---
title: "Best Anita Roddick Quotations"
description: "Dame Anita Lucia Roddick was a British businesswoman and activist who founded The Body Shop, a cosmetics company known for natural products and ethical ..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b087/author-anita-roddick-2286.jpg"
---

![Portrait of Anita Roddick](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b087/author-anita-roddick-2286.jpg)

# Anita Roddick

(1942–2007)   Businessperson   United Kingdom

 **174** quotes in **945** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Anita Roddick was a businessperson from the United Kingdom, best known for *Business as Unusual*.

## Quick Facts About Anita Roddick

Born October 23, 1942

Died September 10, 2007

Nationality United Kingdom

Profession Businessperson

Notable works Business as Unusual

Spouse Gordon Roddick

## About Anita Roddick

The Body Shop was among the first to ban animal testing on its products and to promote fair trade with developing countries, influencing ethical consumerism.

## Awards &amp; Honors

Officer of the Order of the British Empire Dame Commander of the Order of the British Empire Audubon Medal honorary doctorate of the Open University

##  Quotes by Anita Roddick · Page 4

> [To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.](https://sms4smile.com/quotes/anita-roddick/to-run-this-business-you-need-optimism-humanism-enthusiasm-intuition/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/3e0/anita-roddick-2286_business_to-run-this-business-you-need-optimism-h_1157949.png)

> [There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and…](https://sms4smile.com/quotes/anita-roddick/there-are-a-lot-of-dark-sides-to-success-but-the-light-side-of-it-is/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/959/anita-roddick-2286_ability_there-are-a-lot-of-dark-sides-to-success_6481.png)

> [People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively,…](https://sms4smile.com/quotes/anita-roddick/people-i-work-with-are-open-to-leadership-that-has-a-vision-but-this/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Communication](https://sms4smile.com/quotes/about/communication/)

[Image](https://sms4smile.com/quotes/i/36f/anita-roddick-2286_communication_people-i-work-with-are-open-to-leadershi_828238.png)

> [The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at…](https://sms4smile.com/quotes/anita-roddick/the-freedom-that-comes-with-globalization-is-freedom-for-the-rich-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Bottom](https://sms4smile.com/quotes/about/bottom/)

[Image](https://sms4smile.com/quotes/i/8d6/anita-roddick-2286_bottom_the-freedom-that-comes-with-globalizatio_115894.png)

> [Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.](https://sms4smile.com/quotes/anita-roddick/never-be-seduced-into-believing-it-isn-t-the-role-of-business-to/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/f68/anita-roddick-2286_believe_never-be-seduced-into-believing-it-isn-t_462396.png)

> [the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.](https://sms4smile.com/quotes/anita-roddick/the-function-of-wealth-is-not-to-accumulate-it-but-to-give-it-away-as/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Function](https://sms4smile.com/quotes/about/function/)

[Image](https://sms4smile.com/quotes/i/e40/anita-roddick-2286_function_the-function-of-wealth-is-not-to-accumul_1372502.png)

> [When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is…](https://sms4smile.com/quotes/anita-roddick/when-you-run-an-entrepreneurial-business-you-have-hurry-sickness-you/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/da9/anita-roddick-2286_business_when-you-run-an-entrepreneurial-business_702968.png)

> [We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the…](https://sms4smile.com/quotes/anita-roddick/we-have-our-values-from-the-church-the-temple-the-mosque-do-not-rob/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Behaviour](https://sms4smile.com/quotes/about/behaviour/)

[Image](https://sms4smile.com/quotes/i/290/anita-roddick-2286_behaviour_we-have-our-values-from-the-church-the-t_1931437.png)

> [Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by…](https://sms4smile.com/quotes/anita-roddick/some-men-give-up-their-designs-when-they-have-almost-reached-the-goal-2/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Contrary](https://sms4smile.com/quotes/about/contrary/)

[Image](https://sms4smile.com/quotes/i/de7/anita-roddick-2286_contrary_some-men-give-up-their-designs-when-they_2385996.png)

> [The trouble with the new world we have watched being created over the past decade is that it sees no further than…](https://sms4smile.com/quotes/anita-roddick/the-trouble-with-the-new-world-we-have-watched-being-created-over-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Courses](https://sms4smile.com/quotes/about/courses/)

[Image](https://sms4smile.com/quotes/i/ef7/anita-roddick-2286_courses_the-trouble-with-the-new-world-we-have-w_2730497.png)

> [I want to define success by redefining it. For me it isn't that solely mythical definition glamour, allure, power of wealth, and…](https://sms4smile.com/quotes/anita-roddick/i-want-to-define-success-by-redefining-it-for-me-it-isn-t-that-solely/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Allure](https://sms4smile.com/quotes/about/allure/)

[Image](https://sms4smile.com/quotes/i/eae/anita-roddick-2286_allure_i-want-to-define-success-by-redefining-i_1045699.png)

> [It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages…](https://sms4smile.com/quotes/anita-roddick/it-is-a-critical-job-of-any-entrepreneur-to-maximize-creativity-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Accepted](https://sms4smile.com/quotes/about/accepted/)

[Image](https://sms4smile.com/quotes/i/d16/anita-roddick-2286_accepted_it-is-a-critical-job-of-any-entrepreneur_999308.png)

> [You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees,…](https://sms4smile.com/quotes/anita-roddick/you-educate-people-especially-young-people-by-stirring-their-passions/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Educate](https://sms4smile.com/quotes/about/educate/)

[Image](https://sms4smile.com/quotes/i/414/anita-roddick-2286_educate_you-educate-people-especially-young-peop_86044.png)

> [I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon,…](https://sms4smile.com/quotes/anita-roddick/i-started-the-body-shop-in-1976-simply-to-create-a-livelihood-for/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Acumen](https://sms4smile.com/quotes/about/acumen/)

[Image](https://sms4smile.com/quotes/i/da4/anita-roddick-2286_acumen_i-started-the-body-shop-in-1976-simply-t_1134120.jpg)

> [You have to look at leadership through the eyes of the followers and you have to live the message. What I have…](https://sms4smile.com/quotes/anita-roddick/you-have-to-look-at-leadership-through-the-eyes-of-the-followers-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Employee](https://sms4smile.com/quotes/about/employee/)

[Image](https://sms4smile.com/quotes/i/c39/anita-roddick-2286_employee_you-have-to-look-at-leadership-through-t_1371391.png)

> [business itself is now the most powerful force for change in the world today, richer and faster by far than most governments.…](https://sms4smile.com/quotes/anita-roddick/business-itself-is-now-the-most-powerful-force-for-change-in-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/8d2/anita-roddick-2286_business_business-itself-is-now-the-most-powerful_2014559.png)

> [You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can…](https://sms4smile.com/quotes/anita-roddick/you-persuade-people-with-passion-so-you-ve-got-to-have-a-product-or/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Feels](https://sms4smile.com/quotes/about/feels/)

[Image](https://sms4smile.com/quotes/i/67e/anita-roddick-2286_feels_you-persuade-people-with-passion-so-you_1767823.jpg)

> [we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought,…](https://sms4smile.com/quotes/anita-roddick/we-can-wake-up-one-morning-and-find-that-the-technology-of-this/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Connected](https://sms4smile.com/quotes/about/connected/)

[Image](https://sms4smile.com/quotes/i/0b0/anita-roddick-2286_connected_we-can-wake-up-one-morning-and-find-that_292012.png)

> [I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't…](https://sms4smile.com/quotes/anita-roddick/i-believe-in-businesses-where-you-engage-in-creative-thinking-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/a89/anita-roddick-2286_believe_i-believe-in-businesses-where-you-engage_2560037.jpg)

> [“I'm not about turning back the clock or promising some magic elixir of youth. It's an acknowledgment of the fact that as…](https://sms4smile.com/quotes/anita-roddick/i-m-not-about-turning-back-the-clock-or-promising-some-magic-elixir/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Acknowledgment](https://sms4smile.com/quotes/about/acknowledgment/)

[Image](https://sms4smile.com/quotes/i/6f5/anita-roddick-2286_acknowledgment_i-m-not-about-turning-back-the-clock-or_2348666.png)

> [For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.](https://sms4smile.com/quotes/anita-roddick/for-me-campaigning-and-good-business-is-also-about-putting-forward/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Abuse](https://sms4smile.com/quotes/about/abuse/)

[Image](https://sms4smile.com/quotes/i/74d/anita-roddick-2286_abuse_for-me-campaigning-and-good-business-is_574770.png)

> [All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the…](https://sms4smile.com/quotes/anita-roddick/all-through-history-there-have-always-been-movements-where-business/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Accumulation](https://sms4smile.com/quotes/about/accumulation/)

[Image](https://sms4smile.com/quotes/i/cb9/anita-roddick-2286_accumulation_all-through-history-there-have-always-be_646142.png)

> [If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.](https://sms4smile.com/quotes/anita-roddick/if-there-is-excitement-in-their-lives-it-is-contained-in-the-figures/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/615/anita-roddick-2286_business_if-there-is-excitement-in-their-lives-it_2118991.jpg)

> [Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of…](https://sms4smile.com/quotes/anita-roddick/globalization-is-the-most-important-change-in-the-history-of-mankind/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Change](https://sms4smile.com/quotes/about/change/)

[Image](https://sms4smile.com/quotes/i/053/anita-roddick-2286_change_globalization-is-the-most-important-chan_3100537.png)

> [Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller…](https://sms4smile.com/quotes/anita-roddick/over-the-past-decades-while-many-businesses-have-pursued-what-i-call/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Agendas](https://sms4smile.com/quotes/about/agendas/)

[Image](https://sms4smile.com/quotes/i/83b/anita-roddick-2286_agendas_over-the-past-decades-while-many-busines_1150934.png)

> [the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the…](https://sms4smile.com/quotes/anita-roddick/the-most-powerful-bodies-in-the-world-the-world-trade-organization/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Body](https://sms4smile.com/quotes/about/body/)

[Image](https://sms4smile.com/quotes/i/c2d/anita-roddick-2286_body_the-most-powerful-bodies-in-the-world-th_2452247.jpg)

> [We should be evolving into a new age of business with a worldview that maintains one simple proposition-that all of nature: humans,…](https://sms4smile.com/quotes/anita-roddick/we-should-be-evolving-into-a-new-age-of-business-with-a-worldview/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Age](https://sms4smile.com/quotes/about/age/)

[Image](https://sms4smile.com/quotes/i/610/anita-roddick-2286_age_we-should-be-evolving-into-a-new-age-of_1527332.png)

> [A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also…](https://sms4smile.com/quotes/anita-roddick/a-vision-is-something-you-see-and-others-don-t-some-people-would-say/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/b0d/anita-roddick-2286_business_a-vision-is-something-you-see-and-others_1527100.jpg)

> [I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This…](https://sms4smile.com/quotes/anita-roddick/i-wake-up-every-morning-thinking-this-is-my-last-day-and-i-jam/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Dresses](https://sms4smile.com/quotes/about/dresses/)

[Image](https://sms4smile.com/quotes/i/3ff/anita-roddick-2286_dresses_i-wake-up-every-morning-thinking-this-is_1074206.png)

> [If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or…](https://sms4smile.com/quotes/anita-roddick/if-civilization-is-going-to-survive-business-and-policy-makers-must/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/91c/anita-roddick-2286_business_if-civilization-is-going-to-survive-busi_2872941.png)

> [I think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.](https://sms4smile.com/quotes/anita-roddick/i-think-that-business-practices-would-improve-immeasurably-if-they/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e3d/anita-roddick-2286_business_i-think-that-business-practices-would-im_2896080.png)

> [Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.](https://sms4smile.com/quotes/anita-roddick/nobody-talks-of-entrepreneurship-as-survival-but-that-s-exactly-what/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e0d/anita-roddick-2286_business_nobody-talks-of-entrepreneurship-as-surv_968564.png)

> [One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to…](https://sms4smile.com/quotes/anita-roddick/one-of-the-most-intriguing-things-in-management-and-in-business-is/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Anecdotes](https://sms4smile.com/quotes/about/anecdotes/)

[Image](https://sms4smile.com/quotes/i/c25/anita-roddick-2286_anecdotes_one-of-the-most-intriguing-things-in-man_2056250.png)

> [My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.](https://sms4smile.com/quotes/anita-roddick/my-passionate-belief-is-that-business-can-be-fun-it-can-be-conducted/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Belief](https://sms4smile.com/quotes/about/belief/)

[Image](https://sms4smile.com/quotes/i/4d9/anita-roddick-2286_belief_my-passionate-belief-is-that-business-ca_2238461.png)

> [Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they…](https://sms4smile.com/quotes/anita-roddick/let-me-tell-you-how-the-french-seduce-you-they-are-the-most-bloody/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Bloody](https://sms4smile.com/quotes/about/bloody/)

[Image](https://sms4smile.com/quotes/i/b75/anita-roddick-2286_bloody_let-me-tell-you-how-the-french-seduce-yo_2602390.png)

> [Why should how I act in my workplace be any different from how I interact with my family at home? It's making…](https://sms4smile.com/quotes/anita-roddick/why-should-how-i-act-in-my-workplace-be-any-different-from-how-i/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/dad/anita-roddick-2286_business_why-should-how-i-act-in-my-workplace-be_439251.png)

> [The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters…](https://sms4smile.com/quotes/anita-roddick/the-money-that-we-make-from-the-company-goes-into-the-body-shop/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[America](https://sms4smile.com/quotes/about/america/)

[Image](https://sms4smile.com/quotes/i/e74/anita-roddick-2286_america_the-money-that-we-make-from-the-company_2354056.png)

> [Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing…](https://sms4smile.com/quotes/anita-roddick/ninety-nine-per-cent-of-what-we-say-is-about-values-i-firmly-believe/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/b80/anita-roddick-2286_believe_ninety-nine-per-cent-of-what-we-say-is-a_2805955.png)

> [Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.](https://sms4smile.com/quotes/anita-roddick/consumers-have-not-been-told-effectively-enough-that-they-have-huge/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Choices](https://sms4smile.com/quotes/about/choices/)

[Image](https://sms4smile.com/quotes/i/b32/anita-roddick-2286_choices_consumers-have-not-been-told-effectively_156143.png)

> [If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden.…](https://sms4smile.com/quotes/anita-roddick/if-you-ve-got-a-partner-that-s-supportive-and-you-re-doing-something/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Burden](https://sms4smile.com/quotes/about/burden/)

[Image](https://sms4smile.com/quotes/i/efd/anita-roddick-2286_burden_if-you-ve-got-a-partner-that-s-supportiv_2533043.png)

## Anita Roddick by topic

[Business (69)](https://sms4smile.com/quotes/about/business/anita-roddick/) [People (23)](https://sms4smile.com/quotes/about/people/anita-roddick/) [Money (22)](https://sms4smile.com/quotes/about/money/anita-roddick/) [Ifs (18)](https://sms4smile.com/quotes/about/ifs/anita-roddick/) [Thinking (17)](https://sms4smile.com/quotes/about/thinking/anita-roddick/) [Customer (17)](https://sms4smile.com/quotes/about/customer/anita-roddick/) [World (16)](https://sms4smile.com/quotes/about/world/anita-roddick/) [Want (16)](https://sms4smile.com/quotes/about/want/anita-roddick/) [Entrepreneur (16)](https://sms4smile.com/quotes/about/entrepreneur/anita-roddick/) [Company (16)](https://sms4smile.com/quotes/about/company/anita-roddick/) [Success (13)](https://sms4smile.com/quotes/about/success/anita-roddick/) [Inspirational (12)](https://sms4smile.com/quotes/about/inspirational/anita-roddick/) [Life (11)](https://sms4smile.com/quotes/about/life/anita-roddick/) [Body (11)](https://sms4smile.com/quotes/about/body/anita-roddick/) [Time (10)](https://sms4smile.com/quotes/about/time/anita-roddick/) [Love (10)](https://sms4smile.com/quotes/about/love/anita-roddick/) [Globalization (10)](https://sms4smile.com/quotes/about/globalization/anita-roddick/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/anita-roddick/#itemlist",
            "name": "Anita Roddick Quotes",
            "numberOfItems": 40,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/to-run-this-business-you-need-optimism-humanism-enthusiasm-intuition/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3e0/anita-roddick-2286_business_to-run-this-business-you-need-optimism-h_1157949.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3e0/anita-roddick-2286_business_to-run-this-business-you-need-optimism-h_1157949.png",
                            "url": "https://sms4smile.com/quotes/i/3e0/anita-roddick-2286_business_to-run-this-business-you-need-optimism-h_1157949.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/there-are-a-lot-of-dark-sides-to-success-but-the-light-side-of-it-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/959/anita-roddick-2286_ability_there-are-a-lot-of-dark-sides-to-success_6481.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/959/anita-roddick-2286_ability_there-are-a-lot-of-dark-sides-to-success_6481.png",
                            "url": "https://sms4smile.com/quotes/i/959/anita-roddick-2286_ability_there-are-a-lot-of-dark-sides-to-success_6481.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/people-i-work-with-are-open-to-leadership-that-has-a-vision-but-this/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/36f/anita-roddick-2286_communication_people-i-work-with-are-open-to-leadershi_828238.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/36f/anita-roddick-2286_communication_people-i-work-with-are-open-to-leadershi_828238.png",
                            "url": "https://sms4smile.com/quotes/i/36f/anita-roddick-2286_communication_people-i-work-with-are-open-to-leadershi_828238.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People I work with are open to leadership that has a vision, but this vision has to be communicated clearly…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/the-freedom-that-comes-with-globalization-is-freedom-for-the-rich-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8d6/anita-roddick-2286_bottom_the-freedom-that-comes-with-globalizatio_115894.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8d6/anita-roddick-2286_bottom_the-freedom-that-comes-with-globalizatio_115894.png",
                            "url": "https://sms4smile.com/quotes/i/8d6/anita-roddick-2286_bottom_the-freedom-that-comes-with-globalizatio_115894.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/never-be-seduced-into-believing-it-isn-t-the-role-of-business-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f68/anita-roddick-2286_believe_never-be-seduced-into-believing-it-isn-t_462396.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f68/anita-roddick-2286_believe_never-be-seduced-into-believing-it-isn-t_462396.png",
                            "url": "https://sms4smile.com/quotes/i/f68/anita-roddick-2286_believe_never-be-seduced-into-believing-it-isn-t_462396.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Never be seduced into believing it isn't the role of business to tackle the big issues, because it…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/the-function-of-wealth-is-not-to-accumulate-it-but-to-give-it-away-as/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e40/anita-roddick-2286_function_the-function-of-wealth-is-not-to-accumul_1372502.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e40/anita-roddick-2286_function_the-function-of-wealth-is-not-to-accumul_1372502.png",
                            "url": "https://sms4smile.com/quotes/i/e40/anita-roddick-2286_function_the-function-of-wealth-is-not-to-accumul_1372502.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/when-you-run-an-entrepreneurial-business-you-have-hurry-sickness-you/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/da9/anita-roddick-2286_business_when-you-run-an-entrepreneurial-business_702968.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/da9/anita-roddick-2286_business_when-you-run-an-entrepreneurial-business_702968.png",
                            "url": "https://sms4smile.com/quotes/i/da9/anita-roddick-2286_business_when-you-run-an-entrepreneurial-business_702968.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/we-have-our-values-from-the-church-the-temple-the-mosque-do-not-rob/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/290/anita-roddick-2286_behaviour_we-have-our-values-from-the-church-the-t_1931437.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/290/anita-roddick-2286_behaviour_we-have-our-values-from-the-church-the-t_1931437.png",
                            "url": "https://sms4smile.com/quotes/i/290/anita-roddick-2286_behaviour_we-have-our-values-from-the-church-the-t_1931437.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/some-men-give-up-their-designs-when-they-have-almost-reached-the-goal-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/de7/anita-roddick-2286_contrary_some-men-give-up-their-designs-when-they_2385996.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/de7/anita-roddick-2286_contrary_some-men-give-up-their-designs-when-they_2385996.png",
                            "url": "https://sms4smile.com/quotes/i/de7/anita-roddick-2286_contrary_some-men-give-up-their-designs-when-they_2385996.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/the-trouble-with-the-new-world-we-have-watched-being-created-over-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ef7/anita-roddick-2286_courses_the-trouble-with-the-new-world-we-have-w_2730497.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/ef7/anita-roddick-2286_courses_the-trouble-with-the-new-world-we-have-w_2730497.png",
                            "url": "https://sms4smile.com/quotes/i/ef7/anita-roddick-2286_courses_the-trouble-with-the-new-world-we-have-w_2730497.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The trouble with the new world we have watched being created over the past decade is that it sees no further…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "I want to define success by redefining it. For me it isn't that solely mythical definition glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because its so transitory. Its about shaping my own destiny.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-want-to-define-success-by-redefining-it-for-me-it-isn-t-that-solely/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/eae/anita-roddick-2286_allure_i-want-to-define-success-by-redefining-i_1045699.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/eae/anita-roddick-2286_allure_i-want-to-define-success-by-redefining-i_1045699.png",
                            "url": "https://sms4smile.com/quotes/i/eae/anita-roddick-2286_allure_i-want-to-define-success-by-redefining-i_1045699.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I want to define success by redefining it. For me it isn't that solely mythical definition glamour, allure…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/it-is-a-critical-job-of-any-entrepreneur-to-maximize-creativity-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d16/anita-roddick-2286_accepted_it-is-a-critical-job-of-any-entrepreneur_999308.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d16/anita-roddick-2286_accepted_it-is-a-critical-job-of-any-entrepreneur_999308.png",
                            "url": "https://sms4smile.com/quotes/i/d16/anita-roddick-2286_accepted_it-is-a-critical-job-of-any-entrepreneur_999308.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/you-educate-people-especially-young-people-by-stirring-their-passions/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/414/anita-roddick-2286_educate_you-educate-people-especially-young-peop_86044.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/414/anita-roddick-2286_educate_you-educate-people-especially-young-peop_86044.png",
                            "url": "https://sms4smile.com/quotes/i/414/anita-roddick-2286_educate_you-educate-people-especially-young-peop_86044.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You educate people, especially young people, by stirring their passions, so you take every opportunity to…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-started-the-body-shop-in-1976-simply-to-create-a-livelihood-for/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/da4/anita-roddick-2286_acumen_i-started-the-body-shop-in-1976-simply-t_1134120.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/da4/anita-roddick-2286_acumen_i-started-the-body-shop-in-1976-simply-t_1134120.jpg",
                            "url": "https://sms4smile.com/quotes/i/da4/anita-roddick-2286_acumen_i-started-the-body-shop-in-1976-simply-t_1134120.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/you-have-to-look-at-leadership-through-the-eyes-of-the-followers-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c39/anita-roddick-2286_employee_you-have-to-look-at-leadership-through-t_1371391.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c39/anita-roddick-2286_employee_you-have-to-look-at-leadership-through-t_1371391.png",
                            "url": "https://sms4smile.com/quotes/i/c39/anita-roddick-2286_employee_you-have-to-look-at-leadership-through-t_1371391.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You have to look at leadership through the eyes of the followers and you have to live the message. What I…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/business-itself-is-now-the-most-powerful-force-for-change-in-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8d2/anita-roddick-2286_business_business-itself-is-now-the-most-powerful_2014559.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8d2/anita-roddick-2286_business_business-itself-is-now-the-most-powerful_2014559.png",
                            "url": "https://sms4smile.com/quotes/i/8d2/anita-roddick-2286_business_business-itself-is-now-the-most-powerful_2014559.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“business itself is now the most powerful force for change in the world today, richer and faster by far than…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/you-persuade-people-with-passion-so-you-ve-got-to-have-a-product-or/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/67e/anita-roddick-2286_feels_you-persuade-people-with-passion-so-you_1767823.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/67e/anita-roddick-2286_feels_you-persuade-people-with-passion-so-you_1767823.jpg",
                            "url": "https://sms4smile.com/quotes/i/67e/anita-roddick-2286_feels_you-persuade-people-with-passion-so-you_1767823.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You persuade people with passion, so you've got to have a product or service you feel emotionally charged…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/we-can-wake-up-one-morning-and-find-that-the-technology-of-this/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0b0/anita-roddick-2286_connected_we-can-wake-up-one-morning-and-find-that_292012.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0b0/anita-roddick-2286_connected_we-can-wake-up-one-morning-and-find-that_292012.png",
                            "url": "https://sms4smile.com/quotes/i/0b0/anita-roddick-2286_connected_we-can-wake-up-one-morning-and-find-that_292012.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-believe-in-businesses-where-you-engage-in-creative-thinking-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a89/anita-roddick-2286_believe_i-believe-in-businesses-where-you-engage_2560037.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a89/anita-roddick-2286_believe_i-believe-in-businesses-where-you-engage_2560037.jpg",
                            "url": "https://sms4smile.com/quotes/i/a89/anita-roddick-2286_believe_i-believe-in-businesses-where-you-engage_2560037.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I believe in businesses where you engage in creative thinking, and where you form some of your deepest…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "“I'm not about turning back the clock or promising some magic elixir of youth. It's an acknowledgment of the fact that as we age our skin has different needs.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-m-not-about-turning-back-the-clock-or-promising-some-magic-elixir/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6f5/anita-roddick-2286_acknowledgment_i-m-not-about-turning-back-the-clock-or_2348666.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6f5/anita-roddick-2286_acknowledgment_i-m-not-about-turning-back-the-clock-or_2348666.png",
                            "url": "https://sms4smile.com/quotes/i/6f5/anita-roddick-2286_acknowledgment_i-m-not-about-turning-back-the-clock-or_2348666.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I'm not about turning back the clock or promising some magic elixir of youth. It's an acknowledgment of the…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/for-me-campaigning-and-good-business-is-also-about-putting-forward/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/74d/anita-roddick-2286_abuse_for-me-campaigning-and-good-business-is_574770.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/74d/anita-roddick-2286_abuse_for-me-campaigning-and-good-business-is_574770.png",
                            "url": "https://sms4smile.com/quotes/i/74d/anita-roddick-2286_abuse_for-me-campaigning-and-good-business-is_574770.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“For me, campaigning and good business is also about putting forward solutions, not just opposing destructive…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/all-through-history-there-have-always-been-movements-where-business/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cb9/anita-roddick-2286_accumulation_all-through-history-there-have-always-be_646142.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/cb9/anita-roddick-2286_accumulation_all-through-history-there-have-always-be_646142.png",
                            "url": "https://sms4smile.com/quotes/i/cb9/anita-roddick-2286_accumulation_all-through-history-there-have-always-be_646142.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“All through history, there have always been movements where business was not just about the accumulation of…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/if-there-is-excitement-in-their-lives-it-is-contained-in-the-figures/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/615/anita-roddick-2286_business_if-there-is-excitement-in-their-lives-it_2118991.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/615/anita-roddick-2286_business_if-there-is-excitement-in-their-lives-it_2118991.jpg",
                            "url": "https://sms4smile.com/quotes/i/615/anita-roddick-2286_business_if-there-is-excitement-in-their-lives-it_2118991.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of the rich against the poor.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/globalization-is-the-most-important-change-in-the-history-of-mankind/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/053/anita-roddick-2286_change_globalization-is-the-most-important-chan_3100537.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/053/anita-roddick-2286_change_globalization-is-the-most-important-chan_3100537.png",
                            "url": "https://sms4smile.com/quotes/i/053/anita-roddick-2286_change_globalization-is-the-most-important-chan_3100537.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Globalization ... is the most important change in the history of mankind, and often just the latest name for…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/over-the-past-decades-while-many-businesses-have-pursued-what-i-call/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/83b/anita-roddick-2286_agendas_over-the-past-decades-while-many-busines_1150934.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/83b/anita-roddick-2286_agendas_over-the-past-decades-while-many-busines_1150934.png",
                            "url": "https://sms4smile.com/quotes/i/83b/anita-roddick-2286_agendas_over-the-past-decades-while-many-busines_1150934.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/the-most-powerful-bodies-in-the-world-the-world-trade-organization/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c2d/anita-roddick-2286_body_the-most-powerful-bodies-in-the-world-th_2452247.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c2d/anita-roddick-2286_body_the-most-powerful-bodies-in-the-world-th_2452247.jpg",
                            "url": "https://sms4smile.com/quotes/i/c2d/anita-roddick-2286_body_the-most-powerful-bodies-in-the-world-th_2452247.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "We should be evolving into a new age of business with a worldview that maintains one simple proposition-that all of nature: humans, animals, earth, are interconnected and interdependent.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/we-should-be-evolving-into-a-new-age-of-business-with-a-worldview/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/610/anita-roddick-2286_age_we-should-be-evolving-into-a-new-age-of_1527332.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/610/anita-roddick-2286_age_we-should-be-evolving-into-a-new-age-of_1527332.png",
                            "url": "https://sms4smile.com/quotes/i/610/anita-roddick-2286_age_we-should-be-evolving-into-a-new-age-of_1527332.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We should be evolving into a new age of business with a worldview that maintains one simple proposition-that…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/a-vision-is-something-you-see-and-others-don-t-some-people-would-say/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b0d/anita-roddick-2286_business_a-vision-is-something-you-see-and-others_1527100.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b0d/anita-roddick-2286_business_a-vision-is-something-you-see-and-others_1527100.jpg",
                            "url": "https://sms4smile.com/quotes/i/b0d/anita-roddick-2286_business_a-vision-is-something-you-see-and-others_1527100.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This is no damned dress rehearsal.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-wake-up-every-morning-thinking-this-is-my-last-day-and-i-jam/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3ff/anita-roddick-2286_dresses_i-wake-up-every-morning-thinking-this-is_1074206.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3ff/anita-roddick-2286_dresses_i-wake-up-every-morning-thinking-this-is_1074206.png",
                            "url": "https://sms4smile.com/quotes/i/3ff/anita-roddick-2286_dresses_i-wake-up-every-morning-thinking-this-is_1074206.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/if-civilization-is-going-to-survive-business-and-policy-makers-must/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/91c/anita-roddick-2286_business_if-civilization-is-going-to-survive-busi_2872941.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/91c/anita-roddick-2286_business_if-civilization-is-going-to-survive-busi_2872941.png",
                            "url": "https://sms4smile.com/quotes/i/91c/anita-roddick-2286_business_if-civilization-is-going-to-survive-busi_2872941.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If civilization is going to survive, business and policy-makers must move on, to find within themselves more…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "I think that business practices would improve immeasurably if they were guided by \"feminine\" pinciples, qualities like love, care, and intuition.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/i-think-that-business-practices-would-improve-immeasurably-if-they/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e3d/anita-roddick-2286_business_i-think-that-business-practices-would-im_2896080.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e3d/anita-roddick-2286_business_i-think-that-business-practices-would-im_2896080.png",
                            "url": "https://sms4smile.com/quotes/i/e3d/anita-roddick-2286_business_i-think-that-business-practices-would-im_2896080.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I think that business practices would improve immeasurably if they were guided by \"feminine\" pinciples…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/nobody-talks-of-entrepreneurship-as-survival-but-that-s-exactly-what/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e0d/anita-roddick-2286_business_nobody-talks-of-entrepreneurship-as-surv_968564.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e0d/anita-roddick-2286_business_nobody-talks-of-entrepreneurship-as-surv_968564.png",
                            "url": "https://sms4smile.com/quotes/i/e0d/anita-roddick-2286_business_nobody-talks-of-entrepreneurship-as-surv_968564.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/one-of-the-most-intriguing-things-in-management-and-in-business-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c25/anita-roddick-2286_anecdotes_one-of-the-most-intriguing-things-in-man_2056250.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c25/anita-roddick-2286_anecdotes_one-of-the-most-intriguing-things-in-man_2056250.png",
                            "url": "https://sms4smile.com/quotes/i/c25/anita-roddick-2286_anecdotes_one-of-the-most-intriguing-things-in-man_2056250.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“One of the most intriguing things in management and in business is the role of storytelling - people need…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/my-passionate-belief-is-that-business-can-be-fun-it-can-be-conducted/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4d9/anita-roddick-2286_belief_my-passionate-belief-is-that-business-ca_2238461.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/4d9/anita-roddick-2286_belief_my-passionate-belief-is-that-business-ca_2238461.png",
                            "url": "https://sms4smile.com/quotes/i/4d9/anita-roddick-2286_belief_my-passionate-belief-is-that-business-ca_2238461.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/let-me-tell-you-how-the-french-seduce-you-they-are-the-most-bloody/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b75/anita-roddick-2286_bloody_let-me-tell-you-how-the-french-seduce-yo_2602390.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b75/anita-roddick-2286_bloody_let-me-tell-you-how-the-french-seduce-yo_2602390.png",
                            "url": "https://sms4smile.com/quotes/i/b75/anita-roddick-2286_bloody_let-me-tell-you-how-the-french-seduce-yo_2602390.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/why-should-how-i-act-in-my-workplace-be-any-different-from-how-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/dad/anita-roddick-2286_business_why-should-how-i-act-in-my-workplace-be_439251.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/dad/anita-roddick-2286_business_why-should-how-i-act-in-my-workplace-be_439251.png",
                            "url": "https://sms4smile.com/quotes/i/dad/anita-roddick-2286_business_why-should-how-i-act-in-my-workplace-be_439251.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Why should how I act in my workplace be any different from how I interact with my family at home? It's…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/the-money-that-we-make-from-the-company-goes-into-the-body-shop/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e74/anita-roddick-2286_america_the-money-that-we-make-from-the-company_2354056.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e74/anita-roddick-2286_america_the-money-that-we-make-from-the-company_2354056.png",
                            "url": "https://sms4smile.com/quotes/i/e74/anita-roddick-2286_america_the-money-that-we-make-from-the-company_2354056.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 38,
                    "item": {
                        "@type": "Quotation",
                        "text": "Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/ninety-nine-per-cent-of-what-we-say-is-about-values-i-firmly-believe/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b80/anita-roddick-2286_believe_ninety-nine-per-cent-of-what-we-say-is-a_2805955.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b80/anita-roddick-2286_believe_ninety-nine-per-cent-of-what-we-say-is-a_2805955.png",
                            "url": "https://sms4smile.com/quotes/i/b80/anita-roddick-2286_believe_ninety-nine-per-cent-of-what-we-say-is-a_2805955.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 39,
                    "item": {
                        "@type": "Quotation",
                        "text": "Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/consumers-have-not-been-told-effectively-enough-that-they-have-huge/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b32/anita-roddick-2286_choices_consumers-have-not-been-told-effectively_156143.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b32/anita-roddick-2286_choices_consumers-have-not-been-told-effectively_156143.png",
                            "url": "https://sms4smile.com/quotes/i/b32/anita-roddick-2286_choices_consumers-have-not-been-told-effectively_156143.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Consumers have not been told effectively enough that they have huge power and that purchasing and shopping…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 40,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.",
                        "creator": {
                            "@type": "Person",
                            "name": "Anita Roddick"
                        },
                        "url": "https://sms4smile.com/quotes/anita-roddick/if-you-ve-got-a-partner-that-s-supportive-and-you-re-doing-something/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/efd/anita-roddick-2286_burden_if-you-ve-got-a-partner-that-s-supportiv_2533043.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/efd/anita-roddick-2286_burden_if-you-ve-got-a-partner-that-s-supportiv_2533043.png",
                            "url": "https://sms4smile.com/quotes/i/efd/anita-roddick-2286_burden_if-you-ve-got-a-partner-that-s-supportiv_2533043.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job…” — Anita Roddick",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/anita-roddick/#person",
            "name": "Anita Roddick",
            "url": "https://sms4smile.com/quotes/author/anita-roddick/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b087/author-anita-roddick-2286.jpg",
            "description": "Dame Anita Lucia Roddick was a British businesswoman and activist who founded The Body Shop, a cosmetics company known for natural products and ethical practices."
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/anita-roddick/page/4/#webpage",
            "url": "https://sms4smile.com/quotes/author/anita-roddick/page/4/",
            "name": "Anita Roddick",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/anita-roddick/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/3e0/anita-roddick-2286_business_to-run-this-business-you-need-optimism-h_1157949.png"
            },
            "description": "Dame Anita Lucia Roddick was a British businesswoman and activist who founded The Body Shop, a cosmetics company known for natural products and ethical ...",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/anita-roddick/page/4/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/anita-roddick/page/4/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Anita Roddick",
                    "item": "https://sms4smile.com/quotes/author/anita-roddick/page/4/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
