---
title: "3 Bruno Maag Quotes - Famous Type designer"
description: "Bruno Maag is a Swiss type designer and founder of type design company Dalton Maag. Browse 3 Bruno Maag quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b128/author-tia-carrere-20127.jpg"
---

![Portrait of Bruno Maag](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b128/author-tia-carrere-20127.jpg)

# Bruno Maag

(1962)   Type Designer

 **3** quotes in **32** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Bruno Maag is a type designer.

## Quick Facts About Bruno Maag

Born January 1, 1962

Profession Type Designer

## About Bruno Maag

Bruno Maag is a Swiss type designer and founder of type design company Dalton Maag.

##  Quotes by Bruno Maag

> [There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you…](https://sms4smile.com/quotes/bruno-maag/there-s-a-simplicity-in-typography-that-demands-absolute-accuracy-the/)

Bruno Maag

[Absolutes](https://sms4smile.com/quotes/about/absolutes/)

[Image](https://sms4smile.com/quotes/i/4d6/bruno-maag-75545_absolutes_there-s-a-simplicity-in-typography-that_37764.jpg)

> [Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there…](https://sms4smile.com/quotes/bruno-maag/lower-case-ss-are-notoriously-difficult-to-get-right-but-in-helvetica/)

Bruno Maag

[Image](https://sms4smile.com/quotes/i/f46/bruno-maag-75545_cases_lower-case-ss-are-notoriously-difficult_919099.jpg)

> [If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The…](https://sms4smile.com/quotes/bruno-maag/if-you-think-of-ice-cream-it-helvetica-is-a-cheap-nasty-supermarket/)

Bruno Maag

[Image](https://sms4smile.com/quotes/i/a37/bruno-maag-75545_bits_if-you-think-of-ice-cream-it-helvetica-i_1757697.jpg)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/bruno-maag/#itemlist",
            "name": "Bruno Maag Quotes",
            "numberOfItems": 3,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you can't do it on a screen because a screen never gives you the entire picture.",
                        "creator": {
                            "@type": "Person",
                            "name": "Bruno Maag"
                        },
                        "url": "https://sms4smile.com/quotes/bruno-maag/there-s-a-simplicity-in-typography-that-demands-absolute-accuracy-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4d6/bruno-maag-75545_absolutes_there-s-a-simplicity-in-typography-that_37764.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4d6/bruno-maag-75545_absolutes_there-s-a-simplicity-in-typography-that_37764.jpg",
                            "url": "https://sms4smile.com/quotes/i/4d6/bruno-maag-75545_absolutes_there-s-a-simplicity-in-typography-that_37764.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is…” — Bruno Maag",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.",
                        "creator": {
                            "@type": "Person",
                            "name": "Bruno Maag"
                        },
                        "url": "https://sms4smile.com/quotes/bruno-maag/lower-case-ss-are-notoriously-difficult-to-get-right-but-in-helvetica/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f46/bruno-maag-75545_cases_lower-case-ss-are-notoriously-difficult_919099.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f46/bruno-maag-75545_cases_lower-case-ss-are-notoriously-difficult_919099.jpg",
                            "url": "https://sms4smile.com/quotes/i/f46/bruno-maag-75545_cases_lower-case-ss-are-notoriously-difficult_919099.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in…” — Bruno Maag",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.",
                        "creator": {
                            "@type": "Person",
                            "name": "Bruno Maag"
                        },
                        "url": "https://sms4smile.com/quotes/bruno-maag/if-you-think-of-ice-cream-it-helvetica-is-a-cheap-nasty-supermarket/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a37/bruno-maag-75545_bits_if-you-think-of-ice-cream-it-helvetica-i_1757697.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a37/bruno-maag-75545_bits_if-you-think-of-ice-cream-it-helvetica-i_1757697.jpg",
                            "url": "https://sms4smile.com/quotes/i/a37/bruno-maag-75545_bits_if-you-think-of-ice-cream-it-helvetica-i_1757697.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes…” — Bruno Maag",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/bruno-maag/#person",
            "name": "Bruno Maag",
            "url": "https://sms4smile.com/quotes/author/bruno-maag/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b128/author-tia-carrere-20127.jpg",
            "description": "Bruno Maag is a Swiss type designer and founder of type design company Dalton Maag."
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/bruno-maag/#webpage",
            "url": "https://sms4smile.com/quotes/author/bruno-maag/",
            "name": "Bruno Maag",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/bruno-maag/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/4d6/bruno-maag-75545_absolutes_there-s-a-simplicity-in-typography-that_37764.jpg"
            },
            "description": "Bruno Maag is a Swiss type designer and founder of type design company Dalton Maag. Browse 3 Bruno Maag quotes.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/bruno-maag/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/bruno-maag/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Bruno Maag",
                    "item": "https://sms4smile.com/quotes/author/bruno-maag/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```