---
title: "Best Herb Kelleher Quotes"
description: "Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest ..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-herb-kelleher-41776.jpg"
---

![Portrait of Herb Kelleher](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-herb-kelleher-41776.jpg)

# Herb Kelleher

(1931–2019)   Lawyer

 **79** quotes in **455** categories

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Herb Kelleher was a lawyer, best known for *Board Games : Straight Talk for New Directors and Good Governance*.

## Quick Facts About Herb Kelleher

Born March 12, 1931

Died January 3, 2019

Profession Lawyer

Notable works Board Games : Straight Talk for New Directors and Good Governance

## About Herb Kelleher

Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.

##  Quotes by Herb Kelleher · Page 2

> [The more time I spend with our people, the more I find out about our business.](https://sms4smile.com/quotes/herb-kelleher/the-more-time-i-spend-with-our-people-the-more-i-find-out-about-our/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/bb0/herb-kelleher-8657_business_the-more-time-i-spend-with-our-people-th_905292.png)

> [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Air travel](https://sms4smile.com/quotes/about/air-travel/)

[Image](https://sms4smile.com/quotes/i/b2d/herb-kelleher-8657_air-travel_if-the-wright-brother-were-alive-today-w_24022.png)

> [The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.](https://sms4smile.com/quotes/herb-kelleher/the-tragedy-of-our-time-is-that-we-ve-got-it-backwards-we-ve-learned/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Backwards](https://sms4smile.com/quotes/about/backwards/)

[Image](https://sms4smile.com/quotes/i/3de/herb-kelleher-8657_backwards_the-tragedy-of-our-time-is-that-we-ve-go_1649556.png)

> [The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.](https://sms4smile.com/quotes/herb-kelleher/the-clear-unmistakable-sign-of-a-bureaucrat-is-somebody-who-worries/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/e40/herb-kelleher-8657_about_the-clear-unmistakable-sign-of-a-bureauc_1716829.png)

> [You don't hire for skills, you hire for attitude. You can always teach skills.](https://sms4smile.com/quotes/herb-kelleher/you-don-t-hire-for-skills-you-hire-for-attitude-you-can-always-teach/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Attitude](https://sms4smile.com/quotes/about/attitude/)

[Image](https://sms4smile.com/quotes/i/f7d/herb-kelleher-8657_attitude_you-don-t-hire-for-skills-you-hire-for-a_594251.png)

> [Your people come first, and if you treat them right, they'll treat the customers right.](https://sms4smile.com/quotes/herb-kelleher/your-people-come-first-and-if-you-treat-them-right-they-ll-treat-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/4c2/herb-kelleher-8657_customer_your-people-come-first-and-if-you-treat_1562708.png)

> [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/817/herb-kelleher-8657_customer_you-have-to-treat-your-employees-like-yo_24932.png)

> [When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.](https://sms4smile.com/quotes/herb-kelleher/when-i-started-working-on-southwest-airlines-i-kid-you-not-only/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airlines](https://sms4smile.com/quotes/about/airlines/)

[Image](https://sms4smile.com/quotes/i/3b8/herb-kelleher-8657_airlines_when-i-started-working-on-southwest-airl_1164657.png)

> [What's important is that a customer should get off the airplane feeling, 'I didn't just get from A to B. I had…](https://sms4smile.com/quotes/herb-kelleher/what-s-important-is-that-a-customer-should-get-off-the-airplane/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airplane](https://sms4smile.com/quotes/about/airplane/)

[Image](https://sms4smile.com/quotes/i/717/herb-kelleher-8657_airplane_what-s-important-is-that-a-customer-shou_829859.png)

> [If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep…](https://sms4smile.com/quotes/herb-kelleher/if-the-employees-come-first-then-they-re-happy-a-motivated-employee/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/92c/herb-kelleher-8657_airline_if-the-employees-come-first-then-they-re_2325319.png)

> [Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders…](https://sms4smile.com/quotes/herb-kelleher/your-employees-come-first-and-if-you-treat-your-employees-right-guess/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Back](https://sms4smile.com/quotes/about/back/)

[Image](https://sms4smile.com/quotes/i/1e7/herb-kelleher-8657_back_your-employees-come-first-and-if-you-tre_1499535.png)

> [The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have…](https://sms4smile.com/quotes/herb-kelleher/the-people-of-southwest-have-always-been-my-pride-my-joy-and-my-love/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airplane](https://sms4smile.com/quotes/about/airplane/)

[Image](https://sms4smile.com/quotes/i/194/herb-kelleher-8657_airplane_the-people-of-southwest-have-always-been_321652.png)

> [Our people know that if they are sick, we will take care of them. If there are occasions of grief or joy,…](https://sms4smile.com/quotes/herb-kelleher/our-people-know-that-if-they-are-sick-we-will-take-care-of-them-if/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Care](https://sms4smile.com/quotes/about/care/)

[Image](https://sms4smile.com/quotes/i/7ad/herb-kelleher-8657_care_our-people-know-that-if-they-are-sick-we_781350.png)

> [We've always operated on the thesis that a company can have a personality, that people can be themselves, and be very successful…](https://sms4smile.com/quotes/herb-kelleher/we-ve-always-operated-on-the-thesis-that-a-company-can-have-a/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/5a5/herb-kelleher-8657_business_we-ve-always-operated-on-the-thesis-that_2971269.png)

> [We turned our planes around after landing and got them off again in 20 minutes back in the early days; 15 minutes…](https://sms4smile.com/quotes/herb-kelleher/we-turned-our-planes-around-after-landing-and-got-them-off-again-in/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Day](https://sms4smile.com/quotes/about/day/)

[Image](https://sms4smile.com/quotes/i/f21/herb-kelleher-8657_day_we-turned-our-planes-around-after-landin_1263822.png)

> [A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring…](https://sms4smile.com/quotes/herb-kelleher/a-motivated-employee-treats-the-customer-well-the-customer-is-happy/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Back](https://sms4smile.com/quotes/about/back/)

[Image](https://sms4smile.com/quotes/i/7a3/herb-kelleher-8657_back_a-motivated-employee-treats-the-customer_347667.png)

> [I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.](https://sms4smile.com/quotes/herb-kelleher/i-guess-the-worst-moment-i-ever-had-in-business-was-the-fear-that/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airlines](https://sms4smile.com/quotes/about/airlines/)

[Image](https://sms4smile.com/quotes/i/cc0/herb-kelleher-8657_airlines_i-guess-the-worst-moment-i-ever-had-in-b_709663.png)

> [Most people think of us as this flamboyant airline, but we're really very conservative from the fiscal standpoint.](https://sms4smile.com/quotes/herb-kelleher/most-people-think-of-us-as-this-flamboyant-airline-but-we-re-really/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Conservative](https://sms4smile.com/quotes/about/conservative/)

[Image](https://sms4smile.com/quotes/i/8bc/herb-kelleher-8657_conservative_most-people-think-of-us-as-this-flamboya_2422867.png)

> [Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!](https://sms4smile.com/quotes/herb-kelleher/wild-turkey-whiskey-and-philip-morris-cigarettes-are-essential-to-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Cigarette](https://sms4smile.com/quotes/about/cigarette/)

[Image](https://sms4smile.com/quotes/i/360/herb-kelleher-8657_cigarette_wild-turkey-whiskey-and-philip-morris-ci_449927.png)

> [If you don't treat your own people well, they won't treat other people well.](https://sms4smile.com/quotes/herb-kelleher/if-you-don-t-treat-your-own-people-well-they-won-t-treat-other-people/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Ifs](https://sms4smile.com/quotes/about/ifs/)

[Image](https://sms4smile.com/quotes/i/cf1/herb-kelleher-8657_ifs_if-you-don-t-treat-your-own-people-well_2072170.png)

> [It is my practice to try to understand how valuable something is by trying to imagine myself without it.](https://sms4smile.com/quotes/herb-kelleher/it-is-my-practice-to-try-to-understand-how-valuable-something-is-by/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Imagination](https://sms4smile.com/quotes/about/imagination/)

[Image](https://sms4smile.com/quotes/i/827/herb-kelleher-8657_imagination_it-is-my-practice-to-try-to-understand-h_2548864.png)

> [The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.](https://sms4smile.com/quotes/herb-kelleher/the-spirit-of-southwest-airlines-is-exuberant-it-s-caring-it-s/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airlines](https://sms4smile.com/quotes/about/airlines/)

[Image](https://sms4smile.com/quotes/i/de6/herb-kelleher-8657_airlines_the-spirit-of-southwest-airlines-is-exub_2826947.png)

> [I tell my employees that we're in the service business, and it's incidental that we fly airplanes.](https://sms4smile.com/quotes/herb-kelleher/i-tell-my-employees-that-we-re-in-the-service-business-and-it-s/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airplane](https://sms4smile.com/quotes/about/airplane/)

[Image](https://sms4smile.com/quotes/i/178/herb-kelleher-8657_airplane_i-tell-my-employees-that-we-re-in-the-se_1675476.png)

> [If employees aren't satisfied, they won't promote the product we need.](https://sms4smile.com/quotes/herb-kelleher/if-employees-aren-t-satisfied-they-won-t-promote-the-product-we-need/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Employee](https://sms4smile.com/quotes/about/employee/)

[Image](https://sms4smile.com/quotes/i/4ae/herb-kelleher-8657_employee_if-employees-aren-t-satisfied-they-won-t_1329598.png)

> [Just because you don't announce your plan doesn't mean you don't have one.](https://sms4smile.com/quotes/herb-kelleher/just-because-you-don-t-announce-your-plan-doesn-t-mean-you-don-t-have/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Announce](https://sms4smile.com/quotes/about/announce/)

[Image](https://sms4smile.com/quotes/i/b03/herb-kelleher-8657_announce_just-because-you-don-t-announce-your-pla_2770788.png)

> [If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.](https://sms4smile.com/quotes/herb-kelleher/if-you-re-crazy-enough-to-do-what-you-love-for-a-living-then-you-re/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bound](https://sms4smile.com/quotes/about/bound/)

[Image](https://sms4smile.com/quotes/i/ed9/herb-kelleher-8657_bound_if-you-re-crazy-enough-to-do-what-you-lo_2906850.png)

> [Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.](https://sms4smile.com/quotes/herb-kelleher/think-small-and-act-small-and-we-ll-get-bigger-think-big-and-act-big/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/209/herb-kelleher-8657_action_think-small-and-act-small-and-we-ll-get_400852.png)

> [Who says a lighthearted approach to business is incompatible with success?](https://sms4smile.com/quotes/herb-kelleher/who-says-a-lighthearted-approach-to-business-is-incompatible-with/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/0e3/herb-kelleher-8657_business_who-says-a-lighthearted-approach-to-busi_2560130.png)

> [You can't have a mid-life crisis in the airline industry because every day is a crisis.](https://sms4smile.com/quotes/herb-kelleher/you-can-t-have-a-mid-life-crisis-in-the-airline-industry-because/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/34e/herb-kelleher-8657_airline_you-can-t-have-a-mid-life-crisis-in-the_155680.png)

> [I want to see Texas remain an entrepreneurial powerhouse in the United States.](https://sms4smile.com/quotes/herb-kelleher/i-want-to-see-texas-remain-an-entrepreneurial-powerhouse-in-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Entrepreneurial](https://sms4smile.com/quotes/about/entrepreneurial/)

[Image](https://sms4smile.com/quotes/i/a7e/herb-kelleher-8657_entrepreneurial_i-want-to-see-texas-remain-an-entreprene_118035.png)

> [You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part…](https://sms4smile.com/quotes/herb-kelleher/you-have-to-have-the-service-mentality-in-the-sense-that-you/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Behalf](https://sms4smile.com/quotes/about/behalf/)

[Image](https://sms4smile.com/quotes/i/a00/herb-kelleher-8657_behalf_you-have-to-have-the-service-mentality-i_1386168.jpg)

> [Anybody who seeks wealth as an end in itself is always going to be disappointed. What you really should be doing is…](https://sms4smile.com/quotes/herb-kelleher/anybody-who-seeks-wealth-as-an-end-in-itself-is-always-going-to-be/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Achievement](https://sms4smile.com/quotes/about/achievement/)

[Image](https://sms4smile.com/quotes/i/9d3/herb-kelleher-8657_achievement_anybody-who-seeks-wealth-as-an-end-in-it_1072186.png)

> [You want to show your people that you value them, and you're not going to hurt them just to get a little…](https://sms4smile.com/quotes/herb-kelleher/you-want-to-show-your-people-that-you-value-them-and-you-re-not-going/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Loyalty](https://sms4smile.com/quotes/about/loyalty/)

[Image](https://sms4smile.com/quotes/i/37d/herb-kelleher-8657_loyalty_you-want-to-show-your-people-that-you-va_466279.png)

> [People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their…](https://sms4smile.com/quotes/herb-kelleher/people-with-different-personalities-different-approaches-different/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Approach](https://sms4smile.com/quotes/about/approach/)

[Image](https://sms4smile.com/quotes/i/23b/herb-kelleher-8657_approach_people-with-different-personalities-diff_2946107.png)

> [I just always have felt that people should be natural in their behavior, that they should be able to derive enjoyment from…](https://sms4smile.com/quotes/herb-kelleher/i-just-always-have-felt-that-people-should-be-natural-in-their/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Behavior](https://sms4smile.com/quotes/about/behavior/)

[Image](https://sms4smile.com/quotes/i/037/herb-kelleher-8657_behavior_i-just-always-have-felt-that-people-shou_3200713.jpg)

> [Southwest isn't a 'This is my job, that's your job' kind of company. Being successful is our job, and we're willing to…](https://sms4smile.com/quotes/herb-kelleher/southwest-isn-t-a-this-is-my-job-that-s-your-job-kind-of-company/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Achieve](https://sms4smile.com/quotes/about/achieve/)

[Image](https://sms4smile.com/quotes/i/924/herb-kelleher-8657_achieve_southwest-isn-t-a-this-is-my-job-that-s_1417315.png)

> [My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't…](https://sms4smile.com/quotes/herb-kelleher/my-suggestion-is-that-if-you-need-someone-outside-your-company-to/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/965/herb-kelleher-8657_business_my-suggestion-is-that-if-you-need-someon_2882546.png)

> [I've been asked a number of times what was my proudest accomplishment when I was still very active in the day-to-day affairs…](https://sms4smile.com/quotes/herb-kelleher/i-ve-been-asked-a-number-of-times-what-was-my-proudest-accomplishment/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Accomplishment](https://sms4smile.com/quotes/about/accomplishment/)

[Image](https://sms4smile.com/quotes/i/42c/herb-kelleher-8657_accomplishment_i-ve-been-asked-a-number-of-times-what-w_1268296.png)

> [Positions and titles mean absolutely nothing. They're just adornments; they don't represent the substance of anybody. Every person and every job is…](https://sms4smile.com/quotes/herb-kelleher/positions-and-titles-mean-absolutely-nothing-they-re-just-adornments/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Absolutely nothing](https://sms4smile.com/quotes/about/absolutely-nothing/)

[Image](https://sms4smile.com/quotes/i/416/herb-kelleher-8657_absolutely-nothing_positions-and-titles-mean-absolutely-not_777742.png)

## Herb Kelleher by topic

[People (22)](https://sms4smile.com/quotes/about/people/herb-kelleher/) [Business (13)](https://sms4smile.com/quotes/about/business/herb-kelleher/) [Time (10)](https://sms4smile.com/quotes/about/time/herb-kelleher/) [Plane (10)](https://sms4smile.com/quotes/about/plane/herb-kelleher/)

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