--- title: "Meaning & Key Takeaway of: The mystery of writing advertisements…" description: "\"The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be writte..." image: "https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg" --- # The mystery of writing advertisements consists mainly in… ![“The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.” quote by Anonymous](https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg) [Download](https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg) [Open image](https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg) > “The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective ads convey the core message succinctly, using plain language as if speaking directly to a friend. **In simple terms:** Ads should be clear and simple, like a personal note. Key Takeaway Write as if you were talking to a friend. Themes clarity simplicity communication Mood informative professional Type advice instructional When to use this quote - product launch - social media post - email campaign - sales pitch Key Concepts marketing copywriting psychology Questions to Reflect On - How can you keep it simple without losing essential detail? - Who is your ideal reader? A Different Perspective May oversimplify complex ideas, losing nuance. ★ ★ ★ ★ ★ No ratings yet [Acquaintance](https://sms4smile.com/quotes/about/acquaintance/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Mystery](https://sms4smile.com/quotes/about/mystery/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...](https://sms4smile.com/quotes/anonymous/i-have-always-believed-that-writing-advertisements-is-the-second-most/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing…](https://sms4smile.com/quotes/joseph-addison/the-great-art-in-writing-advertisements-is-the-finding-out-of-a/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) > [Sometimes you have to say the words exactly how they are on the page, but sometimes when you improv, it only helps to get…](https://sms4smile.com/quotes/taraji-p-henson/sometimes-you-have-to-say-the-words-exactly-how-they-are-on-the-page/) [Taraji P. Henson](https://sms4smile.com/quotes/author/taraji-p-henson/) > [I don't pronounce all my words exactly how they do on the BBC. I am who I am.](https://sms4smile.com/quotes/angela-rayner/i-don-t-pronounce-all-my-words-exactly-how-they-do-on-the-bbc-i-am/) [Angela Rayner](https://sms4smile.com/quotes/author/angela-rayner/) > [“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”](https://sms4smile.com/quotes/phil-dusenberry/writing-advertisements-is-the-second-most-profitable-form-of-writing/) [Phil Dusenberry](https://sms4smile.com/quotes/author/phil-dusenberry/) > [Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not…](https://sms4smile.com/quotes/jay-abraham/make-your-copy-straightforward-to-read-understand-and-use-use-easy/) [Jay Abraham](https://sms4smile.com/quotes/author/jay-abraham/) > [“They hurry in; the wind bangs a door behind them. Rafe takes his arm. He says, this silence of More's, it was never really…](https://sms4smile.com/quotes/hilary-mantel/they-hurry-in-the-wind-bangs-a-door-behind-them-rafe-takes-his-arm-he/) [Hilary Mantel](https://sms4smile.com/quotes/author/hilary-mantel/) > [“Worship itself is made up of ordinary stuff. We use plain words. Some of the most the glorious words in Cranmer’s Book of Common…](https://sms4smile.com/quotes/tish-harrison-warren/worship-itself-is-made-up-of-ordinary-stuff-we-use-plain-words-some/) [Tish Harrison Warren](https://sms4smile.com/quotes/author/tish-harrison-warren/) > [Honest plain words best pierce the ear of grief.](https://sms4smile.com/quotes/william-shakespeare/honest-plain-words-best-pierce-the-ear-of-grief/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [You can tell the ideals of a nation by its advertisements.](https://sms4smile.com/quotes/anonymous/you-can-tell-the-ideals-of-a-nation-by-its-advertisements/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Advertisements constitute the only 'good news' in the newspaper.”](https://sms4smile.com/quotes/anonymous/advertisements-constitute-the-only-good-news-in-the-newspaper/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If this advertisement be not sufficient, I can only protrude my wormlike tendrils of apology, craving forbearance on the grounds that a writer must…](https://sms4smile.com/quotes/anonymous/if-this-advertisement-be-not-sufficient-i-can-only-protrude-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Advertisements contain the only truths to be relied on in a newspaper.](https://sms4smile.com/quotes/anonymous/advertisements-contain-the-only-truths-to-be-relied-on-in-a-newspaper/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement…](https://sms4smile.com/quotes/anonymous/it-is-really-not-so-repulsive-to-see-the-poor-asking-for-money-as-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Anonymous > [And a tear rolled down her cheek, as she said goodbye; because she's walking away, and she's never looking back](https://sms4smile.com/quotes/anonymous/and-a-tear-rolled-down-her-cheek-as-she-said-goodbye-because-she-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everyone needs someone to love, and I choose you.](https://sms4smile.com/quotes/anonymous/everyone-needs-someone-to-love-and-i-choose-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Put on my J's and dance the whole night away Im naughty by nature like Im hip-hop hooray With my hands in the sky,…](https://sms4smile.com/quotes/anonymous/put-on-my-j-s-and-dance-the-whole-night-away-im-naughty-by-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/) ## More Acquaintance quotes > [Distrust all those who love you extremely upon a very slight acquaintance and without any visible reason.](https://sms4smile.com/quotes/anonymous/distrust-all-those-who-love-you-extremely-upon-a-very-slight/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Be much alone with God, and take time to get thoroughly acquainted. Converse over everything with Him. Unburden yourself wholly -every thought, feeling, wish,…](https://sms4smile.com/quotes/horatius-bonar/be-much-alone-with-god-and-take-time-to-get-thoroughly-acquainted/) [Horatius Bonar](https://sms4smile.com/quotes/author/horatius-bonar/) > [The study of history and philosophy, accompanied by some acquaintance with art and literature, should be for lawyers and engineers as well as for…](https://sms4smile.com/quotes/terry-eagleton/the-study-of-history-and-philosophy-accompanied-by-some-acquaintance/) [Terry Eagleton](https://sms4smile.com/quotes/author/terry-eagleton/) > [The love of new acquaintance comes not so much from being weary of what we had before, or from any satisfaction there is in…](https://sms4smile.com/quotes/francois-de-la-rochefoucauld/the-love-of-new-acquaintance-comes-not-so-much-from-being-weary-of/) [Francois de La Rochefoucauld](https://sms4smile.com/quotes/author/francois-de-la-rochefoucauld/) > [One frequently only finds out how really beautiful a women is, until after considerable acquaintance with her.](https://sms4smile.com/quotes/mark-twain/one-frequently-only-finds-out-how-really-beautiful-a-women-is-until/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [“I'd rather be a nodding acquaintance, than a bobble head”](https://sms4smile.com/quotes/josh-stern/i-d-rather-be-a-nodding-acquaintance-than-a-bobble-head/) [Josh Stern](https://sms4smile.com/quotes/author/josh-stern/) > [In addition to my other numerous acquaintances, I have one more intimate confidant… My depression is the most faithful mistress I have known —…](https://sms4smile.com/quotes/soren-kierkegaard/in-addition-to-my-other-numerous-acquaintances-i-have-one-more/) [Soren Kierkegaard](https://sms4smile.com/quotes/author/soren-kierkegaard/) > [God is a spirit. Jesus was led up of the Spirit to be tempted of the Devil; and it is also true that spirits…](https://sms4smile.com/quotes/charles-bradlaugh/god-is-a-spirit-jesus-was-led-up-of-the-spirit-to-be-tempted-of-the/) [Charles Bradlaugh](https://sms4smile.com/quotes/author/charles-bradlaugh/) > [ \[On an anarchist acquaintance:\] Everything in appearance the most alarmist aunt could wish. ](https://sms4smile.com/quotes/sylvia-townsend-warner/on-an-anarchist-acquaintance-everything-in-appearance-the-most/) [Sylvia Townsend Warner](https://sms4smile.com/quotes/author/sylvia-townsend-warner/) > [There is no such thing as educational value in the abstract. The notion that some subjects and methods and that acquaintance with certain facts…](https://sms4smile.com/quotes/john-dewey/there-is-no-such-thing-as-educational-value-in-the-abstract-the/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [ \[Books\] will visit you at your convenience, whether you are lonesome or not, on rainy days or fair. They propose themselves as either transient… ](https://sms4smile.com/quotes/clifton-fadiman/books-will-visit-you-at-your-convenience-whether-you-are-lonesome-or/) [Clifton Fadiman](https://sms4smile.com/quotes/author/clifton-fadiman/) > [I'm not dating Prateik; he is just a good acquaintance.](https://sms4smile.com/quotes/amyra-dastur/i-m-not-dating-prateik-he-is-just-a-good-acquaintance/) [Amyra Dastur](https://sms4smile.com/quotes/author/amyra-dastur/) > [Moderation is the inseparable companion of wisdom, but with it genius has not even a nodding acquaintance.](https://sms4smile.com/quotes/charles-caleb-colton/moderation-is-the-inseparable-companion-of-wisdom-but-with-it-genius/) [Charles Caleb Colton](https://sms4smile.com/quotes/author/charles-caleb-colton/) > [The greatest embarrassment of my political career has been that active duties seem to deprive me of time for careful investigation. I seem almost…](https://sms4smile.com/quotes/woodrow-wilson/the-greatest-embarrassment-of-my-political-career-has-been-that/) [Woodrow Wilson](https://sms4smile.com/quotes/author/woodrow-wilson/) > [A woman who can't forgive should never have more than a nodding acquaintance with a man.](https://sms4smile.com/quotes/anonymous/a-woman-who-can-t-forgive-should-never-have-more-than-a-nodding/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 484 Acquaintance quotes ](https://sms4smile.com/quotes/about/acquaintance/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.", "creator": { "@type": "Person", "name": "Anonymous" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/anonymous/the-mystery-of-writing-advertisements-consists-mainly-in-saying-in-a/", "about": { "@type": "Thing", "name": "Acquaintance" }, "@id": "https://sms4smile.com/quotes/anonymous/the-mystery-of-writing-advertisements-consists-mainly-in-saying-in-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg", "contentUrl": "https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg", "url": "https://sms4smile.com/quotes/i/454/anonymous-1_acquaintance_the-mystery-of-writing-advertisements-co_2305262.jpg", "width": 1080, "height": 1080, "caption": "“The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is…” — Anonymous", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Anonymous", "item": "https://sms4smile.com/quotes/author/anonymous/" }, { "@type": "ListItem", "position": 4, "name": "The mystery of writing advertisements consists...", "item": "https://sms4smile.com/quotes/anonymous/the-mystery-of-writing-advertisements-consists-mainly-in-saying-in-a/" } ], "@id": "https://sms4smile.com/quotes/anonymous/the-mystery-of-writing-advertisements-consists-mainly-in-saying-in-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```