--- title: "Meaning & Key Takeaway of: In Europe, a product must be good, or it…" description: "\"In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough ..." image: "https://sms4smile.com/quotes/i/509/ann-bridge-29051_advertising_in-europe-a-product-must-be-good-or-it-w_508739.jpg" --- # In Europe, a product must be good, or it will not sell in… ![“In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!” quote by Ann Bridge](https://sms4smile.com/quotes/i/509/ann-bridge-29051_advertising_in-europe-a-product-must-be-good-or-it-w_508739.jpg) [Download](https://sms4smile.com/quotes/i/509/ann-bridge-29051_advertising_in-europe-a-product-must-be-good-or-it-w_508739.jpg) [Open image](https://sms4smile.com/quotes/i/509/ann-bridge-29051_advertising_in-europe-a-product-must-be-good-or-it-w_508739.jpg) > “In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!” [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Product quality alone isn’t enough; loud, frequent claims win markets. **In simple terms:** Advertising can outweigh quality. Key Takeaway Focus on clear, repeated messaging. Themes marketing competition perception Mood critical analytical Type business marketing When to use this quote - product launches - political campaigns - social media ads - sales pitches Key Concepts Branding consumer psychology Questions to Reflect On - Is your product truly good or just well‑advertised? - How much does noise affect your buying decisions? A Different Perspective Overemphasis on hype can erode trust. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Competition](https://sms4smile.com/quotes/about/competition/) [Europe](https://sms4smile.com/quotes/about/europe/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.](https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Marketing is what you do when your product is no good.](https://sms4smile.com/quotes/edwin-land/marketing-is-what-you-do-when-your-product-is-no-good/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [I knew people would see 'PKP.' Although the packaging was weak, the product was good.](https://sms4smile.com/quotes/nushrat-bharucha/i-knew-people-would-see-pkp-although-the-packaging-was-weak-the/) [Nushrat Bharucha](https://sms4smile.com/quotes/author/nushrat-bharucha/) > [If the entire product is good, then no matter what the language of the film is, people will love it.](https://sms4smile.com/quotes/prosenjit-chatterjee/if-the-entire-product-is-good-then-no-matter-what-the-language-of-the/) [Prosenjit Chatterjee](https://sms4smile.com/quotes/author/prosenjit-chatterjee/) > [I did nothing new, but followed basic traits of selling a product that is good looking and performs well and has a good service…](https://sms4smile.com/quotes/odhavjibhai-raghavji-patel/i-did-nothing-new-but-followed-basic-traits-of-selling-a-product-that/) Odhavjibhai Raghavji Patel > [I've learned that whether it's with your skin or your hair, less is more. People go and do so much to it, I don't…](https://sms4smile.com/quotes/kyle-richards/i-ve-learned-that-whether-it-s-with-your-skin-or-your-hair-less-is/) [Kyle Richards](https://sms4smile.com/quotes/author/kyle-richards/) > [If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.](https://sms4smile.com/quotes/nushrat-bharucha/if-the-packaging-is-good-the-actors-director-and-producer-then-it/) [Nushrat Bharucha](https://sms4smile.com/quotes/author/nushrat-bharucha/) > [Whether it's me or Mallika or anybody, I always say that 'Tezz' is a very good product and it is a very good film.](https://sms4smile.com/quotes/sameera-reddy/whether-it-s-me-or-mallika-or-anybody-i-always-say-that-tezz-is-a/) [Sameera Reddy](https://sms4smile.com/quotes/author/sameera-reddy/) > [“A product is only as good as the process it passed through.”](https://sms4smile.com/quotes/ifeanyi-enoch-onuoha/a-product-is-only-as-good-as-the-process-it-passed-through/) [Ifeanyi Enoch Onuoha](https://sms4smile.com/quotes/author/ifeanyi-enoch-onuoha/) > [Immortality is a by-product of good work.](https://sms4smile.com/quotes/mel-brooks/immortality-is-a-by-product-of-good-work/) [Mel Brooks](https://sms4smile.com/quotes/author/mel-brooks/) > [What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom…](https://sms4smile.com/quotes/david-ogilvy/what-is-a-good-advertisement-an-advertisement-which-pleases-you/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It's not funny at all that we do all that advertising for children. Why is advertising for children allowed? What possible reason can there…](https://sms4smile.com/quotes/emma-thompson/it-s-not-funny-at-all-that-we-do-all-that-advertising-for-children/) [Emma Thompson](https://sms4smile.com/quotes/author/emma-thompson/) > [Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which…](https://sms4smile.com/quotes/jean-kilbourne/woman-s-bodies-continue-to-be-dismembered-in-advertising-over-and/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [The ordinary run of advertising is nothing more than an effort to sell something by yelling in print.](https://sms4smile.com/quotes/samuel-hopkins-adams/the-ordinary-run-of-advertising-is-nothing-more-than-an-effort-to/) [Samuel Hopkins Adams](https://sms4smile.com/quotes/author/samuel-hopkins-adams/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## More by Ann Bridge > [“A conviction, unformulated but strong, rose to the working level of her mind - that painting did something more important for Nicholas than the…](https://sms4smile.com/quotes/ann-bridge/a-conviction-unformulated-but-strong-rose-to-the-working-level-of-her/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [Mountains had taken the place of religion, had satisfied her religious sense, her need for adoration and worship as no service in any Cathedral,…](https://sms4smile.com/quotes/ann-bridge/mountains-had-taken-the-place-of-religion-had-satisfied-her-religious/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [Americans ... attach such a fantastic importance to their baths and plumbing and gadgets of all sorts. They talk as if people could hardly…](https://sms4smile.com/quotes/ann-bridge/americans-attach-such-a-fantastic-importance-to-their-baths-and/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [America ... holds up its way of life as the ideal for every nation, and seeks to impose its own standards of living -…](https://sms4smile.com/quotes/ann-bridge/america-holds-up-its-way-of-life-as-the-ideal-for-every-nation-and/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [do get over the idea that size has any value or merit. It is the enemy of most of the best things in the…](https://sms4smile.com/quotes/ann-bridge/do-get-over-the-idea-that-size-has-any-value-or-merit-it-is-the-enemy/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [the essence of vulgarity seemed to lie in the pretence at being or the attempt to be, something that one really was not, with…](https://sms4smile.com/quotes/ann-bridge/the-essence-of-vulgarity-seemed-to-lie-in-the-pretence-at-being-or/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true…](https://sms4smile.com/quotes/ann-bridge/as-soon-as-you-start-asking-what-education-is-for-what-the-use-of-it/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [In any relationship we feel an unconscious need to create, as it were, a new picture, a new edition of ourselves to present to…](https://sms4smile.com/quotes/ann-bridge/in-any-relationship-we-feel-an-unconscious-need-to-create-as-it-were/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [there is that wish, in the name of democracy, to level down, because high cultural standards are despised and rejected, and even feared, in…](https://sms4smile.com/quotes/ann-bridge/there-is-that-wish-in-the-name-of-democracy-to-level-down-because/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [I do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house.](https://sms4smile.com/quotes/ann-bridge/i-do-disapprove-of-the-modern-attitude-that-you-can-t-do-the-simplest/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being…](https://sms4smile.com/quotes/ann-bridge/the-full-life-depends-not-on-the-range-of-experience-but-on-the/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things…](https://sms4smile.com/quotes/ann-bridge/what-i-find-most-injurious-to-mankind-in-modern-advertising-is-the/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.](https://sms4smile.com/quotes/ann-bridge/advertising-confuses-values-by-appealing-either-to-fear-or-to-vanity/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [“Lady Kilmichael, on the other hand, in common with many women of her generation, had made remarkably little use of her experience. It had…](https://sms4smile.com/quotes/ann-bridge/lady-kilmichael-on-the-other-hand-in-common-with-many-women-of-her/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [What is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as…](https://sms4smile.com/quotes/ann-bridge/what-is-freedom-it-consists-in-two-things-to-know-each-his-own/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) [Explore all 18 Ann Bridge quotes ](https://sms4smile.com/quotes/author/ann-bridge/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. 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