---
title: "4 Abraham Varghese Quotes"
description: "Ph.D. University of Georgia 2018... Browse 4 Abraham Varghese quotes."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-abraham-varghese-68045.jpg"
---

![Portrait of Abraham Varghese](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-abraham-varghese-68045.jpg)

# Abraham Varghese

 **4** quotes in **25** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Ph.D. University of Georgia 2018...

##  Quotes by Abraham Varghese

> [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally,…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/)

[Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/)

[Branding](https://sms4smile.com/quotes/about/branding/)

[Image](https://sms4smile.com/quotes/i/d23/abraham-varghese-68045_branding_brands-have-to-reduce-perceived-risk-els_90025.jpg)

> [“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency”](https://sms4smile.com/quotes/abraham-varghese/if-content-is-king-and-context-is-queen-then-conversation-is-the/)

[Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/)

[Communication](https://sms4smile.com/quotes/about/communication/)

[Image](https://sms4smile.com/quotes/i/2a6/abraham-varghese-68045_communication_if-content-is-king-and-context-is-queen_970112.jpg)

> [“Forgiveness is the only lethal weapon which can destroy all evil.”](https://sms4smile.com/quotes/abraham-varghese/forgiveness-is-the-only-lethal-weapon-which-can-destroy-all-evil/)

[Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/)

[Forgive](https://sms4smile.com/quotes/about/forgive/)

[Image](https://sms4smile.com/quotes/i/f6c/abraham-varghese-68045_forgive_forgiveness-is-the-only-lethal-weapon-wh_2602269.jpg)

> [“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”](https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/)

[Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/)

[Branding](https://sms4smile.com/quotes/about/branding/)

[Image](https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#itemlist",
            "name": "Abraham Varghese Quotes",
            "numberOfItems": 4,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Abraham Varghese"
                        },
                        "url": "https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d23/abraham-varghese-68045_branding_brands-have-to-reduce-perceived-risk-els_90025.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d23/abraham-varghese-68045_branding_brands-have-to-reduce-perceived-risk-els_90025.jpg",
                            "url": "https://sms4smile.com/quotes/i/d23/abraham-varghese-68045_branding_brands-have-to-reduce-perceived-risk-els_90025.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to…” — Abraham Varghese",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency”",
                        "creator": {
                            "@type": "Person",
                            "name": "Abraham Varghese"
                        },
                        "url": "https://sms4smile.com/quotes/abraham-varghese/if-content-is-king-and-context-is-queen-then-conversation-is-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2a6/abraham-varghese-68045_communication_if-content-is-king-and-context-is-queen_970112.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/2a6/abraham-varghese-68045_communication_if-content-is-king-and-context-is-queen_970112.jpg",
                            "url": "https://sms4smile.com/quotes/i/2a6/abraham-varghese-68045_communication_if-content-is-king-and-context-is-queen_970112.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the…” — Abraham Varghese",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Forgiveness is the only lethal weapon which can destroy all evil.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Abraham Varghese"
                        },
                        "url": "https://sms4smile.com/quotes/abraham-varghese/forgiveness-is-the-only-lethal-weapon-which-can-destroy-all-evil/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f6c/abraham-varghese-68045_forgive_forgiveness-is-the-only-lethal-weapon-wh_2602269.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f6c/abraham-varghese-68045_forgive_forgiveness-is-the-only-lethal-weapon-wh_2602269.jpg",
                            "url": "https://sms4smile.com/quotes/i/f6c/abraham-varghese-68045_forgive_forgiveness-is-the-only-lethal-weapon-wh_2602269.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Forgiveness is the only lethal weapon which can destroy all evil.” — Abraham Varghese",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Abraham Varghese"
                        },
                        "url": "https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg",
                            "url": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” — Abraham Varghese",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#person",
            "name": "Abraham Varghese",
            "url": "https://sms4smile.com/quotes/author/abraham-varghese/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-abraham-varghese-68045.jpg",
            "description": "Ph.D. University of Georgia 2018..."
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#webpage",
            "url": "https://sms4smile.com/quotes/author/abraham-varghese/",
            "name": "Abraham Varghese",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/d23/abraham-varghese-68045_branding_brands-have-to-reduce-perceived-risk-els_90025.jpg"
            },
            "description": "Ph.D. University of Georgia 2018... Browse 4 Abraham Varghese quotes.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/abraham-varghese/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Abraham Varghese",
                    "item": "https://sms4smile.com/quotes/author/abraham-varghese/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```