--- title: "Best Eric Ries Quotations" description: "Eric Ries is an American entrepreneur, blogger and author of The Lean Startup and The Startup Way. Browse 138 Eric Ries quotes." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg" --- ![Portrait of Eric Ries](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg) # Eric Ries (1979) Entrepreneur United States **138** quotes in **747** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Eric Ries is an entrepreneur from the United States, best known for *The Lean Startup*. ## Quick Facts About Eric Ries Born September 22, 1979 Nationality United States Profession Entrepreneur Notable works The Lean Startup ## About Eric Ries The Lean Startup discusses the lean startup movement, while The Startup Way covers modern entrepreneurial management. ## Quotes by Eric Ries · Page 4 > [When I meet with most entrepreneurial teams, I ask them a simple question: How do you know that you're making progress? Most…](https://sms4smile.com/quotes/eric-ries/when-i-meet-with-most-entrepreneurial-teams-i-ask-them-a-simple/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Answer](https://sms4smile.com/quotes/about/answer/) [Image](https://sms4smile.com/quotes/i/7d1/eric-ries-2911_answer_when-i-meet-with-most-entrepreneurial-te_1300314.png) > [“People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive…](https://sms4smile.com/quotes/eric-ries/people-are-accustomed-to-thinking-of-accounting-as-dry-and-boring-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Accounting](https://sms4smile.com/quotes/about/accounting/) [Image](https://sms4smile.com/quotes/i/d35/eric-ries-2911_accounting_people-are-accustomed-to-thinking-of-acc_2892469.jpg) > [Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample.…](https://sms4smile.com/quotes/eric-ries/most-entrepreneurs-don-t-need-as-many-customers-as-they-think-a-lot/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/f64/eric-ries-2911_business_most-entrepreneurs-don-t-need-as-many-cu_1133539.png) > [A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head…](https://sms4smile.com/quotes/eric-ries/a-head-start-is-rarely-large-enough-to-matter-and-time-spent-in/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Customers](https://sms4smile.com/quotes/about/customers/) [Image](https://sms4smile.com/quotes/i/3d2/eric-ries-2911_customers_a-head-start-is-rarely-large-enough-to-m_2228209.png) > [Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-always-pitch-their-idea-as-the-x-of-y-so-this-is-going/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/b4e/eric-ries-2911_business_entrepreneurs-always-pitch-their-idea-as_639514.jpg) > [It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to…](https://sms4smile.com/quotes/eric-ries/it-s-a-really-paradoxical-thing-we-want-to-think-big-but-start-small/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [About](https://sms4smile.com/quotes/about/about/) [Image](https://sms4smile.com/quotes/i/eb2/eric-ries-2911_about_it-s-a-really-paradoxical-thing-we-want_1880397.png) > [The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and…](https://sms4smile.com/quotes/eric-ries/the-grim-reality-is-that-most-start-ups-fail-most-new-products-are/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Creative](https://sms4smile.com/quotes/about/creative/) [Image](https://sms4smile.com/quotes/i/573/eric-ries-2911_creative_the-grim-reality-is-that-most-start-ups_2818462.png) > [Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The…](https://sms4smile.com/quotes/eric-ries/because-startups-often-accidentally-build-something-nobody-wants-it/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Budgets](https://sms4smile.com/quotes/about/budgets/) [Image](https://sms4smile.com/quotes/i/bbc/eric-ries-2911_budgets_because-startups-often-accidentally-buil_2985238.png) > [There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to…](https://sms4smile.com/quotes/eric-ries/there-is-much-that-public-policy-can-do-to-support-american/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/ca9/eric-ries-2911_business_there-is-much-that-public-policy-can-do_1474273.jpg) > [“In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches, the most common first response was…](https://sms4smile.com/quotes/eric-ries/in-my-toyota-interviews-when-i-asked-what-distinguishes-the-toyota/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/155/eric-ries-2911_business_in-my-toyota-interviews-when-i-asked-wha_408966.jpg) > [The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class…](https://sms4smile.com/quotes/eric-ries/the-biggest-start-up-successes-from-henry-ford-to-bill-gates-to-mark/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Backgrounds](https://sms4smile.com/quotes/about/backgrounds/) [Image](https://sms4smile.com/quotes/i/4f9/eric-ries-2911_backgrounds_the-biggest-start-up-successes-from-henr_582416.jpg) > [It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with…](https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Bubble](https://sms4smile.com/quotes/about/bubble/) [Image](https://sms4smile.com/quotes/i/bf7/eric-ries-2911_bubble_it-was-1999-and-we-were-building-a-way-f_150946.png) > [I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and…](https://sms4smile.com/quotes/eric-ries/i-asked-all-of-our-recruiters-to-give-me-all-resumes-of-prospective/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Age](https://sms4smile.com/quotes/about/age/) [Image](https://sms4smile.com/quotes/i/096/eric-ries-2911_age_i-asked-all-of-our-recruiters-to-give-me_1936828.png) > [“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to…](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Image](https://sms4smile.com/quotes/i/bf7/eric-ries-2911_entrepreneurship_in-the-lean-startup-model-every-product_191017.png) > [“Metcalfe’s law: the value of a network as a whole is proportional to the square of the number of participants. In other…](https://sms4smile.com/quotes/eric-ries/metcalfe-s-law-the-value-of-a-network-as-a-whole-is-proportional-to/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Value Network](https://sms4smile.com/quotes/about/value-network-1980918/) [Image](https://sms4smile.com/quotes/i/045/eric-ries-2911_value-network_metcalfe-s-law-the-value-of-a-network-as_2351774.png) > [Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss…](https://sms4smile.com/quotes/eric-ries/most-start-up-companies-fail-and-it-is-smart-public-policy-to-help/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/840/eric-ries-2911_business_most-start-up-companies-fail-and-it-is-s_445025.jpg) > [In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the…](https://sms4smile.com/quotes/eric-ries/in-the-old-economy-it-was-all-about-having-the-answers-but-in-today-s/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Answers](https://sms4smile.com/quotes/about/answers/) [Image](https://sms4smile.com/quotes/i/a20/eric-ries-2911_answers_in-the-old-economy-it-was-all-about-havi_1817331.png) > [When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that…](https://sms4smile.com/quotes/eric-ries/when-we-re-in-the-shower-when-we-re-thinking-about-our-idea-boy-does/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [About](https://sms4smile.com/quotes/about/about/) [Image](https://sms4smile.com/quotes/i/d7e/eric-ries-2911_about_when-we-re-in-the-shower-when-we-re-thin_3188001.png) ## Eric Ries by topic [Business (40)](https://sms4smile.com/quotes/about/business/eric-ries/) [Entrepreneurship (36)](https://sms4smile.com/quotes/about/entrepreneurship/eric-ries/) [Customer (36)](https://sms4smile.com/quotes/about/customer/eric-ries/) [People (19)](https://sms4smile.com/quotes/about/people/eric-ries/) [Time (15)](https://sms4smile.com/quotes/about/time/eric-ries/) [Success (15)](https://sms4smile.com/quotes/about/success/eric-ries/) [Startup (15)](https://sms4smile.com/quotes/about/startup/eric-ries/) [Entrepreneur (15)](https://sms4smile.com/quotes/about/entrepreneur/eric-ries/) [Company (15)](https://sms4smile.com/quotes/about/company/eric-ries/) [Inspirational (14)](https://sms4smile.com/quotes/about/inspirational/eric-ries/) [Failure (14)](https://sms4smile.com/quotes/about/failure/eric-ries/) [Customers (14)](https://sms4smile.com/quotes/about/customers/eric-ries/) [Products (12)](https://sms4smile.com/quotes/about/products/eric-ries/) [Lean (12)](https://sms4smile.com/quotes/about/lean/eric-ries/) [Lean Startup (11)](https://sms4smile.com/quotes/about/lean-startup-790870/eric-ries/) [Vision (11)](https://sms4smile.com/quotes/about/vision/eric-ries/) [Way (10)](https://sms4smile.com/quotes/about/way/eric-ries/) [Entrepreneurs (10)](https://sms4smile.com/quotes/about/entrepreneurs/eric-ries/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/eric-ries/#itemlist", "name": "Eric Ries Quotes", "numberOfItems": 18, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "When I meet with most entrepreneurial teams, I ask them a simple question: How do you know that you're making progress? 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The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/because-startups-often-accidentally-build-something-nobody-wants-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bbc/eric-ries-2911_budgets_because-startups-often-accidentally-buil_2985238.png", "contentUrl": "https://sms4smile.com/quotes/i/bbc/eric-ries-2911_budgets_because-startups-often-accidentally-buil_2985238.png", "url": "https://sms4smile.com/quotes/i/bbc/eric-ries-2911_budgets_because-startups-often-accidentally-buil_2985238.png", "width": 1080, "height": 1080, "caption": "“Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/there-is-much-that-public-policy-can-do-to-support-american/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca9/eric-ries-2911_business_there-is-much-that-public-policy-can-do_1474273.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca9/eric-ries-2911_business_there-is-much-that-public-policy-can-do_1474273.jpg", "url": "https://sms4smile.com/quotes/i/ca9/eric-ries-2911_business_there-is-much-that-public-policy-can-do_1474273.jpg", "width": 1080, "height": 1080, "caption": "“There is much that public policy can do to support American entrepreneurs. 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It is unacceptable to take anything for granted or to rely on the reports of others.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/in-my-toyota-interviews-when-i-asked-what-distinguishes-the-toyota/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/155/eric-ries-2911_business_in-my-toyota-interviews-when-i-asked-wha_408966.jpg", "contentUrl": "https://sms4smile.com/quotes/i/155/eric-ries-2911_business_in-my-toyota-interviews-when-i-asked-wha_408966.jpg", "url": "https://sms4smile.com/quotes/i/155/eric-ries-2911_business_in-my-toyota-interviews-when-i-asked-wha_408966.jpg", "width": 1080, "height": 1080, "caption": "“In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-biggest-start-up-successes-from-henry-ford-to-bill-gates-to-mark/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4f9/eric-ries-2911_backgrounds_the-biggest-start-up-successes-from-henr_582416.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4f9/eric-ries-2911_backgrounds_the-biggest-start-up-successes-from-henr_582416.jpg", "url": "https://sms4smile.com/quotes/i/4f9/eric-ries-2911_backgrounds_the-biggest-start-up-successes-from-henr_582416.jpg", "width": 1080, "height": 1080, "caption": "“The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops. I vividly remember the moment I realized my company was going to fail. My co-founder and I were at our wits' end. By 2001, the dot-com bubble had burst, and we had spent all our money.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_bubble_it-was-1999-and-we-were-building-a-way-f_150946.png", "contentUrl": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_bubble_it-was-1999-and-we-were-building-a-way-f_150946.png", "url": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_bubble_it-was-1999-and-we-were-building-a-way-f_150946.png", "width": 1080, "height": 1080, "caption": "“It was 1999, and we were building a way for college kids to create online profiles for the purpose of…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/i-asked-all-of-our-recruiters-to-give-me-all-resumes-of-prospective/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/096/eric-ries-2911_age_i-asked-all-of-our-recruiters-to-give-me_1936828.png", "contentUrl": "https://sms4smile.com/quotes/i/096/eric-ries-2911_age_i-asked-all-of-our-recruiters-to-give-me_1936828.png", "url": "https://sms4smile.com/quotes/i/096/eric-ries-2911_age_i-asked-all-of-our-recruiters-to-give-me_1936828.png", "width": 1080, "height": 1080, "caption": "“I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated learning.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_entrepreneurship_in-the-lean-startup-model-every-product_191017.png", "contentUrl": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_entrepreneurship_in-the-lean-startup-model-every-product_191017.png", "url": "https://sms4smile.com/quotes/i/bf7/eric-ries-2911_entrepreneurship_in-the-lean-startup-model-every-product_191017.png", "width": 1080, "height": 1080, "caption": "“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "“Metcalfe’s law: the value of a network as a whole is proportional to the square of the number of participants. In other words, the more people in the network, the more valuable the network.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/metcalfe-s-law-the-value-of-a-network-as-a-whole-is-proportional-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/045/eric-ries-2911_value-network_metcalfe-s-law-the-value-of-a-network-as_2351774.png", "contentUrl": "https://sms4smile.com/quotes/i/045/eric-ries-2911_value-network_metcalfe-s-law-the-value-of-a-network-as_2351774.png", "url": "https://sms4smile.com/quotes/i/045/eric-ries-2911_value-network_metcalfe-s-law-the-value-of-a-network-as_2351774.png", "width": 1080, "height": 1080, "caption": "“Metcalfe’s law: the value of a network as a whole is proportional to the square of the number of…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/most-start-up-companies-fail-and-it-is-smart-public-policy-to-help/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/840/eric-ries-2911_business_most-start-up-companies-fail-and-it-is-s_445025.jpg", "contentUrl": "https://sms4smile.com/quotes/i/840/eric-ries-2911_business_most-start-up-companies-fail-and-it-is-s_445025.jpg", "url": "https://sms4smile.com/quotes/i/840/eric-ries-2911_business_most-start-up-companies-fail-and-it-is-s_445025.jpg", "width": 1080, "height": 1080, "caption": "“Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/in-the-old-economy-it-was-all-about-having-the-answers-but-in-today-s/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a20/eric-ries-2911_answers_in-the-old-economy-it-was-all-about-havi_1817331.png", "contentUrl": "https://sms4smile.com/quotes/i/a20/eric-ries-2911_answers_in-the-old-economy-it-was-all-about-havi_1817331.png", "url": "https://sms4smile.com/quotes/i/a20/eric-ries-2911_answers_in-the-old-economy-it-was-all-about-havi_1817331.png", "width": 1080, "height": 1080, "caption": "“In the old economy, it was all about having the answers. 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