--- title: "Meaning & Key Takeaway of: The more opportunities people have to…" description: "\"The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has bee..." image: "https://sms4smile.com/quotes/i/f05/anne-sweeney-15592_actually_the-more-opportunities-people-have-to-ex_439475.png" --- # The more opportunities people have to experience… ![“The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.” quote by Anne Sweeney](https://sms4smile.com/quotes/i/f05/anne-sweeney-15592_actually_the-more-opportunities-people-have-to-ex_439475.png) [Download](https://sms4smile.com/quotes/i/f05/anne-sweeney-15592_actually_the-more-opportunities-people-have-to-ex_439475.png) [Open image](https://sms4smile.com/quotes/i/f05/anne-sweeney-15592_actually_the-more-opportunities-people-have-to-ex_439475.png) > “The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.” [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. More platform options increase TV consumption, boosting promotion despite lower ratings. **In simple terms:** More ways to watch TV lead to more overall viewing and promotion. Key Takeaway Leverage multiple platforms for broader reach. Themes media technology advertising consumer behavior Mood analytical insightful Type industry observational When to use this quote - marketing strategy - content distribution - media analysis Key Concepts platform diversification viewership metrics Questions to Reflect On - How does platform variety affect ad revenue? - What are the trade‑offs of fragmented viewership? A Different Perspective Higher consumption may fragment audiences. ★ ★ ★ ★ ★ No ratings yet [Actually](https://sms4smile.com/quotes/about/actually/) [Been](https://sms4smile.com/quotes/about/been/) [Benefit](https://sms4smile.com/quotes/about/benefit/) [Benefits](https://sms4smile.com/quotes/about/benefits/) [Consume](https://sms4smile.com/quotes/about/consume/) [Different](https://sms4smile.com/quotes/about/different/) [Down](https://sms4smile.com/quotes/about/down/) [Engine](https://sms4smile.com/quotes/about/engine/) [Engines](https://sms4smile.com/quotes/about/engines/) [Experience](https://sms4smile.com/quotes/about/experience/) [Gone](https://sms4smile.com/quotes/about/gone/) [Great](https://sms4smile.com/quotes/about/great/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Horizontal](https://sms4smile.com/quotes/about/horizontal/) [Horizontal Benefit](https://sms4smile.com/quotes/about/horizontal-benefit-3856625/) [Kind](https://sms4smile.com/quotes/about/kind/) [More](https://sms4smile.com/quotes/about/more/) [Opportunities](https://sms4smile.com/quotes/about/opportunities/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Overall](https://sms4smile.com/quotes/about/overall/) [People](https://sms4smile.com/quotes/about/people/) [Platforms](https://sms4smile.com/quotes/about/platforms/) [Platforms Television](https://sms4smile.com/quotes/about/platforms-television-3620832/) [Promotion](https://sms4smile.com/quotes/about/promotion/) [Rating](https://sms4smile.com/quotes/about/rating/) [Ratings](https://sms4smile.com/quotes/about/ratings/) [Ratings Gone](https://sms4smile.com/quotes/about/ratings-gone-3856624/) [Remains](https://sms4smile.com/quotes/about/remains/) [Seen](https://sms4smile.com/quotes/about/seen/) [Television](https://sms4smile.com/quotes/about/television/) [Television Consume](https://sms4smile.com/quotes/about/television-consume-3856623/) [Television Different](https://sms4smile.com/quotes/about/television-different-680167/) ## Related quotes > [I feel quite lucky to have the platforms I have on both television and radio.](https://sms4smile.com/quotes/alan-colmes/i-feel-quite-lucky-to-have-the-platforms-i-have-on-both-television/) [Alan Colmes](https://sms4smile.com/quotes/author/alan-colmes/) > [Video games are the first new artistic medium since television, but they are more different from television than television was from cinema; they are…](https://sms4smile.com/quotes/john-lanchester/video-games-are-the-first-new-artistic-medium-since-television-but/) [John Lanchester](https://sms4smile.com/quotes/author/john-lanchester/) > [Most of my peers in television seem to be from a different planet. I don't hang out with any of them.](https://sms4smile.com/quotes/trisha-goddard/most-of-my-peers-in-television-seem-to-be-from-a-different-planet-i/) [Trisha Goddard](https://sms4smile.com/quotes/author/trisha-goddard/) > [Film and television are very different. On the TV show, we do seven or eight scenes a day, so time and money are of…](https://sms4smile.com/quotes/shailene-woodley/film-and-television-are-very-different-on-the-tv-show-we-do-seven-or/) [Shailene Woodley](https://sms4smile.com/quotes/author/shailene-woodley/) > [Working on 'WAGS' is obviously very different than working on wrestling television. It's very different in the way that there is not nearly as…](https://sms4smile.com/quotes/brandi-rhodes/working-on-wags-is-obviously-very-different-than-working-on-wrestling/) [Brandi Rhodes](https://sms4smile.com/quotes/author/brandi-rhodes/) > [Theater is a lot more interactive, more of a cohesive unit. With television, it can be a different director every episode.](https://sms4smile.com/quotes/condola-rashad/theater-is-a-lot-more-interactive-more-of-a-cohesive-unit-with/) [Condola Rashad](https://sms4smile.com/quotes/author/condola-rashad/) > [Because of the vast reach of television, there have been different angles that have been explored showcasing the life of transgenders.](https://sms4smile.com/quotes/rubina-dilaik/because-of-the-vast-reach-of-television-there-have-been-different/) [Rubina Dilaik](https://sms4smile.com/quotes/author/rubina-dilaik/) > [Television is a different medium and I am happy I could reach out to different kinds of audiences.](https://sms4smile.com/quotes/tisca-chopra/television-is-a-different-medium-and-i-am-happy-i-could-reach-out-to/) [Tisca Chopra](https://sms4smile.com/quotes/author/tisca-chopra/) > [Television is a different challenge; it is not a stage. But each opportunity that I have to learn I learn, and I take the…](https://sms4smile.com/quotes/ruben-santiago-hudson/television-is-a-different-challenge-it-is-not-a-stage-but-each/) [Ruben Santiago-Hudson](https://sms4smile.com/quotes/author/ruben-santiago-hudson/) > [Television is in a different time because of reality television, so it's not as exciting.](https://sms4smile.com/quotes/shemar-moore/television-is-in-a-different-time-because-of-reality-television-so-it/) [Shemar Moore](https://sms4smile.com/quotes/author/shemar-moore/) > [Playing a character on television is very different to film where there is a little more distance between you guys and the fans. And…](https://sms4smile.com/quotes/matthew-morrison/playing-a-character-on-television-is-very-different-to-film-where/) [Matthew Morrison](https://sms4smile.com/quotes/author/matthew-morrison/) > [Television in America is so elaborate. There are so many remote cranes, and they have all the toys to play with. The directors are…](https://sms4smile.com/quotes/franka-potente/television-in-america-is-so-elaborate-there-are-so-many-remote-cranes/) [Franka Potente](https://sms4smile.com/quotes/author/franka-potente/) > [Television is a very different thing from video games. It's kind of hard for me to compare.](https://sms4smile.com/quotes/will-wright/television-is-a-very-different-thing-from-video-games-it-s-kind-of/) [Will Wright](https://sms4smile.com/quotes/author/will-wright/) > [Television is very different than working on film. With films, you get to develop a set of characters, and then, at the end of…](https://sms4smile.com/quotes/jonathan-nolan/television-is-very-different-than-working-on-film-with-films-you-get/) [Jonathan Nolan](https://sms4smile.com/quotes/author/jonathan-nolan/) > [Television has a different biorhythm than movies. I love the biorhythm of TV.](https://sms4smile.com/quotes/steven-spielberg/television-has-a-different-biorhythm-than-movies-i-love-the-biorhythm/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) ## More by Anne Sweeney > [I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's…](https://sms4smile.com/quotes/anne-sweeney/i-am-deeply-honored-that-my-team-is-being-recognized-by-h-s-h-prince/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and…](https://sms4smile.com/quotes/anne-sweeney/when-you-are-producing-for-abc-you-are-producing-for-a-big-tent/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we…](https://sms4smile.com/quotes/anne-sweeney/our-company-has-been-very-forward-thinking-about-digital-technology/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Television has always been something you watch; now, increasingly, it is also something you do.](https://sms4smile.com/quotes/anne-sweeney/television-has-always-been-something-you-watch-now-increasingly-it-is/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [It’s amazing what you can do when you stop worrying about failing.](https://sms4smile.com/quotes/anne-sweeney/it-s-amazing-what-you-can-do-when-you-stop-worrying-about-failing/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [One of the things that is very important to me is how I feel about my team. And not just what their jobs are…](https://sms4smile.com/quotes/anne-sweeney/one-of-the-things-that-is-very-important-to-me-is-how-i-feel-about-my/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we…](https://sms4smile.com/quotes/anne-sweeney/i-think-we-all-realize-the-consumer-has-taken-control-and-they-re-not/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I never looked at a title and said, I want that.](https://sms4smile.com/quotes/anne-sweeney/i-never-looked-at-a-title-and-said-i-want-that/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know…](https://sms4smile.com/quotes/anne-sweeney/the-value-of-the-television-network-is-partly-tradition-serving-as-a/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I'm naturally curious, and I've always been driven by my curiosity. Curiosity gets people excited. Curiosity leads to new ideas, new jobs, new industries.](https://sms4smile.com/quotes/anne-sweeney/i-m-naturally-curious-and-i-ve-always-been-driven-by-my-curiosity/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [To have influence, you really don't need to have power. But what you need more than anything else is to have that almost uncanny…](https://sms4smile.com/quotes/anne-sweeney/to-have-influence-you-really-don-t-need-to-have-power-but-what-you/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned…](https://sms4smile.com/quotes/anne-sweeney/i-believe-in-having-total-clarity-around-our-goals-i-believe-in/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [A good leader should focus on making sure everyone is being given the tools to do their job, not just expecting - poof! -…](https://sms4smile.com/quotes/anne-sweeney/a-good-leader-should-focus-on-making-sure-everyone-is-being-given-the/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for…](https://sms4smile.com/quotes/anne-sweeney/today-television-is-the-most-powerful-medium-in-the-world-tomorrow-it/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [We saw Hulu as an opportunity to broaden our audience for ABC content.](https://sms4smile.com/quotes/anne-sweeney/we-saw-hulu-as-an-opportunity-to-broaden-our-audience-for-abc-content/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) [Explore all 42 Anne Sweeney quotes ](https://sms4smile.com/quotes/author/anne-sweeney/) ## More Actually quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [I just think my own ambition would not allow me to sit on the gifts that my creator had given me. And so that's…](https://sms4smile.com/quotes/janelle-monae/i-just-think-my-own-ambition-would-not-allow-me-to-sit-on-the-gifts/) [Janelle Monae](https://sms4smile.com/quotes/author/janelle-monae/) > [I actually like getting out of my comfort zone. It shakes me up.](https://sms4smile.com/quotes/gail-sheehy/i-actually-like-getting-out-of-my-comfort-zone-it-shakes-me-up/) [Gail Sheehy](https://sms4smile.com/quotes/author/gail-sheehy/) > [You have to talk about why things happened the way they did. You can't actually explain my political life except by a series of…](https://sms4smile.com/quotes/david-lange/you-have-to-talk-about-why-things-happened-the-way-they-did-you-can-t/) [David Lange](https://sms4smile.com/quotes/author/david-lange/) > [Failure actually makes you strong.](https://sms4smile.com/quotes/neha-sharma/failure-actually-makes-you-strong/) [Neha Sharma](https://sms4smile.com/quotes/author/neha-sharma/) > [There's always that discussion about fiction about how do you market it - these are books for boys, these are books for girls, these…](https://sms4smile.com/quotes/l-a-weatherly/there-s-always-that-discussion-about-fiction-about-how-do-you-market/) [L.A. Weatherly](https://sms4smile.com/quotes/author/l-a-weatherly/) > [I'm from Europe, England, and I actually lived in Italy.](https://sms4smile.com/quotes/adewale-akinnuoye-agbaje/i-m-from-europe-england-and-i-actually-lived-in-italy/) [Adewale Akinnuoye-Agbaje](https://sms4smile.com/quotes/author/adewale-akinnuoye-agbaje/) > [The alternative comedy scene is actually pretty small, I guess.](https://sms4smile.com/quotes/casey-wilson/the-alternative-comedy-scene-is-actually-pretty-small-i-guess/) [Casey Wilson](https://sms4smile.com/quotes/author/casey-wilson/) > [I was a very good student. Procrastinating gives me anxiety, and getting a B really ticked me off. Sure, I didn't always want to…](https://sms4smile.com/quotes/josie-loren/i-was-a-very-good-student-procrastinating-gives-me-anxiety-and/) [Josie Loren](https://sms4smile.com/quotes/author/josie-loren/) > [The shelves of many evangelicals are full of books that point out the flaws in evolution, discuss it only as a theory, and almost…](https://sms4smile.com/quotes/francis-collins/the-shelves-of-many-evangelicals-are-full-of-books-that-point-out-the/) [Francis Collins](https://sms4smile.com/quotes/author/francis-collins/) > [Somebody said that part of my reaction to British cinema is actually, paradoxically, a patriotic one. I'm so disappointed that we're not better.](https://sms4smile.com/quotes/kevin-brownlow/somebody-said-that-part-of-my-reaction-to-british-cinema-is-actually/) [Kevin Brownlow](https://sms4smile.com/quotes/author/kevin-brownlow/) > [I actually do sing sometimes.](https://sms4smile.com/quotes/morten-harket/i-actually-do-sing-sometimes/) [Morten Harket](https://sms4smile.com/quotes/author/morten-harket/) > [I've actually got quite a good memory. I've good recall. It's often things which other people might not notice.](https://sms4smile.com/quotes/ronald-frame/i-ve-actually-got-quite-a-good-memory-i-ve-good-recall-it-s-often/) [Ronald Frame](https://sms4smile.com/quotes/author/ronald-frame/) > [Because there is actually something very interesting in Goodfellas, how the style of the film changes as time goes by and based on the…](https://sms4smile.com/quotes/alex-cox/because-there-is-actually-something-very-interesting-in-goodfellas/) [Alex Cox](https://sms4smile.com/quotes/author/alex-cox/) > ['Inequality' has become the political theme/slogan of our time in both Europe and the U.S., yet political leaders do not even bother to consider…](https://sms4smile.com/quotes/paul-singer/inequality-has-become-the-political-theme-slogan-of-our-time-in-both/) [Paul Singer](https://sms4smile.com/quotes/author/paul-singer/) [Browse all 4,248 Actually quotes ](https://sms4smile.com/quotes/about/actually/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The more opportunities people have to experience television on different platforms, the more television they consume overall. 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