--- title: "Meaning & Key Takeaway of: Kumar, V. J., Petersen, A., and Leone R…" description: "\"“Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.”\" — Anonymous" image: "https://sms4smile.com/quotes/i/67b/anonymous-1_word-of-mouth_kumar-v-j-petersen-a-and-leone-r-p-2007_931746.jpg" --- # Kumar, V. J., Petersen, A., and Leone R. P. (2007). How… ![“Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.” quote by Anonymous](https://sms4smile.com/quotes/i/67b/anonymous-1_word-of-mouth_kumar-v-j-petersen-a-and-leone-r-p-2007_931746.jpg) [Download](https://sms4smile.com/quotes/i/67b/anonymous-1_word-of-mouth_kumar-v-j-petersen-a-and-leone-r-p-2007_931746.jpg) [Open image](https://sms4smile.com/quotes/i/67b/anonymous-1_word-of-mouth_kumar-v-j-petersen-a-and-leone-r-p-2007_931746.jpg) > ““Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The article examines the impact and value of word‑of‑mouth marketing. **In simple terms:** Word‑of‑mouth influences consumer decisions. Key Takeaway Leverage personal recommendations in marketing. Themes marketing communication trust Mood analytical strategic Type business educational When to use this quote - product launch - brand building - customer service Key Concepts business strategy consumer behavior Questions to Reflect On - How can you encourage authentic referrals? - What metrics measure word‑of‑mouth impact? A Different Perspective Effectiveness depends on credibility and network size. ★ ★ ★ ★ ★ No ratings yet [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) ## Related quotes > [“In a recent Harvard Business Review article we explore how companies require three mutually supportive capabilities to fully exploit data and analytics: an ability…](https://sms4smile.com/quotes/mckinsey-chief-marketing-sales-officer-forum/in-a-recent-harvard-business-review-article-we-explore-how-companies/) McKinsey Chief Marketing & Sales Officer Forum > [Word of mouth is very powerful.](https://sms4smile.com/quotes/anonymous/word-of-mouth-is-very-powerful/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.”](https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The most valuable word to say when you do a mistake is sorry](https://sms4smile.com/quotes/ayu/the-most-valuable-word-to-say-when-you-do-a-mistake-is-sorry/) Ayu > [Word of mouth works now, much more than ever. @-reply every single person.](https://sms4smile.com/quotes/gary-vaynerchuk/word-of-mouth-works-now-much-more-than-ever-reply-every-single-person/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [It's a very organic kind of way that people are discovering it, by word of mouth, which I always think is the best way…](https://sms4smile.com/quotes/cillian-murphy/it-s-a-very-organic-kind-of-way-that-people-are-discovering-it-by/) [Cillian Murphy](https://sms4smile.com/quotes/author/cillian-murphy/) > [Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15…](https://sms4smile.com/quotes/david-rusenko/word-of-mouth-marketing-is-a-crucial-component-of-organic-growth-for/) [David Rusenko](https://sms4smile.com/quotes/author/david-rusenko/) > [“They say 90% of the promotion of a book comes through word of mouth. 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