--- title: "Meaning & Key Takeaway of: Purple Cow (SETH GODIN) - Your Highlight…" description: "\"“Purple Cow (SETH GODIN) - Your Highlight on page 85 | location 1290-1291 | Added on Friday, 6 June 2014 10:26:03 What you need is the insight to real..." image: "https://sms4smile.com/quotes/i/0d3/anonymous-1_business_purple-cow-seth-godin-your-highlight-on_2176402.jpg" --- # Purple Cow (SETH GODIN) - Your Highlight on page 85 \|… ![“Purple Cow (SETH GODIN) - Your Highlight on page 85 | location 1290-1291 | Added on Friday, 6 June 2014 10:26:03 What you need is the insight to realize that you have no other choice but to grow your business or launch your product with Purple Cow thinking. Nothing else is going to work.” quote by Anonymous](https://sms4smile.com/quotes/i/0d3/anonymous-1_business_purple-cow-seth-godin-your-highlight-on_2176402.jpg) [Download](https://sms4smile.com/quotes/i/0d3/anonymous-1_business_purple-cow-seth-godin-your-highlight-on_2176402.jpg) [Open image](https://sms4smile.com/quotes/i/0d3/anonymous-1_business_purple-cow-seth-godin-your-highlight-on_2176402.jpg) > ““Purple Cow (SETH GODIN) - Your Highlight on page 85 \| location 1290-1291 \| Added on Friday, 6 June 2014 10:26:03 What you need is the insight to realize that you have no other choice but to grow your business or launch your product with Purple Cow thinking. Nothing else is going to work.”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business must adopt remarkable, standout ideas or it will fail to attract attention **In simple terms:** Be remarkable or risk irrelevance Key Takeaway Embrace bold, unique strategies Themes marketing innovation entrepreneurship Mood cautious strategic Type business motivational When to use this quote - product launch - startup growth - advertising campaigns - creative design Key Concepts differentiation risk taking brand strategy Questions to Reflect On - When is a “Purple Cow” approach appropriate? - How do you balance novelty with practicality? A Different Perspective Not all markets reward radical novelty; incremental improvement can also succeed ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Wisdom](https://sms4smile.com/quotes/about/wisdom/) ## Related quotes > [“Purple Cow (SETH GODIN) - Your Highlight on page 68 \| location 1042-1042 \| Added on Friday, 6 June 2014 10:00:32 Assume that what…](https://sms4smile.com/quotes/anonymous/purple-cow-seth-godin-your-highlight-on-page-68-location-1042-1042/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Purple Cow (SETH GODIN) - Your Highlight on page 67 \| location 1019-1020 \| Added on Friday, 6 June 2014 09:51:55 Instead, pick the…](https://sms4smile.com/quotes/anonymous/purple-cow-seth-godin-your-highlight-on-page-67-location-1019-1020/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You’re either remarkable or invisible,” says Seth Godin in his 2002 bestseller, Purple Cow.”](https://sms4smile.com/quotes/cal-newport/you-re-either-remarkable-or-invisible-says-seth-godin-in-his-2002/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [“I don't get it" Seth Godin "I don't like it" "I don't understand it" Those are the only responses your new idea can possibly…](https://sms4smile.com/quotes/anonymous/i-don-t-get-it-seth-godin-i-don-t-like-it-i-don-t-understand-it-those/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Ah, yes! I wrote the "Purple Cow" - I'm sorry, now, I wrote it! But I can tell you anyhow, I'll kill you if…](https://sms4smile.com/quotes/gelett-burgess/ah-yes-i-wrote-the-purple-cow-i-m-sorry-now-i-wrote-it-but-i-can-tell/) [Gelett Burgess](https://sms4smile.com/quotes/author/gelett-burgess/) > [I never saw a purple cow; I never hope to see one; But I can tell you, anyhow, I'd rather see than be one.](https://sms4smile.com/quotes/gelett-burgess/i-never-saw-a-purple-cow-i-never-hope-to-see-one-but-i-can-tell-you/) [Gelett Burgess](https://sms4smile.com/quotes/author/gelett-burgess/) > [The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.](https://sms4smile.com/quotes/seth-godin/the-key-to-success-is-to-find-a-way-to-stand-out-to-be-the-purple-cow/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. 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The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. 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I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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