---
title: "Best Anita Roddick Sayings"
description: "Dame Anita Lucia Roddick was a British businesswoman and activist who founded The Body Shop, a cosmetics company known for natural products and ethical ..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b087/author-anita-roddick-2286.jpg"
---

![Portrait of Anita Roddick](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b087/author-anita-roddick-2286.jpg)

# Anita Roddick

(1942–2007)   Businessperson   United Kingdom

 **174** quotes in **945** categories

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Anita Roddick was a businessperson from the United Kingdom, best known for *Business as Unusual*.

## Quick Facts About Anita Roddick

Born October 23, 1942

Died September 10, 2007

Nationality United Kingdom

Profession Businessperson

Notable works Business as Unusual

Spouse Gordon Roddick

## About Anita Roddick

The Body Shop was among the first to ban animal testing on its products and to promote fair trade with developing countries, influencing ethical consumerism.

## Awards & Honors

Officer of the Order of the British Empire Dame Commander of the Order of the British Empire Audubon Medal honorary doctorate of the Open University

##  Quotes by Anita Roddick · Page 3

> [The market controls everything, but the market has no heart.](https://sms4smile.com/quotes/anita-roddick/the-market-controls-everything-but-the-market-has-no-heart/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Controls](https://sms4smile.com/quotes/about/controls/)

[Image](https://sms4smile.com/quotes/i/528/anita-roddick-2286_controls_the-market-controls-everything-but-the-m_428810.png)

> [if companies are in business solely to make money, no consumer can fully trust what they do or say.](https://sms4smile.com/quotes/anita-roddick/if-companies-are-in-business-solely-to-make-money-no-consumer-can/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/80c/anita-roddick-2286_business_if-companies-are-in-business-solely-to-m_122692.png)

> [Entrepreneurs are visionaries - they see things other people don't see.](https://sms4smile.com/quotes/anita-roddick/entrepreneurs-are-visionaries-they-see-things-other-people-don-t-see/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e94/anita-roddick-2286_business_entrepreneurs-are-visionaries-they-see-t_1035249.png)

> [Corporate crime kills far more people and costs taxpayers far more money than street crime.](https://sms4smile.com/quotes/anita-roddick/corporate-crime-kills-far-more-people-and-costs-taxpayers-far-more/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Corporate](https://sms4smile.com/quotes/about/corporate/)

[Image](https://sms4smile.com/quotes/i/7a3/anita-roddick-2286_corporate_corporate-crime-kills-far-more-people-an_963033.png)

> [Three components make an entrepreneur: the person, the idea and the resources to make it happen.](https://sms4smile.com/quotes/anita-roddick/three-components-make-an-entrepreneur-the-person-the-idea-and-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/5ad/anita-roddick-2286_business_three-components-make-an-entrepreneur-th_1365016.png)

> [I hope to leave my children a sense of empathy and pity and a will to right social wrongs](https://sms4smile.com/quotes/anita-roddick/i-hope-to-leave-my-children-a-sense-of-empathy-and-pity-and-a-will-to/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/6dd/anita-roddick-2286_children_i-hope-to-leave-my-children-a-sense-of-e_393107.png)

> [The movement for the environment really only started in the mid 1970's.](https://sms4smile.com/quotes/anita-roddick/the-movement-for-the-environment-really-only-started-in-the-mid-1970-s/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Climate](https://sms4smile.com/quotes/about/climate/)

[Image](https://sms4smile.com/quotes/i/a71/anita-roddick-2286_climate_the-movement-for-the-environment-really_1157206.png)

> [You've got to be hungry - for ideas, to make things happen and to see your vision made into reality](https://sms4smile.com/quotes/anita-roddick/you-ve-got-to-be-hungry-for-ideas-to-make-things-happen-and-to-see/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Dreams](https://sms4smile.com/quotes/about/dreams/)

[Image](https://sms4smile.com/quotes/i/261/anita-roddick-2286_dreams_you-ve-got-to-be-hungry-for-ideas-to-mak_2607182.png)

> [I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as…](https://sms4smile.com/quotes/anita-roddick/i-don-t-want-to-be-defined-by-being-the-founder-of-the-body-shop-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Body](https://sms4smile.com/quotes/about/body/)

[Image](https://sms4smile.com/quotes/i/35e/anita-roddick-2286_body_i-don-t-want-to-be-defined-by-being-the_2571306.png)

> [Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for…](https://sms4smile.com/quotes/anita-roddick/whatever-you-do-be-different-that-was-the-advice-my-mother-gave-me/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Advice](https://sms4smile.com/quotes/about/advice/)

[Image](https://sms4smile.com/quotes/i/9b4/anita-roddick-2286_advice_whatever-you-do-be-different-that-was-th_1477843.jpg)

> [If I had learned more about business ahead of time, I would have been shaped into believing that it was only about…](https://sms4smile.com/quotes/anita-roddick/if-i-had-learned-more-about-business-ahead-of-time-i-would-have-been/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/be7/anita-roddick-2286_about_if-i-had-learned-more-about-business-ahe_1210211.png)

> [Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to…](https://sms4smile.com/quotes/anita-roddick/traditionally-the-role-of-the-individual-was-to-conform-to-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Conform](https://sms4smile.com/quotes/about/conform/)

[Image](https://sms4smile.com/quotes/i/eeb/anita-roddick-2286_conform_traditionally-the-role-of-the-individual_697228.png)

> [A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It.…](https://sms4smile.com/quotes/anita-roddick/a-sense-of-outrage-is-essential-for-the-entrepreneurial-spirit-i/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/2e1/anita-roddick-2286_customer_a-sense-of-outrage-is-essential-for-the_1762376.png)

> [The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns…](https://sms4smile.com/quotes/anita-roddick/the-growth-of-the-body-shop-is-testimony-to-the-fact-that-you-don-t/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/350/anita-roddick-2286_advertising_the-growth-of-the-body-shop-is-testimony_1656022.png)

> [With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more…](https://sms4smile.com/quotes/anita-roddick/with-fewer-and-fewer-corporations-controlling-more-and-more-of-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Corporations](https://sms4smile.com/quotes/about/corporations/)

[Image](https://sms4smile.com/quotes/i/6a7/anita-roddick-2286_corporations_with-fewer-and-fewer-corporations-contro_2754727.jpg)

> [Women are networkers, women hate hierarchy and especially entrepreneurs hate hierarchy because when they see hierarchy structured in they see rules and…](https://sms4smile.com/quotes/anita-roddick/women-are-networkers-women-hate-hierarchy-and-especially/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/468/anita-roddick-2286_business_women-are-networkers-women-hate-hierarch_499372.png)

> [I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I…](https://sms4smile.com/quotes/anita-roddick/i-don-t-want-our-success-to-be-measured-only-by-financial-yardsticks/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Benefits](https://sms4smile.com/quotes/about/benefits/)

[Image](https://sms4smile.com/quotes/i/a81/anita-roddick-2286_benefits_i-don-t-want-our-success-to-be-measured_1677589.png)

> [Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the…](https://sms4smile.com/quotes/anita-roddick/look-at-the-quakers-they-were-excellent-business-people-that-never/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/b80/anita-roddick-2286_business_look-at-the-quakers-they-were-excellent_2405064.png)

> [The aging process is fascinating because it doesn't disturb me, because this is what it is supposed to be like. But I'll…](https://sms4smile.com/quotes/anita-roddick/the-aging-process-is-fascinating-because-it-doesn-t-disturb-me/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Aging](https://sms4smile.com/quotes/about/aging/)

[Image](https://sms4smile.com/quotes/i/591/anita-roddick-2286_aging_the-aging-process-is-fascinating-because_616764.png)

> [Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to…](https://sms4smile.com/quotes/anita-roddick/free-trade-holds-much-of-the-blame-for-continued-international/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Blame](https://sms4smile.com/quotes/about/blame/)

[Image](https://sms4smile.com/quotes/i/f14/anita-roddick-2286_blame_free-trade-holds-much-of-the-blame-for-c_1385758.jpg)

> [Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are…](https://sms4smile.com/quotes/anita-roddick/internationalism-means-that-we-can-see-into-the-dark-corners-of-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Accounts](https://sms4smile.com/quotes/about/accounts/)

[Image](https://sms4smile.com/quotes/i/af3/anita-roddick-2286_accounts_internationalism-means-that-we-can-see-i_1918369.jpg)

> [Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and…](https://sms4smile.com/quotes/anita-roddick/entrepreneurs-are-all-a-little-crazy-there-is-a-fine-line-between-an/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/e4f/anita-roddick-2286_believe_entrepreneurs-are-all-a-little-crazy-the_1912005.jpg)

> [It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't.…](https://sms4smile.com/quotes/anita-roddick/it-is-true-that-there-is-a-fine-line-between-entrepreneurship-and/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Believe](https://sms4smile.com/quotes/about/believe/)

[Image](https://sms4smile.com/quotes/i/0ef/anita-roddick-2286_believe_it-is-true-that-there-is-a-fine-line-bet_2519145.png)

> [Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel…](https://sms4smile.com/quotes/anita-roddick/retiring-isn-t-even-a-word-i-d-understand-taking-what-makes-you-feel/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Alive](https://sms4smile.com/quotes/about/alive/)

[Image](https://sms4smile.com/quotes/i/939/anita-roddick-2286_alive_retiring-isn-t-even-a-word-i-d-understan_1277932.png)

> [If you do things well, do them better. Be daring, be first, be different, be just.](https://sms4smile.com/quotes/anita-roddick/if-you-do-things-well-do-them-better-be-daring-be-first-be-different/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Better](https://sms4smile.com/quotes/about/better/)

[Image](https://sms4smile.com/quotes/i/a77/anita-roddick-2286_better_if-you-do-things-well-do-them-better-be_1665049.png)

> [If you pretend that business is beyond morality, that's the kind of morality you get.](https://sms4smile.com/quotes/anita-roddick/if-you-pretend-that-business-is-beyond-morality-that-s-the-kind-of/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/2f2/anita-roddick-2286_business_if-you-pretend-that-business-is-beyond-m_1468614.png)

> [I am aware that success is more than a good idea. It is timing too.](https://sms4smile.com/quotes/anita-roddick/i-am-aware-that-success-is-more-than-a-good-idea-it-is-timing-too/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/2bd/anita-roddick-2286_business_i-am-aware-that-success-is-more-than-a-g_419887.png)

> [By creating conversation, we let our customers spread our message by word of mouth.](https://sms4smile.com/quotes/anita-roddick/by-creating-conversation-we-let-our-customers-spread-our-message-by/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Communication](https://sms4smile.com/quotes/about/communication/)

[Image](https://sms4smile.com/quotes/i/1c3/anita-roddick-2286_communication_by-creating-conversation-we-let-our-cust_1309762.png)

> [Be courageous. It's one of the only places left uncrowded.](https://sms4smile.com/quotes/anita-roddick/be-courageous-it-s-one-of-the-only-places-left-uncrowded/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Be courageous](https://sms4smile.com/quotes/about/be-courageous/)

[Image](https://sms4smile.com/quotes/i/7dd/anita-roddick-2286_be-courageous_be-courageous-it-s-one-of-the-only-place_1455134.png)

> [You can't change t he wor ld f rom t he rear view mir ror.](https://sms4smile.com/quotes/anita-roddick/you-can-t-change-t-he-wor-ld-f-rom-t-he-rear-view-mir-ror/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Can't change](https://sms4smile.com/quotes/about/can-t-change/)

[Image](https://sms4smile.com/quotes/i/037/anita-roddick-2286_can-t-change_you-can-t-change-t-he-wor-ld-f-rom-t-he_109402.png)

> [Never feel too small or powerless to make a difference.](https://sms4smile.com/quotes/anita-roddick/never-feel-too-small-or-powerless-to-make-a-difference/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Activism](https://sms4smile.com/quotes/about/activism/)

[Image](https://sms4smile.com/quotes/i/78f/anita-roddick-2286_activism_never-feel-too-small-or-powerless-to-mak_1488171.png)

> [Every time you buy something consider it a vote of confidence in the company that produced it.](https://sms4smile.com/quotes/anita-roddick/every-time-you-buy-something-consider-it-a-vote-of-confidence-in-the/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/f83/anita-roddick-2286_business_every-time-you-buy-something-consider-it_2224824.jpg)

> [People don't want simply to buy the product, they want to have sympathy with the company too.](https://sms4smile.com/quotes/anita-roddick/people-don-t-want-simply-to-buy-the-product-they-want-to-have/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/850/anita-roddick-2286_business_people-don-t-want-simply-to-buy-the-prod_3043976.png)

> [Tap the energy of the anarchist and he will be the one to push your company ahead.](https://sms4smile.com/quotes/anita-roddick/tap-the-energy-of-the-anarchist-and-he-will-be-the-one-to-push-your/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Anarchist](https://sms4smile.com/quotes/about/anarchist/)

[Image](https://sms4smile.com/quotes/i/0ea/anita-roddick-2286_anarchist_tap-the-energy-of-the-anarchist-and-he-w_2355402.png)

> [Don't underestimate the power of the vigilante consumer.](https://sms4smile.com/quotes/anita-roddick/don-t-underestimate-the-power-of-the-vigilante-consumer/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Blank stares](https://sms4smile.com/quotes/about/blank-stares/)

[Image](https://sms4smile.com/quotes/i/8dc/anita-roddick-2286_blank-stares_don-t-underestimate-the-power-of-the-vig_647353.png)

> [We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.](https://sms4smile.com/quotes/anita-roddick/we-are-essentially-outsiders-and-that-is-the-best-definition-of-an/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/bc6/anita-roddick-2286_business_we-are-essentially-outsiders-and-that-is_1126478.png)

> [I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And…](https://sms4smile.com/quotes/anita-roddick/i-m-an-activist-and-i-come-from-a-very-socialist-background-for-me-my/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Activist](https://sms4smile.com/quotes/about/activist/)

[Image](https://sms4smile.com/quotes/i/5b5/anita-roddick-2286_activist_i-m-an-activist-and-i-come-from-a-very-s_2103807.png)

> [the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only…](https://sms4smile.com/quotes/anita-roddick/the-leaders-of-globalization-have-tied-themselves-to-a-single/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Bottom](https://sms4smile.com/quotes/about/bottom/)

[Image](https://sms4smile.com/quotes/i/a51/anita-roddick-2286_bottom_the-leaders-of-globalization-have-tied-t_2994734.png)

> [First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in…](https://sms4smile.com/quotes/anita-roddick/first-you-have-to-have-fun-second-you-have-to-put-love-where-your/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Contradiction](https://sms4smile.com/quotes/about/contradiction/)

[Image](https://sms4smile.com/quotes/i/df0/anita-roddick-2286_contradiction_first-you-have-to-have-fun-second-you-ha_242483.png)

> [What we are trying to do is to create a new business paradigm, simply showing that business can have a human face…](https://sms4smile.com/quotes/anita-roddick/what-we-are-trying-to-do-is-to-create-a-new-business-paradigm-simply/)

[Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/ae5/anita-roddick-2286_business_what-we-are-trying-to-do-is-to-create-a_24157.png)

## Anita Roddick by topic

[Business (69)](https://sms4smile.com/quotes/about/business/anita-roddick/) [People (23)](https://sms4smile.com/quotes/about/people/anita-roddick/) [Money (22)](https://sms4smile.com/quotes/about/money/anita-roddick/) [Ifs (18)](https://sms4smile.com/quotes/about/ifs/anita-roddick/) [Thinking (17)](https://sms4smile.com/quotes/about/thinking/anita-roddick/) [Customer (17)](https://sms4smile.com/quotes/about/customer/anita-roddick/) [World (16)](https://sms4smile.com/quotes/about/world/anita-roddick/) [Want (16)](https://sms4smile.com/quotes/about/want/anita-roddick/) [Entrepreneur (16)](https://sms4smile.com/quotes/about/entrepreneur/anita-roddick/) [Company (16)](https://sms4smile.com/quotes/about/company/anita-roddick/) [Success (13)](https://sms4smile.com/quotes/about/success/anita-roddick/) [Inspirational (12)](https://sms4smile.com/quotes/about/inspirational/anita-roddick/) [Life (11)](https://sms4smile.com/quotes/about/life/anita-roddick/) [Body (11)](https://sms4smile.com/quotes/about/body/anita-roddick/) [Time (10)](https://sms4smile.com/quotes/about/time/anita-roddick/) [Love (10)](https://sms4smile.com/quotes/about/love/anita-roddick/) [Globalization (10)](https://sms4smile.com/quotes/about/globalization/anita-roddick/)

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                        "text": "I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.",
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                        "text": "Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.",
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                        "text": "Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.",
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                        "text": "Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.",
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                        "text": "Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don't. An entrepreneur's dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.",
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                        "text": "It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.",
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                        "text": "Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.",
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                        "@type": "Quotation",
                        "text": "If you pretend that business is beyond morality, that's the kind of morality you get.",
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                        "text": "I am aware that success is more than a good idea. It is timing too.",
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                        "text": "By creating conversation, we let our customers spread our message by word of mouth.",
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                        "text": "You can't change t he wor ld f rom t he rear view mir ror.",
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