---
title: "Meaning & Key Takeaway of: Luxury takes many forms nowadays, but one…"
description: "\"Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.\" — Antoine Arnault"
image: "https://sms4smile.com/quotes/i/aa2/antoine-arnault-14011_change_luxury-takes-many-forms-nowadays-but-one_2195474.jpg"
---

#  Luxury takes many forms nowadays, but one thing doesn't…

![“Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.” quote by Antoine Arnault](https://sms4smile.com/quotes/i/aa2/antoine-arnault-14011_change_luxury-takes-many-forms-nowadays-but-one_2195474.jpg)   [Download](https://sms4smile.com/quotes/i/aa2/antoine-arnault-14011_change_luxury-takes-many-forms-nowadays-but-one_2195474.jpg) [Open image](https://sms4smile.com/quotes/i/aa2/antoine-arnault-14011_change_luxury-takes-many-forms-nowadays-but-one_2195474.jpg)

> “Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.”

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Luxury is defined by desire and the power to turn aspirations into reality.

**In simple terms:** Luxury = desire + creation of dreams.

Key Takeaway

Cultivate desire, then create.

Themes

desire creation aspiration status materialism

Mood

reflective inspirational

Type

philosophical motivational

When to use this quote

- marketing strategy
- personal branding
- product design
- lifestyle coaching

Key Concepts

psychology consumer culture dream realization

Questions to Reflect On

- How do you differentiate genuine desire from fleeting trends?
- What dreams can you create for others?

A Different Perspective

Luxury can become superficial if not grounded in authentic values.

★ ★ ★ ★ ★   No ratings yet

[Change](https://sms4smile.com/quotes/about/change/) [Desire](https://sms4smile.com/quotes/about/desire/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Luxury](https://sms4smile.com/quotes/about/luxury/)

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[Norman Cousins](https://sms4smile.com/quotes/author/norman-cousins/)

> [Often, I feel like a cheap imitation aesthetically looks better to me than the real, out-of-reach thing. It's amazing that brands create a whole…](https://sms4smile.com/quotes/hunx/often-i-feel-like-a-cheap-imitation-aesthetically-looks-better-to-me/)

Hunx

> [Our obsession with material things and lack of self-worth is evident in our need for an abundance of momentary luxuries and must-have amenities that…](https://sms4smile.com/quotes/t-i/our-obsession-with-material-things-and-lack-of-self-worth-is-evident/)

T.I

> [Is the minor convenience of allowing the present generation the luxury of doubling its energy consumption every 10 years worth the major hazard of…](https://sms4smile.com/quotes/david-r-brower/is-the-minor-convenience-of-allowing-the-present-generation-the/)

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> [For me, the melancholy of the late XXth Century is walking late at night by the Mont Blanc pen store and seeing these things…](https://sms4smile.com/quotes/william-gibson/for-me-the-melancholy-of-the-late-xxth-century-is-walking-late-at/)

[William Gibson](https://sms4smile.com/quotes/author/william-gibson/)

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> [It's tragic what America has become because there is a great segment of society that now resents luxury and success and achievement by others.](https://sms4smile.com/quotes/robin-leach/it-s-tragic-what-america-has-become-because-there-is-a-great-segment/)

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[Giorgio Moroder](https://sms4smile.com/quotes/author/giorgio-moroder/)

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## More by Antoine Arnault

> [Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.](https://sms4smile.com/quotes/antoine-arnault/millennials-as-others-want-creative-durable-desirable-and-beautiful/)

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

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[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

> [In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for…](https://sms4smile.com/quotes/antoine-arnault/in-many-competitive-worlds-like-luxury-things-are-done-behind-closed/)

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

> [A pair of Berluti shoes has this flair, these nuances in colour and patina, so I thought: 'What if we took this je ne…](https://sms4smile.com/quotes/antoine-arnault/a-pair-of-berluti-shoes-has-this-flair-these-nuances-in-colour-and/)

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> [Italy has a special place in my heart.](https://sms4smile.com/quotes/antoine-arnault/italy-has-a-special-place-in-my-heart/)

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

> [We have very strong roots in Italy and we are committed to deepen these roots even more.](https://sms4smile.com/quotes/antoine-arnault/we-have-very-strong-roots-in-italy-and-we-are-committed-to-deepen/)

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

> [Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created.](https://sms4smile.com/quotes/antoine-arnault/of-course-i-have-other-passions-but-my-real-investment-obviously/)

[Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/)

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