---
title: "43 Chip Kidd Quotes - Famous Designer (The learners: the book after \"The cheese monkeys\")"
description: "Charles Kidd is an American graphic designer, editor and author, best known for his book covers. As of 2024, he is the vice president and art director a..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-chip-kidd-23274.jpg"
---

![Portrait of Chip Kidd](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-chip-kidd-23274.jpg)

# Chip Kidd

(1964)   Designer   United States

 **43** quotes in **279** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Chip Kidd is a designer from the United States, best known for *The learners: the book after "The cheese monkeys"*.

## Quick Facts About Chip Kidd

Born September 12, 1964

Nationality United States

Profession Designer

Notable works The learners: the book after "The cheese monkeys"

Known for Bat-Manga!: The Secret History of Batman in Japan, Batman Animated

Spouse J. D. McClatchy

## About Chip Kidd

Charles Kidd is an American graphic designer, editor and author, best known for his book covers. As of 2024, he is the vice president and art director at Knopf and editor-at-large for graphic novels at Pantheon. He is the author of two novels and numerous non-fiction books on comics and graphic design, with a particular interest in DC's Batman series. Kidd is the recipient of five Eisner Awards, the 2014 AIGA Medal and the 2007 American National Design Award for communication design.

## Awards & Honors

National Design Awards Inkpot Award AIGA Medal

##  Quotes by Chip Kidd

> [“Just who are the cheese monkeys? And what do they want?”](https://sms4smile.com/quotes/chip-kidd/just-who-are-the-cheese-monkeys-and-what-do-they-want/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Cheese](https://sms4smile.com/quotes/about/cheese/)

[Image](https://sms4smile.com/quotes/i/28a/chip-kidd-15285_money_just-who-are-the-cheese-monkeys-and-what_2117025.jpg)

> [“It's not Art. And Art is not Design.”](https://sms4smile.com/quotes/chip-kidd/it-s-not-art-and-art-is-not-design/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/0c9/chip-kidd-15285_art_it-s-not-art-and-art-is-not-design-26918_2691856.jpg)

> [“Never let your mouth write a check that your ass can't cash.”](https://sms4smile.com/quotes/chip-kidd/never-let-your-mouth-write-a-check-that-your-ass-can-t-cash/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Cash](https://sms4smile.com/quotes/about/cash/)

[Image](https://sms4smile.com/quotes/i/4b5/chip-kidd-15285_cash_never-let-your-mouth-write-a-check-that_463724.jpg)

> [A book cover is a distillation. It is a haiku of the story.](https://sms4smile.com/quotes/chip-kidd/a-book-cover-is-a-distillation-it-is-a-haiku-of-the-story/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Book](https://sms4smile.com/quotes/about/book/)

[Image](https://sms4smile.com/quotes/i/f37/chip-kidd-15285_book_a-book-cover-is-a-distillation-it-is-a-h_1596033.jpg)

> [“Nothing worth knowing can ever be taught in a classroom.”](https://sms4smile.com/quotes/chip-kidd/nothing-worth-knowing-can-ever-be-taught-in-a-classroom/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Classes](https://sms4smile.com/quotes/about/classes/)

[Image](https://sms4smile.com/quotes/i/37f/chip-kidd-15285_classes_nothing-worth-knowing-can-ever-be-taught_1479241.jpg)

> [If you intend to die, you can do anything.](https://sms4smile.com/quotes/chip-kidd/if-you-intend-to-die-you-can-do-anything/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Can do](https://sms4smile.com/quotes/about/can-do/)

[Image](https://sms4smile.com/quotes/i/fc2/chip-kidd-15285_can-do_if-you-intend-to-die-you-can-do-anything_427870.jpg)

> [Never fall in love with an idea. They're whores...](https://sms4smile.com/quotes/chip-kidd/never-fall-in-love-with-an-idea-they-re-whores/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/4ec/chip-kidd-15285_design_never-fall-in-love-with-an-idea-they-re_2015378.jpg)

> [I am all for the iPad, but trust me - smelling it will get you nowhere.](https://sms4smile.com/quotes/chip-kidd/i-am-all-for-the-ipad-but-trust-me-smelling-it-will-get-you-nowhere/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Inspirational](https://sms4smile.com/quotes/about/inspirational/)

[Image](https://sms4smile.com/quotes/i/481/chip-kidd-15285_inspirational_i-am-all-for-the-ipad-but-trust-me-smell_1208425.jpg)

> [I had no idea what I was doing, I had no idea where I was going, but at some point I stopped…](https://sms4smile.com/quotes/chip-kidd/i-had-no-idea-what-i-was-doing-i-had-no-idea-where-i-was-going-but-at/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Ideas](https://sms4smile.com/quotes/about/ideas/)

[Image](https://sms4smile.com/quotes/i/d7b/chip-kidd-15285_ideas_i-had-no-idea-what-i-was-doing-i-had-no_593288.jpg)

> [Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.](https://sms4smile.com/quotes/chip-kidd/design-is-literally-purposeful-planning-graphic-design-then-is-the/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/ac9/chip-kidd-15285_design_design-is-literally-purposeful-planning_2761251.jpg)

> [Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always…](https://sms4smile.com/quotes/chip-kidd/never-fall-in-love-with-an-idea-they-re-whores-if-the-one-you-re-with/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/d1f/chip-kidd-15285_design_never-fall-in-love-with-an-idea-they-re_2994813.jpg)

> [Commercial Art tries to make you buy things. Graphic Design gives you ideas.](https://sms4smile.com/quotes/chip-kidd/commercial-art-tries-to-make-you-buy-things-graphic-design-gives-you/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/818/chip-kidd-15285_art_commercial-art-tries-to-make-you-buy-thi_401231.jpg)

> [Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself…](https://sms4smile.com/quotes/chip-kidd/design-is-a-response-to-a-specific-problem-you-are-given-a-problem-to/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/062/chip-kidd-15285_design_design-is-a-response-to-a-specific-probl_1463320.jpg)

> [“My longing for someone to talk to made Himillsy the lightning bug in my honey jar. I punched holes in the lid…](https://sms4smile.com/quotes/chip-kidd/my-longing-for-someone-to-talk-to-made-himillsy-the-lightning-bug-in/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Lightning Bug](https://sms4smile.com/quotes/about/lightning-bug/)

[Image](https://sms4smile.com/quotes/i/9a8/chip-kidd-15285_lightning-bug_my-longing-for-someone-to-talk-to-made-h_1501332.jpg)

> [“But at the end of the day, you can't major in Making Stuff, so it was Art by default.”](https://sms4smile.com/quotes/chip-kidd/but-at-the-end-of-the-day-you-can-t-major-in-making-stuff-so-it-was/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/798/chip-kidd-15285_art_but-at-the-end-of-the-day-you-can-t-majo_671766.jpg)

> [Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.](https://sms4smile.com/quotes/chip-kidd/life-is-a-life-long-assignment-that-must-be-constantly-analyzed/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Assignment](https://sms4smile.com/quotes/about/assignment/)

[Image](https://sms4smile.com/quotes/i/eb0/chip-kidd-15285_assignment_life-is-a-life-long-assignment-that-must_3026889.jpg)

> [“Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than…](https://sms4smile.com/quotes/chip-kidd/graphic-design-for-its-own-sake-will-never-happen-because-the-concept/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/3b6/chip-kidd-15285_art_graphic-design-for-its-own-sake-will-nev_536427.jpg)

> [Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin…](https://sms4smile.com/quotes/chip-kidd/yes-garnett-grey-was-an-architect-were-a-psychoanalyst-to-approach/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Approach](https://sms4smile.com/quotes/about/approach/)

[Image](https://sms4smile.com/quotes/i/16c/chip-kidd-15285_approach_yes-garnett-grey-was-an-architect-were-a_34358.jpg)

> [I'd have to say that the things that mean the most to me are the examples of original comic art that I'm…](https://sms4smile.com/quotes/chip-kidd/i-d-have-to-say-that-the-things-that-mean-the-most-to-me-are-the/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Able](https://sms4smile.com/quotes/about/able/)

[Image](https://sms4smile.com/quotes/i/dae/chip-kidd-15285_able_i-d-have-to-say-that-the-things-that-mea_2337453.jpg)

> [“(...) photography opened up quite a little Pandora's box, kiddies. (...) Once we no longer had to depend on drawing and painting…](https://sms4smile.com/quotes/chip-kidd/photography-opened-up-quite-a-little-pandora-s-box-kiddies-once-we-no/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/60a/chip-kidd-15285_art_photography-opened-up-quite-a-little-pan_284738.jpg)

> [I wouldn't buy a book simply because I like the cover. I would pick it up. The jacket can call your attention…](https://sms4smile.com/quotes/chip-kidd/i-wouldn-t-buy-a-book-simply-because-i-like-the-cover-i-would-pick-it/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Attention](https://sms4smile.com/quotes/about/attention/)

[Image](https://sms4smile.com/quotes/i/60c/chip-kidd-15285_attention_i-wouldn-t-buy-a-book-simply-because-i-l_1497411.jpg)

> [I think the genre of comics sometimes overtakes the medium, and people assume that they are kind of frivolous. If you have…](https://sms4smile.com/quotes/chip-kidd/i-think-the-genre-of-comics-sometimes-overtakes-the-medium-and-people/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Assuming](https://sms4smile.com/quotes/about/assuming/)

[Image](https://sms4smile.com/quotes/i/60d/chip-kidd-15285_assuming_i-think-the-genre-of-comics-sometimes-ov_2585688.jpg)

> [“Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to…](https://sms4smile.com/quotes/chip-kidd/twenty-six-letters-marjorie-morningstar-or-ulysses-the-man-made-world/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/e1e/chip-kidd-15285_design_twenty-six-letters-marjorie-morningstar_1612689.jpg)

> [Limits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer…](https://sms4smile.com/quotes/chip-kidd/limits-are-possibilities-formal-restrictions-contrary-to-what-you/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Allowing](https://sms4smile.com/quotes/about/allowing/)

[Image](https://sms4smile.com/quotes/i/02f/chip-kidd-15285_allowing_limits-are-possibilities-formal-restrict_2199233.jpg)

> [Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an…](https://sms4smile.com/quotes/chip-kidd/kiddies-graphic-design-if-you-wield-it-effectively-is-power-power-to/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[America](https://sms4smile.com/quotes/about/america/)

[Image](https://sms4smile.com/quotes/i/5cd/chip-kidd-15285_america_kiddies-graphic-design-if-you-wield-it-e_1678641.jpg)

> [Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk…](https://sms4smile.com/quotes/chip-kidd/hey-have-you-heard-that-one-about-the-difference-between-me-wit-and/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Bars](https://sms4smile.com/quotes/about/bars/)

[Image](https://sms4smile.com/quotes/i/e75/chip-kidd-15285_bars_hey-have-you-heard-that-one-about-the-di_211876.jpg)

> [I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be…](https://sms4smile.com/quotes/chip-kidd/i-often-get-asked-is-the-book-dead-it-hasn-t-happened-yet-it-s/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Again](https://sms4smile.com/quotes/about/again/)

[Image](https://sms4smile.com/quotes/i/412/chip-kidd-15285_again_i-often-get-asked-is-the-book-dead-it-ha_41948.jpg)

> [“Did they want what I wanted? Did they want to understand, to unlock it? To decode it? To glean, to touch, to…](https://sms4smile.com/quotes/chip-kidd/did-they-want-what-i-wanted-did-they-want-to-understand-to-unlock-it/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/683/chip-kidd-15285_design_did-they-want-what-i-wanted-did-they-wan_2499748.jpg)

> [“We are the Western World. We read, see, think. Left. To. Right. We can't help it. ..The problem with Top to Bottom…](https://sms4smile.com/quotes/chip-kidd/we-are-the-western-world-we-read-see-think-left-to-right-we-can-t/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Graphic design](https://sms4smile.com/quotes/about/graphic-design/)

[Image](https://sms4smile.com/quotes/i/8a0/chip-kidd-15285_graphic-design_we-are-the-western-world-we-read-see-thi_432705.jpg)

> [“He was the most astonishing contradiction of components I’d ever encountered. Shy yet fiercely communicative when putting an idea into your head.…](https://sms4smile.com/quotes/chip-kidd/he-was-the-most-astonishing-contradiction-of-components-i-d-ever/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/f46/chip-kidd-15285_art_he-was-the-most-astonishing-contradictio_577446.jpg)

> [“After age twenty-five, you're not a victim anymore — you're a volunteer.”](https://sms4smile.com/quotes/chip-kidd/after-age-twenty-five-you-re-not-a-victim-anymore-you-re-a-volunteer/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Life](https://sms4smile.com/quotes/about/life/)

[Image](https://sms4smile.com/quotes/i/84c/chip-kidd-15285_life_after-age-twenty-five-you-re-not-a-victi_2644913.jpg)

> [Antisappointment. Anticipation colliding head-on with the certainty of its own doom.](https://sms4smile.com/quotes/chip-kidd/antisappointment-anticipation-colliding-head-on-with-the-certainty-of/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Anticipation](https://sms4smile.com/quotes/about/anticipation/)

[Image](https://sms4smile.com/quotes/i/ce9/chip-kidd-15285_anticipation_antisappointment-anticipation-colliding_3234509.jpg)

> [If you can properly define the problem, then you've already defined the solution as well.](https://sms4smile.com/quotes/chip-kidd/if-you-can-properly-define-the-problem-then-you-ve-already-defined/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Defined](https://sms4smile.com/quotes/about/defined/)

[Image](https://sms4smile.com/quotes/i/c69/chip-kidd-15285_defined_if-you-can-properly-define-the-problem-t_707071.jpg)

> [I really liked the design of Batman. I liked the concept. There's a lot more you can do with Batman than most…](https://sms4smile.com/quotes/chip-kidd/i-really-liked-the-design-of-batman-i-liked-the-concept-there-s-a-lot/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Batman](https://sms4smile.com/quotes/about/batman/)

[Image](https://sms4smile.com/quotes/i/51e/chip-kidd-15285_batman_i-really-liked-the-design-of-batman-i-li_1609154.jpg)

> [I still have a steady stream of book cover work. I'm grateful for it. Viva le book!](https://sms4smile.com/quotes/chip-kidd/i-still-have-a-steady-stream-of-book-cover-work-i-m-grateful-for-it/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Book](https://sms4smile.com/quotes/about/book/)

[Image](https://sms4smile.com/quotes/i/5b9/chip-kidd-15285_book_i-still-have-a-steady-stream-of-book-cov_1118529.jpg)

> [“(...) I'm not much of anything, (...) besides bored and boring, punctuated by fits of scant self-amusement. And you are ...?”](https://sms4smile.com/quotes/chip-kidd/i-m-not-much-of-anything-besides-bored-and-boring-punctuated-by-fits/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Amusement](https://sms4smile.com/quotes/about/amusement/)

[Image](https://sms4smile.com/quotes/i/c9a/chip-kidd-15285_personality_i-m-not-much-of-anything-besides-bored-a_1443187.jpg)

> [I think too many comic book covers are way too busy, crammed with far too much information, both visual and verbal, that…](https://sms4smile.com/quotes/chip-kidd/i-think-too-many-comic-book-covers-are-way-too-busy-crammed-with-far/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Becomes](https://sms4smile.com/quotes/about/becomes/)

[Image](https://sms4smile.com/quotes/i/fe4/chip-kidd-15285_becomes_i-think-too-many-comic-book-covers-are-w_2476550.jpg)

> [The thing that I came to realize was that Schulz is the great unifier. Here's the one cartoonist that pretty much everybody…](https://sms4smile.com/quotes/chip-kidd/the-thing-that-i-came-to-realize-was-that-schulz-is-the-great-unifier/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Agree](https://sms4smile.com/quotes/about/agree/)

[Image](https://sms4smile.com/quotes/i/364/chip-kidd-15285_agree_the-thing-that-i-came-to-realize-was-tha_1247668.jpg)

> [“Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium…](https://sms4smile.com/quotes/chip-kidd/penguin-classic-with-the-orange-bands-at-the-top-and-bottom-and-the/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/d16/chip-kidd-15285_design_penguin-classic-with-the-orange-bands-at_1266673.jpg)

> [Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of…](https://sms4smile.com/quotes/chip-kidd/much-is-to-be-gained-by-ebooks-ease-convenience-portability-but/)

[Chip Kidd](https://sms4smile.com/quotes/author/chip-kidd/)

[Comfort](https://sms4smile.com/quotes/about/comfort/)

[Image](https://sms4smile.com/quotes/i/1d0/chip-kidd-15285_comfort_much-is-to-be-gained-by-ebooks-ease-conv_103132.jpg)

## Chip Kidd by topic

[Design (12)](https://sms4smile.com/quotes/about/design/chip-kidd/)

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                        "text": "I'd have to say that the things that mean the most to me are the examples of original comic art that I'm able to look at every day, most of them either by notable friends and/or for projects that I've worked on.",
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                        "text": "“(...) photography opened up quite a little Pandora's box, kiddies. (...) Once we no longer had to depend on drawing and painting to record our existence — once they became an option — they mutated . . . into a form of expression. And Art for its own sake, God help us, was born.”",
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                        "text": "I wouldn't buy a book simply because I like the cover. I would pick it up. The jacket can call your attention to it. But in that sense, Oprah Winfrey is worth all the jackets in the world. A jacket is basically trying to do what she does all on her own.",
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                        "text": "I think the genre of comics sometimes overtakes the medium, and people assume that they are kind of frivolous. If you have a good, strong story teller, they can be as affecting as any character in literature. Period.",
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                        "text": "“Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to be dealt with, figured out, executed. And it's waiting for you to decide what it's going to look like.”",
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                        "text": "Limits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer ideas. ... You can be crippled by too many choices, especially if you don't know what your goals are.",
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                        "@type": "Quotation",
                        "text": "Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.",
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                        "@type": "Quotation",
                        "text": "Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say: Sorry, I believe I said 'very dry'.",
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                            "caption": "“Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No?…” — Chip Kidd",
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                        "@type": "Quotation",
                        "text": "I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.",
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                        "@type": "Quotation",
                        "text": "“Did they want what I wanted? Did they want to understand, to unlock it? To decode it? To glean, to touch, to learn, to get something, to proceed, to get somewhere, to graduate, to work, to thrive; to someday, sometime, finally earn the luxury, the permission to … stop, to stop all of this, to relax, and forget?”",
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                        "@type": "Quotation",
                        "text": "“We are the Western World. We read, see, think. Left. To. Right. We can't help it. ..The problem with Top to Bottom is that it's unAmerican. We want to begin in the depths and climb our way upward. But our typographic system argues against this and wins, and images follow suit. ..What you have to be careful to remember about Big and Small, is that they can extend to infinity in either direction. Consider: Big can always be bigger and Small smaller. The atom is the Universe and vice versa. And they're both identical. ..Left to Right, Top to Bottom, Big and Small; on a two-dimensional plane, all of these tools rely on a relative truth. Now we come to In Front Of and In Back of, which for us are big, fat lies. Very useful though, and the first of many at your disposal.”",
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                        "text": "“He was the most astonishing contradiction of components I’d ever encountered. Shy yet fiercely communicative when putting an idea into your head. Vocally astringent regarding his own abilities but not to the point that he couldn’t produce—he was as prolific an artist (yes, an artist, and I never use the term, especially regarding people I like) I’ve ever seen. But I could feel it. Everything he sketched, penciled, inked, made—was a payment, one he could scarcely afford; as if it physically hurt him to put pencil to paper. Yet that only seemed to spur him on, to live far beyond his means. He was unable not to. For Sketch, to draw was to breath, and so the air became lead—silvery in the right light, dark soot in the wrong; heavy, slick and malleable—into shapes he brought together in glorious orchestration, with a child’s eye and a rocket scientist’s precision, all fortified by a furious melancholy, a quiet engine of sourceless shame and humility. When it came to another’s work, he longed to praise it but then couldn’t resist critiquing it all within an inch of its life, analyzing deficiencies with uncontrollable abandon and laser accuracy. He was sharp as his Radio 914 pen nibs, and as pointed. And then he’d apologize. Oh, he would apologize: Oh my GOD, forgive me, please don’t hate me, I’m SORRY, don’t listen to me, why am I saying things, what do I know, I don’t know anything, why do you listen to me you should just tell me to shut UP, I’m awful, forgive me, you hate me, don’t you? Tell the truth. Please don’t hate me. Please don’t. Please.”",
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                        "@type": "Quotation",
                        "text": "“After age twenty-five, you're not a victim anymore — you're a volunteer.”",
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                        "@type": "Quotation",
                        "text": "Antisappointment. Anticipation colliding head-on with the certainty of its own doom.",
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