---
title: "Meaning & Key Takeaway of: space—75% of B2B customers say they rely…"
description: "\"“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.”\" — Anonymous"
image: "https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg"
---

#  space—75% of B2B customers say they rely on word of mouth…

![“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.” quote by Anonymous](https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg)   [Download](https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg) [Open image](https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg)

> ““space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.””

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Highlights that most B2B buyers trust peer recommendations and social media over traditional advertising.

**In simple terms:** Word of mouth drives B2B decisions.

Key Takeaway

Leverage referrals and social proof.

Themes

marketing trust social media B2B influence

Mood

informative analytical

Type

business marketing

When to use this quote

- sales strategy
- brand building
- customer outreach

Key Concepts

network effects consumer behavior digital reputation

Questions to Reflect On

- How can companies amplify positive word of mouth?
- What risks arise from over‑reliance on social proof?

A Different Perspective

Relying solely on referrals may limit reach to new audiences.

★ ★ ★ ★ ★   No ratings yet

[B2B Customers](https://sms4smile.com/quotes/about/b2b-customers-2650608/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Say](https://sms4smile.com/quotes/about/customers-say-698036/) [Including Social](https://sms4smile.com/quotes/about/including-social-2650609/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Word Mouth](https://sms4smile.com/quotes/about/word-mouth/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/)

## Related quotes

> [Word of mouth is very powerful.](https://sms4smile.com/quotes/anonymous/word-of-mouth-is-very-powerful/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.”](https://sms4smile.com/quotes/anonymous/kumar-v-j-petersen-a-and-leone-r-p-2007-how-valuable-is-word-of-mouth/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The translation of social media buzz does not really happen. Films do well through word of mouth.](https://sms4smile.com/quotes/varun-dhawan/the-translation-of-social-media-buzz-does-not-really-happen-films-do/)

[Varun Dhawan](https://sms4smile.com/quotes/author/varun-dhawan/)

> [Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value…](https://sms4smile.com/quotes/roelof-botha/social-enables-word-of-mouth-at-an-unprecedented-scale-its-most/)

[Roelof Botha](https://sms4smile.com/quotes/author/roelof-botha/)

> [Word of mouth works now, much more than ever. @-reply every single person.](https://sms4smile.com/quotes/gary-vaynerchuk/word-of-mouth-works-now-much-more-than-ever-reply-every-single-person/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [It's a very organic kind of way that people are discovering it, by word of mouth, which I always think is the best way…](https://sms4smile.com/quotes/cillian-murphy/it-s-a-very-organic-kind-of-way-that-people-are-discovering-it-by/)

[Cillian Murphy](https://sms4smile.com/quotes/author/cillian-murphy/)

> [Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15…](https://sms4smile.com/quotes/david-rusenko/word-of-mouth-marketing-is-a-crucial-component-of-organic-growth-for/)

[David Rusenko](https://sms4smile.com/quotes/author/david-rusenko/)

> [“They say 90% of the promotion of a book comes through word of mouth. But you've somehow got to get your book into the…](https://sms4smile.com/quotes/claudia-osmond/they-say-90-of-the-promotion-of-a-book-comes-through-word-of-mouth/)

[Claudia Osmond](https://sms4smile.com/quotes/author/claudia-osmond/)

> [It's still word of mouth that is going to make or break a show, and while critics can't help a show, they can hurt…](https://sms4smile.com/quotes/mitch-leigh/it-s-still-word-of-mouth-that-is-going-to-make-or-break-a-show-and/)

[Mitch Leigh](https://sms4smile.com/quotes/author/mitch-leigh/)

> [You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.](https://sms4smile.com/quotes/mitch-leigh/you-can-t-make-money-on-advertising-you-just-have-to-seed-the-clouds/)

[Mitch Leigh](https://sms4smile.com/quotes/author/mitch-leigh/)

> [I want word of mouth to be our biggest voice.](https://sms4smile.com/quotes/jasmine-guy/i-want-word-of-mouth-to-be-our-biggest-voice/)

[Jasmine Guy](https://sms4smile.com/quotes/author/jasmine-guy/)

> [Word of mouth and the Internet are the only press we have left.](https://sms4smile.com/quotes/adam-mckay/word-of-mouth-and-the-internet-are-the-only-press-we-have-left/)

[Adam McKay](https://sms4smile.com/quotes/author/adam-mckay/)

> [Without integrity, no company can have positive word of mouth](https://sms4smile.com/quotes/jay-abraham/without-integrity-no-company-can-have-positive-word-of-mouth/)

[Jay Abraham](https://sms4smile.com/quotes/author/jay-abraham/)

> [“There really is power in numbers. In today’s society one has to understand the true power of word of mouth. It’s true that the…](https://sms4smile.com/quotes/simon-zingerman/there-really-is-power-in-numbers-in-today-s-society-one-has-to/)

[Simon Zingerman](https://sms4smile.com/quotes/author/simon-zingerman/)

> [Good reviews and word of mouth can go a long way in getting your small business idea off the ground.](https://sms4smile.com/quotes/kendra-scott/good-reviews-and-word-of-mouth-can-go-a-long-way-in-getting-your/)

[Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/)

## More by Anonymous

> [And a tear rolled down her cheek, as she said goodbye; because she's walking away, and she's never looking back](https://sms4smile.com/quotes/anonymous/and-a-tear-rolled-down-her-cheek-as-she-said-goodbye-because-she-s/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Everyone needs someone to love, and I choose you.](https://sms4smile.com/quotes/anonymous/everyone-needs-someone-to-love-and-i-choose-you/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Put on my J's and dance the whole night away Im naughty by nature like Im hip-hop hooray With my hands in the sky,…](https://sms4smile.com/quotes/anonymous/put-on-my-j-s-and-dance-the-whole-night-away-im-naughty-by-nature/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

[Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/)

## More Customers quotes

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/)

[Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/)

> [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/)

[S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/)

> [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/)

[Don Peppers](https://sms4smile.com/quotes/author/don-peppers/)

> [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/)

[Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/)

> [Get a minimum viable product out there, test it out, see how customers respond.](https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/)

[Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/)

> [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/)

[Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/)

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/)

[Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/)

> [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/)

[Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/)

> [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Browse all 2,036 Customers quotes ](https://sms4smile.com/quotes/about/customers/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.”",
            "creator": {
                "@type": "Person",
                "name": "Anonymous"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/",
            "about": {
                "@type": "Thing",
                "name": "Customers"
            },
            "@id": "https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg",
                "url": "https://sms4smile.com/quotes/i/48f/anonymous-1_customers_space-75-of-b2b-customers-say-they-rely_271249.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase…” — Anonymous",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Anonymous",
                    "item": "https://sms4smile.com/quotes/author/anonymous/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“space—75% of B2B customers say they...",
                    "item": "https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
