)

> [We always knew that we could write what it's like to be men together, bickering, but also having this fondness.](https://sms4smile.com/quotes/jesse-armstrong/we-always-knew-that-we-could-write-what-it-s-like-to-be-men-together/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Always](https://sms4smile.com/quotes/about/always/)

[Image](https://sms4smile.com/quotes/i/0fc/jesse-armstrong-5759_always_we-always-knew-that-we-could-write-what_2541601.jpg)

> [Everyone has tacit levels of trust, don't we? In every interaction that takes place in our professional and personal lives we have…](https://sms4smile.com/quotes/jesse-armstrong/everyone-has-tacit-levels-of-trust-don-t-we-in-every-interaction-that/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Boundaries](https://sms4smile.com/quotes/about/boundaries/)

[Image](https://sms4smile.com/quotes/i/f63/jesse-armstrong-5759_boundaries_everyone-has-tacit-levels-of-trust-don-t_2053064.jpg)

> [In my own experience with films, books, plays, TV, I don't want somebody telling me what it means, because I think I…](https://sms4smile.com/quotes/jesse-armstrong/in-my-own-experience-with-films-books-plays-tv-i-don-t-want-somebody/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/0ab/jesse-armstrong-5759_books_in-my-own-experience-with-films-books-pl_1534626.jpg)

> [I do think it's really tough being super-rich, really hard-working and wanting to get some sort of immortality by passing on the…](https://sms4smile.com/quotes/jesse-armstrong/i-do-think-it-s-really-tough-being-super-rich-really-hard-working-and/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Death](https://sms4smile.com/quotes/about/death/)

[Image](https://sms4smile.com/quotes/i/c5b/jesse-armstrong-5759_death_i-do-think-it-s-really-tough-being-super_273349.jpg)

> [I started reading about media moguls in general, and Sumner Redstone and Rupert Murdoch both made the same joke: they both were…](https://sms4smile.com/quotes/jesse-armstrong/i-started-reading-about-media-moguls-in-general-and-sumner-redstone/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Day](https://sms4smile.com/quotes/about/day/)

[Image](https://sms4smile.com/quotes/i/10a/jesse-armstrong-5759_day_i-started-reading-about-media-moguls-in_1329522.jpg)

> [Wimbledon fortnight is always a testing time for the home worker. I spend most of it on the phone to my writing…](https://sms4smile.com/quotes/jesse-armstrong/wimbledon-fortnight-is-always-a-testing-time-for-the-home-worker-i/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Character](https://sms4smile.com/quotes/about/character/)

[Image](https://sms4smile.com/quotes/i/e5c/jesse-armstrong-5759_character_wimbledon-fortnight-is-always-a-testing_2542878.jpg)

> [Most of us now have opinions on such things as road tolling, the U.S. position on climate change, and the correct colour…](https://sms4smile.com/quotes/jesse-armstrong/most-of-us-now-have-opinions-on-such-things-as-road-tolling-the-u-s/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/7df/jesse-armstrong-5759_change_most-of-us-now-have-opinions-on-such-thi_308352.jpg)

> [As a private individual, it's probably not worth having a foreign policy of your own at all. Not unless you own at…](https://sms4smile.com/quotes/jesse-armstrong/as-a-private-individual-it-s-probably-not-worth-having-a-foreign/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Boat](https://sms4smile.com/quotes/about/boat/)

[Image](https://sms4smile.com/quotes/i/945/jesse-armstrong-5759_boat_as-a-private-individual-it-s-probably-no_381097.jpg)

> [Standups always like the room cold, and if you're shooting a sitcom live you want it a little bit chilly for the…](https://sms4smile.com/quotes/jesse-armstrong/standups-always-like-the-room-cold-and-if-you-re-shooting-a-sitcom/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Always](https://sms4smile.com/quotes/about/always/)

[Image](https://sms4smile.com/quotes/i/509/jesse-armstrong-5759_always_standups-always-like-the-room-cold-and-i_2507267.jpg)

> [One of the things that strikes me when I've read about these families - whether it be the Maxwells or the Redstones…](https://sms4smile.com/quotes/jesse-armstrong/one-of-the-things-that-strikes-me-when-i-ve-read-about-these-families/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Complicated](https://sms4smile.com/quotes/about/complicated/)

[Image](https://sms4smile.com/quotes/i/5d9/jesse-armstrong-5759_complicated_one-of-the-things-that-strikes-me-when-i_1244222.jpg)

> [I never got to see inside No 10, but I did once go to Ann Widdecombe's ministerial office under the Commons where…](https://sms4smile.com/quotes/jesse-armstrong/i-never-got-to-see-inside-no-10-but-i-did-once-go-to-ann-widdecombe-s/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Diet](https://sms4smile.com/quotes/about/diet/)

[Image](https://sms4smile.com/quotes/i/9b2/jesse-armstrong-5759_diet_i-never-got-to-see-inside-no-10-but-i-di_506731.jpg)

> [A lot of research went into 'Succession.' I wrote the pilot solo, so there was a good deal of my own research…](https://sms4smile.com/quotes/jesse-armstrong/a-lot-of-research-went-into-succession-i-wrote-the-pilot-solo-so/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Experience](https://sms4smile.com/quotes/about/experience/)

[Image](https://sms4smile.com/quotes/i/e17/jesse-armstrong-5759_experience_a-lot-of-research-went-into-succession-i_2150322.jpg)

> [As a writer you often watch things with a certain distance.. More often, you're worried that something that you have invented is…](https://sms4smile.com/quotes/jesse-armstrong/as-a-writer-you-often-watch-things-with-a-certain-distance-more-often/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Copied](https://sms4smile.com/quotes/about/copied/)

[Image](https://sms4smile.com/quotes/i/c6b/jesse-armstrong-5759_copied_as-a-writer-you-often-watch-things-with_676638.jpg)

> [Roy Chubby Brown's offensive material is disgusting to me, an offensive beating-down of people who have already been beaten down plenty, culturally…](https://sms4smile.com/quotes/jesse-armstrong/roy-chubby-brown-s-offensive-material-is-disgusting-to-me-an/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Chubby](https://sms4smile.com/quotes/about/chubby/)

[Image](https://sms4smile.com/quotes/i/91a/jesse-armstrong-5759_chubby_roy-chubby-brown-s-offensive-material-is_2505092.jpg)

> [What you don't think when you sit down to write a show is, 'How can I be shocking?' That question isn't interesting,…](https://sms4smile.com/quotes/jesse-armstrong/what-you-don-t-think-when-you-sit-down-to-write-a-show-is-how-can-i/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Comedy](https://sms4smile.com/quotes/about/comedy/)

[Image](https://sms4smile.com/quotes/i/f11/jesse-armstrong-5759_funny_what-you-don-t-think-when-you-sit-down-t_1422160.jpg)

> [From working on heavily researched films such as 'Four Lions' and 'In the Loop,' I knew that research in itself is nothing…](https://sms4smile.com/quotes/jesse-armstrong/from-working-on-heavily-researched-films-such-as-four-lions-and-in/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Everything](https://sms4smile.com/quotes/about/everything/)

[Image](https://sms4smile.com/quotes/i/d7b/jesse-armstrong-5759_everything_from-working-on-heavily-researched-films_2230782.jpg)

> [So often in TV you're looking at the monitor thinking, 'Oh, yeah, that sort of looks a bit like that other TV…](https://sms4smile.com/quotes/jesse-armstrong/so-often-in-tv-you-re-looking-at-the-monitor-thinking-oh-yeah-that/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Like](https://sms4smile.com/quotes/about/like/)

[Image](https://sms4smile.com/quotes/i/543/jesse-armstrong-5759_like_so-often-in-tv-you-re-looking-at-the-mon_1998405.jpg)

> [My daughter, who says 'Horrible Histories' is her favourite programme, gets that the tone is sophisticated and that it takes children seriously.…](https://sms4smile.com/quotes/jesse-armstrong/my-daughter-who-says-horrible-histories-is-her-favourite-programme/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/3f5/jesse-armstrong-5759_children_my-daughter-who-says-horrible-histories_626176.jpg)

> [I don't buy the thing that you can't do satire in the age of Trump. You just have to be funny and…](https://sms4smile.com/quotes/jesse-armstrong/i-don-t-buy-the-thing-that-you-can-t-do-satire-in-the-age-of-trump/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Age](https://sms4smile.com/quotes/about/age/)

[Image](https://sms4smile.com/quotes/i/b0b/jesse-armstrong-5759_age_i-don-t-buy-the-thing-that-you-can-t-do_2274648.jpg)

> [I wouldn't defend comedy that I find offensive, but there is a lot of comedy that some people find offensive which I…](https://sms4smile.com/quotes/jesse-armstrong/i-wouldn-t-defend-comedy-that-i-find-offensive-but-there-is-a-lot-of/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Comedy](https://sms4smile.com/quotes/about/comedy/)

[Image](https://sms4smile.com/quotes/i/b5d/jesse-armstrong-5759_comedy_i-wouldn-t-defend-comedy-that-i-find-off_1157107.jpg)

> [Comedy is not good for anything, really. Apart from being one of the only things that makes life worth living.](https://sms4smile.com/quotes/jesse-armstrong/comedy-is-not-good-for-anything-really-apart-from-being-one-of-the/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Comedy](https://sms4smile.com/quotes/about/comedy/)

[Image](https://sms4smile.com/quotes/i/819/jesse-armstrong-5759_comedy_comedy-is-not-good-for-anything-really-a_3121448.jpg)

> [You've only got so much plot, character and psychological capital. One day it will be gone and you don't know when that…](https://sms4smile.com/quotes/jesse-armstrong/you-ve-only-got-so-much-plot-character-and-psychological-capital-one/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Character](https://sms4smile.com/quotes/about/character/)

[Image](https://sms4smile.com/quotes/i/002/jesse-armstrong-5759_character_you-ve-only-got-so-much-plot-character-a_1908878.jpg)

> [With my writing partner, Sam Bain, I have gone on to write for lots of shows, including our co-creation 'Peep Show,' two…](https://sms4smile.com/quotes/jesse-armstrong/with-my-writing-partner-sam-bain-i-have-gone-on-to-write-for-lots-of/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Always](https://sms4smile.com/quotes/about/always/)

[Image](https://sms4smile.com/quotes/i/8a0/jesse-armstrong-5759_always_with-my-writing-partner-sam-bain-i-have_2189926.jpg)

> [Writing a sitcom compared with writing a novel is a bit like the difference between going on a big, noisy group holiday…](https://sms4smile.com/quotes/jesse-armstrong/writing-a-sitcom-compared-with-writing-a-novel-is-a-bit-like-the/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Big](https://sms4smile.com/quotes/about/big/)

[Image](https://sms4smile.com/quotes/i/03c/jesse-armstrong-5759_big_writing-a-sitcom-compared-with-writing-a_1133192.jpg)

> [If you're writing a show about modern media moguls, Rupert Murdoch and his family are an incredibly important model and some of…](https://sms4smile.com/quotes/jesse-armstrong/if-you-re-writing-a-show-about-modern-media-moguls-rupert-murdoch-and/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Family](https://sms4smile.com/quotes/about/family/)

[Image](https://sms4smile.com/quotes/i/cdb/jesse-armstrong-5759_family_if-you-re-writing-a-show-about-modern-me_1158563.jpg)

> [This is the tragedy of the entrepreneur. They literally cannot slack off. That's why Alan Sugar looks so jowly, tired and angry,…](https://sms4smile.com/quotes/jesse-armstrong/this-is-the-tragedy-of-the-entrepreneur-they-literally-cannot-slack/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Angry](https://sms4smile.com/quotes/about/angry/)

[Image](https://sms4smile.com/quotes/i/014/jesse-armstrong-5759_angry_this-is-the-tragedy-of-the-entrepreneur_1898445.jpg)

> [The writers' room is an open forum where anything mad or weird that aggressively shakes up the show can be suggested and…](https://sms4smile.com/quotes/jesse-armstrong/the-writers-room-is-an-open-forum-where-anything-mad-or-weird-that/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Anything](https://sms4smile.com/quotes/about/anything/)

[Image](https://sms4smile.com/quotes/i/54a/jesse-armstrong-5759_anything_the-writers-room-is-an-open-forum-where_263081.jpg)

> [I'm uncomfortable with the word satire. In the U.K., there's quite a bit of sledgehammer weight to that word, which is the…](https://sms4smile.com/quotes/jesse-armstrong/i-m-uncomfortable-with-the-word-satire-in-the-u-k-there-s-quite-a-bit/)

[Jesse Armstrong](https://sms4smile.com/quotes/author/jesse-armstrong/)

[Satire](https://sms4smile.com/quotes/about/satire/)

[Image](https://sms4smile.com/quotes/i/db1/jesse-armstrong-5759_satire_i-m-uncomfortable-with-the-word-satire-i_2682476.jpg)

## Jesse Armstrong by topic

[Writing (17)](https://sms4smile.com/quotes/about/writing/jesse-armstrong/) [People (10)](https://sms4smile.com/quotes/about/people/jesse-armstrong/) [Comedy (10)](https://sms4smile.com/quotes/about/comedy/jesse-armstrong/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/#itemlist",
            "name": "Jesse Armstrong Quotes",
            "numberOfItems": 40,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "It doesn't worry me, the idea of coming up with new stuff.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/it-doesn-t-worry-me-the-idea-of-coming-up-with-new-stuff/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg",
                            "url": "https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It doesn't worry me, the idea of coming up with new stuff.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "There's that saying: 'No man is a hero to his valet.' It's the same between flatmates.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/there-s-that-saying-no-man-is-a-hero-to-his-valet-it-s-the-same/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/20c/jesse-armstrong-5759_between_there-s-that-saying-no-man-is-a-hero-to_1079782.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/20c/jesse-armstrong-5759_between_there-s-that-saying-no-man-is-a-hero-to_1079782.jpg",
                            "url": "https://sms4smile.com/quotes/i/20c/jesse-armstrong-5759_between_there-s-that-saying-no-man-is-a-hero-to_1079782.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There's that saying: 'No man is a hero to his valet.' It's the same between flatmates.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Almost anyone can give me the willies. Man or woman, Asian, black or white, young or old.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/almost-anyone-can-give-me-the-willies-man-or-woman-asian-black-or/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0f0/jesse-armstrong-5759_asian_almost-anyone-can-give-me-the-willies-ma_2614989.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/0f0/jesse-armstrong-5759_asian_almost-anyone-can-give-me-the-willies-ma_2614989.jpg",
                            "url": "https://sms4smile.com/quotes/i/0f0/jesse-armstrong-5759_asian_almost-anyone-can-give-me-the-willies-ma_2614989.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Almost anyone can give me the willies. Man or woman, Asian, black or white, young or old.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "When you're a nerd, you know there's a million types of neurotic self-loathing.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/when-you-re-a-nerd-you-know-there-s-a-million-types-of-neurotic-self/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b32/jesse-armstrong-5759_know_when-you-re-a-nerd-you-know-there-s-a-mi_2228853.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b32/jesse-armstrong-5759_know_when-you-re-a-nerd-you-know-there-s-a-mi_2228853.jpg",
                            "url": "https://sms4smile.com/quotes/i/b32/jesse-armstrong-5759_know_when-you-re-a-nerd-you-know-there-s-a-mi_2228853.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When you're a nerd, you know there's a million types of neurotic self-loathing.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "I guess I'm interested in politics - I'm interested in ideas and ideology.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-guess-i-m-interested-in-politics-i-m-interested-in-ideas-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/dd2/jesse-armstrong-5759_guess_i-guess-i-m-interested-in-politics-i-m-i_2642088.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/dd2/jesse-armstrong-5759_guess_i-guess-i-m-interested-in-politics-i-m-i_2642088.jpg",
                            "url": "https://sms4smile.com/quotes/i/dd2/jesse-armstrong-5759_guess_i-guess-i-m-interested-in-politics-i-m-i_2642088.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I guess I'm interested in politics - I'm interested in ideas and ideology.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "I read about lots of media moguls: Sumner Redstone, Conrad Black, Robert Maxwell.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-read-about-lots-of-media-moguls-sumner-redstone-conrad-black-robert/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2ef/jesse-armstrong-5759_about_i-read-about-lots-of-media-moguls-sumner_1818037.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/2ef/jesse-armstrong-5759_about_i-read-about-lots-of-media-moguls-sumner_1818037.jpg",
                            "url": "https://sms4smile.com/quotes/i/2ef/jesse-armstrong-5759_about_i-read-about-lots-of-media-moguls-sumner_1818037.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I read about lots of media moguls: Sumner Redstone, Conrad Black, Robert Maxwell.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you're making a satirical show and you're aiming to change something, I'd say you're on a fool's errand.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/if-you-re-making-a-satirical-show-and-you-re-aiming-to-change/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5cd/jesse-armstrong-5759_change_if-you-re-making-a-satirical-show-and-yo_1075463.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5cd/jesse-armstrong-5759_change_if-you-re-making-a-satirical-show-and-yo_1075463.jpg",
                            "url": "https://sms4smile.com/quotes/i/5cd/jesse-armstrong-5759_change_if-you-re-making-a-satirical-show-and-yo_1075463.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you're making a satirical show and you're aiming to change something, I'd say you're on a fool's errand.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "We read the financial papers and there's a ton of tech and media mergers and acquisitions we're likely to take inspiration from.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/we-read-the-financial-papers-and-there-s-a-ton-of-tech-and-media/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/bbd/jesse-armstrong-5759_acquisitions_we-read-the-financial-papers-and-there-s_2482349.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/bbd/jesse-armstrong-5759_acquisitions_we-read-the-financial-papers-and-there-s_2482349.jpg",
                            "url": "https://sms4smile.com/quotes/i/bbd/jesse-armstrong-5759_acquisitions_we-read-the-financial-papers-and-there-s_2482349.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We read the financial papers and there's a ton of tech and media mergers and acquisitions we're likely to…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "Red Alert' is a gripping cold war bomber-command procedural. But read now, you can see 'Dr Strangelove' - the film which took the book as source material - peeping through the gaps.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/red-alert-is-a-gripping-cold-war-bomber-command-procedural-but-read/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4a0/jesse-armstrong-5759_cold_red-alert-is-a-gripping-cold-war-bomber_788221.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4a0/jesse-armstrong-5759_cold_red-alert-is-a-gripping-cold-war-bomber_788221.jpg",
                            "url": "https://sms4smile.com/quotes/i/4a0/jesse-armstrong-5759_cold_red-alert-is-a-gripping-cold-war-bomber_788221.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Red Alert' is a gripping cold war bomber-command procedural. But read now, you can see 'Dr Strangelove'…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "For people who come from powerful families, there is nothing in life quite as interesting as being at court.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/for-people-who-come-from-powerful-families-there-is-nothing-in-life/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c2b/jesse-armstrong-5759_court_for-people-who-come-from-powerful-famili_540814.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c2b/jesse-armstrong-5759_court_for-people-who-come-from-powerful-famili_540814.jpg",
                            "url": "https://sms4smile.com/quotes/i/c2b/jesse-armstrong-5759_court_for-people-who-come-from-powerful-famili_540814.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“For people who come from powerful families, there is nothing in life quite as interesting as being at court.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "All powerful people make foolish decisions and end up in humiliating and embarrassing situations, as well as wielding their power.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/all-powerful-people-make-foolish-decisions-and-end-up-in-humiliating/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f10/jesse-armstrong-5759_end_all-powerful-people-make-foolish-decisio_2248854.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f10/jesse-armstrong-5759_end_all-powerful-people-make-foolish-decisio_2248854.jpg",
                            "url": "https://sms4smile.com/quotes/i/f10/jesse-armstrong-5759_end_all-powerful-people-make-foolish-decisio_2248854.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“All powerful people make foolish decisions and end up in humiliating and embarrassing situations, as well as…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "Character is key. Once you've got that voice going, everything else can follow. If you've also got the right tone, you're in the right area - an inconsistent tone can screw up a project.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/character-is-key-once-you-ve-got-that-voice-going-everything-else-can/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/656/jesse-armstrong-5759_character_character-is-key-once-you-ve-got-that-vo_824947.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/656/jesse-armstrong-5759_character_character-is-key-once-you-ve-got-that-vo_824947.jpg",
                            "url": "https://sms4smile.com/quotes/i/656/jesse-armstrong-5759_character_character-is-key-once-you-ve-got-that-vo_824947.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Character is key. Once you've got that voice going, everything else can follow. If you've also got the right…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "We always knew that we could write what it's like to be men together, bickering, but also having this fondness.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/we-always-knew-that-we-could-write-what-it-s-like-to-be-men-together/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0fc/jesse-armstrong-5759_always_we-always-knew-that-we-could-write-what_2541601.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/0fc/jesse-armstrong-5759_always_we-always-knew-that-we-could-write-what_2541601.jpg",
                            "url": "https://sms4smile.com/quotes/i/0fc/jesse-armstrong-5759_always_we-always-knew-that-we-could-write-what_2541601.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We always knew that we could write what it's like to be men together, bickering, but also having this…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "Everyone has tacit levels of trust, don't we? In every interaction that takes place in our professional and personal lives we have boundaries that we sort of trust the other person not to breach.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/everyone-has-tacit-levels-of-trust-don-t-we-in-every-interaction-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f63/jesse-armstrong-5759_boundaries_everyone-has-tacit-levels-of-trust-don-t_2053064.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f63/jesse-armstrong-5759_boundaries_everyone-has-tacit-levels-of-trust-don-t_2053064.jpg",
                            "url": "https://sms4smile.com/quotes/i/f63/jesse-armstrong-5759_boundaries_everyone-has-tacit-levels-of-trust-don-t_2053064.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Everyone has tacit levels of trust, don't we? In every interaction that takes place in our professional and…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "In my own experience with films, books, plays, TV, I don't want somebody telling me what it means, because I think I know, and I want my interpretation to be valid, because it is valid.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/in-my-own-experience-with-films-books-plays-tv-i-don-t-want-somebody/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0ab/jesse-armstrong-5759_books_in-my-own-experience-with-films-books-pl_1534626.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/0ab/jesse-armstrong-5759_books_in-my-own-experience-with-films-books-pl_1534626.jpg",
                            "url": "https://sms4smile.com/quotes/i/0ab/jesse-armstrong-5759_books_in-my-own-experience-with-films-books-pl_1534626.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In my own experience with films, books, plays, TV, I don't want somebody telling me what it means, because I…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "I do think it's really tough being super-rich, really hard-working and wanting to get some sort of immortality by passing on the organisation to your kids. But then looking at your kids and thinking, 'Oh, they're just these privileged people who haven't had to struggle. Am I really going to just give it all to them?'",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-do-think-it-s-really-tough-being-super-rich-really-hard-working-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c5b/jesse-armstrong-5759_death_i-do-think-it-s-really-tough-being-super_273349.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c5b/jesse-armstrong-5759_death_i-do-think-it-s-really-tough-being-super_273349.jpg",
                            "url": "https://sms4smile.com/quotes/i/c5b/jesse-armstrong-5759_death_i-do-think-it-s-really-tough-being-super_273349.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I do think it's really tough being super-rich, really hard-working and wanting to get some sort of…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "I started reading about media moguls in general, and Sumner Redstone and Rupert Murdoch both made the same joke: they both were asked, 'What will happen when you die?' and they both said they didn't plan to die. It just struck me: what's going on with these men in their 80s and 90s who are still packing their diaries every day?",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-started-reading-about-media-moguls-in-general-and-sumner-redstone/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/10a/jesse-armstrong-5759_day_i-started-reading-about-media-moguls-in_1329522.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/10a/jesse-armstrong-5759_day_i-started-reading-about-media-moguls-in_1329522.jpg",
                            "url": "https://sms4smile.com/quotes/i/10a/jesse-armstrong-5759_day_i-started-reading-about-media-moguls-in_1329522.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I started reading about media moguls in general, and Sumner Redstone and Rupert Murdoch both made the same…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "Wimbledon fortnight is always a testing time for the home worker. I spend most of it on the phone to my writing partner pretending to chat about character motivation when actually I'm checking if he's working - listening out for any telltale bleeps from the line-call machine off the TV in the background.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/wimbledon-fortnight-is-always-a-testing-time-for-the-home-worker-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e5c/jesse-armstrong-5759_character_wimbledon-fortnight-is-always-a-testing_2542878.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e5c/jesse-armstrong-5759_character_wimbledon-fortnight-is-always-a-testing_2542878.jpg",
                            "url": "https://sms4smile.com/quotes/i/e5c/jesse-armstrong-5759_character_wimbledon-fortnight-is-always-a-testing_2542878.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Wimbledon fortnight is always a testing time for the home worker. I spend most of it on the phone to my…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "Most of us now have opinions on such things as road tolling, the U.S. position on climate change, and the correct colour of a newsreader's tie on the occasion of a state tragedy, which are way beyond the arena of things we have any control over.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/most-of-us-now-have-opinions-on-such-things-as-road-tolling-the-u-s/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7df/jesse-armstrong-5759_change_most-of-us-now-have-opinions-on-such-thi_308352.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7df/jesse-armstrong-5759_change_most-of-us-now-have-opinions-on-such-thi_308352.jpg",
                            "url": "https://sms4smile.com/quotes/i/7df/jesse-armstrong-5759_change_most-of-us-now-have-opinions-on-such-thi_308352.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Most of us now have opinions on such things as road tolling, the U.S. position on climate change, and the…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "As a private individual, it's probably not worth having a foreign policy of your own at all. Not unless you own at least a small boat with which to try to effect it. Probably two boats is the minimum, actually. And a gun.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/as-a-private-individual-it-s-probably-not-worth-having-a-foreign/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/945/jesse-armstrong-5759_boat_as-a-private-individual-it-s-probably-no_381097.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/945/jesse-armstrong-5759_boat_as-a-private-individual-it-s-probably-no_381097.jpg",
                            "url": "https://sms4smile.com/quotes/i/945/jesse-armstrong-5759_boat_as-a-private-individual-it-s-probably-no_381097.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As a private individual, it's probably not worth having a foreign policy of your own at all. Not unless you…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "Standups always like the room cold, and if you're shooting a sitcom live you want it a little bit chilly for the audience. I don't know why - you'd have to ask a combination of an evolutionary psychologist and a building-maintenance man.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/standups-always-like-the-room-cold-and-if-you-re-shooting-a-sitcom/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/509/jesse-armstrong-5759_always_standups-always-like-the-room-cold-and-i_2507267.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/509/jesse-armstrong-5759_always_standups-always-like-the-room-cold-and-i_2507267.jpg",
                            "url": "https://sms4smile.com/quotes/i/509/jesse-armstrong-5759_always_standups-always-like-the-room-cold-and-i_2507267.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Standups always like the room cold, and if you're shooting a sitcom live you want it a little bit chilly for…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "One of the things that strikes me when I've read about these families - whether it be the Maxwells or the Redstones or the Julio-Claudians - is that, when you get that combination of money, power, and family relations, things get so complicated that you can justify actions to yourself that are pretty unhealthy to your well-being as a human being.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/one-of-the-things-that-strikes-me-when-i-ve-read-about-these-families/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5d9/jesse-armstrong-5759_complicated_one-of-the-things-that-strikes-me-when-i_1244222.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5d9/jesse-armstrong-5759_complicated_one-of-the-things-that-strikes-me-when-i_1244222.jpg",
                            "url": "https://sms4smile.com/quotes/i/5d9/jesse-armstrong-5759_complicated_one-of-the-things-that-strikes-me-when-i_1244222.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“One of the things that strikes me when I've read about these families - whether it be the Maxwells or the…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "I never got to see inside No 10, but I did once go to Ann Widdecombe's ministerial office under the Commons where she sat framed by two posters on her wall, one featuring a Technicolor foetus in an anti-abortion message, the other Garfield the Cat wryly musing, 'The Diet Starts... Tomorrow.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-never-got-to-see-inside-no-10-but-i-did-once-go-to-ann-widdecombe-s/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9b2/jesse-armstrong-5759_diet_i-never-got-to-see-inside-no-10-but-i-di_506731.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9b2/jesse-armstrong-5759_diet_i-never-got-to-see-inside-no-10-but-i-di_506731.jpg",
                            "url": "https://sms4smile.com/quotes/i/9b2/jesse-armstrong-5759_diet_i-never-got-to-see-inside-no-10-but-i-di_506731.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I never got to see inside No 10, but I did once go to Ann Widdecombe's ministerial office under the Commons…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "A lot of research went into 'Succession.' I wrote the pilot solo, so there was a good deal of my own research and life experience in there.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/a-lot-of-research-went-into-succession-i-wrote-the-pilot-solo-so/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e17/jesse-armstrong-5759_experience_a-lot-of-research-went-into-succession-i_2150322.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e17/jesse-armstrong-5759_experience_a-lot-of-research-went-into-succession-i_2150322.jpg",
                            "url": "https://sms4smile.com/quotes/i/e17/jesse-armstrong-5759_experience_a-lot-of-research-went-into-succession-i_2150322.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A lot of research went into 'Succession.' I wrote the pilot solo, so there was a good deal of my own…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "As a writer you often watch things with a certain distance.. More often, you're worried that something that you have invented is going to become reality, and you'll look like you copied it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/as-a-writer-you-often-watch-things-with-a-certain-distance-more-often/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c6b/jesse-armstrong-5759_copied_as-a-writer-you-often-watch-things-with_676638.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c6b/jesse-armstrong-5759_copied_as-a-writer-you-often-watch-things-with_676638.jpg",
                            "url": "https://sms4smile.com/quotes/i/c6b/jesse-armstrong-5759_copied_as-a-writer-you-often-watch-things-with_676638.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As a writer you often watch things with a certain distance.. More often, you're worried that something that…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "Roy Chubby Brown's offensive material is disgusting to me, an offensive beating-down of people who have already been beaten down plenty, culturally and historically.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/roy-chubby-brown-s-offensive-material-is-disgusting-to-me-an/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/91a/jesse-armstrong-5759_chubby_roy-chubby-brown-s-offensive-material-is_2505092.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/91a/jesse-armstrong-5759_chubby_roy-chubby-brown-s-offensive-material-is_2505092.jpg",
                            "url": "https://sms4smile.com/quotes/i/91a/jesse-armstrong-5759_chubby_roy-chubby-brown-s-offensive-material-is_2505092.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Roy Chubby Brown's offensive material is disgusting to me, an offensive beating-down of people who have…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "What you don't think when you sit down to write a show is, 'How can I be shocking?' That question isn't interesting, it's all about, 'Is this funny, does it work?'",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/what-you-don-t-think-when-you-sit-down-to-write-a-show-is-how-can-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f11/jesse-armstrong-5759_funny_what-you-don-t-think-when-you-sit-down-t_1422160.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f11/jesse-armstrong-5759_funny_what-you-don-t-think-when-you-sit-down-t_1422160.jpg",
                            "url": "https://sms4smile.com/quotes/i/f11/jesse-armstrong-5759_funny_what-you-don-t-think-when-you-sit-down-t_1422160.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What you don't think when you sit down to write a show is, 'How can I be shocking?' That question isn't…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "From working on heavily researched films such as 'Four Lions' and 'In the Loop,' I knew that research in itself is nothing and it's everything.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/from-working-on-heavily-researched-films-such-as-four-lions-and-in/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d7b/jesse-armstrong-5759_everything_from-working-on-heavily-researched-films_2230782.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d7b/jesse-armstrong-5759_everything_from-working-on-heavily-researched-films_2230782.jpg",
                            "url": "https://sms4smile.com/quotes/i/d7b/jesse-armstrong-5759_everything_from-working-on-heavily-researched-films_2230782.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“From working on heavily researched films such as 'Four Lions' and 'In the Loop,' I knew that research in…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "So often in TV you're looking at the monitor thinking, 'Oh, yeah, that sort of looks a bit like that other TV show that we're pretending to make.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/so-often-in-tv-you-re-looking-at-the-monitor-thinking-oh-yeah-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/543/jesse-armstrong-5759_like_so-often-in-tv-you-re-looking-at-the-mon_1998405.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/543/jesse-armstrong-5759_like_so-often-in-tv-you-re-looking-at-the-mon_1998405.jpg",
                            "url": "https://sms4smile.com/quotes/i/543/jesse-armstrong-5759_like_so-often-in-tv-you-re-looking-at-the-mon_1998405.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So often in TV you're looking at the monitor thinking, 'Oh, yeah, that sort of looks a bit like that other…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "My daughter, who says 'Horrible Histories' is her favourite programme, gets that the tone is sophisticated and that it takes children seriously. It doesn't talk down to them.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/my-daughter-who-says-horrible-histories-is-her-favourite-programme/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3f5/jesse-armstrong-5759_children_my-daughter-who-says-horrible-histories_626176.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/3f5/jesse-armstrong-5759_children_my-daughter-who-says-horrible-histories_626176.jpg",
                            "url": "https://sms4smile.com/quotes/i/3f5/jesse-armstrong-5759_children_my-daughter-who-says-horrible-histories_626176.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“My daughter, who says 'Horrible Histories' is her favourite programme, gets that the tone is sophisticated…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "I don't buy the thing that you can't do satire in the age of Trump. You just have to be funny and figure out the angles.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-don-t-buy-the-thing-that-you-can-t-do-satire-in-the-age-of-trump/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b0b/jesse-armstrong-5759_age_i-don-t-buy-the-thing-that-you-can-t-do_2274648.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b0b/jesse-armstrong-5759_age_i-don-t-buy-the-thing-that-you-can-t-do_2274648.jpg",
                            "url": "https://sms4smile.com/quotes/i/b0b/jesse-armstrong-5759_age_i-don-t-buy-the-thing-that-you-can-t-do_2274648.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I don't buy the thing that you can't do satire in the age of Trump. You just have to be funny and figure out…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "I wouldn't defend comedy that I find offensive, but there is a lot of comedy that some people find offensive which I would defend. You can't talk usefully in generalisations.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-wouldn-t-defend-comedy-that-i-find-offensive-but-there-is-a-lot-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b5d/jesse-armstrong-5759_comedy_i-wouldn-t-defend-comedy-that-i-find-off_1157107.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b5d/jesse-armstrong-5759_comedy_i-wouldn-t-defend-comedy-that-i-find-off_1157107.jpg",
                            "url": "https://sms4smile.com/quotes/i/b5d/jesse-armstrong-5759_comedy_i-wouldn-t-defend-comedy-that-i-find-off_1157107.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I wouldn't defend comedy that I find offensive, but there is a lot of comedy that some people find offensive…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "Comedy is not good for anything, really. Apart from being one of the only things that makes life worth living.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/comedy-is-not-good-for-anything-really-apart-from-being-one-of-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/819/jesse-armstrong-5759_comedy_comedy-is-not-good-for-anything-really-a_3121448.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/819/jesse-armstrong-5759_comedy_comedy-is-not-good-for-anything-really-a_3121448.jpg",
                            "url": "https://sms4smile.com/quotes/i/819/jesse-armstrong-5759_comedy_comedy-is-not-good-for-anything-really-a_3121448.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Comedy is not good for anything, really. Apart from being one of the only things that makes life worth living.” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "You've only got so much plot, character and psychological capital. One day it will be gone and you don't know when that day is. The fear is that it'll sneak up on you when you're not looking.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/you-ve-only-got-so-much-plot-character-and-psychological-capital-one/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/002/jesse-armstrong-5759_character_you-ve-only-got-so-much-plot-character-a_1908878.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/002/jesse-armstrong-5759_character_you-ve-only-got-so-much-plot-character-a_1908878.jpg",
                            "url": "https://sms4smile.com/quotes/i/002/jesse-armstrong-5759_character_you-ve-only-got-so-much-plot-character-a_1908878.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You've only got so much plot, character and psychological capital. One day it will be gone and you don't…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "With my writing partner, Sam Bain, I have gone on to write for lots of shows, including our co-creation 'Peep Show,' two series of which have been shown on Channel 4. But politics has always attracted me.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/with-my-writing-partner-sam-bain-i-have-gone-on-to-write-for-lots-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8a0/jesse-armstrong-5759_always_with-my-writing-partner-sam-bain-i-have_2189926.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/8a0/jesse-armstrong-5759_always_with-my-writing-partner-sam-bain-i-have_2189926.jpg",
                            "url": "https://sms4smile.com/quotes/i/8a0/jesse-armstrong-5759_always_with-my-writing-partner-sam-bain-i-have_2189926.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“With my writing partner, Sam Bain, I have gone on to write for lots of shows, including our co-creation…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "Writing a sitcom compared with writing a novel is a bit like the difference between going on a big, noisy group holiday compared with a solitary march to the South Pole.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/writing-a-sitcom-compared-with-writing-a-novel-is-a-bit-like-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/03c/jesse-armstrong-5759_big_writing-a-sitcom-compared-with-writing-a_1133192.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/03c/jesse-armstrong-5759_big_writing-a-sitcom-compared-with-writing-a_1133192.jpg",
                            "url": "https://sms4smile.com/quotes/i/03c/jesse-armstrong-5759_big_writing-a-sitcom-compared-with-writing-a_1133192.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Writing a sitcom compared with writing a novel is a bit like the difference between going on a big, noisy…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you're writing a show about modern media moguls, Rupert Murdoch and his family are an incredibly important model and some of their disputes and the dynamics have been very vivid.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/if-you-re-writing-a-show-about-modern-media-moguls-rupert-murdoch-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cdb/jesse-armstrong-5759_family_if-you-re-writing-a-show-about-modern-me_1158563.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/cdb/jesse-armstrong-5759_family_if-you-re-writing-a-show-about-modern-me_1158563.jpg",
                            "url": "https://sms4smile.com/quotes/i/cdb/jesse-armstrong-5759_family_if-you-re-writing-a-show-about-modern-me_1158563.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you're writing a show about modern media moguls, Rupert Murdoch and his family are an incredibly…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 38,
                    "item": {
                        "@type": "Quotation",
                        "text": "This is the tragedy of the entrepreneur. They literally cannot slack off. That's why Alan Sugar looks so jowly, tired and angry, and Richard Branson so phonily, aggressively cheery.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/this-is-the-tragedy-of-the-entrepreneur-they-literally-cannot-slack/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/014/jesse-armstrong-5759_angry_this-is-the-tragedy-of-the-entrepreneur_1898445.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/014/jesse-armstrong-5759_angry_this-is-the-tragedy-of-the-entrepreneur_1898445.jpg",
                            "url": "https://sms4smile.com/quotes/i/014/jesse-armstrong-5759_angry_this-is-the-tragedy-of-the-entrepreneur_1898445.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“This is the tragedy of the entrepreneur. They literally cannot slack off. That's why Alan Sugar looks so…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 39,
                    "item": {
                        "@type": "Quotation",
                        "text": "The writers' room is an open forum where anything mad or weird that aggressively shakes up the show can be suggested and considered.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/the-writers-room-is-an-open-forum-where-anything-mad-or-weird-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/54a/jesse-armstrong-5759_anything_the-writers-room-is-an-open-forum-where_263081.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/54a/jesse-armstrong-5759_anything_the-writers-room-is-an-open-forum-where_263081.jpg",
                            "url": "https://sms4smile.com/quotes/i/54a/jesse-armstrong-5759_anything_the-writers-room-is-an-open-forum-where_263081.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The writers' room is an open forum where anything mad or weird that aggressively shakes up the show can be…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 40,
                    "item": {
                        "@type": "Quotation",
                        "text": "I'm uncomfortable with the word satire. In the U.K., there's quite a bit of sledgehammer weight to that word, which is the antithesis of the subtle approach I strive for.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jesse Armstrong"
                        },
                        "url": "https://sms4smile.com/quotes/jesse-armstrong/i-m-uncomfortable-with-the-word-satire-in-the-u-k-there-s-quite-a-bit/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/db1/jesse-armstrong-5759_satire_i-m-uncomfortable-with-the-word-satire-i_2682476.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/db1/jesse-armstrong-5759_satire_i-m-uncomfortable-with-the-word-satire-i_2682476.jpg",
                            "url": "https://sms4smile.com/quotes/i/db1/jesse-armstrong-5759_satire_i-m-uncomfortable-with-the-word-satire-i_2682476.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I'm uncomfortable with the word satire. In the U.K., there's quite a bit of sledgehammer weight to that…” — Jesse Armstrong",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/#person",
            "name": "Jesse Armstrong",
            "url": "https://sms4smile.com/quotes/author/jesse-armstrong/",
            "description": "Jesse David Armstrong is an English screenwriter and producer who writes British comedy series and satirical dramas. He has won two British Academy Television Awards and three Golden Globe Awards."
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/page/2/#webpage",
            "url": "https://sms4smile.com/quotes/author/jesse-armstrong/page/2/",
            "name": "Jesse Armstrong",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/018/jesse-armstrong-5759_coming_it-doesn-t-worry-me-the-idea-of-coming-u_1272686.jpg"
            },
            "description": "Jesse David Armstrong is an English screenwriter and producer who writes British comedy series and satirical dramas. He has won two British Academy Tele...",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/page/2/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/jesse-armstrong/page/2/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Jesse Armstrong",
                    "item": "https://sms4smile.com/quotes/author/jesse-armstrong/page/2/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
