--- title: "Meaning & Key Takeaway of: A new market innovation occurs when a…" description: "\"“A new market innovation occurs when a company discovers that people (individuals or businesses) are struggling to get a job done on their own because ..." image: "https://sms4smile.com/quotes/i/164/anthony-ulwick-38456_business_a-new-market-innovation-occurs-when-a-co_1624360.jpg" --- # A new market innovation occurs when a company discovers… ![“A new market innovation occurs when a company discovers that people (individuals or businesses) are struggling to get a job done on their own because no products exist and devises a creative product or service that enables customers to get that job done faster and cheaper than ever before…” quote by Anthony Ulwick](https://sms4smile.com/quotes/i/164/anthony-ulwick-38456_business_a-new-market-innovation-occurs-when-a-co_1624360.jpg) [Download](https://sms4smile.com/quotes/i/164/anthony-ulwick-38456_business_a-new-market-innovation-occurs-when-a-co_1624360.jpg) [Open image](https://sms4smile.com/quotes/i/164/anthony-ulwick-38456_business_a-new-market-innovation-occurs-when-a-co_1624360.jpg) > ““A new market innovation occurs when a company discovers that people (individuals or businesses) are struggling to get a job done on their own because no products exist and devises a creative product or service that enables customers to get that job done faster and cheaper than ever before; ultimately, the company creates a new market.”” [Anthony Ulwick](https://sms4smile.com/quotes/author/anthony-ulwick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A new market emerges when a company identifies unmet needs and creates a solution that performs the job faster and cheaper than existing options. **In simple terms:** Identify unmet needs, create faster cheaper solutions. Key Takeaway Find gaps, innovate quickly. Themes innovation market creation customer needs Mood strategic analytical Type business entrepreneurial When to use this quote - product development - startup strategy - market analysis - competitive advantage Key Concepts jobs theory disruptive innovation Questions to Reflect On - What unmet jobs exist in your industry? - How can you test a new solution affordably? 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