--- title: "Meaning & Key Takeaway of: With 'SMTV' it was a very brave decision…" description: "\"With 'SMTV' it was a very brave decision by ITV to commission it for a year. It was so awful to start with and the ratings were so low to start with we..." image: "https://sms4smile.com/quotes/i/a51/ant-mcpartlin-5639_brave_with-smtv-it-was-a-very-brave-decision-b_2751103.jpg" --- # With 'SMTV' it was a very brave decision by ITV to… ![“With 'SMTV' it was a very brave decision by ITV to commission it for a year. It was so awful to start with and the ratings were so low to start with we might never have made it past the first six months.” quote by Ant McPartlin](https://sms4smile.com/quotes/i/a51/ant-mcpartlin-5639_brave_with-smtv-it-was-a-very-brave-decision-b_2751103.jpg) [Download](https://sms4smile.com/quotes/i/a51/ant-mcpartlin-5639_brave_with-smtv-it-was-a-very-brave-decision-b_2751103.jpg) [Open image](https://sms4smile.com/quotes/i/a51/ant-mcpartlin-5639_brave_with-smtv-it-was-a-very-brave-decision-b_2751103.jpg) > “With 'SMTV' it was a very brave decision by ITV to commission it for a year. It was so awful to start with and the ratings were so low to start with we might never have made it past the first six months.” [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Commissioning a risky show can lead to early failure but may also yield eventual success. **In simple terms:** Risky TV projects can fail early. Key Takeaway Weigh risk vs reward. Themes media risk television Mood cautious optimistic Type industry advice When to use this quote - program development - budget decisions - network strategy Key Concepts creative risk audience reception Questions to Reflect On - When is it worth persisting? - How to measure early failure? A Different Perspective Success isn’t guaranteed despite effort. ★ ★ ★ ★ ★ No ratings yet [Brave](https://sms4smile.com/quotes/about/brave/) [Decision](https://sms4smile.com/quotes/about/decision/) [Decision Itv](https://sms4smile.com/quotes/about/decision-itv-3099794/) [Itv Commission](https://sms4smile.com/quotes/about/itv-commission-3099793/) [Never](https://sms4smile.com/quotes/about/never/) [Past](https://sms4smile.com/quotes/about/past/) [Ratings Low](https://sms4smile.com/quotes/about/ratings-low-1412002/) [Six months](https://sms4smile.com/quotes/about/six-months/) [Smtv Brave](https://sms4smile.com/quotes/about/smtv-brave-3099795/) [Start](https://sms4smile.com/quotes/about/start/) [Television](https://sms4smile.com/quotes/about/television/) [Year Awful](https://sms4smile.com/quotes/about/year-awful-3099792/) ## Related quotes > [TRP ratings affect me. There are times when the ratings are so low that we feel that we could have done something more. But…](https://sms4smile.com/quotes/kratika-sengar/trp-ratings-affect-me-there-are-times-when-the-ratings-are-so-low/) [Kratika Sengar](https://sms4smile.com/quotes/author/kratika-sengar/) > [President Obama’s approval ratings are so low now, Kenyans are accusing him of being born in the United States.](https://sms4smile.com/quotes/jay-leno/president-obama-s-approval-ratings-are-so-low-now-kenyans-are/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [I was an accountant for six months, and for the last three, I didn't do much work.](https://sms4smile.com/quotes/john-pinette/i-was-an-accountant-for-six-months-and-for-the-last-three-i-didn-t-do/) [John Pinette](https://sms4smile.com/quotes/author/john-pinette/) > [Fashion may renew itself every six months but one thing remains the same: bouncers always wear black.](https://sms4smile.com/quotes/paulo-coelho/fashion-may-renew-itself-every-six-months-but-one-thing-remains-the/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [ I learned more in those six months \[ in the White House\] than in the prior six years. I don't think that anybody who… ](https://sms4smile.com/quotes/van-jones/i-learned-more-in-those-six-months-in-the-white-house-than-in-the/) [Van Jones](https://sms4smile.com/quotes/author/van-jones/) > [“Then someone else appeared from the crowd, and Annabeth's vision tunneled. Percy smiled at her-that sarcastic, troublemaker's smile that had annoyed her for years…](https://sms4smile.com/quotes/rick-riordan/then-someone-else-appeared-from-the-crowd-and-annabeth-s-vision/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [If I was not allowed to mention that I was in the film industry, I could go six months without getting a kiss.](https://sms4smile.com/quotes/peter-farrelly/if-i-was-not-allowed-to-mention-that-i-was-in-the-film-industry-i/) [Peter Farrelly](https://sms4smile.com/quotes/author/peter-farrelly/) > [I need six months vacation, twice a year.](https://sms4smile.com/quotes/zhat/i-need-six-months-vacation-twice-a-year/) [Zhat](https://sms4smile.com/quotes/author/zhat/) > [“Watu wenye ujuzi au vipaji wanatakiwa kwenda shule kusomea ujuzi au vipaji vyao – kwa miezi mitatu au sita angalau.”](https://sms4smile.com/quotes/enock-maregesi/watu-wenye-ujuzi-au-vipaji-wanatakiwa-kwenda-shule-kusomea-ujuzi-au/) [Enock Maregesi](https://sms4smile.com/quotes/author/enock-maregesi/) > [Films are tricky because for years you're getting told you're about to make it and you're about to be busy for four or six…](https://sms4smile.com/quotes/mike-mills/films-are-tricky-because-for-years-you-re-getting-told-you-re-about/) [Mike Mills](https://sms4smile.com/quotes/author/mike-mills/) > [When I first started, all the reviews of Cold Chisel would say, 'This singer won't have a voice in six months.'](https://sms4smile.com/quotes/jimmy-barnes/when-i-first-started-all-the-reviews-of-cold-chisel-would-say-this/) [Jimmy Barnes](https://sms4smile.com/quotes/author/jimmy-barnes/) > [While the crash only took place six months ago, I am convinced we have now passed the worst, and with continued unity of effort,…](https://sms4smile.com/quotes/herbert-hoover/while-the-crash-only-took-place-six-months-ago-i-am-convinced-we-have/) [Herbert Hoover](https://sms4smile.com/quotes/author/herbert-hoover/) > [In France they spend six months training policemen, then they give them a gun and put them on the streets, and I don't know…](https://sms4smile.com/quotes/mathieu-kassovitz/in-france-they-spend-six-months-training-policemen-then-they-give/) [Mathieu Kassovitz](https://sms4smile.com/quotes/author/mathieu-kassovitz/) > [With TV, you film something and have to wait six months to scrawl through Twitter to see what people think.](https://sms4smile.com/quotes/karla-crome/with-tv-you-film-something-and-have-to-wait-six-months-to-scrawl/) [Karla Crome](https://sms4smile.com/quotes/author/karla-crome/) > [“But there’s more. When I was on my way to the event today, Carolyn texted me and told me that Steve and Eve got…](https://sms4smile.com/quotes/linda-morrisx/but-there-s-more-when-i-was-on-my-way-to-the-event-today-carolyn/) [Linda Morrisx](https://sms4smile.com/quotes/author/linda-morrisx/) ## More by Ant McPartlin > [We're just grateful, we learn to be in moment and enjoy what we're doing.](https://sms4smile.com/quotes/ant-mcpartlin/we-re-just-grateful-we-learn-to-be-in-moment-and-enjoy-what-we-re/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [If either of us really desperately wanted to do anything on our own it wouldn't be a problem. But we think of projects that…](https://sms4smile.com/quotes/ant-mcpartlin/if-either-of-us-really-desperately-wanted-to-do-anything-on-our-own/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [I purposely, throughout the whole of my divorce, have not said anything publicly. I've not been on social media or put any of my…](https://sms4smile.com/quotes/ant-mcpartlin/i-purposely-throughout-the-whole-of-my-divorce-have-not-said-anything/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [We kind of had a rule where we said we're not just going to do something in the States for the sake of it.…](https://sms4smile.com/quotes/ant-mcpartlin/we-kind-of-had-a-rule-where-we-said-we-re-not-just-going-to-do/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [I've took stock of things and said, 'Right I've got to think of me.'](https://sms4smile.com/quotes/ant-mcpartlin/i-ve-took-stock-of-things-and-said-right-i-ve-got-to-think-of-me/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [Eighteen-year-old guys don't hang around youth centers, or if they do, they're kind of weird.](https://sms4smile.com/quotes/ant-mcpartlin/eighteen-year-old-guys-don-t-hang-around-youth-centers-or-if-they-do/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [My dad and I didn't speak for a long time, but we're talking again now, which is great.](https://sms4smile.com/quotes/ant-mcpartlin/my-dad-and-i-didn-t-speak-for-a-long-time-but-we-re-talking-again-now/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [Life just swallowed me up for a few years.](https://sms4smile.com/quotes/ant-mcpartlin/life-just-swallowed-me-up-for-a-few-years/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [If it wasn't for 'Byker Grove' we wouldn't be where we are today.](https://sms4smile.com/quotes/ant-mcpartlin/if-it-wasn-t-for-byker-grove-we-wouldn-t-be-where-we-are-today/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [I've got an Aston Martin.](https://sms4smile.com/quotes/ant-mcpartlin/i-ve-got-an-aston-martin/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [I was a massive arachnophobe - I just hated spiders.](https://sms4smile.com/quotes/ant-mcpartlin/i-was-a-massive-arachnophobe-i-just-hated-spiders/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [To feel love and give love - it's the greatest feeling there is.](https://sms4smile.com/quotes/ant-mcpartlin/to-feel-love-and-give-love-it-s-the-greatest-feeling-there-is/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [Going back to school, having done 'Byker Grove' and being on the telly when you're 13, all the kids are very jealous and it…](https://sms4smile.com/quotes/ant-mcpartlin/going-back-to-school-having-done-byker-grove-and-being-on-the-telly/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [I loved my Nintendo 64 growing up.](https://sms4smile.com/quotes/ant-mcpartlin/i-loved-my-nintendo-64-growing-up/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [Life hit me hard.](https://sms4smile.com/quotes/ant-mcpartlin/life-hit-me-hard/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) [Explore all 100 Ant McPartlin quotes ](https://sms4smile.com/quotes/author/ant-mcpartlin/) ## More Brave quotes > [In the current climate, things that are true, brave human stories become political.](https://sms4smile.com/quotes/cate-blanchett/in-the-current-climate-things-that-are-true-brave-human-stories/) [Cate Blanchett](https://sms4smile.com/quotes/author/cate-blanchett/) > [If You Love Someone, Be Brave Enough To Tell Them., Otherwise Be Brave Enough To Watch Them To Be Loved By Someone Else.](https://sms4smile.com/quotes/bilal-zahoor/if-you-love-someone-be-brave-enough-to-tell-them-otherwise-be-brave/) [Bilal Zahoor](https://sms4smile.com/quotes/author/bilal-zahoor/) > [Be convinced that to be happy means to be free and that to be free means to be brave. Therefore do not take lightly…](https://sms4smile.com/quotes/thucydides/be-convinced-that-to-be-happy-means-to-be-free-and-that-to-be-free/) [Thucydides](https://sms4smile.com/quotes/author/thucydides/) > [It's always brave to be yourself.](https://sms4smile.com/quotes/liu-yifei/it-s-always-brave-to-be-yourself/) [Liu Yifei](https://sms4smile.com/quotes/author/liu-yifei/) > [“Victory is for the fucking brave, not the timid and excuse-riddled weak.”](https://sms4smile.com/quotes/zakk-wylde/victory-is-for-the-fucking-brave-not-the-timid-and-excuse-riddled-weak/) [Zakk Wylde](https://sms4smile.com/quotes/author/zakk-wylde/) > [I'm very proud of 'Every Girl's a Super Girl.' I want all girls to know that no matter what size, color, or shape, whatever…](https://sms4smile.com/quotes/jojo-siwa/i-m-very-proud-of-every-girl-s-a-super-girl-i-want-all-girls-to-know/) [JoJo Siwa](https://sms4smile.com/quotes/author/jojo-siwa/) > [And I read the moral--A brave endeavour To do thy duty, whate'er its worth, Is better than life with love forever, And love is…](https://sms4smile.com/quotes/james-jeffrey-roche/and-i-read-the-moral-a-brave-endeavour-to-do-thy-duty-whate-er-its/) [James Jeffrey Roche](https://sms4smile.com/quotes/author/james-jeffrey-roche/) > [I admire machinery as much is any man, and am as thankful to it as any man can be for what it does for…](https://sms4smile.com/quotes/charles-dickens/i-admire-machinery-as-much-is-any-man-and-am-as-thankful-to-it-as-any/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [You know what really made me sick? I was in Washington, D.C. at another time reading in a paper where the U.S. gives Byron…](https://sms4smile.com/quotes/fannie-lou-hamer/you-know-what-really-made-me-sick-i-was-in-washington-d-c-at-another/) [Fannie Lou Hamer](https://sms4smile.com/quotes/author/fannie-lou-hamer/) > [To be able to live and train in Iraq under these circumstances you need to be brave.](https://sms4smile.com/quotes/anonymous/to-be-able-to-live-and-train-in-iraq-under-these-circumstances-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There's a fallacy with stand up comedy, which is, people come up to comedians, and they go, 'You say what I think but I'm…](https://sms4smile.com/quotes/jim-jefferies/there-s-a-fallacy-with-stand-up-comedy-which-is-people-come-up-to/) [Jim Jefferies](https://sms4smile.com/quotes/author/jim-jefferies/) > [Fortune helps the brave.](https://sms4smile.com/quotes/terence/fortune-helps-the-brave/) [Terence](https://sms4smile.com/quotes/author/terence/) > [“A ‘good’ father will tenderly cultivate his children. But a ‘good’ father who is also a ‘brave’ father will let the children without cultivate…](https://sms4smile.com/quotes/craig-d-lounsbrough/a-good-father-will-tenderly-cultivate-his-children-but-a-good-father/) [Craig D. Lounsbrough](https://sms4smile.com/quotes/author/craig-d-lounsbrough/) > [And is it selfish of me to crave victory, or is it brave?](https://sms4smile.com/quotes/veronica-roth/and-is-it-selfish-of-me-to-crave-victory-or-is-it-brave/) [Veronica Roth](https://sms4smile.com/quotes/author/veronica-roth/) > [THE British are brave people. They can face anything, except reality.](https://sms4smile.com/quotes/george-mikes/the-british-are-brave-people-they-can-face-anything-except-reality/) [George Mikes](https://sms4smile.com/quotes/author/george-mikes/) [Browse all 3,314 Brave quotes ](https://sms4smile.com/quotes/about/brave/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "With 'SMTV' it was a very brave decision by ITV to commission it for a year. 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