--- title: "Meaning & Key Takeaway of: Ho, J., & Dempsey, M. (2010). Viral…" description: "\"“Ho, J., & Dempsey, M. (2010). Viral marketing: motivations to forward online content. Journal of Business Research, 63 (9-10), 1000-1006”\" — Anonymous" image: "https://sms4smile.com/quotes/i/e78/anonymous-1_happiness_ho-j-dempsey-m-2010-viral-marketing-moti_2870140.jpg" --- # Ho, J., & Dempsey, M. (2010). Viral marketing: motivations… ![“Ho, J., & Dempsey, M. (2010). Viral marketing: motivations to forward online content. Journal of Business Research, 63 (9-10), 1000-1006” quote by Anonymous](https://sms4smile.com/quotes/i/e78/anonymous-1_happiness_ho-j-dempsey-m-2010-viral-marketing-moti_2870140.jpg) [Download](https://sms4smile.com/quotes/i/e78/anonymous-1_happiness_ho-j-dempsey-m-2010-viral-marketing-moti_2870140.jpg) [Open image](https://sms4smile.com/quotes/i/e78/anonymous-1_happiness_ho-j-dempsey-m-2010-viral-marketing-moti_2870140.jpg) > ““Ho, J., & Dempsey, M. (2010). Viral marketing: motivations to forward online content. Journal of Business Research, 63 (9-10), 1000-1006”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Research examines why people share content online, focusing on motivations and effects. **In simple terms:** Why people forward online content. Key Takeaway Understand motivations behind sharing content. Themes marketing social media motivation Mood analytical informative Type academic research When to use this quote - digital campaigns - content creation - social networking Key Concepts communication theory behavioral economics Questions to Reflect On - What motivates you to share content? - How can marketers ethically encourage sharing? A Different Perspective Motivations vary across cultures and contexts. ★ ★ ★ ★ ★ No ratings yet [Forward Online](https://sms4smile.com/quotes/about/forward-online-3921656/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Motivations](https://sms4smile.com/quotes/about/marketing-motivations-3921654/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Motivations Forward](https://sms4smile.com/quotes/about/motivations-forward-3921655/) [Online Content](https://sms4smile.com/quotes/about/online-content-3921657/) [Viral Marketing](https://sms4smile.com/quotes/about/viral-marketing-265961/) ## Related quotes > [“Helm, S.(2000b).“Viral Marketing – Establishing Customer Relationships by “Word of Mouse”, in Electronic Markets, Vol. 10 (3), S.158-161”](https://sms4smile.com/quotes/anonymous/helm-s-2000b-viral-marketing-establishing-customer-relationships-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When I first started traveling for gigs, I knew I wanted to create some online content.](https://sms4smile.com/quotes/bob-the-drag-queen/when-i-first-started-traveling-for-gigs-i-knew-i-wanted-to-create/) [Bob the Drag Queen](https://sms4smile.com/quotes/author/bob-the-drag-queen/) > [If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.](https://sms4smile.com/quotes/george-pendle/if-the-internet-can-be-described-as-a-giant-human-consciousness-then/) [George Pendle](https://sms4smile.com/quotes/author/george-pendle/) > [Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value…](https://sms4smile.com/quotes/stephen-jin-woo-kim/observing-and-understanding-the-social-media-phenomenon-is-one-thing/) [Stephen Jin-Woo Kim](https://sms4smile.com/quotes/author/stephen-jin-woo-kim/) > [Online content is the new game in the field of entertainment. Web series, short films, independent movies. This new medium has been a boon…](https://sms4smile.com/quotes/shweta-basu-prasad/online-content-is-the-new-game-in-the-field-of-entertainment-web/) [Shweta Basu Prasad](https://sms4smile.com/quotes/author/shweta-basu-prasad/) > [StumbleUpon has humanized the Web and mastered a way for people to discover online content by incorporating an individual's personal preferences and recommendations of…](https://sms4smile.com/quotes/mitch-kapor/stumbleupon-has-humanized-the-web-and-mastered-a-way-for-people-to/) [Mitch Kapor](https://sms4smile.com/quotes/author/mitch-kapor/) > [“SUCCESS SKILL #3: What Every Successful Person Needs to Know About Marketing, and How to Teach Yourself”](https://sms4smile.com/quotes/anonymous/success-skill-3-what-every-successful-person-needs-to-know-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.”](https://sms4smile.com/quotes/anonymous/david-ogilvy-once-wrote-great-marketing-only-makes-a-bad-product-fail/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“This book provides an approach to building global love for brands by positioning emotional benefit within engaging communication. 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That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everyone needs someone to love, and I choose you.](https://sms4smile.com/quotes/anonymous/everyone-needs-someone-to-love-and-i-choose-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Put on my J's and dance the whole night away Im naughty by nature like Im hip-hop hooray With my hands in the sky,…](https://sms4smile.com/quotes/anonymous/put-on-my-j-s-and-dance-the-whole-night-away-im-naughty-by-nature/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Distance is a test of love. many will fail for those who can't withstand it, but for those who can, theres only one answer…](https://sms4smile.com/quotes/anonymous/distance-is-a-test-of-love-many-will-fail-for-those-who-can-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Being betrayed by the one you love is the worst feeling in the world...](https://sms4smile.com/quotes/anonymous/being-betrayed-by-the-one-you-love-is-the-worst-feeling-in-the-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only person I've ever purposely caused pain here is myself...By simply sharing, caring too much.](https://sms4smile.com/quotes/anonymous/the-only-person-i-ve-ever-purposely-caused-pain-here-is-myself-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The truth is, of course, that the curtness of the Ten Commandments is an evidence, not of the gloom and narrowness of a religion,…](https://sms4smile.com/quotes/anonymous/the-truth-is-of-course-that-the-curtness-of-the-ten-commandments-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Explore all 162,899 Anonymous quotes ](https://sms4smile.com/quotes/author/anonymous/) ## More Happiness quotes > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Remember that your natural state is joy.](https://sms4smile.com/quotes/wayne-dyer/remember-that-your-natural-state-is-joy/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [“WE CAN'T ALWAYS CONTROL OUR CIRCUMSTANCES BUT WE CAN CONTROL OUR ATTITUDE. WE MUST BE MORE CONCERNED WITH WHAT WE DO WITH WHAT HAPPENS…](https://sms4smile.com/quotes/marvin-j-ashton/we-can-t-always-control-our-circumstances-but-we-can-control-our/) [MARVIN J. ASHTON](https://sms4smile.com/quotes/author/marvin-j-ashton/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [“It was beautiful. He thought he had never seen anything so beautiful in all his life; that, having seen it, he could die content,…](https://sms4smile.com/quotes/mira-grant/it-was-beautiful-he-thought-he-had-never-seen-anything-so-beautiful/) [Mira Grant](https://sms4smile.com/quotes/author/mira-grant/) > [The happy have whole days,](https://sms4smile.com/quotes/colley-cibber/the-happy-have-whole-days/) [Colley Cibber](https://sms4smile.com/quotes/author/colley-cibber/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [I've got nothing to do today but smile.](https://sms4smile.com/quotes/anonymous/i-ve-got-nothing-to-do-today-but-smile/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Her dignity consists in being unknown to the world; her glory is in the esteem of her husband; her pleasures in the happiness of…](https://sms4smile.com/quotes/jean-jacques-rousseau/her-dignity-consists-in-being-unknown-to-the-world-her-glory-is-in/) [Jean-Jacques Rousseau](https://sms4smile.com/quotes/author/jean-jacques-rousseau/) > [The size of a man's understanding might always be justly measured by his mirth.](https://sms4smile.com/quotes/samuel-johnson/the-size-of-a-man-s-understanding-might-always-be-justly-measured-by/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Positive thinking evokes more energy, more initiative, more happiness.](https://sms4smile.com/quotes/anonymous/positive-thinking-evokes-more-energy-more-initiative-more-happiness/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) [Browse all 40,288 Happiness quotes ](https://sms4smile.com/quotes/about/happiness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Ho, J., & Dempsey, M. 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