--- title: "Meaning & Key Takeaway of: I think what you have to do in print is…" description: "\"I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social ha..." image: "https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg" --- # I think what you have to do in print is to create even… ![“I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily…” quote by Anna Wintour](https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg) [Download](https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg) [Open image](https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg) > “I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.” [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Print must offer unique, lasting visual experiences that cannot be easily replicated online, giving it distinct value. **In simple terms:** Print needs unique, lasting images. Key Takeaway Create exclusive, memorable print content. Themes media print exclusivity visual impact Mood reflective determined Type strategic inspirational When to use this quote - Magazine spreads - advertising campaigns - art books - limited edition prints Key Concepts Brand differentiation attention economy cultural value Questions to Reflect On - How can print create experiences that digital cannot? - What visual elements make print memorable? A Different Perspective Online content is fleeting, making it hard to sustain interest in print. ★ ★ ★ ★ ★ No ratings yet [Life](https://sms4smile.com/quotes/about/life/) [Shelf life](https://sms4smile.com/quotes/about/shelf-life/) ## Related quotes > [I am not an artist, and I never intended to be one. I hope I have made some good photographs, but what I really…](https://sms4smile.com/quotes/cornell-capa/i-am-not-an-artist-and-i-never-intended-to-be-one-i-hope-i-have-made/) [Cornell Capa](https://sms4smile.com/quotes/author/cornell-capa/) > [I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci,…](https://sms4smile.com/quotes/peter-dundas/i-think-a-lot-of-people-when-they-think-about-the-house-they-think-of/) [Peter Dundas](https://sms4smile.com/quotes/author/peter-dundas/) > [I think the print media have failed to make the most of their opportunity. They may all disappear because they are approaching things in…](https://sms4smile.com/quotes/david-gelernter/i-think-the-print-media-have-failed-to-make-the-most-of-their/) [David Gelernter](https://sms4smile.com/quotes/author/david-gelernter/) > [The phenomenal thing that happened to me is that I was able to create two memorable men: one is the ultimate optimist, Rocky, and…](https://sms4smile.com/quotes/sylvester-stallone/the-phenomenal-thing-that-happened-to-me-is-that-i-was-able-to-create/) [Sylvester Stallone](https://sms4smile.com/quotes/author/sylvester-stallone/) > [If you want to create a memorable company, you have to fill your company with memorable people.](https://sms4smile.com/quotes/bill-taylor/if-you-want-to-create-a-memorable-company-you-have-to-fill-your/) [Bill Taylor](https://sms4smile.com/quotes/author/bill-taylor/) > [“Great leaders create memorable journeys”](https://sms4smile.com/quotes/john-stein/great-leaders-create-memorable-journeys/) [John Stein](https://sms4smile.com/quotes/author/john-stein/) > [To create a memorable design you need to start with a thought that's worth remembering.](https://sms4smile.com/quotes/thomas-manss/to-create-a-memorable-design-you-need-to-start-with-a-thought-that-s/) Thomas Manss > [It takes time to get a dance right, to create something memorable.](https://sms4smile.com/quotes/fred-astaire/it-takes-time-to-get-a-dance-right-to-create-something-memorable/) [Fred Astaire](https://sms4smile.com/quotes/author/fred-astaire/) > [“like my body—I may not control the expiration date, but I can certainly influence the quality of the shelf life.”](https://sms4smile.com/quotes/gay-hendricks/like-my-body-i-may-not-control-the-expiration-date-but-i-can/) [Gay Hendricks](https://sms4smile.com/quotes/author/gay-hendricks/) > ['Local Hero' was probably the most enjoyable job I've ever done then or since. It's had a very long shelf life.](https://sms4smile.com/quotes/denis-lawson/local-hero-was-probably-the-most-enjoyable-job-i-ve-ever-done-then-or/) [Denis Lawson](https://sms4smile.com/quotes/author/denis-lawson/) > [Good music shouldn't have a shelf life.](https://sms4smile.com/quotes/jessie-ware/good-music-shouldn-t-have-a-shelf-life/) [Jessie Ware](https://sms4smile.com/quotes/author/jessie-ware/) > [As with many pop acts, your shelf life isn't that great, we peaked with our first album.](https://sms4smile.com/quotes/declan-donnelly/as-with-many-pop-acts-your-shelf-life-isn-t-that-great-we-peaked-with/) [Declan Donnelly](https://sms4smile.com/quotes/author/declan-donnelly/) > [ ... everyone has come to understand that unconditional love is a reality, but with as shelf life of about eight to ten seconds. \[p. 110\] ](https://sms4smile.com/quotes/anne-lamott/everyone-has-come-to-understand-that-unconditional-love-is-a-reality/) [Anne Lamott](https://sms4smile.com/quotes/author/anne-lamott/) > [The medium's gaze is brief, intense, and promiscuous. The shelf life of the moral causes it makes its own is brutally short.](https://sms4smile.com/quotes/michael-ignatieff/the-medium-s-gaze-is-brief-intense-and-promiscuous-the-shelf-life-of/) [Michael Ignatieff](https://sms4smile.com/quotes/author/michael-ignatieff/) > [I'm kind of a firm believer that songs can have a shelf life with an artist.](https://sms4smile.com/quotes/myles-kennedy/i-m-kind-of-a-firm-believer-that-songs-can-have-a-shelf-life-with-an/) [Myles Kennedy](https://sms4smile.com/quotes/author/myles-kennedy/) ## More by Anna Wintour > [It's very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning…](https://sms4smile.com/quotes/anna-wintour/it-s-very-important-to-me-that-i-look-good-when-i-go-out-publicly-i/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.](https://sms4smile.com/quotes/anna-wintour/i-never-pay-any-attention-i-m-sure-it-s-not-such-a-good-way-to-be-but/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I think Beyonce is every woman. She's superwoman, she's an extraordinary business woman, she's a force of fashion. She totally understands the way to…](https://sms4smile.com/quotes/anna-wintour/i-think-beyonce-is-every-woman-she-s-superwoman-she-s-an/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [We're all used to hearing the word 'authentic' a little too often these days, but in Senator Gillibrand's case, it's entirely accurate.](https://sms4smile.com/quotes/anna-wintour/we-re-all-used-to-hearing-the-word-authentic-a-little-too-often-these/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [If my style is too direct for some, maybe they should toughen up a bit.](https://sms4smile.com/quotes/anna-wintour/if-my-style-is-too-direct-for-some-maybe-they-should-toughen-up-a-bit/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I don't have a high-powered life out of work. I like to go to the country for the weekend with the kids and the…](https://sms4smile.com/quotes/anna-wintour/i-don-t-have-a-high-powered-life-out-of-work-i-like-to-go-to-the/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I’m very driven by what I do. I am certainly very competitive. I like people who represent the best at what they do. If…](https://sms4smile.com/quotes/anna-wintour/i-m-very-driven-by-what-i-do-i-am-certainly-very-competitive-i-like/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [The young people we hire today at Conde Nast are fearless polymaths.](https://sms4smile.com/quotes/anna-wintour/the-young-people-we-hire-today-at-conde-nast-are-fearless-polymaths/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [Imperfection is fine.](https://sms4smile.com/quotes/anna-wintour/imperfection-is-fine/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [We all have a role to play in creating safe environments where everyone can be free to work without fear.](https://sms4smile.com/quotes/anna-wintour/we-all-have-a-role-to-play-in-creating-safe-environments-where/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [In my own personal career, I have felt almost the most difficult thing to deal with is someone who doesn't tell you what they…](https://sms4smile.com/quotes/anna-wintour/in-my-own-personal-career-i-have-felt-almost-the-most-difficult-thing/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > ['Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with…](https://sms4smile.com/quotes/anna-wintour/vogue-and-vice-may-appear-to-some-to-see-the-world-through-different/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [Part of the pleasure of editing 'Vogue,' one that lies in a long tradition of this magazine, is being able to feature those who…](https://sms4smile.com/quotes/anna-wintour/part-of-the-pleasure-of-editing-vogue-one-that-lies-in-a-long/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [You either know fashion or you don't.](https://sms4smile.com/quotes/anna-wintour/you-either-know-fashion-or-you-don-t/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I don't go to the afterparties. I think people always feel if I go to the afterparties, they have to behave well, which, after…](https://sms4smile.com/quotes/anna-wintour/i-don-t-go-to-the-afterparties-i-think-people-always-feel-if-i-go-to/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) [Explore all 163 Anna Wintour quotes ](https://sms4smile.com/quotes/author/anna-wintour/) ## More Create quotes > [As far as Vern and I go, we have had situations where people have tried to take photographs of me and cut Vernon out…](https://sms4smile.com/quotes/tess-daly/as-far-as-vern-and-i-go-we-have-had-situations-where-people-have/) [Tess Daly](https://sms4smile.com/quotes/author/tess-daly/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [I'm a weirdo and an only child. That comes together to create one-woman shows.](https://sms4smile.com/quotes/amanda-seales/i-m-a-weirdo-and-an-only-child-that-comes-together-to-create-one/) [Amanda Seales](https://sms4smile.com/quotes/author/amanda-seales/) > [I'm proud to stand with U.S. Impact Team in their initiative to create harmony.](https://sms4smile.com/quotes/angela-stanton-king/i-m-proud-to-stand-with-u-s-impact-team-in-their-initiative-to-create/) [Angela Stanton-King](https://sms4smile.com/quotes/author/angela-stanton-king/) > [I am not a nationalist in any way, and I hate flag waving, and I don't think much good has come out of nationalism.…](https://sms4smile.com/quotes/stellan-skarsgard/i-am-not-a-nationalist-in-any-way-and-i-hate-flag-waving-and-i-don-t/) [Stellan Skarsgard](https://sms4smile.com/quotes/author/stellan-skarsgard/) > [My favourite designers always create a strong silhouette, like McQueen and Tom Ford and Alaia. I like structured things that you can throw on,…](https://sms4smile.com/quotes/liberty-ross/my-favourite-designers-always-create-a-strong-silhouette-like-mcqueen/) [Liberty Ross](https://sms4smile.com/quotes/author/liberty-ross/) > [I'd take garbage, and I'd glue them together and create inventions.](https://sms4smile.com/quotes/ann-makosinski/i-d-take-garbage-and-i-d-glue-them-together-and-create-inventions/) [Ann Makosinski](https://sms4smile.com/quotes/author/ann-makosinski/) > [United Way works to create a safe and healthy home for everyone in our community.](https://sms4smile.com/quotes/david-steward/united-way-works-to-create-a-safe-and-healthy-home-for-everyone-in/) [David Steward](https://sms4smile.com/quotes/author/david-steward/) > [Renewable energy could reduce emissions but also create jobs and improve public health.](https://sms4smile.com/quotes/paul-polman/renewable-energy-could-reduce-emissions-but-also-create-jobs-and/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [“If I can create something unique in the world, so can you.”](https://sms4smile.com/quotes/scifurz/if-i-can-create-something-unique-in-the-world-so-can-you/) SciFurz > [“If you can imagine it, you can create it. If you can dream it, you can become it.”](https://sms4smile.com/quotes/william-arthur-ward/if-you-can-imagine-it-you-can-create-it-if-you-can-dream-it-you-can/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [For a long time at Blackburn and at Fulham last season, I was playing on the right wing. I've never seen myself as a…](https://sms4smile.com/quotes/tom-cairney/for-a-long-time-at-blackburn-and-at-fulham-last-season-i-was-playing/) [Tom Cairney](https://sms4smile.com/quotes/author/tom-cairney/) > [We've got to get back to a country that can get things done. And my whole career has been marching and charging at and…](https://sms4smile.com/quotes/cory-booker/we-ve-got-to-get-back-to-a-country-that-can-get-things-done-and-my/) [Cory Booker](https://sms4smile.com/quotes/author/cory-booker/) Browse all 5,654 Create quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.", "creator": { "@type": "Person", "name": "Anna Wintour" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/anna-wintour/i-think-what-you-have-to-do-in-print-is-to-create-even-more-memorable/", "about": { "@type": "Thing", "name": "Create" }, "@id": "https://sms4smile.com/quotes/anna-wintour/i-think-what-you-have-to-do-in-print-is-to-create-even-more-memorable/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg", "url": "https://sms4smile.com/quotes/i/1fc/anna-wintour-2501_create_i-think-what-you-have-to-do-in-print-is_2412432.jpg", "width": 1080, "height": 1080, "caption": "“I think what you have to do in print is to create even more memorable images and more memorable pieces…” — Anna Wintour", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Anna Wintour", "item": "https://sms4smile.com/quotes/author/anna-wintour/" }, { "@type": "ListItem", "position": 4, "name": "I think what you have to...", "item": "https://sms4smile.com/quotes/anna-wintour/i-think-what-you-have-to-do-in-print-is-to-create-even-more-memorable/" } ], "@id": "https://sms4smile.com/quotes/anna-wintour/i-think-what-you-have-to-do-in-print-is-to-create-even-more-memorable/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```