---
title: "Meaning & Key Takeaway of: With 21 million people following her on…"
description: "\"“With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as ..."
image: "https://sms4smile.com/quotes/i/770/anonymous-1_close-friends_with-21-million-people-following-her-on_530098.jpg"
---

#  With 21 million people following her on Facebook and 18…

![“With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans. So she and others are spreading their messages through new-style social networks, via mobile apps that are more…” quote by Anonymous](https://sms4smile.com/quotes/i/770/anonymous-1_close-friends_with-21-million-people-following-her-on_530098.jpg)   [Download](https://sms4smile.com/quotes/i/770/anonymous-1_close-friends_with-21-million-people-following-her-on_530098.jpg) [Open image](https://sms4smile.com/quotes/i/770/anonymous-1_close-friends_with-21-million-people-following-her-on_530098.jpg)

> ““With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans. So she and others are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality. It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. Grande could have shared on Twitter that her most embarrassing moment on stage was losing a shoe. The 21-year-old instead revealed the fact during a half-hour live text chat on Line, an app built for close friends to exchange instant messages. It’s expensive to advertise on Facebook and Twitter, and the volume of information being posted creates uncertainty over what people actually notice. Chat apps including Line, Kik, Snapchat, WeChat and Viber place marketing messages front and center. Most-used apps The apps threaten to siphon advertising dollars from the social media leaders, which are already starting to see chat apps overtake them as the most-used apps on smartphones, according to Forrester Research. Chat apps “demand attention,” said Rebecca Lieb, an analyst at consulting firm Altimeter Group.””

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Chat apps create intimate marketing spaces, offering warmth and personality compared to impersonal ads, but risk noise and attention overload.

**In simple terms:** Chat apps make ads feel personal.

Key Takeaway

Use chat apps for authentic, targeted outreach.

Themes

marketing digital media personalization

Mood

strategic analytical

Type

marketing technology

When to use this quote

- brand building
- customer engagement
- social media strategy
- advertising budgeting

Key Concepts

consumer behavior attention economy

Questions to Reflect On

- How can brands stay authentic in chat apps?
- What privacy safeguards are needed?

A Different Perspective

Privacy concerns and platform saturation can dilute impact.

★ ★ ★ ★ ★   No ratings yet

[Close Friend](https://sms4smile.com/quotes/about/close-friend/) [Close friends](https://sms4smile.com/quotes/about/close-friends/) [Intimate conversation](https://sms4smile.com/quotes/about/intimate-conversation/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/)

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