--- title: "Meaning & Key Takeaway of: consider how the Hidden Persuaders employ…" description: "\"“consider how the Hidden Persuaders employ the magic word “discover.” “Discover this new taste treat” cajoles the commercial, and one’s unconscious lea..." image: "https://sms4smile.com/quotes/i/c8f/anonymous-1_psychology_consider-how-the-hidden-persuaders-emplo_858781.jpg" --- # consider how the Hidden Persuaders employ the magic word… ![“consider how the Hidden Persuaders employ the magic word “discover.” “Discover this new taste treat” cajoles the commercial, and one’s unconscious leaps to the lure, the same lure on a nickel and dime level that on a loftier plane drove Ponce de Leon, Sir Richard Burton, Leif Erikson, Columbus…” quote by Anonymous](https://sms4smile.com/quotes/i/c8f/anonymous-1_psychology_consider-how-the-hidden-persuaders-emplo_858781.jpg) [Download](https://sms4smile.com/quotes/i/c8f/anonymous-1_psychology_consider-how-the-hidden-persuaders-emplo_858781.jpg) [Open image](https://sms4smile.com/quotes/i/c8f/anonymous-1_psychology_consider-how-the-hidden-persuaders-emplo_858781.jpg) > ““consider how the Hidden Persuaders employ the magic word “discover.” “Discover this new taste treat” cajoles the commercial, and one’s unconscious leaps to the lure, the same lure on a nickel and dime level that on a loftier plane drove Ponce de Leon, Sir Richard Burton, Leif Erikson, Columbus, Peary, and the Shadow, who, several years ago in the Orient learned a strange and mysterious secret: the power to cloud men’s minds.”” [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The word “discover” exploits curiosity, prompting unconscious desire similar to historic quests for unknown lands. **In simple terms:** Discover triggers hidden desire. Key Takeaway Use curiosity responsibly; beware manipulation. Themes marketing language psychology influence Mood critical analytical Type expository informative When to use this quote - advertising copy - product launches - political slogans - educational prompts Key Concepts cognitive bias semantic framing consumer behavior Questions to Reflect On - What ethical lines are crossed when language manipulates desire? - How can you spot hidden persuasive tactics? 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