--- title: "4 Fred Reichheld Quotes - Famous Economist (HBR's 10 Must Reads on Strategic Marketing)" description: "Frederick F. Reichheld is an American New York Times best-selling author, speaker and business strategist. He is best known for his research and writing..." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-wulf-dorn-36073.jpg" --- ![Portrait of Fred Reichheld](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-wulf-dorn-36073.jpg) # Fred Reichheld (1952) Economist United States **4** quotes in **53** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Fred Reichheld is an economist from the United States, best known for *HBR's 10 Must Reads on Strategic Marketing*. ## Quick Facts About Fred Reichheld Born January 1, 1952 Nationality United States Profession Economist Notable works HBR's 10 Must Reads on Strategic Marketing Known for Net Promoter Score ## About Fred Reichheld Frederick F. Reichheld is an American New York Times best-selling author, speaker and business strategist. He is best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS). ## Quotes by Fred Reichheld > [Loyalty is dead, the experts proclaim, and the statistics seem to bear them out. On average, U.S. corporations now lose half their…](https://sms4smile.com/quotes/fred-reichheld/loyalty-is-dead-the-experts-proclaim-and-the-statistics-seem-to-bear/) [Fred Reichheld](https://sms4smile.com/quotes/author/fred-reichheld/) [Average](https://sms4smile.com/quotes/about/average/) [Image](https://sms4smile.com/quotes/i/ef1/fred-reichheld-72807_average_loyalty-is-dead-the-experts-proclaim-and_173360.png) > [Without trust, there can be no loyalty - and without loyalty, there can be no true growth.](https://sms4smile.com/quotes/fred-reichheld/without-trust-there-can-be-no-loyalty-and-without-loyalty-there-can/) [Fred Reichheld](https://sms4smile.com/quotes/author/fred-reichheld/) [Change](https://sms4smile.com/quotes/about/change/) [Image](https://sms4smile.com/quotes/i/ce1/fred-reichheld-72807_change_without-trust-there-can-be-no-loyalty-an_501641.png) > [Too many companies these days can't tell the difference between good profits and bad… By now you're probably wondering how in heaven's…](https://sms4smile.com/quotes/fred-reichheld/too-many-companies-these-days-can-t-tell-the-difference-between-good/) [Fred Reichheld](https://sms4smile.com/quotes/author/fred-reichheld/) [Accountants](https://sms4smile.com/quotes/about/accountants/) [Image](https://sms4smile.com/quotes/i/55a/fred-reichheld-72807_accountants_too-many-companies-these-days-can-t-tell_2208850.jpg) > [If you wonder what getting and keeping the right employees has to do with getting and keeping the right customers, the answer…](https://sms4smile.com/quotes/fred-reichheld/if-you-wonder-what-getting-and-keeping-the-right-employees-has-to-do/) [Fred Reichheld](https://sms4smile.com/quotes/author/fred-reichheld/) [Answers](https://sms4smile.com/quotes/about/answers/) [Image](https://sms4smile.com/quotes/i/b92/fred-reichheld-72807_answers_if-you-wonder-what-getting-and-keeping-t_2274118.png) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/fred-reichheld/#itemlist", "name": "Fred Reichheld Quotes", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Loyalty is dead, the experts proclaim, and the statistics seem to bear them out. 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Short of outright fraud, isn't one dollar of earnings as good as another? Certainly, accountants can't tell the difference between good and bad profits. They all look the same on an income statement. While bad profits don't show up on the books, they are easy to recognize. 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