--- title: "Meaning & Key Takeaway of: Your Highlight on page 63 | location…" description: "\"“Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow..." image: "https://sms4smile.com/quotes/i/79b/anonymous-1_word-of-mouth_your-highlight-on-page-63-location-958-9_1087183.jpg" --- # Your Highlight on page 63 \| location 958-961 \| Added on… ![“Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us…” quote by Anonymous](https://sms4smile.com/quotes/i/79b/anonymous-1_word-of-mouth_your-highlight-on-page-63-location-958-9_1087183.jpg) [Download](https://sms4smile.com/quotes/i/79b/anonymous-1_word-of-mouth_your-highlight-on-page-63-location-958-9_1087183.jpg) [Open image](https://sms4smile.com/quotes/i/79b/anonymous-1_word-of-mouth_your-highlight-on-page-63-location-958-9_1087183.jpg) > ““Your Highlight on page 63 \| location 958-961 \| Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A concise, shareable message (script) helps customers recommend a product effectively, ensuring referrals are genuine and motivated. **In simple terms:** A clear script makes word‑of‑mouth marketing work. Key Takeaway Create a simple, compelling recommendation script. Themes marketing referral communication branding Mood enthusiastic professional Type advertising instructional When to use this quote - sales pitches - customer onboarding - networking events - online reviews Key Concepts viral marketing social proof customer advocacy Questions to Reflect On - How can you personalize the script for different audiences? - What makes a recommendation feel genuine? A Different Perspective The script may sound forced if not authentic to the brand. ★ ★ ★ ★ ★ No ratings yet [Cow Script](https://sms4smile.com/quotes/about/cow-script-2790610/) [Friends And Colleagues](https://sms4smile.com/quotes/about/friends-and-colleagues/) [Friends Slogan](https://sms4smile.com/quotes/about/friends-slogan-2790613/) [Script Sneezer](https://sms4smile.com/quotes/about/script-sneezer-2790612/) [Slogan](https://sms4smile.com/quotes/about/slogan/) [Slogan Reminds](https://sms4smile.com/quotes/about/slogan-reminds-2790611/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) ## Related quotes > [“A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks…](https://sms4smile.com/quotes/seth-godin/a-slogan-that-accurately-conveys-the-essence-of-your-purple-cow-is-a/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“I would use the first week of the moon to organize chapters, do interviews, and talk with friends and colleagues about the ideas I…](https://sms4smile.com/quotes/anonymous/i-would-use-the-first-week-of-the-moon-to-organize-chapters-do/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Slogan of the Academy: But, on the other hand](https://sms4smile.com/quotes/anonymous/slogan-of-the-academy-but-on-the-other-hand/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > ['It's not delivery. It's DiGiorno.' Probably the truest slogan in all advertising.](https://sms4smile.com/quotes/anonymous/it-s-not-delivery-it-s-digiorno-probably-the-truest-slogan-in-all/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [dive for dreams or a slogan may topple you (trees are their roots and wind is wind) trust your heart if the seas catch…](https://sms4smile.com/quotes/anonymous/dive-for-dreams-or-a-slogan-may-topple-you-trees-are-their-roots-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [ “Ni dieu ni maître! (Neither God nor master) \[Feminist and labour slogan translated to 'No gods, no masters'\]” ](https://sms4smile.com/quotes/anonymous/ni-dieu-ni-ma-tre-neither-god-nor-master-feminist-and-labour-slogan/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“If we are simple before God we will know how to be simple with those whom we meet every day – our relations, friends…](https://sms4smile.com/quotes/francis-fernandez/if-we-are-simple-before-god-we-will-know-how-to-be-simple-with-those/) [Francis Fernandez](https://sms4smile.com/quotes/author/francis-fernandez/) > [HIV infection and AIDS is growing - but so too is public apathy. We have already lost too many friends and colleagues.](https://sms4smile.com/quotes/david-geffen/hiv-infection-and-aids-is-growing-but-so-too-is-public-apathy-we-have/) [David Geffen](https://sms4smile.com/quotes/author/david-geffen/) > [“Some of my scientific friends and colleagues confess that they cannot for the life of them see why I don't abandon ship and join…](https://sms4smile.com/quotes/daniel-dennett/some-of-my-scientific-friends-and-colleagues-confess-that-they-cannot/) [Daniel Dennett](https://sms4smile.com/quotes/author/daniel-dennett/) > [When you gossip about another person, listeners unconsciously associate you with the characteristics you are describing, ultimately leading to those characteristics' being “transferred” to…](https://sms4smile.com/quotes/richard-wiseman/when-you-gossip-about-another-person-listeners-unconsciously/) [Richard Wiseman](https://sms4smile.com/quotes/author/richard-wiseman/) > [...in the eyes of her oldest friends and colleagues and extended family, she wasn't a painfully thin seventy-five-year-old gray haired woman dying of cancer-…](https://sms4smile.com/quotes/will-schwalbe/in-the-eyes-of-her-oldest-friends-and-colleagues-and-extended-family/) [Will Schwalbe](https://sms4smile.com/quotes/author/will-schwalbe/) > [During the mourning period after my father passed, his friends and colleagues were saying there was no way the business would survive. There was…](https://sms4smile.com/quotes/julie-smolyansky/during-the-mourning-period-after-my-father-passed-his-friends-and/) [Julie Smolyansky](https://sms4smile.com/quotes/author/julie-smolyansky/) > [I was christened the "British Bulldog" by friends and colleagues who said I not only looked like a bulldog but fought like one. I…](https://sms4smile.com/quotes/brian-london/i-was-christened-the-british-bulldog-by-friends-and-colleagues-who/) [Brian London](https://sms4smile.com/quotes/author/brian-london/) > [I was convinced I'd hate Twitter - but I've come to like it very much. I use it mostly to keep in touch with…](https://sms4smile.com/quotes/joanne-harris/i-was-convinced-i-d-hate-twitter-but-i-ve-come-to-like-it-very-much-i/) [Joanne Harris](https://sms4smile.com/quotes/author/joanne-harris/) > [The questions of traditional and redefined marriage are highly emotional and a difficult and sensitive topic. Living in the D.C. area and having gay…](https://sms4smile.com/quotes/mercedes-schlapp/the-questions-of-traditional-and-redefined-marriage-are-highly/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) ## More by Anonymous > [And a tear rolled down her cheek, as she said goodbye; because she's walking away, and she's never looking back](https://sms4smile.com/quotes/anonymous/and-a-tear-rolled-down-her-cheek-as-she-said-goodbye-because-she-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everyone needs someone to love, and I choose you.](https://sms4smile.com/quotes/anonymous/everyone-needs-someone-to-love-and-i-choose-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Put on my J's and dance the whole night away Im naughty by nature like Im hip-hop hooray With my hands in the sky,…](https://sms4smile.com/quotes/anonymous/put-on-my-j-s-and-dance-the-whole-night-away-im-naughty-by-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/) ## More Slogan quotes > [Soundbite and slogan, strapline and headline, at every turn we meet hyperbole. The soaring inflation of the English language is more urgently in need…](https://sms4smile.com/quotes/trevor-nunn/soundbite-and-slogan-strapline-and-headline-at-every-turn-we-meet/) [Trevor Nunn](https://sms4smile.com/quotes/author/trevor-nunn/) > [So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.](https://sms4smile.com/quotes/seth-godin/so-sure-start-with-a-slogan-but-don-t-bother-wasting-any-time-on-it/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [No Regrets. Is a great. if not silly or impossible concept. But I imagine it is a better slogan than say maybe? Manage regrets…](https://sms4smile.com/quotes/pacifiersucker/no-regrets-is-a-great-if-not-silly-or-impossible-concept-but-i/) [Pacifiersucker](https://sms4smile.com/quotes/author/pacifiersucker/) > [“There's a nice campaign slogan for somebody: 'The Public Sucks. F\*ck Hope.”](https://sms4smile.com/quotes/george-carlin/there-s-a-nice-campaign-slogan-for-somebody-the-public-sucks-f-ck-hope/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [Certainly in North Korea, man is always superior to woman. Even the government treats women horribly. What is the slogan? Woman is a flower.](https://sms4smile.com/quotes/lee-hyeon-seo/certainly-in-north-korea-man-is-always-superior-to-woman-even-the/) [Lee Hyeon-seo](https://sms4smile.com/quotes/author/lee-hyeon-seo/) > [“Write Makes Might!”](https://sms4smile.com/quotes/kevin-james-breaux/write-makes-might/) [Kevin James Breaux](https://sms4smile.com/quotes/author/kevin-james-breaux/) > [“Don’t be deceived when they tell you things are better now. Even if there’s no poverty to be seen because the poverty’s been hidden.…](https://sms4smile.com/quotes/jean-paul-marat/don-t-be-deceived-when-they-tell-you-things-are-better-now-even-if/) [Jean-Paul Marat](https://sms4smile.com/quotes/author/jean-paul-marat/) > [Live free or die is not just a slogan on a license plate. It is the very essence of who we are.](https://sms4smile.com/quotes/chris-sununu/live-free-or-die-is-not-just-a-slogan-on-a-license-plate-it-is-the/) [Chris Sununu](https://sms4smile.com/quotes/author/chris-sununu/) > [“Stronger! stronger! grow they all, Who for Coca-Cola call. Brighter! brighter! thinkers think, When they Coca-Cola drink. —Coca-Cola advertising slogan, 1896”](https://sms4smile.com/quotes/tom-standage/stronger-stronger-grow-they-all-who-for-coca-cola-call-brighter/) [Tom Standage](https://sms4smile.com/quotes/author/tom-standage/) > [Keep England White" is a good slogan.](https://sms4smile.com/quotes/winston-churchill/keep-england-white-is-a-good-slogan/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [“We’ll Leave the Light on for You! This Motel 6 slogan has been a successful marketing strategy for years because of its warm invitation…](https://sms4smile.com/quotes/susan-c-young/we-ll-leave-the-light-on-for-you-this-motel-6-slogan-has-been-a/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Millions around the world increasingly see America not as a model of democracy but as relying solely on brute force, cobbling coalitions together under…](https://sms4smile.com/quotes/vladimir-putin/millions-around-the-world-increasingly-see-america-not-as-a-model-of/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [The trouble is, SMers are allowing themselves to be defined by what they are not. We think, "Oh, so many people believe that we're…](https://sms4smile.com/quotes/laura-antoniou/the-trouble-is-smers-are-allowing-themselves-to-be-defined-by-what/) [Laura Antoniou](https://sms4smile.com/quotes/author/laura-antoniou/) > [While the House of Blues slogan has been 'In blues we trust,' its stages are usually filled with more reliable moneymakers - Neil Diamond…](https://sms4smile.com/quotes/bill-dedman/while-the-house-of-blues-slogan-has-been-in-blues-we-trust-its-stages/) [Bill Dedman](https://sms4smile.com/quotes/author/bill-dedman/) > [Dont be someone elses slogan because you are poetry.](https://sms4smile.com/quotes/sandra-bullock/dont-be-someone-elses-slogan-because-you-are-poetry/) [Sandra Bullock](https://sms4smile.com/quotes/author/sandra-bullock/) [Browse all 164 Slogan quotes ](https://sms4smile.com/quotes/about/slogan/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. 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