---
title: "Best Eric Ries Quotes"
description: "Eric Ries is an American entrepreneur, blogger and author of The Lean Startup and The Startup Way. Browse 138 Eric Ries quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg"
---

![Portrait of Eric Ries](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg)

# Eric Ries

(1979)   Entrepreneur   United States

 **138** quotes in **747** categories

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Eric Ries is an entrepreneur from the United States, best known for *The Lean Startup*.

## Quick Facts About Eric Ries

Born September 22, 1979

Nationality United States

Profession Entrepreneur

Notable works The Lean Startup

## About Eric Ries

The Lean Startup discusses the lean startup movement, while The Startup Way covers modern entrepreneurial management.

##  Quotes by Eric Ries · Page 2

> [New Customers come from the action of past customers](https://sms4smile.com/quotes/eric-ries/new-customers-come-from-the-action-of-past-customers/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/975/eric-ries-2911_action_new-customers-come-from-the-action-of-pa_874922.png)

> [The hardest part is the grueling work of constantly being wrong.](https://sms4smile.com/quotes/eric-ries/the-hardest-part-is-the-grueling-work-of-constantly-being-wrong/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Being wrong](https://sms4smile.com/quotes/about/being-wrong/)

[Image](https://sms4smile.com/quotes/i/588/eric-ries-2911_being-wrong_the-hardest-part-is-the-grueling-work-of_850524.png)

> [All innovation begins with vision. It’s what happens next that is critical.](https://sms4smile.com/quotes/eric-ries/all-innovation-begins-with-vision-it-s-what-happens-next-that-is/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Critical](https://sms4smile.com/quotes/about/critical/)

[Image](https://sms4smile.com/quotes/i/a02/eric-ries-2911_critical_all-innovation-begins-with-vision-it-s-w_2386307.png)

> [Don’t be in a rush to get big. Be in a rush to have a great product.](https://sms4smile.com/quotes/eric-ries/don-t-be-in-a-rush-to-get-big-be-in-a-rush-to-have-a-great-product/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Achieve](https://sms4smile.com/quotes/about/achieve/)

[Image](https://sms4smile.com/quotes/i/1a6/eric-ries-2911_achieve_don-t-be-in-a-rush-to-get-big-be-in-a-ru_2690353.png)

> [What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on…](https://sms4smile.com/quotes/eric-ries/what-if-we-found-ourselves-building-something-that-nobody-wanted-in/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Budgets](https://sms4smile.com/quotes/about/budgets/)

[Image](https://sms4smile.com/quotes/i/d6a/eric-ries-2911_budgets_what-if-we-found-ourselves-building-some_447310.png)

> [This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.](https://sms4smile.com/quotes/eric-ries/this-is-one-of-the-most-important-lessons-of-the-scientific-method-if/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Failing](https://sms4smile.com/quotes/about/failing/)

[Image](https://sms4smile.com/quotes/i/3b8/eric-ries-2911_failing_this-is-one-of-the-most-important-lesson_1120891.png)

> [“Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”](https://sms4smile.com/quotes/eric-ries/startup-success-can-be-engineered-by-following-the-right-process/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Success](https://sms4smile.com/quotes/about/success/)

[Image](https://sms4smile.com/quotes/i/c63/eric-ries-2911_success_startup-success-can-be-engineered-by-fol_2860043.png)

> [We must learn what customers really want, not what they say they want or what we think they should want.](https://sms4smile.com/quotes/eric-ries/we-must-learn-what-customers-really-want-not-what-they-say-they-want/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/927/eric-ries-2911_customer_we-must-learn-what-customers-really-want_448118.png)

> [Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.](https://sms4smile.com/quotes/eric-ries/using-the-lean-startup-approach-companies-can-create-order-not-chaos/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Approach](https://sms4smile.com/quotes/about/approach/)

[Image](https://sms4smile.com/quotes/i/909/eric-ries-2911_approach_using-the-lean-startup-approach-companie_391698.png)

> [The way forward is to learn to see every startup in any industry as a grand experiment.](https://sms4smile.com/quotes/eric-ries/the-way-forward-is-to-learn-to-see-every-startup-in-any-industry-as-a/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/)

[Image](https://sms4smile.com/quotes/i/b2f/eric-ries-2911_entrepreneurship_the-way-forward-is-to-learn-to-see-every_2630921.png)

> [As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does…](https://sms4smile.com/quotes/eric-ries/as-you-consider-building-your-own-minimum-viable-product-let-this/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Building](https://sms4smile.com/quotes/about/building/)

[Image](https://sms4smile.com/quotes/i/cc1/eric-ries-2911_building_as-you-consider-building-your-own-minimu_410055.jpg)

> [If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't…](https://sms4smile.com/quotes/eric-ries/if-the-plan-is-to-see-what-happens-a-team-is-guaranteed-to-succeed-at/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Education](https://sms4smile.com/quotes/about/education/)

[Image](https://sms4smile.com/quotes/i/813/eric-ries-2911_education_if-the-plan-is-to-see-what-happens-a-tea_681711.png)

> [We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product…](https://sms4smile.com/quotes/eric-ries/we-need-to-reengineer-companies-to-focus-on-figuring-out-who-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/2ed/eric-ries-2911_business_we-need-to-reengineer-companies-to-focus_363534.png)

> [“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the…](https://sms4smile.com/quotes/eric-ries/but-everything-changed-when-they-made-one-small-tweak-to-the-product/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Tweak](https://sms4smile.com/quotes/about/tweak/)

[Image](https://sms4smile.com/quotes/i/2be/eric-ries-2911_tweak_but-everything-changed-when-they-made-on_674473.png)

> [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Important](https://sms4smile.com/quotes/about/important/)

[Image](https://sms4smile.com/quotes/i/12b/eric-ries-2911_important_the-lesson-of-the-mvp-is-that-any-additi_39823.png)

> [I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work…](https://sms4smile.com/quotes/eric-ries/i-bet-the-people-who-are-in-the-auto-industry-right-now-have-more/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/519/eric-ries-2911_about_i-bet-the-people-who-are-in-the-auto-ind_2461021.png)

> [“Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can…](https://sms4smile.com/quotes/eric-ries/startup-success-is-not-a-consequence-of-good-genes-or-being-in-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/a22/eric-ries-2911_customer_startup-success-is-not-a-consequence-of_2365087.png)

> [At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same…](https://sms4smile.com/quotes/eric-ries/at-imvu-the-cost-of-customer-acquisition-through-our-five-dollar-a/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Acquisition](https://sms4smile.com/quotes/about/acquisition/)

[Image](https://sms4smile.com/quotes/i/743/eric-ries-2911_acquisition_at-imvu-the-cost-of-customer-acquisition_437788.png)

> [ Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments \[which follow\]… ](https://sms4smile.com/quotes/eric-ries/products-a-start-up-builds-are-really-experiments-learning-about-how/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/b3d/eric-ries-2911_business_products-a-start-up-builds-are-really-ex_1624709.jpg)

> [“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my…](https://sms4smile.com/quotes/eric-ries/after-more-than-ten-years-as-an-entrepreneur-i-came-to-reject-that/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e75/eric-ries-2911_business_after-more-than-ten-years-as-an-entrepre_1556807.png)

> [Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that…](https://sms4smile.com/quotes/eric-ries/nowadays-people-talk-about-paypal-s-founders-as-prescient-geniuses/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Baby](https://sms4smile.com/quotes/about/baby/)

[Image](https://sms4smile.com/quotes/i/892/eric-ries-2911_baby_nowadays-people-talk-about-paypal-s-foun_2601870.jpg)

> [“The rate of growth depends primarily on three things: the profitability of each customer, the cost of acquiring new customers, and the…](https://sms4smile.com/quotes/eric-ries/the-rate-of-growth-depends-primarily-on-three-things-the/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/3e1/eric-ries-2911_business_the-rate-of-growth-depends-primarily-on_1935323.png)

> [As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only…](https://sms4smile.com/quotes/eric-ries/as-an-entrepreneur-i-knew-that-if-my-company-failed-i-could-always/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/d67/eric-ries-2911_business_as-an-entrepreneur-i-knew-that-if-my-com_3041004.png)

> [Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs.…](https://sms4smile.com/quotes/eric-ries/here-in-silicon-valley-i-have-taken-part-in-hundreds-of-conversations/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Access](https://sms4smile.com/quotes/about/access/)

[Image](https://sms4smile.com/quotes/i/342/eric-ries-2911_access_here-in-silicon-valley-i-have-taken-part_593584.jpg)

> [In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per…](https://sms4smile.com/quotes/eric-ries/in-my-first-start-up-i-had-an-initial-advertising-budget-of-5-per-day/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/683/eric-ries-2911_advertising_in-my-first-start-up-i-had-an-initial-ad_2925262.png)

> [I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you…](https://sms4smile.com/quotes/eric-ries/i-would-say-as-an-entrepreneur-everything-you-do-every-action-you/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/9aa/eric-ries-2911_action_i-would-say-as-an-entrepreneur-everythin_2996921.png)

> [If you don't know who your customer is, you don't know what quality is.](https://sms4smile.com/quotes/eric-ries/if-you-don-t-know-who-your-customer-is-you-don-t-know-what-quality-is/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/eaf/eric-ries-2911_customer_if-you-don-t-know-who-your-customer-is-y_2962887.png)

> [It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up…](https://sms4smile.com/quotes/eric-ries/it-doesn-t-matter-if-you-call-it-a-boom-or-a-bubble-the-startup/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Boom](https://sms4smile.com/quotes/about/boom/)

[Image](https://sms4smile.com/quotes/i/c5c/eric-ries-2911_boom_it-doesn-t-matter-if-you-call-it-a-boom_2500515.png)

> [A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.](https://sms4smile.com/quotes/eric-ries/a-startup-is-a-human-institution-designed-to-deliver-a-new-product-or/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Conditions](https://sms4smile.com/quotes/about/conditions/)

[Image](https://sms4smile.com/quotes/i/0ee/eric-ries-2911_conditions_a-startup-is-a-human-institution-designe_2222756.jpg)

> [Customers don't care how much time something takes to build. They care only if it serves their needs.](https://sms4smile.com/quotes/eric-ries/customers-don-t-care-how-much-time-something-takes-to-build-they-care/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Care](https://sms4smile.com/quotes/about/care/)

[Image](https://sms4smile.com/quotes/i/471/eric-ries-2911_care_customers-don-t-care-how-much-time-somet_1741537.png)

> [Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.](https://sms4smile.com/quotes/eric-ries/zero-invites-imagination-but-small-numbers-invite-questions-about/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Imagination](https://sms4smile.com/quotes/about/imagination/)

[Image](https://sms4smile.com/quotes/i/cc3/eric-ries-2911_imagination_zero-invites-imagination-but-small-numbe_958571.png)

> [Lean thinking defines value as providing benefit to the customer; anything else is waste.](https://sms4smile.com/quotes/eric-ries/lean-thinking-defines-value-as-providing-benefit-to-the-customer/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Benefits](https://sms4smile.com/quotes/about/benefits/)

[Image](https://sms4smile.com/quotes/i/421/eric-ries-2911_benefits_lean-thinking-defines-value-as-providing_2983731.png)

> [“At its heart, a startup is a catalyst that transforms ideas into products.”](https://sms4smile.com/quotes/eric-ries/at-its-heart-a-startup-is-a-catalyst-that-transforms-ideas-into/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Catalyst](https://sms4smile.com/quotes/about/catalyst/)

[Image](https://sms4smile.com/quotes/i/f0f/eric-ries-2911_catalyst_at-its-heart-a-startup-is-a-catalyst-tha_595069.png)

> [The only person who can put you out of business, in the early days, is yourself.](https://sms4smile.com/quotes/eric-ries/the-only-person-who-can-put-you-out-of-business-in-the-early-days-is/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/bf6/eric-ries-2911_business_the-only-person-who-can-put-you-out-of-b_2089907.png)

> [Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.](https://sms4smile.com/quotes/eric-ries/meritocracy-is-a-good-thing-whenever-possibly-people-should-be-judged/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Good thing](https://sms4smile.com/quotes/about/good-thing/)

[Image](https://sms4smile.com/quotes/i/b69/eric-ries-2911_good-thing_meritocracy-is-a-good-thing-whenever-pos_327922.png)

> [A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.](https://sms4smile.com/quotes/eric-ries/a-solid-process-lays-the-foundation-for-a-healthy-culture-one-where/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Culture](https://sms4smile.com/quotes/about/culture/)

[Image](https://sms4smile.com/quotes/i/79f/eric-ries-2911_culture_a-solid-process-lays-the-foundation-for_1637718.png)

> [I believe for the first time in history, entrepreneurship is now a viable career.](https://sms4smile.com/quotes/eric-ries/i-believe-for-the-first-time-in-history-entrepreneurship-is-now-a/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/b25/eric-ries-2911_believe_i-believe-for-the-first-time-in-history_3213693.png)

> [By the time that product is ready to be distributed widely, it will already have established customers.](https://sms4smile.com/quotes/eric-ries/by-the-time-that-product-is-ready-to-be-distributed-widely-it-will/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/4ba/eric-ries-2911_customer_by-the-time-that-product-is-ready-to-be_137168.png)

> [Most companies are busy making their products worse, not better. Updating is almost always a disaster.](https://sms4smile.com/quotes/eric-ries/most-companies-are-busy-making-their-products-worse-not-better/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Busy](https://sms4smile.com/quotes/about/busy/)

[Image](https://sms4smile.com/quotes/i/c42/eric-ries-2911_busy_most-companies-are-busy-making-their-pro_2097959.png)

> [The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-has-evolved-into-a-movement-that-is-having-a/)

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

[Built](https://sms4smile.com/quotes/about/built/)

[Image](https://sms4smile.com/quotes/i/32e/eric-ries-2911_built_the-lean-startup-has-evolved-into-a-move_2648087.png)

## Eric Ries by topic

[Business (40)](https://sms4smile.com/quotes/about/business/eric-ries/) [Entrepreneurship (36)](https://sms4smile.com/quotes/about/entrepreneurship/eric-ries/) [Customer (36)](https://sms4smile.com/quotes/about/customer/eric-ries/) [People (19)](https://sms4smile.com/quotes/about/people/eric-ries/) [Time (15)](https://sms4smile.com/quotes/about/time/eric-ries/) [Success (15)](https://sms4smile.com/quotes/about/success/eric-ries/) [Startup (15)](https://sms4smile.com/quotes/about/startup/eric-ries/) [Entrepreneur (15)](https://sms4smile.com/quotes/about/entrepreneur/eric-ries/) [Company (15)](https://sms4smile.com/quotes/about/company/eric-ries/) [Inspirational (14)](https://sms4smile.com/quotes/about/inspirational/eric-ries/) [Failure (14)](https://sms4smile.com/quotes/about/failure/eric-ries/) [Customers (14)](https://sms4smile.com/quotes/about/customers/eric-ries/) [Products (12)](https://sms4smile.com/quotes/about/products/eric-ries/) [Lean (12)](https://sms4smile.com/quotes/about/lean/eric-ries/) [Lean Startup (11)](https://sms4smile.com/quotes/about/lean-startup-790870/eric-ries/) [Vision (11)](https://sms4smile.com/quotes/about/vision/eric-ries/) [Way (10)](https://sms4smile.com/quotes/about/way/eric-ries/) [Entrepreneurs (10)](https://sms4smile.com/quotes/about/entrepreneurs/eric-ries/)

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                        "text": "“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most. Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”",
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                        "text": "“The rate of growth depends primarily on three things: the profitability of each customer, the cost of acquiring new customers, and the repeat purchase rate of existing customers. The higher these values are, the faster the company will grow and the more profitable it will be. These are the drivers of the company’s growth model.”",
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                        "text": "As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.",
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                        "text": "Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.",
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                        "text": "In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.",
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                        "text": "I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.",
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                        "text": "It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.",
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