--- title: "Meaning & Key Takeaway of: It's not worth it, it's not about money…" description: "\"It's not worth it, it's not about money, especially when you're dealing with a culture. It should be about elevating the idea of what we are and who we..." image: "https://sms4smile.com/quotes/i/57c/antoine-fuqua-12353_cinema_it-s-not-worth-it-it-s-not-about-money-e_2462423.jpg" --- # It's not worth it, it's not about money, especially when… ![“It's not worth it, it's not about money, especially when you're dealing with a culture. It should be about elevating the idea of what we are and who we are as people in the cinema, and that kind of stuff keeps dragging us back down.” quote by Antoine Fuqua](https://sms4smile.com/quotes/i/57c/antoine-fuqua-12353_cinema_it-s-not-worth-it-it-s-not-about-money-e_2462423.jpg) [Download](https://sms4smile.com/quotes/i/57c/antoine-fuqua-12353_cinema_it-s-not-worth-it-it-s-not-about-money-e_2462423.jpg) [Open image](https://sms4smile.com/quotes/i/57c/antoine-fuqua-12353_cinema_it-s-not-worth-it-it-s-not-about-money-e_2462423.jpg) > “It's not worth it, it's not about money, especially when you're dealing with a culture. It should be about elevating the idea of what we are and who we are as people in the cinema, and that kind of stuff keeps dragging us back down.” [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. True value in cinema lies in uplifting human stories, not profit or cultural constraints. **In simple terms:** Cinema should lift human stories, not money or culture. Key Takeaway Focus on human narratives. Themes art humanity culture cinema values Mood reflective determined Type inspirational philosophical When to use this quote - Film production - scriptwriting - directing - marketing - audience engagement Key Concepts Storytelling authenticity social impact Questions to Reflect On - How can filmmakers balance profit and purpose? - What cultural barriers limit authentic storytelling? A Different Perspective Commercial pressures can dilute artistic integrity. ★ ★ ★ ★ ★ No ratings yet [Cinema](https://sms4smile.com/quotes/about/cinema/) [Cinema Kind](https://sms4smile.com/quotes/about/cinema-kind-672366/) [Culture](https://sms4smile.com/quotes/about/culture/) [Culture Elevating](https://sms4smile.com/quotes/about/culture-elevating-672367/) [Dealing Culture](https://sms4smile.com/quotes/about/dealing-culture-672365/) [Film](https://sms4smile.com/quotes/about/film/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Kind](https://sms4smile.com/quotes/about/kind/) [Money](https://sms4smile.com/quotes/about/money/) [Not worth it](https://sms4smile.com/quotes/about/not-worth-it/) [People](https://sms4smile.com/quotes/about/people/) [People Cinema](https://sms4smile.com/quotes/about/people-cinema-672368/) [Should](https://sms4smile.com/quotes/about/should/) [Stuff](https://sms4smile.com/quotes/about/stuff/) [Who we are](https://sms4smile.com/quotes/about/who-we-are/) [Worth it](https://sms4smile.com/quotes/about/worth-it/) ## Related quotes > [Of course it's true: the public want to see young people - young people are the people who go to the cinema. It's a…](https://sms4smile.com/quotes/joan-collins/of-course-it-s-true-the-public-want-to-see-young-people-young-people/) [Joan Collins](https://sms4smile.com/quotes/author/joan-collins/) > [People go to the cinema to be moved; they wanna laugh, they wanna cry, they wanna feel something deeply, especially if they're not feeling…](https://sms4smile.com/quotes/brit-marling/people-go-to-the-cinema-to-be-moved-they-wanna-laugh-they-wanna-cry/) [Brit Marling](https://sms4smile.com/quotes/author/brit-marling/) > [One always looks forward to working with new people and that's what cinema is also all about.](https://sms4smile.com/quotes/mohnish-bahl/one-always-looks-forward-to-working-with-new-people-and-that-s-what/) [Mohnish Bahl](https://sms4smile.com/quotes/author/mohnish-bahl/) > [Cinema which is well-made, for any kind of audience, is worthy of being watched by just about anybody who would like to watch a…](https://sms4smile.com/quotes/pankaj-kapur/cinema-which-is-well-made-for-any-kind-of-audience-is-worthy-of-being/) [Pankaj Kapur](https://sms4smile.com/quotes/author/pankaj-kapur/) > [Without a doubt, I was born to want to make cinema, but the kind of cinema I want to make is not like commercial…](https://sms4smile.com/quotes/francis-ford-coppola/without-a-doubt-i-was-born-to-want-to-make-cinema-but-the-kind-of/) [Francis Ford Coppola](https://sms4smile.com/quotes/author/francis-ford-coppola/) > [I was mesmerised by South cinema and the kind of work is done out here.](https://sms4smile.com/quotes/amyra-dastur/i-was-mesmerised-by-south-cinema-and-the-kind-of-work-is-done-out-here/) [Amyra Dastur](https://sms4smile.com/quotes/author/amyra-dastur/) > [Cinema is a kind of pan-art. It can use, incorporate, engulf virtually any other art: the novel, poetry, theater, painting, sculpture, dance, music, architecture.…](https://sms4smile.com/quotes/susan-sontag/cinema-is-a-kind-of-pan-art-it-can-use-incorporate-engulf-virtually/) [Susan Sontag](https://sms4smile.com/quotes/author/susan-sontag/) > [Hate is baggage. Life's too short to be pissed off all the time. It's just not worth it.](https://sms4smile.com/quotes/edward-furlong/hate-is-baggage-life-s-too-short-to-be-pissed-off-all-the-time-it-s/) [Edward Furlong](https://sms4smile.com/quotes/author/edward-furlong/) > [Being a success at work is not worth it if it means being a failure at home.](https://sms4smile.com/quotes/gilbert-k-chesterton/being-a-success-at-work-is-not-worth-it-if-it-means-being-a-failure/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [Sometimes it's easy to see the negative side of things or question why people bully you. You could think, 'Maybe they're right. Maybe I'm…](https://sms4smile.com/quotes/raini-rodriguez/sometimes-it-s-easy-to-see-the-negative-side-of-things-or-question/) [Raini Rodriguez](https://sms4smile.com/quotes/author/raini-rodriguez/) > [I've been through so much in my career in F1, particularly in 1995, and I did achieve so much that I thought that it's…](https://sms4smile.com/quotes/mika-hakkinen/i-ve-been-through-so-much-in-my-career-in-f1-particularly-in-1995-and/) [Mika Hakkinen](https://sms4smile.com/quotes/author/mika-hakkinen/) > [If painting doesn't offer a way to dream and create emotions, then it's not worth it.](https://sms4smile.com/quotes/pierre-soulages/if-painting-doesn-t-offer-a-way-to-dream-and-create-emotions-then-it/) [Pierre Soulages](https://sms4smile.com/quotes/author/pierre-soulages/) > [Don't lose sleep over things you cannot change! Wash away guilt - it's not worth it.](https://sms4smile.com/quotes/denise-austin/don-t-lose-sleep-over-things-you-cannot-change-wash-away-guilt-it-s/) [Denise Austin](https://sms4smile.com/quotes/author/denise-austin/) > [I think I just realized that having a problem - an eating disorder - it's not healthy and you can actually die from that.…](https://sms4smile.com/quotes/nicole-polizzi/i-think-i-just-realized-that-having-a-problem-an-eating-disorder-it-s/) [Nicole Polizzi](https://sms4smile.com/quotes/author/nicole-polizzi/) > [I promise you, anybody given the choice of that kind of money or having to make a phone call to tell your dad that…](https://sms4smile.com/quotes/jennifer-lawrence/i-promise-you-anybody-given-the-choice-of-that-kind-of-money-or/) [Jennifer Lawrence](https://sms4smile.com/quotes/author/jennifer-lawrence/) ## More by Antoine Fuqua > [Not harder than it should be, no. We're about the business, we're about the work. It's all about the work, always. We have fun…](https://sms4smile.com/quotes/antoine-fuqua/not-harder-than-it-should-be-no-we-re-about-the-business-we-re-about/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [If you see someone lying out knives and forks consistently, but then one day those knives and forks become weapons you're not sure if…](https://sms4smile.com/quotes/antoine-fuqua/if-you-see-someone-lying-out-knives-and-forks-consistently-but-then/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [I believe in God, absolutely.](https://sms4smile.com/quotes/antoine-fuqua/i-believe-in-god-absolutely/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [Sometimes violence in a very real way is much faster and more impactful because it feels real and you're watching it happen and you're…](https://sms4smile.com/quotes/antoine-fuqua/sometimes-violence-in-a-very-real-way-is-much-faster-and-more/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [What I learned is, don't forget who you are, because that's what's going to make you a filmmaker.](https://sms4smile.com/quotes/antoine-fuqua/what-i-learned-is-don-t-forget-who-you-are-because-that-s-what-s/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [It's a dumb question, because I don't look at things as a black director, just as a director, so ask me as a director…](https://sms4smile.com/quotes/antoine-fuqua/it-s-a-dumb-question-because-i-don-t-look-at-things-as-a-black/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [One hundred percent, I mean, many of the Sergio Leone movies were with Clint Eastwood, and that's what it is.](https://sms4smile.com/quotes/antoine-fuqua/one-hundred-percent-i-mean-many-of-the-sergio-leone-movies-were-with/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [ I would be lying to you if I said I wouldn't love for it \[Equalizer\] to become a franchise, I would love for it… ](https://sms4smile.com/quotes/antoine-fuqua/i-would-be-lying-to-you-if-i-said-i-wouldn-t-love-for-it-equalizer-to/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [I like the platform to show your art and everything that goes along with that. To show your voice and hopefully find films that…](https://sms4smile.com/quotes/antoine-fuqua/i-like-the-platform-to-show-your-art-and-everything-that-goes-along/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [Some men don't gel when it comes to work - you have different work ethics, different opinions, different points of views, different methods of…](https://sms4smile.com/quotes/antoine-fuqua/some-men-don-t-gel-when-it-comes-to-work-you-have-different-work/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [You'll see a consistent, like the tea, the tea bags you saw there-you'll see a consistent-did you see the cafeteria? I mean the diner?](https://sms4smile.com/quotes/antoine-fuqua/you-ll-see-a-consistent-like-the-tea-the-tea-bags-you-saw-there-you/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [I like being in real environments. I love being in the place that it's about - these sets and locations are characters in the…](https://sms4smile.com/quotes/antoine-fuqua/i-like-being-in-real-environments-i-love-being-in-the-place-that-it-s/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [I only pay to take my son to the movies, because most of the time I only watch European movies, independent movies, or screen…](https://sms4smile.com/quotes/antoine-fuqua/i-only-pay-to-take-my-son-to-the-movies-because-most-of-the-time-i/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [The story is also about the battle between Arthur and the Saxons. The Saxons were destroying everything they came across and Arthur was left…](https://sms4smile.com/quotes/antoine-fuqua/the-story-is-also-about-the-battle-between-arthur-and-the-saxons-the/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [Being a kid growing up with Kurosawa films and watching Sergio Leone movies just made me love what it could do to you, and…](https://sms4smile.com/quotes/antoine-fuqua/being-a-kid-growing-up-with-kurosawa-films-and-watching-sergio-leone/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) [Explore all 55 Antoine Fuqua quotes ](https://sms4smile.com/quotes/author/antoine-fuqua/) ## More Cinema quotes > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/) [Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/) > [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/) [Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/) [Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) [Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/) > [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/) [Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/) [Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's not worth it, it's not about money, especially when you're dealing with a culture. 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