--- title: "Meaning & Key Takeaway of: When you are producing for ABC, you are…" description: "\"When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are think..." image: "https://sms4smile.com/quotes/i/eb0/anne-sweeney-15592_abc_when-you-are-producing-for-abc-you-are-p_73711.png" --- # When you are producing for ABC, you are producing for a… ![“When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.” quote by Anne Sweeney](https://sms4smile.com/quotes/i/eb0/anne-sweeney-15592_abc_when-you-are-producing-for-abc-you-are-p_73711.png) [Download](https://sms4smile.com/quotes/i/eb0/anne-sweeney-15592_abc_when-you-are-producing-for-abc-you-are-p_73711.png) [Open image](https://sms4smile.com/quotes/i/eb0/anne-sweeney-15592_abc_when-you-are-producing-for-abc-you-are-p_73711.png) > “When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.” [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creating content for a mass‑market network requires prioritizing universal appeal, whereas niche productions target specific interests. **In simple terms:** Broad vs. niche audience focus Key Takeaway Audience scope dictates creative choices Themes Audience segmentation Content strategy Mass media Niche markets Storytelling Character development Mood Strategic Pragmatic Analytical Type Industry insight Advice When to use this quote - Developing a primetime TV series - Designing a specialty documentary - Launching a streaming platform series - Crafting a brand campaign for a mainstream product - Producing a hobbyist podcast Key Concepts Broad appeal Targeted demographics Network constraints Creative adaptation Practical Applications - Tailoring scripts for network standards - Leveraging niche expertise for authentic storytelling Questions to Reflect On - How does audience size influence narrative risk? - What trade‑offs arise when balancing broad appeal with creative originality? ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Characters](https://sms4smile.com/quotes/about/characters/) [Interest](https://sms4smile.com/quotes/about/interest/) [Niche](https://sms4smile.com/quotes/about/niche/) [Story](https://sms4smile.com/quotes/about/story/) [Television](https://sms4smile.com/quotes/about/television/) [Tent](https://sms4smile.com/quotes/about/tent/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [We saw Hulu as an opportunity to broaden our audience for ABC content.](https://sms4smile.com/quotes/anne-sweeney/we-saw-hulu-as-an-opportunity-to-broaden-our-audience-for-abc-content/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know…](https://sms4smile.com/quotes/anne-sweeney/the-value-of-the-television-network-is-partly-tradition-serving-as-a/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Of course ABC and its parent company Disney were right to cancel the sitcom 'Roseanne' after its eponymous star, Roseanne Barr, wrote a racist…](https://sms4smile.com/quotes/bret-stephens/of-course-abc-and-its-parent-company-disney-were-right-to-cancel-the/) [Bret Stephens](https://sms4smile.com/quotes/author/bret-stephens/) > [ABC Family is ready to get a new image for themselves, and I think 'Greek' really kind of started that change.](https://sms4smile.com/quotes/scott-michael-foster/abc-family-is-ready-to-get-a-new-image-for-themselves-and-i-think/) [Scott Michael Foster](https://sms4smile.com/quotes/author/scott-michael-foster/) > [Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed…](https://sms4smile.com/quotes/rob-sheffield/watching-the-evening-news-in-2011-is-a-strange-time-travel-experience/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [You can't get any better than TV on HBO, ABC and BBC3.](https://sms4smile.com/quotes/chris-lilley/you-can-t-get-any-better-than-tv-on-hbo-abc-and-bbc3/) [Chris Lilley](https://sms4smile.com/quotes/author/chris-lilley/) > [Prior to working for Fox, I worked for ABC and NBC, spent a lot of time at CNN, and almost ended up at CBS.…](https://sms4smile.com/quotes/susan-estrich/prior-to-working-for-fox-i-worked-for-abc-and-nbc-spent-a-lot-of-time/) [Susan Estrich](https://sms4smile.com/quotes/author/susan-estrich/) > [I was sure 'Summer Heights High' would be a cult ABC thing; I had no idea it would be such a big hit.](https://sms4smile.com/quotes/chris-lilley/i-was-sure-summer-heights-high-would-be-a-cult-abc-thing-i-had-no/) [Chris Lilley](https://sms4smile.com/quotes/author/chris-lilley/) > [The ABC's are attitude, behavior and communication skills.](https://sms4smile.com/quotes/gerald-chertavian/the-abc-s-are-attitude-behavior-and-communication-skills/) [Gerald Chertavian](https://sms4smile.com/quotes/author/gerald-chertavian/) > [If you turn on ABC 7 in the morning San Francisco, you'll see them using an iPad with Waze on it, and actually talking about.](https://sms4smile.com/quotes/noam-bardin/if-you-turn-on-abc-7-in-the-morning-san-francisco-you-ll-see-them/) [Noam Bardin](https://sms4smile.com/quotes/author/noam-bardin/) > [ABC is owned by Disney, so it's a little more conservative than Adult Swim. Polar opposites.](https://sms4smile.com/quotes/eric-andre/abc-is-owned-by-disney-so-it-s-a-little-more-conservative-than-adult/) [Eric Andre](https://sms4smile.com/quotes/author/eric-andre/) > [Six months after I moved to L.A., I booked the ABC pilot 'Commander-in-Chief' with Geena Davis. I played her son.](https://sms4smile.com/quotes/matt-lanter/six-months-after-i-moved-to-l-a-i-booked-the-abc-pilot-commander-in/) [Matt Lanter](https://sms4smile.com/quotes/author/matt-lanter/) > [Professional highlight of 2011 was definitely getting the job at ABC.](https://sms4smile.com/quotes/ginger-zee/professional-highlight-of-2011-was-definitely-getting-the-job-at-abc/) [Ginger Zee](https://sms4smile.com/quotes/author/ginger-zee/) > [My first job with a network was 'General Hospital,' and that was ABC. I feel like I have so much history with them, that…](https://sms4smile.com/quotes/jaime-ray-newman/my-first-job-with-a-network-was-general-hospital-and-that-was-abc-i/) [Jaime Ray Newman](https://sms4smile.com/quotes/author/jaime-ray-newman/) > [ABC Family is really restructuring their network because there's a new kind of family, so I think they're really trying to step away from…](https://sms4smile.com/quotes/matt-dallas/abc-family-is-really-restructuring-their-network-because-there-s-a/) [Matt Dallas](https://sms4smile.com/quotes/author/matt-dallas/) ## More by Anne Sweeney > [I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's…](https://sms4smile.com/quotes/anne-sweeney/i-am-deeply-honored-that-my-team-is-being-recognized-by-h-s-h-prince/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we…](https://sms4smile.com/quotes/anne-sweeney/our-company-has-been-very-forward-thinking-about-digital-technology/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Television has always been something you watch; now, increasingly, it is also something you do.](https://sms4smile.com/quotes/anne-sweeney/television-has-always-been-something-you-watch-now-increasingly-it-is/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit,…](https://sms4smile.com/quotes/anne-sweeney/the-more-opportunities-people-have-to-experience-television-on/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [It’s amazing what you can do when you stop worrying about failing.](https://sms4smile.com/quotes/anne-sweeney/it-s-amazing-what-you-can-do-when-you-stop-worrying-about-failing/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [One of the things that is very important to me is how I feel about my team. And not just what their jobs are…](https://sms4smile.com/quotes/anne-sweeney/one-of-the-things-that-is-very-important-to-me-is-how-i-feel-about-my/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we…](https://sms4smile.com/quotes/anne-sweeney/i-think-we-all-realize-the-consumer-has-taken-control-and-they-re-not/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I never looked at a title and said, I want that.](https://sms4smile.com/quotes/anne-sweeney/i-never-looked-at-a-title-and-said-i-want-that/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know…](https://sms4smile.com/quotes/anne-sweeney/the-value-of-the-television-network-is-partly-tradition-serving-as-a/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I'm naturally curious, and I've always been driven by my curiosity. Curiosity gets people excited. Curiosity leads to new ideas, new jobs, new industries.](https://sms4smile.com/quotes/anne-sweeney/i-m-naturally-curious-and-i-ve-always-been-driven-by-my-curiosity/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [To have influence, you really don't need to have power. But what you need more than anything else is to have that almost uncanny…](https://sms4smile.com/quotes/anne-sweeney/to-have-influence-you-really-don-t-need-to-have-power-but-what-you/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned…](https://sms4smile.com/quotes/anne-sweeney/i-believe-in-having-total-clarity-around-our-goals-i-believe-in/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [A good leader should focus on making sure everyone is being given the tools to do their job, not just expecting - poof! -…](https://sms4smile.com/quotes/anne-sweeney/a-good-leader-should-focus-on-making-sure-everyone-is-being-given-the/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for…](https://sms4smile.com/quotes/anne-sweeney/today-television-is-the-most-powerful-medium-in-the-world-tomorrow-it/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [We saw Hulu as an opportunity to broaden our audience for ABC content.](https://sms4smile.com/quotes/anne-sweeney/we-saw-hulu-as-an-opportunity-to-broaden-our-audience-for-abc-content/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) [Explore all 42 Anne Sweeney quotes ](https://sms4smile.com/quotes/author/anne-sweeney/) ## More Abc quotes > [ABC Family is really restructuring their network because there's a new kind of family, so I think they're really trying to step away from…](https://sms4smile.com/quotes/matt-dallas/abc-family-is-really-restructuring-their-network-because-there-s-a/) [Matt Dallas](https://sms4smile.com/quotes/author/matt-dallas/) > [My first job with a network was 'General Hospital,' and that was ABC. I feel like I have so much history with them, that…](https://sms4smile.com/quotes/jaime-ray-newman/my-first-job-with-a-network-was-general-hospital-and-that-was-abc-i/) [Jaime Ray Newman](https://sms4smile.com/quotes/author/jaime-ray-newman/) > [Professional highlight of 2011 was definitely getting the job at ABC.](https://sms4smile.com/quotes/ginger-zee/professional-highlight-of-2011-was-definitely-getting-the-job-at-abc/) [Ginger Zee](https://sms4smile.com/quotes/author/ginger-zee/) > [Six months after I moved to L.A., I booked the ABC pilot 'Commander-in-Chief' with Geena Davis. I played her son.](https://sms4smile.com/quotes/matt-lanter/six-months-after-i-moved-to-l-a-i-booked-the-abc-pilot-commander-in/) [Matt Lanter](https://sms4smile.com/quotes/author/matt-lanter/) > [ABC is owned by Disney, so it's a little more conservative than Adult Swim. Polar opposites.](https://sms4smile.com/quotes/eric-andre/abc-is-owned-by-disney-so-it-s-a-little-more-conservative-than-adult/) [Eric Andre](https://sms4smile.com/quotes/author/eric-andre/) > [If you turn on ABC 7 in the morning San Francisco, you'll see them using an iPad with Waze on it, and actually talking about.](https://sms4smile.com/quotes/noam-bardin/if-you-turn-on-abc-7-in-the-morning-san-francisco-you-ll-see-them/) [Noam Bardin](https://sms4smile.com/quotes/author/noam-bardin/) > [The ABC's are attitude, behavior and communication skills.](https://sms4smile.com/quotes/gerald-chertavian/the-abc-s-are-attitude-behavior-and-communication-skills/) [Gerald Chertavian](https://sms4smile.com/quotes/author/gerald-chertavian/) > [I was sure 'Summer Heights High' would be a cult ABC thing; I had no idea it would be such a big hit.](https://sms4smile.com/quotes/chris-lilley/i-was-sure-summer-heights-high-would-be-a-cult-abc-thing-i-had-no/) [Chris Lilley](https://sms4smile.com/quotes/author/chris-lilley/) > [Prior to working for Fox, I worked for ABC and NBC, spent a lot of time at CNN, and almost ended up at CBS.…](https://sms4smile.com/quotes/susan-estrich/prior-to-working-for-fox-i-worked-for-abc-and-nbc-spent-a-lot-of-time/) [Susan Estrich](https://sms4smile.com/quotes/author/susan-estrich/) > [You can't get any better than TV on HBO, ABC and BBC3.](https://sms4smile.com/quotes/chris-lilley/you-can-t-get-any-better-than-tv-on-hbo-abc-and-bbc3/) [Chris Lilley](https://sms4smile.com/quotes/author/chris-lilley/) > [The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know…](https://sms4smile.com/quotes/anne-sweeney/the-value-of-the-television-network-is-partly-tradition-serving-as-a/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed…](https://sms4smile.com/quotes/rob-sheffield/watching-the-evening-news-in-2011-is-a-strange-time-travel-experience/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [ABC Family is ready to get a new image for themselves, and I think 'Greek' really kind of started that change.](https://sms4smile.com/quotes/scott-michael-foster/abc-family-is-ready-to-get-a-new-image-for-themselves-and-i-think/) [Scott Michael Foster](https://sms4smile.com/quotes/author/scott-michael-foster/) > [Of course ABC and its parent company Disney were right to cancel the sitcom 'Roseanne' after its eponymous star, Roseanne Barr, wrote a racist…](https://sms4smile.com/quotes/bret-stephens/of-course-abc-and-its-parent-company-disney-were-right-to-cancel-the/) [Bret Stephens](https://sms4smile.com/quotes/author/bret-stephens/) > [You know, it is a funny thing, but 'The Flintstones' was bought by ABC and the sponsors when they discovered adults were watching and…](https://sms4smile.com/quotes/william-hanna/you-know-it-is-a-funny-thing-but-the-flintstones-was-bought-by-abc/) [William Hanna](https://sms4smile.com/quotes/author/william-hanna/) Browse all 58 Abc quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When you are producing for ABC, you are producing for a big tent network. 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