--- title: "4 Alfred Harmsworth, 1st Viscount Northcliffe Quotes" description: "Alfred Charles William Harmsworth, 1st Viscount Northcliffe, was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mi..." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b025/author-alfred-harmsworth-1st-viscount-northcliffe-71624.jpg" --- ![Portrait of Alfred Harmsworth, 1st Viscount Northcliffe](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b025/author-alfred-harmsworth-1st-viscount-northcliffe-71624.jpg) # Alfred Harmsworth, 1st Viscount Northcliffe **4** quotes in **47** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Alfred Charles William Harmsworth, 1st Viscount Northcliffe, was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord B ## Quotes by Alfred Harmsworth, 1st Viscount Northcliffe > [When I want a peerage, I shall buy one like an honest man.](https://sms4smile.com/quotes/alfred-harmsworth-1st-viscount-northcliffe/when-i-want-a-peerage-i-shall-buy-one-like-an-honest-man/) Alfred Harmsworth, 1st Viscount Northcliffe [Heredity](https://sms4smile.com/quotes/about/heredity/) [Image](https://sms4smile.com/quotes/i/b5c/alfred-harmsworth-1st-viscount_heredity_when-i-want-a-peerage-i-shall-buy-one-li_503884.png) > [It is hard news that catches readers. Features hold them.](https://sms4smile.com/quotes/alfred-harmsworth-1st-viscount-northcliffe/it-is-hard-news-that-catches-readers-features-hold-them/) Alfred Harmsworth, 1st Viscount Northcliffe [Books](https://sms4smile.com/quotes/about/books/) [Image](https://sms4smile.com/quotes/i/ef0/alfred-harmsworth-1st-viscount_books_it-is-hard-news-that-catches-readers-fea_1351335.png) > [Never lose your sense of the superficial.](https://sms4smile.com/quotes/alfred-harmsworth-1st-viscount-northcliffe/never-lose-your-sense-of-the-superficial/) Alfred Harmsworth, 1st Viscount Northcliffe [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Image](https://sms4smile.com/quotes/i/e7b/alfred-harmsworth-1st-viscount_inspirational_never-lose-your-sense-of-the-superficial_2387727.png) > [It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country…](https://sms4smile.com/quotes/alfred-harmsworth-1st-viscount-northcliffe/it-is-impossible-for-a-stranger-traveling-through-the-united-states/) Alfred Harmsworth, 1st Viscount Northcliffe [America](https://sms4smile.com/quotes/about/america/) [Image](https://sms4smile.com/quotes/i/241/alfred-harmsworth-1st-viscount_america_it-is-impossible-for-a-stranger-travelin_2582697.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/alfred-harmsworth-1st-viscount-northcliffe/#itemlist", "name": "Alfred Harmsworth, 1st Viscount Northcliffe Quotes", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "When I want a peerage, I shall buy one like an honest man.", "creator": { "@type": "Person", "name": "Alfred Harmsworth, 1st Viscount Northcliffe" }, "url": "https://sms4smile.com/quotes/alfred-harmsworth-1st-viscount-northcliffe/when-i-want-a-peerage-i-shall-buy-one-like-an-honest-man/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b5c/alfred-harmsworth-1st-viscount_heredity_when-i-want-a-peerage-i-shall-buy-one-li_503884.png", "contentUrl": "https://sms4smile.com/quotes/i/b5c/alfred-harmsworth-1st-viscount_heredity_when-i-want-a-peerage-i-shall-buy-one-li_503884.png", "url": "https://sms4smile.com/quotes/i/b5c/alfred-harmsworth-1st-viscount_heredity_when-i-want-a-peerage-i-shall-buy-one-li_503884.png", "width": 1080, "height": 1080, "caption": "“When I want a peerage, I shall buy one like an honest man.” — Alfred Harmsworth, 1st Viscount Northcliffe", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It is hard news that catches readers. 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