--- title: "Meaning & Key Takeaway of: For us, creativity means thinking about…" description: "\"For us, creativity means thinking about the lives of our audience and how to connect with them.\" — Anna Wintour" image: "https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg" --- # For us, creativity means thinking about the lives of our… ![“For us, creativity means thinking about the lives of our audience and how to connect with them.” quote by Anna Wintour](https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg) [Download](https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg) [Open image](https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg) > “For us, creativity means thinking about the lives of our audience and how to connect with them.” [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creativity is about understanding audiences’ lives and forging authentic connections that resonate. **In simple terms:** Creativity = knowing people and connecting with them. Key Takeaway Listen deeply to shape relevant ideas. Themes creativity audience connection authenticity design Mood inspirational strategic professional Type business creative When to use this quote - marketing campaigns - product development - media production Key Concepts human‑centered design storytelling Questions to Reflect On - How do you balance audience insight with personal vision? - What methods help you stay authentic while adapting? A Different Perspective Over‑focus on audience can stifle originality. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [I always make sure there's something for the audience to connect to, in terms of my movements relating to the sounds being heard.](https://sms4smile.com/quotes/jon-hopkins/i-always-make-sure-there-s-something-for-the-audience-to-connect-to/) [Jon Hopkins](https://sms4smile.com/quotes/author/jon-hopkins/) > [“Creativity means bringing simplicity to the existing.”](https://sms4smile.com/quotes/amit-kalantri/creativity-means-bringing-simplicity-to-the-existing/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Creativity means learning where the rules exist, and then breaking them! Saying, "It's better this way." But you have to know the rules in…](https://sms4smile.com/quotes/alan-arkin/creativity-means-learning-where-the-rules-exist-and-then-breaking/) [Alan Arkin](https://sms4smile.com/quotes/author/alan-arkin/) > [The fact that some people can push others to the point of thinking that their lives are not worthy is catastrophic.](https://sms4smile.com/quotes/melissa-reeves/the-fact-that-some-people-can-push-others-to-the-point-of-thinking/) Melissa Reeves > [Why do so many of us not give ourselves permission to be alive until we are absolutely assured that we will die? ...If we…](https://sms4smile.com/quotes/stephen-levine/why-do-so-many-of-us-not-give-ourselves-permission-to-be-alive-until/) [Stephen Levine](https://sms4smile.com/quotes/author/stephen-levine/) > [By thinking too much about others,our lives can be wasted in vain.](https://sms4smile.com/quotes/anonymous/by-thinking-too-much-about-others-our-lives-can-be-wasted-in-vain/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [No thinking being lives who, at some luminous point of his life of thought, has not felt himself lost amid the surges of futile…](https://sms4smile.com/quotes/edgar-allan-poe/no-thinking-being-lives-who-at-some-luminous-point-of-his-life-of/) [Edgar Allan Poe](https://sms4smile.com/quotes/author/edgar-allan-poe/) > [I connect emotionally to these songs. I mean what I say when I say it, and that allows your audience to connect. That's the…](https://sms4smile.com/quotes/michael-buble/i-connect-emotionally-to-these-songs-i-mean-what-i-say-when-i-say-it/) [Michael Buble](https://sms4smile.com/quotes/author/michael-buble/) > [If the audience can connect with you, then you've done something that lasts. I think that's what any good art is.](https://sms4smile.com/quotes/john-popper/if-the-audience-can-connect-with-you-then-you-ve-done-something-that/) [John Popper](https://sms4smile.com/quotes/author/john-popper/) > [When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience,…](https://sms4smile.com/quotes/warren-littlefield/when-you-re-still-in-the-broadcast-business-you-re-still-trying-to/) [Warren Littlefield](https://sms4smile.com/quotes/author/warren-littlefield/) > [Whenever you make a film, all you really want is for an audience to connect with it in some way.](https://sms4smile.com/quotes/gareth-evans/whenever-you-make-a-film-all-you-really-want-is-for-an-audience-to/) [Gareth Evans](https://sms4smile.com/quotes/author/gareth-evans/) > [That's the holy grail as a TV writer, to work on a story that you care about and to put it out there and…](https://sms4smile.com/quotes/glen-mazzara/that-s-the-holy-grail-as-a-tv-writer-to-work-on-a-story-that-you-care/) [Glen Mazzara](https://sms4smile.com/quotes/author/glen-mazzara/) > [Humans connect to human conflict and emotions, if the emotions are put across correctly, the audience will connect with it.](https://sms4smile.com/quotes/arjun-mathur/humans-connect-to-human-conflict-and-emotions-if-the-emotions-are-put/) [Arjun Mathur](https://sms4smile.com/quotes/author/arjun-mathur/) > [That's my high... to connect with the audience. Everywhere I go, the connect happens.](https://sms4smile.com/quotes/kk/that-s-my-high-to-connect-with-the-audience-everywhere-i-go-the/) KK > [I've done only things I've liked, and I'm happy that others have liked them, too. I hope it keeps going that way. But l…](https://sms4smile.com/quotes/fahadh-faasil/i-ve-done-only-things-i-ve-liked-and-i-m-happy-that-others-have-liked/) [Fahadh Faasil](https://sms4smile.com/quotes/author/fahadh-faasil/) ## More by Anna Wintour > [It's very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning…](https://sms4smile.com/quotes/anna-wintour/it-s-very-important-to-me-that-i-look-good-when-i-go-out-publicly-i/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.](https://sms4smile.com/quotes/anna-wintour/i-never-pay-any-attention-i-m-sure-it-s-not-such-a-good-way-to-be-but/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I think Beyonce is every woman. She's superwoman, she's an extraordinary business woman, she's a force of fashion. She totally understands the way to…](https://sms4smile.com/quotes/anna-wintour/i-think-beyonce-is-every-woman-she-s-superwoman-she-s-an/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [We're all used to hearing the word 'authentic' a little too often these days, but in Senator Gillibrand's case, it's entirely accurate.](https://sms4smile.com/quotes/anna-wintour/we-re-all-used-to-hearing-the-word-authentic-a-little-too-often-these/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [If my style is too direct for some, maybe they should toughen up a bit.](https://sms4smile.com/quotes/anna-wintour/if-my-style-is-too-direct-for-some-maybe-they-should-toughen-up-a-bit/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I don't have a high-powered life out of work. I like to go to the country for the weekend with the kids and the…](https://sms4smile.com/quotes/anna-wintour/i-don-t-have-a-high-powered-life-out-of-work-i-like-to-go-to-the/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I’m very driven by what I do. I am certainly very competitive. I like people who represent the best at what they do. If…](https://sms4smile.com/quotes/anna-wintour/i-m-very-driven-by-what-i-do-i-am-certainly-very-competitive-i-like/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [The young people we hire today at Conde Nast are fearless polymaths.](https://sms4smile.com/quotes/anna-wintour/the-young-people-we-hire-today-at-conde-nast-are-fearless-polymaths/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [Imperfection is fine.](https://sms4smile.com/quotes/anna-wintour/imperfection-is-fine/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [We all have a role to play in creating safe environments where everyone can be free to work without fear.](https://sms4smile.com/quotes/anna-wintour/we-all-have-a-role-to-play-in-creating-safe-environments-where/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [In my own personal career, I have felt almost the most difficult thing to deal with is someone who doesn't tell you what they…](https://sms4smile.com/quotes/anna-wintour/in-my-own-personal-career-i-have-felt-almost-the-most-difficult-thing/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > ['Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with…](https://sms4smile.com/quotes/anna-wintour/vogue-and-vice-may-appear-to-some-to-see-the-world-through-different/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [Part of the pleasure of editing 'Vogue,' one that lies in a long tradition of this magazine, is being able to feature those who…](https://sms4smile.com/quotes/anna-wintour/part-of-the-pleasure-of-editing-vogue-one-that-lies-in-a-long/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [You either know fashion or you don't.](https://sms4smile.com/quotes/anna-wintour/you-either-know-fashion-or-you-don-t/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I don't go to the afterparties. I think people always feel if I go to the afterparties, they have to behave well, which, after…](https://sms4smile.com/quotes/anna-wintour/i-don-t-go-to-the-afterparties-i-think-people-always-feel-if-i-go-to/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) [Explore all 163 Anna Wintour quotes ](https://sms4smile.com/quotes/author/anna-wintour/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For us, creativity means thinking about the lives of our audience and how to connect with them.", "creator": { "@type": "Person", "name": "Anna Wintour" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/anna-wintour/for-us-creativity-means-thinking-about-the-lives-of-our-audience-and/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/anna-wintour/for-us-creativity-means-thinking-about-the-lives-of-our-audience-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg", "url": "https://sms4smile.com/quotes/i/4e4/anna-wintour-2501_audience_for-us-creativity-means-thinking-about-t_2569937.jpg", "width": 1080, "height": 1080, "caption": "“For us, creativity means thinking about the lives of our audience and how to connect with them.” — Anna Wintour", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Anna Wintour", "item": "https://sms4smile.com/quotes/author/anna-wintour/" }, { "@type": "ListItem", "position": 4, "name": "For us, creativity means thinking about...", "item": "https://sms4smile.com/quotes/anna-wintour/for-us-creativity-means-thinking-about-the-lives-of-our-audience-and/" } ], "@id": "https://sms4smile.com/quotes/anna-wintour/for-us-creativity-means-thinking-about-the-lives-of-our-audience-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```