---
title: "Best Eric Ries Sayings"
description: "Eric Ries is an American entrepreneur, blogger and author of The Lean Startup and The Startup Way. Browse 138 Eric Ries quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg"
---

![Portrait of Eric Ries](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg)

# Eric Ries

(1979)   Entrepreneur   United States

 **138** quotes in **747** categories

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Eric Ries is an entrepreneur from the United States, best known for *The Lean Startup*.

## Quick Facts About Eric Ries

Born September 22, 1979

Nationality United States

Profession Entrepreneur

Notable works The Lean Startup

## About Eric Ries

The Lean Startup discusses the lean startup movement, while The Startup Way covers modern entrepreneurial management.

##  Quotes by Eric Ries · Page 3

> [A Start Up is an institution designed to thrive in the soil of extreme uncertainty](https://sms4smile.com/quotes/eric-ries/a-start-up-is-an-institution-designed-to-thrive-in-the-soil-of/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business planning](https://sms4smile.com/quotes/about/business-planning/)

[Image](https://sms4smile.com/quotes/i/251/eric-ries-2911_business-planning_a-start-up-is-an-institution-designed-to_1991102.png)

> [“Entrepreneurship is a kind of management. No, you didn’t read that wrong.”](https://sms4smile.com/quotes/eric-ries/entrepreneurship-is-a-kind-of-management-no-you-didn-t-read-that-wrong/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/af8/eric-ries-2911_customer_entrepreneurship-is-a-kind-of-management_1880837.png)

> [Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.](https://sms4smile.com/quotes/eric-ries/innovation-is-a-bottoms-up-decentralized-and-unpredictable-thing-but/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Bottom](https://sms4smile.com/quotes/about/bottom/)

[Image](https://sms4smile.com/quotes/i/7f7/eric-ries-2911_bottom_innovation-is-a-bottoms-up-decentralized_2681851.png)

> [If we do not know who the customer is, we do not know what quality is.](https://sms4smile.com/quotes/eric-ries/if-we-do-not-know-who-the-customer-is-we-do-not-know-what-quality-is/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/b95/eric-ries-2911_customer_if-we-do-not-know-who-the-customer-is-we_1367117.png)

> [If you can’t out iterate someone who is trying to copy you, you’re toast anyway.](https://sms4smile.com/quotes/eric-ries/if-you-can-t-out-iterate-someone-who-is-trying-to-copy-you-you-re/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Copies](https://sms4smile.com/quotes/about/copies/)

[Image](https://sms4smile.com/quotes/i/798/eric-ries-2911_copies_if-you-can-t-out-iterate-someone-who-is_458449.png)

> [Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.](https://sms4smile.com/quotes/eric-ries/leadership-requires-creating-conditions-that-enable-employees-to-do/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/555/eric-ries-2911_business_leadership-requires-creating-conditions_1364505.png)

> [Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.](https://sms4smile.com/quotes/eric-ries/most-phenomenal-startup-teams-create-businesses-that-ultimately-fail/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Built](https://sms4smile.com/quotes/about/built/)

[Image](https://sms4smile.com/quotes/i/70d/eric-ries-2911_built_most-phenomenal-startup-teams-create-bus_406901.png)

> [“The Lean Startup is a set of practices for helping entrepreneurs increase their odds of building a successful startup.”](https://sms4smile.com/quotes/eric-ries/the-lean-startup-is-a-set-of-practices-for-helping-entrepreneurs/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/eae/eric-ries-2911_business_the-lean-startup-is-a-set-of-practices-f_660942.png)

> [The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they…](https://sms4smile.com/quotes/eric-ries/the-reality-is-the-lean-startup-method-is-not-about-cost-it-is-about/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/e73/eric-ries-2911_about_the-reality-is-the-lean-startup-method-i_513738.png)

> [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/af0/eric-ries-2911_about_hubspot-has-used-the-lean-startup-method_99286.jpg)

> [When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us…](https://sms4smile.com/quotes/eric-ries/when-blame-inevitably-arises-the-most-senior-people-in-the-room/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Arise](https://sms4smile.com/quotes/about/arise/)

[Image](https://sms4smile.com/quotes/i/972/eric-ries-2911_arise_when-blame-inevitably-arises-the-most-se_2505343.png)

> [“If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn.…](https://sms4smile.com/quotes/eric-ries/if-you-re-commuting-to-work-you-don-t-give-up-because-there-s-a/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Commuting](https://sms4smile.com/quotes/about/commuting/)

[Image](https://sms4smile.com/quotes/i/013/eric-ries-2911_commuting_if-you-re-commuting-to-work-you-don-t-gi_3106275.jpg)

> [You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people…](https://sms4smile.com/quotes/eric-ries/you-know-how-people-always-talk-about-how-vision-is-the-key-to/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Amount](https://sms4smile.com/quotes/about/amount/)

[Image](https://sms4smile.com/quotes/i/ecd/eric-ries-2911_amount_you-know-how-people-always-talk-about-ho_2687478.png)

> [Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines…](https://sms4smile.com/quotes/eric-ries/learning-to-see-waste-and-systematically-eliminate-it-has-allowed/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Benefits](https://sms4smile.com/quotes/about/benefits/)

[Image](https://sms4smile.com/quotes/i/237/eric-ries-2911_benefits_learning-to-see-waste-and-systematically_1831505.png)

> [The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic…](https://sms4smile.com/quotes/eric-ries/the-united-states-is-locked-in-a-new-arms-race-for-that-most-precious/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Arms](https://sms4smile.com/quotes/about/arms/)

[Image](https://sms4smile.com/quotes/i/130/eric-ries-2911_arms_the-united-states-is-locked-in-a-new-arm_752379.png)

> [Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier…](https://sms4smile.com/quotes/eric-ries/prove-to-yourself-that-your-business-in-micro-scale-at-least-creates/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/b79/eric-ries-2911_believe_prove-to-yourself-that-your-business-in_3086944.png)

> [If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money,…](https://sms4smile.com/quotes/eric-ries/if-your-goal-is-to-make-money-becoming-an-entrepreneur-is-a-sucker-s/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Amount](https://sms4smile.com/quotes/about/amount/)

[Image](https://sms4smile.com/quotes/i/b44/eric-ries-2911_amount_if-your-goal-is-to-make-money-becoming-a_1123593.png)

> [I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm…](https://sms4smile.com/quotes/eric-ries/i-can-t-say-i-m-not-grateful-to-have-journalists-writing-about-me-as/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/dcd/eric-ries-2911_about_i-can-t-say-i-m-not-grateful-to-have-jou_2684742.png)

> [The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to…](https://sms4smile.com/quotes/eric-ries/the-mistake-isn-t-releasing-something-bad-the-mistake-is-to-launch-it/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Attention](https://sms4smile.com/quotes/about/attention/)

[Image](https://sms4smile.com/quotes/i/a71/eric-ries-2911_attention_the-mistake-isn-t-releasing-something-ba_889440.jpg)

> [“I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What…](https://sms4smile.com/quotes/eric-ries/i-ve-made-billions-of-dollars-of-failures-at-amazon-com-literally/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Failure](https://sms4smile.com/quotes/about/failure/)

[Image](https://sms4smile.com/quotes/i/915/eric-ries-2911_failure_i-ve-made-billions-of-dollars-of-failure_425009.png)

> [The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should…](https://sms4smile.com/quotes/eric-ries/the-attributes-for-entrepreneurs-cut-both-ways-you-need-the-ability/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/e7a/eric-ries-2911_ability_the-attributes-for-entrepreneurs-cut-bot_1803631.png)

> [Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change…](https://sms4smile.com/quotes/eric-ries/famous-pivot-stories-are-often-failures-but-you-don-t-need-to-fail/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Achieve](https://sms4smile.com/quotes/about/achieve/)

[Image](https://sms4smile.com/quotes/i/a20/eric-ries-2911_achieve_famous-pivot-stories-are-often-failures_2874848.png)

> [“although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse…](https://sms4smile.com/quotes/eric-ries/although-we-write-the-feedback-loop-as-build-measure-learn-because/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Learning](https://sms4smile.com/quotes/about/learning/)

[Image](https://sms4smile.com/quotes/i/5a7/eric-ries-2911_learning_although-we-write-the-feedback-loop-as-b_3031891.jpg)

> [There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/c27/eric-ries-2911_able_there-s-nothing-wrong-with-raising-ventu_175188.jpg)

> [“waiting too long to release can lead to the ultimate waste: making something that nobody wants.”](https://sms4smile.com/quotes/eric-ries/waiting-too-long-to-release-can-lead-to-the-ultimate-waste-making/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Too long](https://sms4smile.com/quotes/about/too-long/)

[Image](https://sms4smile.com/quotes/i/02c/eric-ries-2911_too-long_waiting-too-long-to-release-can-lead-to_172966.png)

> [“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.”](https://sms4smile.com/quotes/eric-ries/build-measure-learn-feedback-loop-is-at-the-core-of-the-lean-startup/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Lean](https://sms4smile.com/quotes/about/lean/)

[Image](https://sms4smile.com/quotes/i/11f/eric-ries-2911_lean_build-measure-learn-feedback-loop-is-at_1500452.png)

> [Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a…](https://sms4smile.com/quotes/eric-ries/progress-in-manufacturing-is-measured-by-the-production-of-high/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Demonstrating](https://sms4smile.com/quotes/about/demonstrating/)

[Image](https://sms4smile.com/quotes/i/8fd/eric-ries-2911_demonstrating_progress-in-manufacturing-is-measured-by_2956046.png)

> [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Amount](https://sms4smile.com/quotes/about/amount/)

[Image](https://sms4smile.com/quotes/i/314/eric-ries-2911_amount_the-minimum-viable-product-is-that-versi_243104.png)

> [Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right…](https://sms4smile.com/quotes/eric-ries/entrepreneurship-is-not-really-building-a-product-it-s-not-having-an/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Building](https://sms4smile.com/quotes/about/building/)

[Image](https://sms4smile.com/quotes/i/309/eric-ries-2911_building_entrepreneurship-is-not-really-building_1091816.png)

> [Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be…](https://sms4smile.com/quotes/eric-ries/start-up-success-is-not-a-consequence-of-good-genes-or-being-in-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Consequence](https://sms4smile.com/quotes/about/consequence/)

[Image](https://sms4smile.com/quotes/i/00d/eric-ries-2911_consequence_start-up-success-is-not-a-consequence-of_370313.png)

> [Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard,…](https://sms4smile.com/quotes/eric-ries/our-educational-system-is-not-preparing-people-for-the-21st-century/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[21st century](https://sms4smile.com/quotes/about/21st-century/)

[Image](https://sms4smile.com/quotes/i/53e/eric-ries-2911_21st-century_our-educational-system-is-not-preparing_2189641.png)

> [What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to…](https://sms4smile.com/quotes/eric-ries/what-differentiates-the-success-stories-from-the-failures-is-that-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/5e4/eric-ries-2911_ability_what-differentiates-the-success-stories_535205.png)

> [When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC…](https://sms4smile.com/quotes/eric-ries/when-steve-jobs-and-steve-wozniak-created-apple-computer-in-a-garage/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Apple](https://sms4smile.com/quotes/about/apple/)

[Image](https://sms4smile.com/quotes/i/9d0/eric-ries-2911_apple_when-steve-jobs-and-steve-wozniak-create_3103854.png)

> [“Split testing often uncovers surprising things. For example, many features that make the product better in the eyes of engineers and designers…](https://sms4smile.com/quotes/eric-ries/split-testing-often-uncovers-surprising-things-for-example-many/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Habits](https://sms4smile.com/quotes/about/habits/)

[Image](https://sms4smile.com/quotes/i/6d7/eric-ries-2911_habits_split-testing-often-uncovers-surprising_1603831.png)

> [I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only…](https://sms4smile.com/quotes/eric-ries/i-actually-believed-if-you-work-hard-enough-it-was-inevitable-you-d/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Actually](https://sms4smile.com/quotes/about/actually/)

[Image](https://sms4smile.com/quotes/i/8d6/eric-ries-2911_actually_i-actually-believed-if-you-work-hard-eno_2308062.png)

> [“You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It…](https://sms4smile.com/quotes/eric-ries/you-cannot-be-sure-you-really-understand-any-part-of-any-business/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/412/eric-ries-2911_business_you-cannot-be-sure-you-really-understand_1598140.png)

> [Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your…](https://sms4smile.com/quotes/eric-ries/start-ups-make-so-many-mistakes-that-the-challenge-to-identify-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/a3e/eric-ries-2911_believe_start-ups-make-so-many-mistakes-that-the_2158073.png)

> [Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are…](https://sms4smile.com/quotes/eric-ries/building-the-right-product-requires-systematically-and-relentlessly/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Brilliant](https://sms4smile.com/quotes/about/brilliant/)

[Image](https://sms4smile.com/quotes/i/d3b/eric-ries-2911_brilliant_building-the-right-product-requires-syst_1058005.png)

> [“We have the capacity to build almost anything we can imagine. The big question of our time is not Can it be…](https://sms4smile.com/quotes/eric-ries/we-have-the-capacity-to-build-almost-anything-we-can-imagine-the-big/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Question](https://sms4smile.com/quotes/about/question/)

[Image](https://sms4smile.com/quotes/i/3ae/eric-ries-2911_question_we-have-the-capacity-to-build-almost-any_1278635.png)

> [Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If…](https://sms4smile.com/quotes/eric-ries/except-in-very-narrow-cases-where-there-s-breakthrough-science-that/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Breakthrough](https://sms4smile.com/quotes/about/breakthrough/)

[Image](https://sms4smile.com/quotes/i/c44/eric-ries-2911_breakthrough_except-in-very-narrow-cases-where-there_171447.png)

## Eric Ries by topic

[Business (40)](https://sms4smile.com/quotes/about/business/eric-ries/) [Entrepreneurship (36)](https://sms4smile.com/quotes/about/entrepreneurship/eric-ries/) [Customer (36)](https://sms4smile.com/quotes/about/customer/eric-ries/) [People (19)](https://sms4smile.com/quotes/about/people/eric-ries/) [Time (15)](https://sms4smile.com/quotes/about/time/eric-ries/) [Success (15)](https://sms4smile.com/quotes/about/success/eric-ries/) [Startup (15)](https://sms4smile.com/quotes/about/startup/eric-ries/) [Entrepreneur (15)](https://sms4smile.com/quotes/about/entrepreneur/eric-ries/) [Company (15)](https://sms4smile.com/quotes/about/company/eric-ries/) [Inspirational (14)](https://sms4smile.com/quotes/about/inspirational/eric-ries/) [Failure (14)](https://sms4smile.com/quotes/about/failure/eric-ries/) [Customers (14)](https://sms4smile.com/quotes/about/customers/eric-ries/) [Products (12)](https://sms4smile.com/quotes/about/products/eric-ries/) [Lean (12)](https://sms4smile.com/quotes/about/lean/eric-ries/) [Lean Startup (11)](https://sms4smile.com/quotes/about/lean-startup-790870/eric-ries/) [Vision (11)](https://sms4smile.com/quotes/about/vision/eric-ries/) [Way (10)](https://sms4smile.com/quotes/about/way/eric-ries/) [Entrepreneurs (10)](https://sms4smile.com/quotes/about/entrepreneurs/eric-ries/)

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                        "text": "The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.",
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                        "text": "HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.",
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                        "text": "When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.",
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                        "text": "“If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn. You remain thoroughly focused on getting to your destination.”",
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                        "text": "You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don't see? We can actually redeem a fair amount of that folk wisdom.",
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                        "text": "Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.",
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                        "text": "The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic growth depends. Substantial research shows that immigrants play a key role in American job creation.",
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                        "text": "If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.",
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                        "text": "I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.",
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                        "text": "The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.",
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                        "text": "“I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What matters is that companies that don’t continue to experiment or embrace failure eventually get in the position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence. I don’t believe in bet-the-company bets.”",
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                        "text": "The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.",
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                        "text": "Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it.",
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                        "text": "“although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse order: we figure out what we need to learn and then work backwards to see what product will work as an experiment to get that learning”",
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                        "text": "There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated.",
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                        "text": "Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.",
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                        "text": "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.",
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                        "text": "What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.",
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                        "text": "When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.",
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