---
title: "79 Herb Kelleher Quotes - Famous Lawyer"
description: "Herb Kelleher on employee respect, low costs, and leadership responsibility."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-herb-kelleher-41776.jpg"
---

![Portrait of Herb Kelleher](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-herb-kelleher-41776.jpg)

# Herb Kelleher

(1931–2019)   Lawyer

 **79** quotes in **455** categories

Herb Kelleher believed that treating employees the way you treat customers creates a better airline. He also said that keeping costs low while keeping morale high helps the company stay in the air. For him, leadership is mostly about responsibility, not just power.

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Herb Kelleher was a lawyer, best known for *Board Games : Straight Talk for New Directors and Good Governance*.

## Quick Facts About Herb Kelleher

Born March 12, 1931

Died January 3, 2019

Profession Lawyer

Notable works Board Games : Straight Talk for New Directors and Good Governance

## About Herb Kelleher

Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.

##  Quotes by Herb Kelleher

> [It takes nerves of steel to stay neurotic.](https://sms4smile.com/quotes/herb-kelleher/it-takes-nerves-of-steel-to-stay-neurotic/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/73e/herb-kelleher-8657_airline_it-takes-nerves-of-steel-to-stay-neuroti_2740643.png)

> [We have a strategic plan. It's called 'doing things'.](https://sms4smile.com/quotes/herb-kelleher/we-have-a-strategic-plan-it-s-called-doing-things/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Doing things](https://sms4smile.com/quotes/about/doing-things/)

[Image](https://sms4smile.com/quotes/i/371/herb-kelleher-8657_doing-things_we-have-a-strategic-plan-it-s-called-doi_2703492.png)

> [I've always been able to make erroneous decisions very quickly.](https://sms4smile.com/quotes/herb-kelleher/i-ve-always-been-able-to-make-erroneous-decisions-very-quickly/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/52c/herb-kelleher-8657_able_i-ve-always-been-able-to-make-erroneous_904877.png)

> [I think flying is kind of an emotional experience.](https://sms4smile.com/quotes/herb-kelleher/i-think-flying-is-kind-of-an-emotional-experience/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Emotional](https://sms4smile.com/quotes/about/emotional/)

[Image](https://sms4smile.com/quotes/i/c99/herb-kelleher-8657_emotional_i-think-flying-is-kind-of-an-emotional-e_760730.png)

> [Hire for attitude, train for skill.](https://sms4smile.com/quotes/herb-kelleher/hire-for-attitude-train-for-skill/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Attitude](https://sms4smile.com/quotes/about/attitude/)

[Image](https://sms4smile.com/quotes/i/6aa/herb-kelleher-8657_attitude_hire-for-attitude-train-for-skill-357252_357252.png)

> [ You \[the employees\] are involved in a crusade. ](https://sms4smile.com/quotes/herb-kelleher/you-the-employees-are-involved-in-a-crusade/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Crusade](https://sms4smile.com/quotes/about/crusade/)

[Image](https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png)

> [Sometimes you need a little courage too just to buck popular opinion.](https://sms4smile.com/quotes/herb-kelleher/sometimes-you-need-a-little-courage-too-just-to-buck-popular-opinion/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bucks](https://sms4smile.com/quotes/about/bucks/)

[Image](https://sms4smile.com/quotes/i/267/herb-kelleher-8657_bucks_sometimes-you-need-a-little-courage-too_96029.png)

> [Treat your employees like customers.](https://sms4smile.com/quotes/herb-kelleher/treat-your-employees-like-customers/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/5e4/herb-kelleher-8657_customer_treat-your-employees-like-customers-1944_1944309.png)

> [I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.](https://sms4smile.com/quotes/herb-kelleher/i-ve-found-that-many-of-the-greatest-ideas-surface-in-bars-because/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bars](https://sms4smile.com/quotes/about/bars/)

[Image](https://sms4smile.com/quotes/i/279/herb-kelleher-8657_bars_i-ve-found-that-many-of-the-greatest-ide_418078.png)

> [The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.](https://sms4smile.com/quotes/herb-kelleher/the-important-thing-is-to-take-the-bricklayer-and-make-him-understand/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bricklayer](https://sms4smile.com/quotes/about/bricklayer/)

[Image](https://sms4smile.com/quotes/i/12d/herb-kelleher-8657_bricklayer_the-important-thing-is-to-take-the-brick_837473.png)

> [Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.](https://sms4smile.com/quotes/herb-kelleher/keep-costs-low-and-spirits-high-and-the-people-of-southwest-airlines/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Air](https://sms4smile.com/quotes/about/air/)

[Image](https://sms4smile.com/quotes/i/a74/herb-kelleher-8657_air_keep-costs-low-and-spirits-high-and-the_240110.png)

> [The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.](https://sms4smile.com/quotes/herb-kelleher/the-essential-difference-in-service-is-not-machines-or-things-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/93f/herb-kelleher-8657_computers_the-essential-difference-in-service-is-n_2845828.png)

> [Power should be reserved for weightlifting and boats, and leadership really involves responsibility.](https://sms4smile.com/quotes/herb-kelleher/power-should-be-reserved-for-weightlifting-and-boats-and-leadership/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Boat](https://sms4smile.com/quotes/about/boat/)

[Image](https://sms4smile.com/quotes/i/8c8/herb-kelleher-8657_boat_power-should-be-reserved-for-weightlifti_78060.png)

> [The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.](https://sms4smile.com/quotes/herb-kelleher/the-wright-amendment-is-a-pain-in-the-ass-but-not-every-pain-in-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/8c9/herb-kelleher-8657_airline_the-wright-amendment-is-a-pain-in-the-as_2410679.png)

> [Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding](https://sms4smile.com/quotes/herb-kelleher/leading-an-organization-is-as-much-about-soul-as-it-is-about-systems/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Effective leadership](https://sms4smile.com/quotes/about/effective-leadership/)

[Image](https://sms4smile.com/quotes/i/08c/herb-kelleher-8657_effective-leadership_leading-an-organization-is-as-much-about_3034220.jpg)

> [Fight hierarchy and bureaucracy as hard as you possibly can. Don't ever let it become the master; always remember it's the servant.](https://sms4smile.com/quotes/herb-kelleher/fight-hierarchy-and-bureaucracy-as-hard-as-you-possibly-can-don-t/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bureaucracy](https://sms4smile.com/quotes/about/bureaucracy/)

[Image](https://sms4smile.com/quotes/i/fe1/herb-kelleher-8657_bureaucracy_fight-hierarchy-and-bureaucracy-as-hard_2773837.png)

> [I'd say my mother made more of a difference to me than anyone else did. I know that's a conventional and perhaps…](https://sms4smile.com/quotes/herb-kelleher/i-d-say-my-mother-made-more-of-a-difference-to-me-than-anyone-else/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Answer](https://sms4smile.com/quotes/about/answer/)

[Image](https://sms4smile.com/quotes/i/f89/herb-kelleher-8657_answer_i-d-say-my-mother-made-more-of-a-differe_2769266.png)

> [I don't really have any peeves, and I fly other carriers a good bit. My experience has been good in terms of…](https://sms4smile.com/quotes/herb-kelleher/i-don-t-really-have-any-peeves-and-i-fly-other-carriers-a-good-bit-my/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Carriers](https://sms4smile.com/quotes/about/carriers/)

[Image](https://sms4smile.com/quotes/i/35f/herb-kelleher-8657_carriers_i-don-t-really-have-any-peeves-and-i-fly_2448363.png)

> [Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning…](https://sms4smile.com/quotes/herb-kelleher/succession-planning-has-been-a-major-priority-at-southwest-for-quite/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/dd9/herb-kelleher-8657_business_succession-planning-has-been-a-major-pri_487740.jpg)

> [I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting.…](https://sms4smile.com/quotes/herb-kelleher/i-m-here-to-tell-you-that-i-am-proud-of-a-couple-of-things-first-i-am/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/429/herb-kelleher-8657_airline_i-m-here-to-tell-you-that-i-am-proud-of_1861209.png)

> [You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a…](https://sms4smile.com/quotes/herb-kelleher/you-must-be-very-patient-very-persistent-the-world-isn-t-going-to/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Attention](https://sms4smile.com/quotes/about/attention/)

[Image](https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png)

> [One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because…](https://sms4smile.com/quotes/herb-kelleher/one-piece-of-advice-that-always-stuck-in-my-mind-is-that-people/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Advice](https://sms4smile.com/quotes/about/advice/)

[Image](https://sms4smile.com/quotes/i/28d/herb-kelleher-8657_advice_one-piece-of-advice-that-always-stuck-in_3084285.png)

> [I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked…](https://sms4smile.com/quotes/herb-kelleher/i-think-my-greatest-moment-in-business-was-when-the-first-southwest/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airplane](https://sms4smile.com/quotes/about/airplane/)

[Image](https://sms4smile.com/quotes/i/ac3/herb-kelleher-8657_airplane_i-think-my-greatest-moment-in-business-w_770605.png)

> [We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per…](https://sms4smile.com/quotes/herb-kelleher/we-have-the-best-customer-satisfaction-record-based-on-transportation/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/e57/herb-kelleher-8657_airline_we-have-the-best-customer-satisfaction-r_383536.jpg)

> [As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was…](https://sms4smile.com/quotes/herb-kelleher/as-far-as-value-is-concerned-the-principal-reason-that-i-moved-to/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[New](https://sms4smile.com/quotes/about/new/)

[Image](https://sms4smile.com/quotes/i/ab6/herb-kelleher-8657_new_as-far-as-value-is-concerned-the-princip_82325.jpg)

> [In 1996 - when, for the fifth year in a row, we had the best record among major airlines for on-time performance…](https://sms4smile.com/quotes/herb-kelleher/in-1996-when-for-the-fifth-year-in-a-row-we-had-the-best-record-among/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airplane](https://sms4smile.com/quotes/about/airplane/)

[Image](https://sms4smile.com/quotes/i/a06/herb-kelleher-8657_airplane_in-1996-when-for-the-fifth-year-in-a-row_2154776.jpg)

> [We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has…](https://sms4smile.com/quotes/herb-kelleher/we-will-hire-someone-with-less-experience-less-education-and-less/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Attitude](https://sms4smile.com/quotes/about/attitude/)

[Image](https://sms4smile.com/quotes/i/9a3/herb-kelleher-8657_attitude_we-will-hire-someone-with-less-experienc_1844915.jpg)

> [If you create an environment where the people truly participate, you don't need control. They know what needs to be done and…](https://sms4smile.com/quotes/herb-kelleher/if-you-create-an-environment-where-the-people-truly-participate-you/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Active participation](https://sms4smile.com/quotes/about/active-participation/)

[Image](https://sms4smile.com/quotes/i/f4e/herb-kelleher-8657_active-participation_if-you-create-an-environment-where-the-p_2703638.jpg)

> [Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people…](https://sms4smile.com/quotes/herb-kelleher/everybody-in-texas-would-tell-me-that-they-thought-i-was-nuts-trying/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Airline](https://sms4smile.com/quotes/about/airline/)

[Image](https://sms4smile.com/quotes/i/567/herb-kelleher-8657_airline_everybody-in-texas-would-tell-me-that-th_2212713.png)

> [I learned it by doing it, and I was scared to death.](https://sms4smile.com/quotes/herb-kelleher/i-learned-it-by-doing-it-and-i-was-scared-to-death/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Death](https://sms4smile.com/quotes/about/death/)

[Image](https://sms4smile.com/quotes/i/a93/herb-kelleher-8657_death_i-learned-it-by-doing-it-and-i-was-scare_2543350.png)

> [I forgive all personal weaknesses except egomania and pretension.](https://sms4smile.com/quotes/herb-kelleher/i-forgive-all-personal-weaknesses-except-egomania-and-pretension/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Egomania](https://sms4smile.com/quotes/about/egomania/)

[Image](https://sms4smile.com/quotes/i/f61/herb-kelleher-8657_egomania_i-forgive-all-personal-weaknesses-except_534086.png)

> [You have to treat your employees like customers](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-customers/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/2b7/herb-kelleher-8657_customer_you-have-to-treat-your-employees-like-cu_1866240.png)

> [To be an excellent leader, you have to be a superb follower,](https://sms4smile.com/quotes/herb-kelleher/to-be-an-excellent-leader-you-have-to-be-a-superb-follower/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Excellent](https://sms4smile.com/quotes/about/excellent/)

[Image](https://sms4smile.com/quotes/i/c00/herb-kelleher-8657_excellent_to-be-an-excellent-leader-you-have-to-be_3072320.png)

> [Nothing kills your company's culture like layoffs.](https://sms4smile.com/quotes/herb-kelleher/nothing-kills-your-company-s-culture-like-layoffs/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/c9d/herb-kelleher-8657_business_nothing-kills-your-company-s-culture-lik_2019439.png)

> [You can have parties without spending enormous sums of money.](https://sms4smile.com/quotes/herb-kelleher/you-can-have-parties-without-spending-enormous-sums-of-money/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Enormous](https://sms4smile.com/quotes/about/enormous/)

[Image](https://sms4smile.com/quotes/i/baf/herb-kelleher-8657_enormous_you-can-have-parties-without-spending-en_2254948.png)

> [The business of business is people.](https://sms4smile.com/quotes/herb-kelleher/the-business-of-business-is-people/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/1e6/herb-kelleher-8657_business_the-business-of-business-is-people-21313_2131357.png)

> [Culture is intangible. It's spiritual. You can't buy it.](https://sms4smile.com/quotes/herb-kelleher/culture-is-intangible-it-s-spiritual-you-can-t-buy-it/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Buy](https://sms4smile.com/quotes/about/buy/)

[Image](https://sms4smile.com/quotes/i/698/herb-kelleher-8657_buy_culture-is-intangible-it-s-spiritual-you_2193920.png)

> [A company is stronger if it is bound by love rather than by fear.](https://sms4smile.com/quotes/herb-kelleher/a-company-is-stronger-if-it-is-bound-by-love-rather-than-by-fear/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/756/herb-kelleher-8657_business_a-company-is-stronger-if-it-is-bound-by_243355.png)

> [I love battles. I think it's part of the Irish in me.](https://sms4smile.com/quotes/herb-kelleher/i-love-battles-i-think-it-s-part-of-the-irish-in-me/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Battles](https://sms4smile.com/quotes/about/battles/)

[Image](https://sms4smile.com/quotes/i/b08/herb-kelleher-8657_battles_i-love-battles-i-think-it-s-part-of-the_2353507.png)

> [I've always said manage in good times so that you're ready for the bad times.](https://sms4smile.com/quotes/herb-kelleher/i-ve-always-said-manage-in-good-times-so-that-you-re-ready-for-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Bad](https://sms4smile.com/quotes/about/bad/)

[Image](https://sms4smile.com/quotes/i/40f/herb-kelleher-8657_bad_i-ve-always-said-manage-in-good-times-so_2979782.png)

## Herb Kelleher by topic

[People (22)](https://sms4smile.com/quotes/about/people/herb-kelleher/) [Business (13)](https://sms4smile.com/quotes/about/business/herb-kelleher/) [Time (10)](https://sms4smile.com/quotes/about/time/herb-kelleher/) [Plane (10)](https://sms4smile.com/quotes/about/plane/herb-kelleher/)

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                        "text": "I don't really have any peeves, and I fly other carriers a good bit. My experience has been good in terms of getting on the airplane expeditiously and getting to my destination as need be, on time, with my bags - which I carry on.",
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