---
title: "4 Al Ries, Jack Trout Quotes"
description: "Al Ries, Jack Trout has 4 quotes on SMS4Smile. Browse their most insightful sayings."
image: "https://sms4smile.com/quotes/i/32e/al-ries-jack-trout-73115_marketing_the-essence-of-marketing-is-narrowing-th_1034263.jpg"
---

# Al Ries, Jack Trout

 **4** quotes in **6** categories

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##  Quotes by Al Ries, Jack Trout

> [“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand…](https://sms4smile.com/quotes/al-ries-jack-trout/the-essence-of-marketing-is-narrowing-the-focus-you-become-stronger/)

Al Ries, Jack Trout

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/32e/al-ries-jack-trout-73115_marketing_the-essence-of-marketing-is-narrowing-th_1034263.jpg)

> [“People don't like to change their minds. Once they perceive you one way, that's it. They kind of file you away in…](https://sms4smile.com/quotes/al-ries-jack-trout/people-don-t-like-to-change-their-minds-once-they-perceive-you-one/)

Al Ries, Jack Trout

[Image](https://sms4smile.com/quotes/i/b03/al-ries-jack-trout-73115_different-person_people-don-t-like-to-change-their-minds_2325467.jpg)

> [“When you launch a new product, the first question to ask yourself is not 'How is this new product better than the…](https://sms4smile.com/quotes/al-ries-jack-trout/when-you-launch-a-new-product-the-first-question-to-ask-yourself-is/)

Al Ries, Jack Trout

[Image](https://sms4smile.com/quotes/i/5f4/al-ries-jack-trout-73115_ask-yourself_when-you-launch-a-new-product-the-first_2417699.jpg)

> [“All truth is relative. Relative to your mind or the mind of another human being. When you say, 'I’m right and the…](https://sms4smile.com/quotes/al-ries-jack-trout/all-truth-is-relative-relative-to-your-mind-or-the-mind-of-another/)

Al Ries, Jack Trout

[Psychology](https://sms4smile.com/quotes/about/psychology/)

[Image](https://sms4smile.com/quotes/i/381/al-ries-jack-trout-73115_psychology_all-truth-is-relative-relative-to-your-m_3213271.jpg)

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