--- title: "Meaning & Key Takeaway of: Obama won the presidency by running the…" description: "\"Obama won the presidency by running the first integrated three-screen campaign - reaching people directly via Internet, cell phones, and TV - with an a..." image: "https://sms4smile.com/quotes/i/689/ari-melber-6528_cell-phone_obama-won-the-presidency-by-running-the_1911417.jpg" --- # Obama won the presidency by running the first integrated… ![“Obama won the presidency by running the first integrated three-screen campaign - reaching people directly via Internet, cell phones, and TV - with an authentic, complex style that resonated for voters sick of dark, deceitful, and divisive politics.” quote by Ari Melber](https://sms4smile.com/quotes/i/689/ari-melber-6528_cell-phone_obama-won-the-presidency-by-running-the_1911417.jpg) [Download](https://sms4smile.com/quotes/i/689/ari-melber-6528_cell-phone_obama-won-the-presidency-by-running-the_1911417.jpg) [Open image](https://sms4smile.com/quotes/i/689/ari-melber-6528_cell-phone_obama-won-the-presidency-by-running-the_1911417.jpg) > “Obama won the presidency by running the first integrated three-screen campaign - reaching people directly via Internet, cell phones, and TV - with an authentic, complex style that resonated for voters sick of dark, deceitful, and divisive politics.” [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Obama’s campaign used multiple media platforms to reach voters directly, creating a more authentic and complex message that appealed to those tired of negative politics. **In simple terms:** Using many media channels can create a genuine, resonant campaign. Key Takeaway Leverage diverse media for authentic outreach. Themes politics media authenticity Mood strategic optimistic Type analysis insight When to use this quote - campaign planning - digital marketing - grassroots organizing - media buying Key Concepts multichannel strategy voter engagement Questions to Reflect On - How can campaigns balance tech with personal contact? - What risks arise from fragmented messaging? A Different Perspective Overreliance on technology can alienate less connected voters. ★ ★ ★ ★ ★ No ratings yet [Campaign](https://sms4smile.com/quotes/about/campaign/) [Campaign Reaching](https://sms4smile.com/quotes/about/campaign-reaching-2880875/) [Cell phone](https://sms4smile.com/quotes/about/cell-phone/) [Cell phones](https://sms4smile.com/quotes/about/cell-phones/) [Internet](https://sms4smile.com/quotes/about/internet/) [Politics](https://sms4smile.com/quotes/about/politics/) [Presidency Running](https://sms4smile.com/quotes/about/presidency-running-2880874/) [Resonated Voters](https://sms4smile.com/quotes/about/resonated-voters-2880873/) [Screen Campaign](https://sms4smile.com/quotes/about/screen-campaign-2880876/) [Style](https://sms4smile.com/quotes/about/style/) ## Related quotes > [“Kindle Paperwhite 3G models use the same technology as cell phones, so they are dependent on cellular coverage areas. By default, a 3G device…](https://sms4smile.com/quotes/amazon/kindle-paperwhite-3g-models-use-the-same-technology-as-cell-phones-so/) [amazon](https://sms4smile.com/quotes/author/amazon/) > [Equipped with cell phones, beepers, and handheld computers, the 'conspicuously industrious' blur the line between home and office by working anytime, anywhere.](https://sms4smile.com/quotes/jo-ann-davis/equipped-with-cell-phones-beepers-and-handheld-computers-the/) [Jo Ann Davis](https://sms4smile.com/quotes/author/jo-ann-davis/) > [I hate television. I hate the internet. I hate cell phones. I hate cameras. I hate everything that destroys creativity.](https://sms4smile.com/quotes/billie-joe-armstrong/i-hate-television-i-hate-the-internet-i-hate-cell-phones-i-hate/) [Billie Joe Armstrong](https://sms4smile.com/quotes/author/billie-joe-armstrong/) > [“I had a real revelation. We were all in robes, and they made some Turkish coffee for us. 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I know I only use one.](https://sms4smile.com/quotes/bernie-kosar/i-remember-one-point-seeing-i-had-like-60-some-different-cell-phones/) [Bernie Kosar](https://sms4smile.com/quotes/author/bernie-kosar/) > [“To me, at least in retrospect, the really interesting question is why dullness proves to be such a powerful impediment to attention. Why we…](https://sms4smile.com/quotes/david-foster-wallace/to-me-at-least-in-retrospect-the-really-interesting-question-is-why/) [David Foster Wallace](https://sms4smile.com/quotes/author/david-foster-wallace/) > [It's a certain kind of human compact that obviously you lose as soon as there is a screen and a camera there, so I…](https://sms4smile.com/quotes/john-buffalo-mailer/it-s-a-certain-kind-of-human-compact-that-obviously-you-lose-as-soon/) [John Buffalo Mailer](https://sms4smile.com/quotes/author/john-buffalo-mailer/) ## More by Ari Melber > [It always rankled me - in law school and the legal profession - when lawyers would speak to each other in their own exclusive…](https://sms4smile.com/quotes/ari-melber/it-always-rankled-me-in-law-school-and-the-legal-profession-when/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Progressive bloggers should not only write on behalf of the members of America's underclass but also empower them to join the discussion.](https://sms4smile.com/quotes/ari-melber/progressive-bloggers-should-not-only-write-on-behalf-of-the-members/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Law and politics are often overly complicated because there are people that don't want the rest of us to know what's going on.](https://sms4smile.com/quotes/ari-melber/law-and-politics-are-often-overly-complicated-because-there-are/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [News may not be very profitable anymore, but it sure is popular.](https://sms4smile.com/quotes/ari-melber/news-may-not-be-very-profitable-anymore-but-it-sure-is-popular/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [The president's powers are always open to being questioned by the co-equal branches of government.](https://sms4smile.com/quotes/ari-melber/the-president-s-powers-are-always-open-to-being-questioned-by-the-co/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Like any good lawyer, I'm going to maintain a confidentiality of advice offered in confidence.](https://sms4smile.com/quotes/ari-melber/like-any-good-lawyer-i-m-going-to-maintain-a-confidentiality-of/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [The Tea Party movement's economic agenda is a matter of emphasis, not exclusion. 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Religion.](https://sms4smile.com/quotes/ari-melber/why-do-tea-party-backers-oppose-abortion-at-higher-rates-than-their/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Companies like YouTube will continue to be tested on their commitment to the mission that made them such popular and profitable websites - providing…](https://sms4smile.com/quotes/ari-melber/companies-like-youtube-will-continue-to-be-tested-on-their-commitment/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Navigating a battle between partisan, progressive organizing and decentralized petition drives is, at bottom, like trying to choose between the Democratic Party and democracy.…](https://sms4smile.com/quotes/ari-melber/navigating-a-battle-between-partisan-progressive-organizing-and/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Politics has certainly changed a lot in an era of micro-targeting, Super PACs, and Twitter.](https://sms4smile.com/quotes/ari-melber/politics-has-certainly-changed-a-lot-in-an-era-of-micro-targeting/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Political operatives don't tend to be existentialists. 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