--- title: "Meaning & Key Takeaway of: Good content isn’t about good…" description: "\"“Good content isn’t about good storytelling. It’s about telling a true story well.”\" — Ann Handley MarketingProfs" image: "https://sms4smile.com/quotes/i/43b/ann-handley-marketingprofs-219_happiness_good-content-isn-t-about-good-storytelli_630948.jpg" --- # Good content isn’t about good storytelling. It’s about… ![“Good content isn’t about good storytelling. It’s about telling a true story well.” quote by Ann Handley MarketingProfs](https://sms4smile.com/quotes/i/43b/ann-handley-marketingprofs-219_happiness_good-content-isn-t-about-good-storytelli_630948.jpg) [Download](https://sms4smile.com/quotes/i/43b/ann-handley-marketingprofs-219_happiness_good-content-isn-t-about-good-storytelli_630948.jpg) [Open image](https://sms4smile.com/quotes/i/43b/ann-handley-marketingprofs-219_happiness_good-content-isn-t-about-good-storytelli_630948.jpg) > ““Good content isn’t about good storytelling. It’s about telling a true story well.”” [Ann Handley MarketingProfs](https://sms4smile.com/quotes/author/ann-handley-marketingprofs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Good content is rooted in truth, not just storytelling skill. **In simple terms:** Truthful storytelling makes good content. Key Takeaway Prioritize truth in content. Themes content truth storytelling writing Mood informative inspirational Type advice professional When to use this quote - brand messaging - editorial planning Key Concepts marketing authenticity communication Questions to Reflect On - How can truth be made compelling? - What role does narrative play? A Different Perspective Truth alone may not engage audiences. ★ ★ ★ ★ ★ No ratings yet [Content Isn](https://sms4smile.com/quotes/about/content-isn-1193816/) [Good Content](https://sms4smile.com/quotes/about/good-content-724497/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Storytelling](https://sms4smile.com/quotes/about/storytelling/) [Storytelling Telling](https://sms4smile.com/quotes/about/storytelling-telling-4195147/) [Telling](https://sms4smile.com/quotes/about/telling/) [Telling True](https://sms4smile.com/quotes/about/telling-true-800559/) [True story](https://sms4smile.com/quotes/about/true-story/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [I like to think that one of things I've done with non-fiction since the very beginning is to find new ways of telling true…](https://sms4smile.com/quotes/errol-morris/i-like-to-think-that-one-of-things-i-ve-done-with-non-fiction-since/) [Errol Morris](https://sms4smile.com/quotes/author/errol-morris/) > [Telling a true story about personal experience is not just a matter of being oneself, or even or finding oneself. It is also a…](https://sms4smile.com/quotes/harriet-lerner/telling-a-true-story-about-personal-experience-is-not-just-a-matter/) [Harriet Lerner](https://sms4smile.com/quotes/author/harriet-lerner/) > [There's a social and human necessity for some kind of continuity, but it's not axiomatic and not something you're born into; it's something you…](https://sms4smile.com/quotes/aleksandar-hemon/there-s-a-social-and-human-necessity-for-some-kind-of-continuity-but/) [Aleksandar Hemon](https://sms4smile.com/quotes/author/aleksandar-hemon/) > [ \[Some people think\] that storytelling is telling jokes. So they have to be discouraged! Then others think that storytelling-is like an encounter group . . . ](https://sms4smile.com/quotes/doris-lessing/some-people-think-that-storytelling-is-telling-jokes-so-they-have-to/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [Man gave us laws, and God gave us time, It's the art of storytelling and I'm only telling mine.](https://sms4smile.com/quotes/asap-rocky/man-gave-us-laws-and-god-gave-us-time-it-s-the-art-of-storytelling/) [ASAP Rocky](https://sms4smile.com/quotes/author/asap-rocky/) > [Content isn't just a brand or message that you develop yourself and then throw out into the echo chamber. It's a mirror.](https://sms4smile.com/quotes/eugene-lee-yang/content-isn-t-just-a-brand-or-message-that-you-develop-yourself-and/) [Eugene Lee Yang](https://sms4smile.com/quotes/author/eugene-lee-yang/) > [It's hard to be ambitious if you're content, isn't it?](https://sms4smile.com/quotes/tucker-carlson/it-s-hard-to-be-ambitious-if-you-re-content-isn-t-it/) [Tucker Carlson](https://sms4smile.com/quotes/author/tucker-carlson/) > [If your content isn't driving conversation, you're doing it wrong.](https://sms4smile.com/quotes/daniel-roth/if-your-content-isn-t-driving-conversation-you-re-doing-it-wrong/) [Daniel Roth](https://sms4smile.com/quotes/author/daniel-roth/) > [Content isn't king. 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People want memoir. They want you to tell them that the story you're telling them is true. The thing I'm telling…](https://sms4smile.com/quotes/dorothy-allison/people-want-biography-people-want-memoir-they-want-you-to-tell-them/) [Dorothy Allison](https://sms4smile.com/quotes/author/dorothy-allison/) > [Picking true from false is a jewelers trade. Telling true from false is the craft of wise.](https://sms4smile.com/quotes/mariana-fulger/picking-true-from-false-is-a-jewelers-trade-telling-true-from-false/) [Mariana Fulger](https://sms4smile.com/quotes/author/mariana-fulger/) ## More Happiness quotes > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Remember that your natural state is joy.](https://sms4smile.com/quotes/wayne-dyer/remember-that-your-natural-state-is-joy/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [“WE CAN'T ALWAYS CONTROL OUR CIRCUMSTANCES BUT WE CAN CONTROL OUR ATTITUDE. WE MUST BE MORE CONCERNED WITH WHAT WE DO WITH WHAT HAPPENS…](https://sms4smile.com/quotes/marvin-j-ashton/we-can-t-always-control-our-circumstances-but-we-can-control-our/) [MARVIN J. ASHTON](https://sms4smile.com/quotes/author/marvin-j-ashton/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [“It was beautiful. He thought he had never seen anything so beautiful in all his life; that, having seen it, he could die content,…](https://sms4smile.com/quotes/mira-grant/it-was-beautiful-he-thought-he-had-never-seen-anything-so-beautiful/) [Mira Grant](https://sms4smile.com/quotes/author/mira-grant/) > [The happy have whole days,](https://sms4smile.com/quotes/colley-cibber/the-happy-have-whole-days/) [Colley Cibber](https://sms4smile.com/quotes/author/colley-cibber/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [I've got nothing to do today but smile.](https://sms4smile.com/quotes/anonymous/i-ve-got-nothing-to-do-today-but-smile/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Her dignity consists in being unknown to the world; her glory is in the esteem of her husband; her pleasures in the happiness of…](https://sms4smile.com/quotes/jean-jacques-rousseau/her-dignity-consists-in-being-unknown-to-the-world-her-glory-is-in/) [Jean-Jacques Rousseau](https://sms4smile.com/quotes/author/jean-jacques-rousseau/) > [The size of a man's understanding might always be justly measured by his mirth.](https://sms4smile.com/quotes/samuel-johnson/the-size-of-a-man-s-understanding-might-always-be-justly-measured-by/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Positive thinking evokes more energy, more initiative, more happiness.](https://sms4smile.com/quotes/anonymous/positive-thinking-evokes-more-energy-more-initiative-more-happiness/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) [Browse all 40,288 Happiness quotes ](https://sms4smile.com/quotes/about/happiness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Good content isn’t about good storytelling. 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