--- title: "138 Eric Ries Quotes - Famous Entrepreneur (The Lean Startup)" description: "Eric Ries quotes focus on lean startup ideas, MVP waste, and treating every action as an experiment." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg" --- ![Portrait of Eric Ries](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg) # Eric Ries (1979) Entrepreneur United States **138** quotes in **747** categories Eric Ries warns that waiting too long to release a product can waste effort and create something nobody wants. He teaches that the minimum viable product should focus only on learning, and that every feature, campaign, or launch is an experiment to test ideas. Rate this collection: ★ ★ ★ ★ ★ No ratings yet Eric Ries is an entrepreneur from the United States, best known for *The Lean Startup*. ## Quick Facts About Eric Ries Born September 22, 1979 Nationality United States Profession Entrepreneur Notable works The Lean Startup ## About Eric Ries The Lean Startup discusses the lean startup movement, while The Startup Way covers modern entrepreneurial management. ## Quotes by Eric Ries > [“Think big. Start small. Scale fast.”](https://sms4smile.com/quotes/eric-ries/think-big-start-small-scale-fast/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Think big](https://sms4smile.com/quotes/about/think-big/) [Image](https://sms4smile.com/quotes/i/8c7/eric-ries-2911_think-big_think-big-start-small-scale-fast-1747983_1747983.png) > [“Entrepreneurship is a kind of management.”](https://sms4smile.com/quotes/eric-ries/entrepreneurship-is-a-kind-of-management/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/360/eric-ries-2911_business_entrepreneurship-is-a-kind-of-management_2644075.png) > [Better to have bad news that's true than good news we made up](https://sms4smile.com/quotes/eric-ries/better-to-have-bad-news-that-s-true-than-good-news-we-made-up/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Bad news](https://sms4smile.com/quotes/about/bad-news/) [Image](https://sms4smile.com/quotes/i/832/eric-ries-2911_bad-news_better-to-have-bad-news-that-s-true-than_2029175.png) > [Learning is the essential unit of progress for startups.](https://sms4smile.com/quotes/eric-ries/learning-is-the-essential-unit-of-progress-for-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Image](https://sms4smile.com/quotes/i/02e/eric-ries-2911_entrepreneurship_learning-is-the-essential-unit-of-progre_225620.png) > [The only way to win is to learn faster than anyone else.](https://sms4smile.com/quotes/eric-ries/the-only-way-to-win-is-to-learn-faster-than-anyone-else/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Faster](https://sms4smile.com/quotes/about/faster/) [Image](https://sms4smile.com/quotes/i/e92/eric-ries-2911_faster_the-only-way-to-win-is-to-learn-faster-t_3109190.png) > [In a startup, both the problem and solution are unknown.](https://sms4smile.com/quotes/eric-ries/in-a-startup-both-the-problem-and-solution-are-unknown/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Customer](https://sms4smile.com/quotes/about/customer/) [Image](https://sms4smile.com/quotes/i/aef/eric-ries-2911_customer_in-a-startup-both-the-problem-and-soluti_2280106.png) > [A pivot is a change in strategy without a change in vision.](https://sms4smile.com/quotes/eric-ries/a-pivot-is-a-change-in-strategy-without-a-change-in-vision/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Change](https://sms4smile.com/quotes/about/change/) [Image](https://sms4smile.com/quotes/i/a9c/eric-ries-2911_change_a-pivot-is-a-change-in-strategy-without_2754662.png) > [At IMVU, we opened up our board meetings to the whole company.](https://sms4smile.com/quotes/eric-ries/at-imvu-we-opened-up-our-board-meetings-to-the-whole-company/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Board meetings](https://sms4smile.com/quotes/about/board-meetings/) [Image](https://sms4smile.com/quotes/i/1f0/eric-ries-2911_board-meetings_at-imvu-we-opened-up-our-board-meetings_1557642.png) > [“entrepreneurship should be considered a viable career path for innovators inside large organizations.”](https://sms4smile.com/quotes/eric-ries/entrepreneurship-should-be-considered-a-viable-career-path-for/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Career path](https://sms4smile.com/quotes/about/career-path/) [Image](https://sms4smile.com/quotes/i/656/eric-ries-2911_career-path_entrepreneurship-should-be-considered-a_1611074.png) > [Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into…](https://sms4smile.com/quotes/eric-ries/every-startup-has-a-chance-to-change-the-world-by-bringing-not-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Chance](https://sms4smile.com/quotes/about/chance/) [Image](https://sms4smile.com/quotes/i/ac2/eric-ries-2911_chance_every-startup-has-a-chance-to-change-the_289569.png) > [The goal of every startup experiment is to discover how to build a sustainable business around that vision.](https://sms4smile.com/quotes/eric-ries/the-goal-of-every-startup-experiment-is-to-discover-how-to-build-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/0d5/eric-ries-2911_business_the-goal-of-every-startup-experiment-is_3228599.png) > [“Energy invested in success theater is energy that could have been used to help build a sustainable business.”](https://sms4smile.com/quotes/eric-ries/energy-invested-in-success-theater-is-energy-that-could-have-been/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/497/eric-ries-2911_business_energy-invested-in-success-theater-is-en_889152.png) > [Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.](https://sms4smile.com/quotes/eric-ries/sustainable-growth-is-characterized-by-one-simple-rule-new-customers/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Action](https://sms4smile.com/quotes/about/action/) [Image](https://sms4smile.com/quotes/i/f8e/eric-ries-2911_action_sustainable-growth-is-characterized-by-o_3132202.png) > [“In the Lean Startup model, an experiment is more than just a theoretical inquiry; it is also a first product.”](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-an-experiment-is-more-than-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Image](https://sms4smile.com/quotes/i/41e/eric-ries-2911_entrepreneurship_in-the-lean-startup-model-an-experiment_2808043.png) > [Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.](https://sms4smile.com/quotes/eric-ries/vanity-metrics-are-the-numbers-you-want-to-publish-on-techcrunch-to/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Competitors](https://sms4smile.com/quotes/about/competitors/) [Image](https://sms4smile.com/quotes/i/f35/eric-ries-2911_competitors_vanity-metrics-are-the-numbers-you-want_2237271.png) > [“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”](https://sms4smile.com/quotes/eric-ries/it-is-the-principal-antidote-to-the-lethal-problem-of-achieving/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Antidote](https://sms4smile.com/quotes/about/antidote/) [Image](https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png) > [“we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if…](https://sms4smile.com/quotes/eric-ries/we-figure-out-what-we-need-to-learn-use-innovation-accounting-to/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Education](https://sms4smile.com/quotes/about/education/) [Image](https://sms4smile.com/quotes/i/e75/eric-ries-2911_education_we-figure-out-what-we-need-to-learn-use_1648131.png) > [“the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer…](https://sms4smile.com/quotes/eric-ries/the-lean-startup-is-a-new-way-of-looking-at-the-development-of/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Image](https://sms4smile.com/quotes/i/bc9/eric-ries-2911_dreams_the-lean-startup-is-a-new-way-of-looking_1159795.jpg) > [A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new…](https://sms4smile.com/quotes/eric-ries/a-lot-of-entrepreneurs-hate-big-companies-but-if-you-hate-them-so/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Any](https://sms4smile.com/quotes/about/any/) [Image](https://sms4smile.com/quotes/i/63b/eric-ries-2911_any_a-lot-of-entrepreneurs-hate-big-companie_1414120.png) > [The big question of our time is not Can it be built? but Should it be built? This places us in an…](https://sms4smile.com/quotes/eric-ries/the-big-question-of-our-time-is-not-can-it-be-built-but-should-it-be/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Big questions](https://sms4smile.com/quotes/about/big-questions/) [Image](https://sms4smile.com/quotes/i/2dc/eric-ries-2911_big-questions_the-big-question-of-our-time-is-not-can_956613.png) > [Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-can-t-forecast-accurately-because-they-are-trying/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Behinds](https://sms4smile.com/quotes/about/behinds/) [Image](https://sms4smile.com/quotes/i/3b9/eric-ries-2911_behinds_entrepreneurs-can-t-forecast-accurately_317210.png) > [You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process.…](https://sms4smile.com/quotes/eric-ries/you-get-a-culture-of-entrepreneurship-after-you-have-successfully/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Accountability](https://sms4smile.com/quotes/about/accountability/) [Image](https://sms4smile.com/quotes/i/38d/eric-ries-2911_accountability_you-get-a-culture-of-entrepreneurship-af_926012.png) > [The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff…](https://sms4smile.com/quotes/eric-ries/the-problem-with-entrepreneurship-is-we-are-often-working-really-hard/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/7db/eric-ries-2911_business_the-problem-with-entrepreneurship-is-we_3130842.png) > [When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as…](https://sms4smile.com/quotes/eric-ries/when-it-comes-to-meritocracy-and-diversity-the-symbolic-is-real-and/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Actions](https://sms4smile.com/quotes/about/actions/) [Image](https://sms4smile.com/quotes/i/76f/eric-ries-2911_actions_when-it-comes-to-meritocracy-and-diversi_1159526.png) > [“Dropbox needed to test its leap-of-faith question: if we can provide a superior customer experience, will people give our product a try?…](https://sms4smile.com/quotes/eric-ries/dropbox-needed-to-test-its-leap-of-faith-question-if-we-can-provide-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Image](https://sms4smile.com/quotes/i/b99/eric-ries-2911_customer-experience_dropbox-needed-to-test-its-leap-of-faith_2590259.jpg) > [There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same…](https://sms4smile.com/quotes/eric-ries/there-was-a-study-done-in-the-early-20th-century-of-all-the/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [20th century](https://sms4smile.com/quotes/about/20th-century/) [Image](https://sms4smile.com/quotes/i/b87/eric-ries-2911_20th-century_there-was-a-study-done-in-the-early-20th_2658143.jpg) > [Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict…](https://sms4smile.com/quotes/eric-ries/customers-don-t-know-what-they-want-there-s-plenty-of-good-psychology/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Able](https://sms4smile.com/quotes/about/able/) [Image](https://sms4smile.com/quotes/i/c7a/eric-ries-2911_able_customers-don-t-know-what-they-want-ther_1266150.jpg) > [The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly…](https://sms4smile.com/quotes/eric-ries/the-goal-of-a-startup-is-to-figure-out-the-right-thing-to-build-the/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Ambition](https://sms4smile.com/quotes/about/ambition/) [Image](https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png) > [“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a…](https://sms4smile.com/quotes/eric-ries/a-long-term-reputation-is-only-at-risk-when-companies-engage-in-vocal/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Customer](https://sms4smile.com/quotes/about/customer/) [Image](https://sms4smile.com/quotes/i/69f/eric-ries-2911_customer_a-long-term-reputation-is-only-at-risk-w_233642.jpg) > [There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where…](https://sms4smile.com/quotes/eric-ries/there-is-no-greater-country-on-earth-for-entrepreneurship-than/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [America](https://sms4smile.com/quotes/about/america/) [Image](https://sms4smile.com/quotes/i/74c/eric-ries-2911_america_there-is-no-greater-country-on-earth-for_1428175.png) > [In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at…](https://sms4smile.com/quotes/eric-ries/in-the-industrial-world-we-have-the-problem-of-having-more-productive/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Any](https://sms4smile.com/quotes/about/any/) [Image](https://sms4smile.com/quotes/i/063/eric-ries-2911_any_in-the-industrial-world-we-have-the-prob_3082966.png) > [Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something…](https://sms4smile.com/quotes/eric-ries/science-and-vision-are-not-opposites-or-even-at-odds-they-need-each/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Customer](https://sms4smile.com/quotes/about/customer/) [Image](https://sms4smile.com/quotes/i/e53/eric-ries-2911_customer_science-and-vision-are-not-opposites-or_652390.png) > [“asked him to imagine the following: If I selected an employee of the company at random, from any level or function or…](https://sms4smile.com/quotes/eric-ries/asked-him-to-imagine-the-following-if-i-selected-an-employee-of-the/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/332/eric-ries-2911_business_asked-him-to-imagine-the-following-if-i_1160817.png) > [“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-are-everywhere-you-don-t-have-to-work-in-a-garage-to-be/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png) > [“One remarkable part of the SnapTax story is what the team leaders said when I asked them to account for their unlikely…](https://sms4smile.com/quotes/eric-ries/one-remarkable-part-of-the-snaptax-story-is-what-the-team-leaders/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/849/eric-ries-2911_business_one-remarkable-part-of-the-snaptax-story_2342930.jpg) > [“In School of One, students have daily "playlists" of their learning tasks that are attuned to each student's learning needs, based on…](https://sms4smile.com/quotes/eric-ries/in-school-of-one-students-have-daily-playlists-of-their-learning/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Design](https://sms4smile.com/quotes/about/design/) [Image](https://sms4smile.com/quotes/i/a0e/eric-ries-2911_design_in-school-of-one-students-have-daily-pla_1169688.png) > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Cost](https://sms4smile.com/quotes/about/cost/) [Image](https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png) > [If we stopped wasting people's time, what would they do with it?](https://sms4smile.com/quotes/eric-ries/if-we-stopped-wasting-people-s-time-what-would-they-do-with-it/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [People](https://sms4smile.com/quotes/about/people/) [Image](https://sms4smile.com/quotes/i/bbd/eric-ries-2911_people_if-we-stopped-wasting-people-s-time-what_2460875.png) > [Reading is good, action is better.](https://sms4smile.com/quotes/eric-ries/reading-is-good-action-is-better/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Action](https://sms4smile.com/quotes/about/action/) [Image](https://sms4smile.com/quotes/i/1ba/eric-ries-2911_action_reading-is-good-action-is-better-1199915_1199915.png) > [If you cannot fail, you cannot learn.](https://sms4smile.com/quotes/eric-ries/if-you-cannot-fail-you-cannot-learn/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Education](https://sms4smile.com/quotes/about/education/) [Image](https://sms4smile.com/quotes/i/bda/eric-ries-2911_education_if-you-cannot-fail-you-cannot-learn-2759_2759497.png) ## Eric Ries by topic [Business (40)](https://sms4smile.com/quotes/about/business/eric-ries/) [Entrepreneurship (36)](https://sms4smile.com/quotes/about/entrepreneurship/eric-ries/) [Customer (36)](https://sms4smile.com/quotes/about/customer/eric-ries/) [People (19)](https://sms4smile.com/quotes/about/people/eric-ries/) [Time (15)](https://sms4smile.com/quotes/about/time/eric-ries/) [Success (15)](https://sms4smile.com/quotes/about/success/eric-ries/) [Startup (15)](https://sms4smile.com/quotes/about/startup/eric-ries/) [Entrepreneur (15)](https://sms4smile.com/quotes/about/entrepreneur/eric-ries/) [Company (15)](https://sms4smile.com/quotes/about/company/eric-ries/) [Inspirational (14)](https://sms4smile.com/quotes/about/inspirational/eric-ries/) [Failure (14)](https://sms4smile.com/quotes/about/failure/eric-ries/) [Customers (14)](https://sms4smile.com/quotes/about/customers/eric-ries/) [Products (12)](https://sms4smile.com/quotes/about/products/eric-ries/) [Lean (12)](https://sms4smile.com/quotes/about/lean/eric-ries/) [Lean Startup (11)](https://sms4smile.com/quotes/about/lean-startup-790870/eric-ries/) [Vision (11)](https://sms4smile.com/quotes/about/vision/eric-ries/) [Way (10)](https://sms4smile.com/quotes/about/way/eric-ries/) [Entrepreneurs (10)](https://sms4smile.com/quotes/about/entrepreneurs/eric-ries/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/eric-ries/#itemlist", "name": "Eric Ries Quotes", "numberOfItems": 40, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Think big. 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The creation of stuff is not valued.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-problem-with-entrepreneurship-is-we-are-often-working-really-hard/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7db/eric-ries-2911_business_the-problem-with-entrepreneurship-is-we_3130842.png", "contentUrl": "https://sms4smile.com/quotes/i/7db/eric-ries-2911_business_the-problem-with-entrepreneurship-is-we_3130842.png", "url": "https://sms4smile.com/quotes/i/7db/eric-ries-2911_business_the-problem-with-entrepreneurship-is-we_3130842.png", "width": 1080, "height": 1080, "caption": "“The problem with entrepreneurship is we are often working really hard producing high quality products that…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 24, "item": { "@type": "Quotation", "text": "When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as blind resume or application screening, are a double win: they reduce implicit bias and they help communicate our commitment to meritocracy.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/when-it-comes-to-meritocracy-and-diversity-the-symbolic-is-real-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/76f/eric-ries-2911_actions_when-it-comes-to-meritocracy-and-diversi_1159526.png", "contentUrl": "https://sms4smile.com/quotes/i/76f/eric-ries-2911_actions_when-it-comes-to-meritocracy-and-diversi_1159526.png", "url": "https://sms4smile.com/quotes/i/76f/eric-ries-2911_actions_when-it-comes-to-meritocracy-and-diversi_1159526.png", "width": 1080, "height": 1080, "caption": "“When it comes to meritocracy and diversity, the symbolic is real. 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Once you experience the solution, you can’t imagine how you ever lived without it.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/dropbox-needed-to-test-its-leap-of-faith-question-if-we-can-provide-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b99/eric-ries-2911_customer-experience_dropbox-needed-to-test-its-leap-of-faith_2590259.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b99/eric-ries-2911_customer-experience_dropbox-needed-to-test-its-leap-of-faith_2590259.jpg", "url": "https://sms4smile.com/quotes/i/b99/eric-ries-2911_customer-experience_dropbox-needed-to-test-its-leap-of-faith_2590259.jpg", "width": 1080, "height": 1080, "caption": "“Dropbox needed to test its leap-of-faith question: if we can provide a superior customer experience, will…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford; there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/there-was-a-study-done-in-the-early-20th-century-of-all-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b87/eric-ries-2911_20th-century_there-was-a-study-done-in-the-early-20th_2658143.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b87/eric-ries-2911_20th-century_there-was-a-study-done-in-the-early-20th_2658143.jpg", "url": "https://sms4smile.com/quotes/i/b87/eric-ries-2911_20th-century_there-was-a-study-done-in-the-early-20th_2658143.jpg", "width": 1080, "height": 1080, "caption": "“There was a study done in the early 20th century of all the entrepreneurs who entered the automobile…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/customers-don-t-know-what-they-want-there-s-plenty-of-good-psychology/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c7a/eric-ries-2911_able_customers-don-t-know-what-they-want-ther_1266150.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c7a/eric-ries-2911_able_customers-don-t-know-what-they-want-ther_1266150.jpg", "url": "https://sms4smile.com/quotes/i/c7a/eric-ries-2911_able_customers-don-t-know-what-they-want-ther_1266150.jpg", "width": 1080, "height": 1080, "caption": "“Customers don't know what they want. 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In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-goal-of-a-startup-is-to-figure-out-the-right-thing-to-build-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "contentUrl": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "url": "https://sms4smile.com/quotes/i/0de/eric-ries-2911_ambition_the-goal-of-a-startup-is-to-figure-out-t_2043171.png", "width": 1080, "height": 1080, "caption": "“The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 29, "item": { "@type": "Quotation", "text": "“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. 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In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/there-is-no-greater-country-on-earth-for-entrepreneurship-than/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/74c/eric-ries-2911_america_there-is-no-greater-country-on-earth-for_1428175.png", "contentUrl": "https://sms4smile.com/quotes/i/74c/eric-ries-2911_america_there-is-no-greater-country-on-earth-for_1428175.png", "url": "https://sms4smile.com/quotes/i/74c/eric-ries-2911_america_there-is-no-greater-country-on-earth-for_1428175.png", "width": 1080, "height": 1080, "caption": "“There is no greater country on Earth for entrepreneurship than America. In every category, from the…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 31, "item": { "@type": "Quotation", "text": "In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at the root of the unemployment crisis: we've got so productive at making things, we don't require people to be involved in making the basics of life any more. Or nearly as many people.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/in-the-industrial-world-we-have-the-problem-of-having-more-productive/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/063/eric-ries-2911_any_in-the-industrial-world-we-have-the-prob_3082966.png", "contentUrl": "https://sms4smile.com/quotes/i/063/eric-ries-2911_any_in-the-industrial-world-we-have-the-prob_3082966.png", "url": "https://sms4smile.com/quotes/i/063/eric-ries-2911_any_in-the-industrial-world-we-have-the-prob_3082966.png", "width": 1080, "height": 1080, "caption": "“In the industrial world we have the problem of having more productive capacity than we know what to do with…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 32, "item": { "@type": "Quotation", "text": "Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/science-and-vision-are-not-opposites-or-even-at-odds-they-need-each/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e53/eric-ries-2911_customer_science-and-vision-are-not-opposites-or_652390.png", "contentUrl": "https://sms4smile.com/quotes/i/e53/eric-ries-2911_customer_science-and-vision-are-not-opposites-or_652390.png", "url": "https://sms4smile.com/quotes/i/e53/eric-ries-2911_customer_science-and-vision-are-not-opposites-or_652390.png", "width": 1080, "height": 1080, "caption": "“Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 33, "item": { "@type": "Quotation", "text": "“asked him to imagine the following: If I selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And does the company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business? That’s what a modern company does: harnesses the creativity and talent of every single one of its employees. Jeff answered me directly: “That’s what your next book should be about.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/asked-him-to-imagine-the-following-if-i-selected-an-employee-of-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/332/eric-ries-2911_business_asked-him-to-imagine-the-following-if-i_1160817.png", "contentUrl": "https://sms4smile.com/quotes/i/332/eric-ries-2911_business_asked-him-to-imagine-the-following-if-i_1160817.png", "url": "https://sms4smile.com/quotes/i/332/eric-ries-2911_business_asked-him-to-imagine-the-following-if-i_1160817.png", "width": 1080, "height": 1080, "caption": "“asked him to imagine the following: If I selected an employee of the company at random, from any level or…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 34, "item": { "@type": "Quotation", "text": "“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. 2. Entrepreneurship is management. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. 3. Validated learning. Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision. 4. Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5. Innovation accounting. To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work. This requires a new kind of accounting designed for startups—and the people who hold them accountable.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/entrepreneurs-are-everywhere-you-don-t-have-to-work-in-a-garage-to-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png", "contentUrl": "https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png", "url": "https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png", "width": 1080, "height": 1080, "caption": "“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 35, "item": { "@type": "Quotation", "text": "“One remarkable part of the SnapTax story is what the team leaders said when I asked them to account for their unlikely success. Did they hire superstar entrepreneurs from outside the company? No, they assembled a team from within Intuit. Did they face constant meddling from senior management, which is the bane of innovation teams in many companies? No, their executive sponsors created an “island of freedom” where they could experiment as necessary. Did they have a huge team, a large budget, and lots of marketing dollars? Nope, they started with a team of five. What allowed the SnapTax team to innovate was not their genes, destiny, or astrological signs but a process deliberately facilitated by Intuit’s senior management.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/one-remarkable-part-of-the-snaptax-story-is-what-the-team-leaders/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/849/eric-ries-2911_business_one-remarkable-part-of-the-snaptax-story_2342930.jpg", "contentUrl": "https://sms4smile.com/quotes/i/849/eric-ries-2911_business_one-remarkable-part-of-the-snaptax-story_2342930.jpg", "url": "https://sms4smile.com/quotes/i/849/eric-ries-2911_business_one-remarkable-part-of-the-snaptax-story_2342930.jpg", "width": 1080, "height": 1080, "caption": "“One remarkable part of the SnapTax story is what the team leaders said when I asked them to account for…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 36, "item": { "@type": "Quotation", "text": "“In School of One, students have daily \"playlists\" of their learning tasks that are attuned to each student's learning needs, based on that student's readiness and learning style. For example, Julia is way ahead of grade level in math and learns best in small groups, so her playlist might include three or four videos matched to her aptitude level, a thirty-minute one-on-one tutoring session with her teacher, and a small group activity in which she works on a math puzzle with three peers at similar aptitude levels. There are assessments built into each activity so that data can be fed back to the teacher to choose appropriate tasks for the next playlist.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/in-school-of-one-students-have-daily-playlists-of-their-learning/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a0e/eric-ries-2911_design_in-school-of-one-students-have-daily-pla_1169688.png", "contentUrl": "https://sms4smile.com/quotes/i/a0e/eric-ries-2911_design_in-school-of-one-students-have-daily-pla_1169688.png", "url": "https://sms4smile.com/quotes/i/a0e/eric-ries-2911_design_in-school-of-one-students-have-daily-pla_1169688.png", "width": 1080, "height": 1080, "caption": "“In School of One, students have daily \"playlists\" of their learning tasks that are attuned to each student's…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 37, "item": { "@type": "Quotation", "text": "The lean startup method is not about cost, it is about speed.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "contentUrl": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "url": "https://sms4smile.com/quotes/i/c1b/eric-ries-2911_cost_the-lean-startup-method-is-not-about-cos_359904.png", "width": 1080, "height": 1080, "caption": "“The lean startup method is not about cost, it is about speed.” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 38, "item": { "@type": "Quotation", "text": "If we stopped wasting people's time, what would they do with it?", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/if-we-stopped-wasting-people-s-time-what-would-they-do-with-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bbd/eric-ries-2911_people_if-we-stopped-wasting-people-s-time-what_2460875.png", "contentUrl": "https://sms4smile.com/quotes/i/bbd/eric-ries-2911_people_if-we-stopped-wasting-people-s-time-what_2460875.png", "url": "https://sms4smile.com/quotes/i/bbd/eric-ries-2911_people_if-we-stopped-wasting-people-s-time-what_2460875.png", "width": 1080, "height": 1080, "caption": "“If we stopped wasting people's time, what would they do with it?” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 39, "item": { "@type": "Quotation", "text": "Reading is good, action is better.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/reading-is-good-action-is-better/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1ba/eric-ries-2911_action_reading-is-good-action-is-better-1199915_1199915.png", "contentUrl": "https://sms4smile.com/quotes/i/1ba/eric-ries-2911_action_reading-is-good-action-is-better-1199915_1199915.png", "url": "https://sms4smile.com/quotes/i/1ba/eric-ries-2911_action_reading-is-good-action-is-better-1199915_1199915.png", "width": 1080, "height": 1080, "caption": "“Reading is good, action is better.” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 40, "item": { "@type": "Quotation", "text": "If you cannot fail, you cannot learn.", "creator": { "@type": "Person", "name": "Eric Ries" }, "url": "https://sms4smile.com/quotes/eric-ries/if-you-cannot-fail-you-cannot-learn/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bda/eric-ries-2911_education_if-you-cannot-fail-you-cannot-learn-2759_2759497.png", "contentUrl": "https://sms4smile.com/quotes/i/bda/eric-ries-2911_education_if-you-cannot-fail-you-cannot-learn-2759_2759497.png", "url": "https://sms4smile.com/quotes/i/bda/eric-ries-2911_education_if-you-cannot-fail-you-cannot-learn-2759_2759497.png", "width": 1080, "height": 1080, "caption": "“If you cannot fail, you cannot learn.” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "Person", "@id": "https://sms4smile.com/quotes/author/eric-ries/#person", "name": "Eric Ries", "url": "https://sms4smile.com/quotes/author/eric-ries/", "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b112/author-eric-ries-2911.jpg", "description": "Eric 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