--- title: "Meaning & Key Takeaway of: Purple Cow (SETH GODIN) - Your Highlight…" description: "\"“Purple Cow (SETH GODIN) - Your Highlight on page 68 | location 1042-1042 | Added on Friday, 6 June 2014 10:00:32 Assume that what was remarkable last..." image: "https://sms4smile.com/quotes/i/9fc/anonymous-1_god_purple-cow-seth-godin-your-highlight-on_2943978.jpg" --- # Purple Cow (SETH GODIN) - Your Highlight on page 68 \|… ![“Purple Cow (SETH GODIN) - Your Highlight on page 68 | location 1042-1042 | Added on Friday, 6 June 2014 10:00:32 Assume that what was remarkable last time won’t be remarkable this time. ==========” quote by Anonymous](https://sms4smile.com/quotes/i/9fc/anonymous-1_god_purple-cow-seth-godin-your-highlight-on_2943978.jpg) [Download](https://sms4smile.com/quotes/i/9fc/anonymous-1_god_purple-cow-seth-godin-your-highlight-on_2943978.jpg) [Open image](https://sms4smile.com/quotes/i/9fc/anonymous-1_god_purple-cow-seth-godin-your-highlight-on_2943978.jpg) > ““Purple Cow (SETH GODIN) - Your Highlight on page 68 \| location 1042-1042 \| Added on Friday, 6 June 2014 10:00:32 Assume that what was remarkable last time won’t be remarkable this time. ==========”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The highlight suggests that past successes may not guarantee future relevance; continual innovation is required. **In simple terms:** Past success doesn’t ensure future impact. Key Takeaway Keep innovating, don’t rely on past wins. Themes innovation marketing relevance change strategy Mood cautionary motivational Type strategic reflective When to use this quote - launching a new product - rebranding an existing line - testing market response - adapting to trends Key Concepts creative disruption brand differentiation consumer attention Questions to Reflect On - How can you measure when to innovate? - What risks are acceptable in your field? A Different Perspective Innovation can be costly and risky. ★ ★ ★ ★ ★ No ratings yet [God](https://sms4smile.com/quotes/about/god/) ## Related quotes > [“Purple Cow (SETH GODIN) - Your Highlight on page 67 \| location 1019-1020 \| Added on Friday, 6 June 2014 09:51:55 Instead, pick the…](https://sms4smile.com/quotes/anonymous/purple-cow-seth-godin-your-highlight-on-page-67-location-1019-1020/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Purple Cow (SETH GODIN) - Your Highlight on page 85 \| location 1290-1291 \| Added on Friday, 6 June 2014 10:26:03 What you need…](https://sms4smile.com/quotes/anonymous/purple-cow-seth-godin-your-highlight-on-page-85-location-1290-1291/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You’re either remarkable or invisible,” says Seth Godin in his 2002 bestseller, Purple Cow.”](https://sms4smile.com/quotes/cal-newport/you-re-either-remarkable-or-invisible-says-seth-godin-in-his-2002/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [Does G get angry because it follows F in the alphabet? 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