--- title: "Meaning & Key Takeaway of: Not every brand is for everybody." description: "\"Not every brand is for everybody.\" — Antoine Arnault" image: "https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg" --- # Not every brand is for everybody. ![“Not every brand is for everybody.” quote by Antoine Arnault](https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg) [Download](https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg) [Open image](https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg) > “Not every brand is for everybody.” [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands cannot appeal to everyone; they must target specific audiences. **In simple terms:** Brands serve niche markets. Key Takeaway Identify and focus on your core audience. Themes marketing branding strategy consumer behavior Mood pragmatic insightful Type business strategic When to use this quote - product launches - advertising campaigns - market research Key Concepts segmentation niche focus brand identity Questions to Reflect On - Who is your ideal customer? - How do you balance niche focus with growth? A Different Perspective Risk of alienating broader market. ★ ★ ★ ★ ★ No ratings yet [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Everybody](https://sms4smile.com/quotes/about/brand-everybody-566787/) [Every](https://sms4smile.com/quotes/about/every/) [Everybody](https://sms4smile.com/quotes/about/everybody/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart…](https://sms4smile.com/quotes/nicolas-ghesquiere/your-priority-has-to-be-the-creativity-and-build-a-brand-that-s-what/) [Nicolas Ghesquiere](https://sms4smile.com/quotes/author/nicolas-ghesquiere/) > [Today, I believe everybody's their own brand, and everybody has their own brand and they curate their own brand on their Facebook and Twitter…](https://sms4smile.com/quotes/kenneth-cole/today-i-believe-everybody-s-their-own-brand-and-everybody-has-their/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [We're a comedy brand that pokes fun at everybody.](https://sms4smile.com/quotes/dave-portnoy/we-re-a-comedy-brand-that-pokes-fun-at-everybody/) [Dave Portnoy](https://sms4smile.com/quotes/author/dave-portnoy/) > [When you take the U out of mourning, it's a brand new day!](https://sms4smile.com/quotes/john-edward/when-you-take-the-u-out-of-mourning-it-s-a-brand-new-day/) [John Edward](https://sms4smile.com/quotes/author/john-edward/) > [Your brand name is only as good as your reputation](https://sms4smile.com/quotes/richard-branson/your-brand-name-is-only-as-good-as-your-reputation/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.](https://sms4smile.com/quotes/niall-fitzgerald/a-brand-is-a-storehouse-of-trust-that-matters-more-and-more-as/) [Niall FitzGerald](https://sms4smile.com/quotes/author/niall-fitzgerald/) > [We are now focused on the brand, not the channel.](https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [“Create your own future; you are your own artisan. Promote your own brand; you are your own marketer! You've got the hands to do…](https://sms4smile.com/quotes/israelmore-ayivor/create-your-own-future-you-are-your-own-artisan-promote-your-own/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.](https://sms4smile.com/quotes/michael-eisner/a-brand-is-a-living-entity-and-it-is-enriched-or-undermined/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) ## More by Antoine Arnault > [Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.](https://sms4smile.com/quotes/antoine-arnault/millennials-as-others-want-creative-durable-desirable-and-beautiful/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [I like to respect my customers.](https://sms4smile.com/quotes/antoine-arnault/i-like-to-respect-my-customers/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for…](https://sms4smile.com/quotes/antoine-arnault/in-many-competitive-worlds-like-luxury-things-are-done-behind-closed/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [A pair of Berluti shoes has this flair, these nuances in colour and patina, so I thought: 'What if we took this je ne…](https://sms4smile.com/quotes/antoine-arnault/a-pair-of-berluti-shoes-has-this-flair-these-nuances-in-colour-and/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Italy has a special place in my heart.](https://sms4smile.com/quotes/antoine-arnault/italy-has-a-special-place-in-my-heart/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [We have very strong roots in Italy and we are committed to deepen these roots even more.](https://sms4smile.com/quotes/antoine-arnault/we-have-very-strong-roots-in-italy-and-we-are-committed-to-deepen/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created.](https://sms4smile.com/quotes/antoine-arnault/of-course-i-have-other-passions-but-my-real-investment-obviously/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Never forget your iPod and dvd player during long trips.](https://sms4smile.com/quotes/antoine-arnault/never-forget-your-ipod-and-dvd-player-during-long-trips/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Going from zero to five kids in two and a half years is the most wonderful thing in the world.](https://sms4smile.com/quotes/antoine-arnault/going-from-zero-to-five-kids-in-two-and-a-half-years-is-the-most/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [If I see one of my sales assistants neglecting someone because he doesn't look like a good client, he's fired immediately.](https://sms4smile.com/quotes/antoine-arnault/if-i-see-one-of-my-sales-assistants-neglecting-someone-because-he/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [Growing up, I'd always visit boutiques with my father on the weekends.](https://sms4smile.com/quotes/antoine-arnault/growing-up-i-d-always-visit-boutiques-with-my-father-on-the-weekends/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [I am not often proud.](https://sms4smile.com/quotes/antoine-arnault/i-am-not-often-proud/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [I think buying shoes is intimidating for a guy. Sitting down taking your shoes off, for men, it's too much. But you should never…](https://sms4smile.com/quotes/antoine-arnault/i-think-buying-shoes-is-intimidating-for-a-guy-sitting-down-taking/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [It was clear from very early on that I would work in the family company. There was not really ever another option or idea.](https://sms4smile.com/quotes/antoine-arnault/it-was-clear-from-very-early-on-that-i-would-work-in-the-family/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [I'm a visual person, a conceptual person.](https://sms4smile.com/quotes/antoine-arnault/i-m-a-visual-person-a-conceptual-person/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) [Explore all 48 Antoine Arnault quotes ](https://sms4smile.com/quotes/author/antoine-arnault/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) [Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Not every brand is for everybody.", "creator": { "@type": "Person", "name": "Antoine Arnault" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/antoine-arnault/not-every-brand-is-for-everybody/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/antoine-arnault/not-every-brand-is-for-everybody/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg", "url": "https://sms4smile.com/quotes/i/2ae/antoine-arnault-14011_brand_not-every-brand-is-for-everybody-2583059_2583059.jpg", "width": 1080, "height": 1080, "caption": "“Not every brand is for everybody.” — Antoine Arnault", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Antoine Arnault", "item": "https://sms4smile.com/quotes/author/antoine-arnault/" }, { "@type": "ListItem", "position": 4, "name": "Not every brand is for everybody.", "item": "https://sms4smile.com/quotes/antoine-arnault/not-every-brand-is-for-everybody/" } ], "@id": "https://sms4smile.com/quotes/antoine-arnault/not-every-brand-is-for-everybody/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```