--- title: "Meaning & Key Takeaway of: We found that suppliers of nonstrategic…" description: "\"“We found that suppliers of nonstrategic products and services don’t fully appreciate this purchasing task. So when they try to land a deal, they make ..." image: "https://sms4smile.com/quotes/i/54f/anonymous-1_negotiation_we-found-that-suppliers-of-nonstrategic_1173670.jpg" --- # We found that suppliers of nonstrategic products and… ![“We found that suppliers of nonstrategic products and services don’t fully appreciate this purchasing task. So when they try to land a deal, they make two common mistakes. THEY FOCUS DOGGEDLY ON THEIR OFFERINGS’ DISTINCTIVE FEATURES EVEN WHEN CUSTOMERS DON’T WANT OR NEED THEM. The hope is that…” quote by Anonymous](https://sms4smile.com/quotes/i/54f/anonymous-1_negotiation_we-found-that-suppliers-of-nonstrategic_1173670.jpg) [Download](https://sms4smile.com/quotes/i/54f/anonymous-1_negotiation_we-found-that-suppliers-of-nonstrategic_1173670.jpg) [Open image](https://sms4smile.com/quotes/i/54f/anonymous-1_negotiation_we-found-that-suppliers-of-nonstrategic_1173670.jpg) > ““We found that suppliers of nonstrategic products and services don’t fully appreciate this purchasing task. So when they try to land a deal, they make two common mistakes. THEY FOCUS DOGGEDLY ON THEIR OFFERINGS’ DISTINCTIVE FEATURES EVEN WHEN CUSTOMERS DON’T WANT OR NEED THEM. The hope is that features that go beyond the specifications will win over the customer and get him or her to pay a premium. But trying to persuade a skeptical customer that such extras will add value is no easy task,”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Suppliers of non‑strategic items often overemphasize unique features that customers don’t need, hoping to command a premium, but convincing skeptical buyers of added value is difficult. **In simple terms:** Suppliers focus on unnecessary features and struggle to prove value. Key Takeaway Align offerings with real customer needs. Themes sales value proposition customer focus Mood frustrated analytical strategic Type advice business sales When to use this quote - B2B negotiations - product pitching - contract renewal - new supplier onboarding Key Concepts feature overemphasis value perception pricing strategy Questions to Reflect On - How can you identify which features truly matter to a client? - What evidence convinces a skeptical buyer? A Different Perspective Customers may reject premium pricing if features aren’t truly valuable. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customers Don](https://sms4smile.com/quotes/about/customers-don-727812/) [Features Customers](https://sms4smile.com/quotes/about/features-customers-3412684/) [Negotiation](https://sms4smile.com/quotes/about/negotiation/) [Nonstrategic Products](https://sms4smile.com/quotes/about/nonstrategic-products-3412682/) [Skeptical Customer](https://sms4smile.com/quotes/about/skeptical-customer-3412683/) [Suppliers Nonstrategic](https://sms4smile.com/quotes/about/suppliers-nonstrategic-3412681/) ## Related quotes > [Loyal customers, they don't just come back, they dont simply recommend you, they insist that their friends do business with you.](https://sms4smile.com/quotes/anonymous/loyal-customers-they-don-t-just-come-back-they-dont-simply-recommend/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Customers don't care at all whether you close the deal or not. They care about improving their business.”](https://sms4smile.com/quotes/aaron-ross/customers-don-t-care-at-all-whether-you-close-the-deal-or-not-they/) [Aaron Ross](https://sms4smile.com/quotes/author/aaron-ross/) > [Don't listen to you customers. They don't know what they want anyway.](https://sms4smile.com/quotes/larry-weber/don-t-listen-to-you-customers-they-don-t-know-what-they-want-anyway/) [Larry Weber](https://sms4smile.com/quotes/author/larry-weber/) > [“In his Apple office, 1982: Asked if he wanted to do market research, he said, “No, because customers don’t know what they want until…](https://sms4smile.com/quotes/walter-isaacson/in-his-apple-office-1982-asked-if-he-wanted-to-do-market-research-he/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [Listen to your customers, but don't always build exactly what they're telling you. 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That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everyone needs someone to love, and I choose you.](https://sms4smile.com/quotes/anonymous/everyone-needs-someone-to-love-and-i-choose-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Put on my J's and dance the whole night away Im naughty by nature like Im hip-hop hooray With my hands in the sky,…](https://sms4smile.com/quotes/anonymous/put-on-my-j-s-and-dance-the-whole-night-away-im-naughty-by-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. 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Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. 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I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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