---
title: "Best Edward Tufte Quotes"
description: "Edward Rolf Tufte, sometimes known as \"ET\", is an American statistician and professor emeritus of political science, statistics, and computer science at..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-tufte-31954.jpg"
---

![Portrait of Edward Tufte](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-tufte-31954.jpg)

# Edward Tufte

(1942)   Statistician

 **64** quotes in **298** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Edward Tufte is a statistician, best known for *The Visual Display of Quantitative Information*.

## Quick Facts About Edward Tufte

Born March 14, 1942

Profession Statistician

Notable works The Visual Display of Quantitative Information

## About Edward Tufte

Edward Rolf Tufte, sometimes known as "ET", is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.

##  Quotes by Edward Tufte · Page 2

> [The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.](https://sms4smile.com/quotes/edward-tufte/the-idea-of-trying-to-create-things-that-last-forever-knowledge-has/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Creativity](https://sms4smile.com/quotes/about/creativity/)

[Image](https://sms4smile.com/quotes/i/b36/edward-tufte-10613_creativity_the-idea-of-trying-to-create-things-that_2434433.jpg)

> [Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.](https://sms4smile.com/quotes/edward-tufte/great-design-is-not-democratic-it-comes-from-great-designers-if-the/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Democratic](https://sms4smile.com/quotes/about/democratic/)

[Image](https://sms4smile.com/quotes/i/9c3/edward-tufte-10613_democratic_great-design-is-not-democratic-it-comes_979739.jpg)

> [Beautiful Evidence is about the theory and practice of analytical design.](https://sms4smile.com/quotes/edward-tufte/beautiful-evidence-is-about-the-theory-and-practice-of-analytical/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Analytical](https://sms4smile.com/quotes/about/analytical/)

[Image](https://sms4smile.com/quotes/i/28e/edward-tufte-10613_analytical_beautiful-evidence-is-about-the-theory-a_3195228.jpg)

> [The goal is to provide analytical tools that will last students a lifetime](https://sms4smile.com/quotes/edward-tufte/the-goal-is-to-provide-analytical-tools-that-will-last-students-a/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Analytical](https://sms4smile.com/quotes/about/analytical/)

[Image](https://sms4smile.com/quotes/i/9dd/edward-tufte-10613_analytical_the-goal-is-to-provide-analytical-tools_2592247.jpg)

> [The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.](https://sms4smile.com/quotes/edward-tufte/the-leading-edge-in-evidence-presentation-is-in-science-the-leading/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/d0a/edward-tufte-10613_art_the-leading-edge-in-evidence-presentatio_3180271.jpg)

> [Clutter and confusion are failures of design, not attributes of information.](https://sms4smile.com/quotes/edward-tufte/clutter-and-confusion-are-failures-of-design-not-attributes-of/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Attributes](https://sms4smile.com/quotes/about/attributes/)

[Image](https://sms4smile.com/quotes/i/177/edward-tufte-10613_attributes_clutter-and-confusion-are-failures-of-de_195292.jpg)

> [Clutter is not a property of information. Clutter is a failure of design.](https://sms4smile.com/quotes/edward-tufte/clutter-is-not-a-property-of-information-clutter-is-a-failure-of/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Clutter](https://sms4smile.com/quotes/about/clutter/)

[Image](https://sms4smile.com/quotes/i/ea2/edward-tufte-10613_clutter_clutter-is-not-a-property-of-information_2159202.jpg)

> [It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.](https://sms4smile.com/quotes/edward-tufte/it-is-straightforward-for-me-to-be-ethical-responsible-and-kind/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Ethical](https://sms4smile.com/quotes/about/ethical/)

[Image](https://sms4smile.com/quotes/i/855/edward-tufte-10613_ethical_it-is-straightforward-for-me-to-be-ethic_828410.jpg)

> [That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space,…](https://sms4smile.com/quotes/edward-tufte/that-is-to-say-nature-s-laws-are-causal-they-reveal-themselves-by/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Causal](https://sms4smile.com/quotes/about/causal/)

[Image](https://sms4smile.com/quotes/i/948/edward-tufte-10613_causal_that-is-to-say-nature-s-laws-are-causal_3127620.jpg)

> [The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of…](https://sms4smile.com/quotes/edward-tufte/the-world-is-complex-dynamic-multidimensiona-l-the-paper-is-static/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Complexes](https://sms4smile.com/quotes/about/complexes/)

[Image](https://sms4smile.com/quotes/i/697/edward-tufte-10613_complexes_the-world-is-complex-dynamic-multidimens_2470335.jpg)

> [It is not how much empty space there is, but rather how it is used. It is not how much information there…](https://sms4smile.com/quotes/edward-tufte/it-is-not-how-much-empty-space-there-is-but-rather-how-it-is-used-it/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Empty](https://sms4smile.com/quotes/about/empty/)

[Image](https://sms4smile.com/quotes/i/f89/edward-tufte-10613_empty_it-is-not-how-much-empty-space-there-is_1968216.jpg)

> [Clutter is not an attribute of information, clutter is a failure of design...fix the design rather than stripping all the detail out…](https://sms4smile.com/quotes/edward-tufte/clutter-is-not-an-attribute-of-information-clutter-is-a-failure-of/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Attributes](https://sms4smile.com/quotes/about/attributes/)

[Image](https://sms4smile.com/quotes/i/444/edward-tufte-10613_attributes_clutter-is-not-an-attribute-of-informati_2279962.jpg)

> [I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that…](https://sms4smile.com/quotes/edward-tufte/i-do-believe-that-there-are-some-universal-cognitive-tasks-that-are/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Accord](https://sms4smile.com/quotes/about/accord/)

[Image](https://sms4smile.com/quotes/i/c86/edward-tufte-10613_accord_i-do-believe-that-there-are-some-univers_2524736.jpg)

> [Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the…](https://sms4smile.com/quotes/edward-tufte/design-isn-t-crafting-a-beautiful-textured-button-with-breathtaking/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Animation](https://sms4smile.com/quotes/about/animation/)

[Image](https://sms4smile.com/quotes/i/ef1/edward-tufte-10613_animation_design-isn-t-crafting-a-beautiful-textur_3216145.jpg)

> [There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.](https://sms4smile.com/quotes/edward-tufte/there-is-no-such-thing-as-information-overload-just-bad-design-if/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Cluttered](https://sms4smile.com/quotes/about/cluttered/)

[Image](https://sms4smile.com/quotes/i/4af/edward-tufte-10613_cluttered_there-is-no-such-thing-as-information-ov_801505.jpg)

> [If your words aren't truthful, the finest optically letter-spaced typography won't help,](https://sms4smile.com/quotes/edward-tufte/if-your-words-aren-t-truthful-the-finest-optically-letter-spaced/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/fe5/edward-tufte-10613_design_if-your-words-aren-t-truthful-the-finest_3019199.jpg)

> [Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.](https://sms4smile.com/quotes/edward-tufte/science-and-art-have-in-common-intense-seeing-the-wide-eyed-observing/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/c8c/edward-tufte-10613_art_science-and-art-have-in-common-intense-s_1113406.jpg)

> [There are many true statements about complex topics that are too long to fit on a PowerPoint slide.](https://sms4smile.com/quotes/edward-tufte/there-are-many-true-statements-about-complex-topics-that-are-too-long/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Fit](https://sms4smile.com/quotes/about/fit/)

[Image](https://sms4smile.com/quotes/i/783/edward-tufte-10613_fit_there-are-many-true-statements-about-com_3006593.jpg)

> [A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.](https://sms4smile.com/quotes/edward-tufte/a-metaphor-for-good-information-design-is-a-map-hold-any-diagram/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Compare](https://sms4smile.com/quotes/about/compare/)

[Image](https://sms4smile.com/quotes/i/32d/edward-tufte-10613_compare_a-metaphor-for-good-information-design-i_684186.jpg)

> [Make all visual distinctions as subtle as possible, but still clear and effective.](https://sms4smile.com/quotes/edward-tufte/make-all-visual-distinctions-as-subtle-as-possible-but-still-clear/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Clear](https://sms4smile.com/quotes/about/clear/)

[Image](https://sms4smile.com/quotes/i/f40/edward-tufte-10613_clear_make-all-visual-distinctions-as-subtle-a_997141.jpg)

> [Only drug dealers and software companies call their customers 'users'](https://sms4smile.com/quotes/edward-tufte/only-drug-dealers-and-software-companies-call-their-customers-users/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Company](https://sms4smile.com/quotes/about/company/)

[Image](https://sms4smile.com/quotes/i/235/edward-tufte-10613_company_only-drug-dealers-and-software-companies_2486891.jpg)

> [I think it is important for software to avoiding imposing a cognitive style on workers and their work.](https://sms4smile.com/quotes/edward-tufte/i-think-it-is-important-for-software-to-avoiding-imposing-a-cognitive/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Avoiding](https://sms4smile.com/quotes/about/avoiding/)

[Image](https://sms4smile.com/quotes/i/b6d/edward-tufte-10613_avoiding_i-think-it-is-important-for-software-to_662147.jpg)

> [I am certainly not an intellectual relativist, nor a moral relativist.](https://sms4smile.com/quotes/edward-tufte/i-am-certainly-not-an-intellectual-relativist-nor-a-moral-relativist/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Character](https://sms4smile.com/quotes/about/character/)

[Image](https://sms4smile.com/quotes/i/a5c/edward-tufte-10613_character_i-am-certainly-not-an-intellectual-relat_1418684.jpg)

> [The essential test of design is how well it assists the understanding of the content, not how stylish it is.](https://sms4smile.com/quotes/edward-tufte/the-essential-test-of-design-is-how-well-it-assists-the-understanding/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/4e0/edward-tufte-10613_design_the-essential-test-of-design-is-how-well_662513.jpg)

## Edward Tufte by topic

[Design (20)](https://sms4smile.com/quotes/about/design/edward-tufte/) [Information (12)](https://sms4smile.com/quotes/about/information/edward-tufte/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/edward-tufte/#itemlist",
            "name": "Edward Tufte Quotes",
            "numberOfItems": 24,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/the-idea-of-trying-to-create-things-that-last-forever-knowledge-has/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b36/edward-tufte-10613_creativity_the-idea-of-trying-to-create-things-that_2434433.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b36/edward-tufte-10613_creativity_the-idea-of-trying-to-create-things-that_2434433.jpg",
                            "url": "https://sms4smile.com/quotes/i/b36/edward-tufte-10613_creativity_the-idea-of-trying-to-create-things-that_2434433.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/great-design-is-not-democratic-it-comes-from-great-designers-if-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9c3/edward-tufte-10613_democratic_great-design-is-not-democratic-it-comes_979739.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9c3/edward-tufte-10613_democratic_great-design-is-not-democratic-it-comes_979739.jpg",
                            "url": "https://sms4smile.com/quotes/i/9c3/edward-tufte-10613_democratic_great-design-is-not-democratic-it-comes_979739.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Great design is not democratic; it comes from great designers. If the standard is lousy, then develop…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Beautiful Evidence is about the theory and practice of analytical design.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/beautiful-evidence-is-about-the-theory-and-practice-of-analytical/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/28e/edward-tufte-10613_analytical_beautiful-evidence-is-about-the-theory-a_3195228.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/28e/edward-tufte-10613_analytical_beautiful-evidence-is-about-the-theory-a_3195228.jpg",
                            "url": "https://sms4smile.com/quotes/i/28e/edward-tufte-10613_analytical_beautiful-evidence-is-about-the-theory-a_3195228.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Beautiful Evidence is about the theory and practice of analytical design.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "The goal is to provide analytical tools that will last students a lifetime",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/the-goal-is-to-provide-analytical-tools-that-will-last-students-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9dd/edward-tufte-10613_analytical_the-goal-is-to-provide-analytical-tools_2592247.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9dd/edward-tufte-10613_analytical_the-goal-is-to-provide-analytical-tools_2592247.jpg",
                            "url": "https://sms4smile.com/quotes/i/9dd/edward-tufte-10613_analytical_the-goal-is-to-provide-analytical-tools_2592247.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The goal is to provide analytical tools that will last students a lifetime” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/the-leading-edge-in-evidence-presentation-is-in-science-the-leading/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d0a/edward-tufte-10613_art_the-leading-edge-in-evidence-presentatio_3180271.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d0a/edward-tufte-10613_art_the-leading-edge-in-evidence-presentatio_3180271.jpg",
                            "url": "https://sms4smile.com/quotes/i/d0a/edward-tufte-10613_art_the-leading-edge-in-evidence-presentatio_3180271.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "Clutter and confusion are failures of design, not attributes of information.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/clutter-and-confusion-are-failures-of-design-not-attributes-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/177/edward-tufte-10613_attributes_clutter-and-confusion-are-failures-of-de_195292.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/177/edward-tufte-10613_attributes_clutter-and-confusion-are-failures-of-de_195292.jpg",
                            "url": "https://sms4smile.com/quotes/i/177/edward-tufte-10613_attributes_clutter-and-confusion-are-failures-of-de_195292.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Clutter and confusion are failures of design, not attributes of information.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "Clutter is not a property of information. Clutter is a failure of design.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/clutter-is-not-a-property-of-information-clutter-is-a-failure-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ea2/edward-tufte-10613_clutter_clutter-is-not-a-property-of-information_2159202.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ea2/edward-tufte-10613_clutter_clutter-is-not-a-property-of-information_2159202.jpg",
                            "url": "https://sms4smile.com/quotes/i/ea2/edward-tufte-10613_clutter_clutter-is-not-a-property-of-information_2159202.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Clutter is not a property of information. Clutter is a failure of design.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/it-is-straightforward-for-me-to-be-ethical-responsible-and-kind/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/855/edward-tufte-10613_ethical_it-is-straightforward-for-me-to-be-ethic_828410.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/855/edward-tufte-10613_ethical_it-is-straightforward-for-me-to-be-ethic_828410.jpg",
                            "url": "https://sms4smile.com/quotes/i/855/edward-tufte-10613_ethical_it-is-straightforward-for-me-to-be-ethic_828410.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space, time point.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/that-is-to-say-nature-s-laws-are-causal-they-reveal-themselves-by/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/948/edward-tufte-10613_causal_that-is-to-say-nature-s-laws-are-causal_3127620.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/948/edward-tufte-10613_causal_that-is-to-say-nature-s-laws-are-causal_3127620.jpg",
                            "url": "https://sms4smile.com/quotes/i/948/edward-tufte-10613_causal_that-is-to-say-nature-s-laws-are-causal_3127620.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/the-world-is-complex-dynamic-multidimensiona-l-the-paper-is-static/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/697/edward-tufte-10613_complexes_the-world-is-complex-dynamic-multidimens_2470335.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/697/edward-tufte-10613_complexes_the-world-is-complex-dynamic-multidimens_2470335.jpg",
                            "url": "https://sms4smile.com/quotes/i/697/edward-tufte-10613_complexes_the-world-is-complex-dynamic-multidimens_2470335.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/it-is-not-how-much-empty-space-there-is-but-rather-how-it-is-used-it/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f89/edward-tufte-10613_empty_it-is-not-how-much-empty-space-there-is_1968216.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f89/edward-tufte-10613_empty_it-is-not-how-much-empty-space-there-is_1968216.jpg",
                            "url": "https://sms4smile.com/quotes/i/f89/edward-tufte-10613_empty_it-is-not-how-much-empty-space-there-is_1968216.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It is not how much empty space there is, but rather how it is used. It is not how much information there is…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "Clutter is not an attribute of information, clutter is a failure of design...fix the design rather than stripping all the detail out of the map.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/clutter-is-not-an-attribute-of-information-clutter-is-a-failure-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/444/edward-tufte-10613_attributes_clutter-is-not-an-attribute-of-informati_2279962.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/444/edward-tufte-10613_attributes_clutter-is-not-an-attribute-of-informati_2279962.jpg",
                            "url": "https://sms4smile.com/quotes/i/444/edward-tufte-10613_attributes_clutter-is-not-an-attribute-of-informati_2279962.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Clutter is not an attribute of information, clutter is a failure of design...fix the design rather than…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/i-do-believe-that-there-are-some-universal-cognitive-tasks-that-are/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c86/edward-tufte-10613_accord_i-do-believe-that-there-are-some-univers_2524736.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c86/edward-tufte-10613_accord_i-do-believe-that-there-are-some-univers_2524736.jpg",
                            "url": "https://sms4smile.com/quotes/i/c86/edward-tufte-10613_accord_i-do-believe-that-there-are-some-univers_2524736.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/design-isn-t-crafting-a-beautiful-textured-button-with-breathtaking/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ef1/edward-tufte-10613_animation_design-isn-t-crafting-a-beautiful-textur_3216145.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ef1/edward-tufte-10613_animation_design-isn-t-crafting-a-beautiful-textur_3216145.jpg",
                            "url": "https://sms4smile.com/quotes/i/ef1/edward-tufte-10613_animation_design-isn-t-crafting-a-beautiful-textur_3216145.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/there-is-no-such-thing-as-information-overload-just-bad-design-if/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4af/edward-tufte-10613_cluttered_there-is-no-such-thing-as-information-ov_801505.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4af/edward-tufte-10613_cluttered_there-is-no-such-thing-as-information-ov_801505.jpg",
                            "url": "https://sms4smile.com/quotes/i/4af/edward-tufte-10613_cluttered_there-is-no-such-thing-as-information-ov_801505.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is no such thing as information overload, just bad design. If something is cluttered and/or confusing…” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "If your words aren't truthful, the finest optically letter-spaced typography won't help,",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/if-your-words-aren-t-truthful-the-finest-optically-letter-spaced/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fe5/edward-tufte-10613_design_if-your-words-aren-t-truthful-the-finest_3019199.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/fe5/edward-tufte-10613_design_if-your-words-aren-t-truthful-the-finest_3019199.jpg",
                            "url": "https://sms4smile.com/quotes/i/fe5/edward-tufte-10613_design_if-your-words-aren-t-truthful-the-finest_3019199.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If your words aren't truthful, the finest optically letter-spaced typography won't help,” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/science-and-art-have-in-common-intense-seeing-the-wide-eyed-observing/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c8c/edward-tufte-10613_art_science-and-art-have-in-common-intense-s_1113406.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c8c/edward-tufte-10613_art_science-and-art-have-in-common-intense-s_1113406.jpg",
                            "url": "https://sms4smile.com/quotes/i/c8c/edward-tufte-10613_art_science-and-art-have-in-common-intense-s_1113406.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "There are many true statements about complex topics that are too long to fit on a PowerPoint slide.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/there-are-many-true-statements-about-complex-topics-that-are-too-long/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/783/edward-tufte-10613_fit_there-are-many-true-statements-about-com_3006593.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/783/edward-tufte-10613_fit_there-are-many-true-statements-about-com_3006593.jpg",
                            "url": "https://sms4smile.com/quotes/i/783/edward-tufte-10613_fit_there-are-many-true-statements-about-com_3006593.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There are many true statements about complex topics that are too long to fit on a PowerPoint slide.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/a-metaphor-for-good-information-design-is-a-map-hold-any-diagram/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/32d/edward-tufte-10613_compare_a-metaphor-for-good-information-design-i_684186.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/32d/edward-tufte-10613_compare_a-metaphor-for-good-information-design-i_684186.jpg",
                            "url": "https://sms4smile.com/quotes/i/32d/edward-tufte-10613_compare_a-metaphor-for-good-information-design-i_684186.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "Make all visual distinctions as subtle as possible, but still clear and effective.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/make-all-visual-distinctions-as-subtle-as-possible-but-still-clear/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f40/edward-tufte-10613_clear_make-all-visual-distinctions-as-subtle-a_997141.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f40/edward-tufte-10613_clear_make-all-visual-distinctions-as-subtle-a_997141.jpg",
                            "url": "https://sms4smile.com/quotes/i/f40/edward-tufte-10613_clear_make-all-visual-distinctions-as-subtle-a_997141.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Make all visual distinctions as subtle as possible, but still clear and effective.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "Only drug dealers and software companies call their customers 'users'",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/only-drug-dealers-and-software-companies-call-their-customers-users/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/235/edward-tufte-10613_company_only-drug-dealers-and-software-companies_2486891.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/235/edward-tufte-10613_company_only-drug-dealers-and-software-companies_2486891.jpg",
                            "url": "https://sms4smile.com/quotes/i/235/edward-tufte-10613_company_only-drug-dealers-and-software-companies_2486891.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Only drug dealers and software companies call their customers 'users'” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "I think it is important for software to avoiding imposing a cognitive style on workers and their work.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/i-think-it-is-important-for-software-to-avoiding-imposing-a-cognitive/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b6d/edward-tufte-10613_avoiding_i-think-it-is-important-for-software-to_662147.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b6d/edward-tufte-10613_avoiding_i-think-it-is-important-for-software-to_662147.jpg",
                            "url": "https://sms4smile.com/quotes/i/b6d/edward-tufte-10613_avoiding_i-think-it-is-important-for-software-to_662147.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I think it is important for software to avoiding imposing a cognitive style on workers and their work.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "I am certainly not an intellectual relativist, nor a moral relativist.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/i-am-certainly-not-an-intellectual-relativist-nor-a-moral-relativist/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a5c/edward-tufte-10613_character_i-am-certainly-not-an-intellectual-relat_1418684.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a5c/edward-tufte-10613_character_i-am-certainly-not-an-intellectual-relat_1418684.jpg",
                            "url": "https://sms4smile.com/quotes/i/a5c/edward-tufte-10613_character_i-am-certainly-not-an-intellectual-relat_1418684.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I am certainly not an intellectual relativist, nor a moral relativist.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "The essential test of design is how well it assists the understanding of the content, not how stylish it is.",
                        "creator": {
                            "@type": "Person",
                            "name": "Edward Tufte"
                        },
                        "url": "https://sms4smile.com/quotes/edward-tufte/the-essential-test-of-design-is-how-well-it-assists-the-understanding/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4e0/edward-tufte-10613_design_the-essential-test-of-design-is-how-well_662513.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4e0/edward-tufte-10613_design_the-essential-test-of-design-is-how-well_662513.jpg",
                            "url": "https://sms4smile.com/quotes/i/4e0/edward-tufte-10613_design_the-essential-test-of-design-is-how-well_662513.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The essential test of design is how well it assists the understanding of the content, not how stylish it is.” — Edward Tufte",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/edward-tufte/#person",
            "name": "Edward Tufte",
            "url": "https://sms4smile.com/quotes/author/edward-tufte/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-tufte-31954.jpg"
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/edward-tufte/page/2/#webpage",
            "url": "https://sms4smile.com/quotes/author/edward-tufte/page/2/",
            "name": "Edward Tufte",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/edward-tufte/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/b36/edward-tufte-10613_creativity_the-idea-of-trying-to-create-things-that_2434433.jpg"
            },
            "description": "Edward Rolf Tufte, sometimes known as \"ET\", is an American statistician and professor emeritus of political science, statistics, and computer science at...",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/edward-tufte/page/2/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/edward-tufte/page/2/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Edward Tufte",
                    "item": "https://sms4smile.com/quotes/author/edward-tufte/page/2/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
