--- title: "Meaning & Key Takeaway of: When a publisher spends an inordinate…" description: "\"When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.\" — Anita Elberse" image: "https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg" --- # When a publisher spends an inordinate amount on an… ![“When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.” quote by Anita Elberse](https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg) [Download](https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg) [Open image](https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg) > “When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.” [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Publishers heavily invest in acquisitions and then push them aggressively to ensure market success, often prioritizing profit over quality. **In simple terms:** Heavy investment drives aggressive marketing. Key Takeaway Watch for profit‑driven hype. Themes business marketing investment strategy Mood critical analytical Type analysis commentary When to use this quote - book launches - film adaptations - tech startups Key Concepts media economics acquisition dynamics profit motives Questions to Reflect On - How can you evaluate true value? - What are ethical limits? A Different Perspective May compromise editorial integrity. ★ ★ ★ ★ ★ No ratings yet [Acquisition](https://sms4smile.com/quotes/about/acquisition/) [Acquisition Power](https://sms4smile.com/quotes/about/acquisition-power-4084949/) [Amount](https://sms4smile.com/quotes/about/amount/) [Everything](https://sms4smile.com/quotes/about/everything/) [Inordinate](https://sms4smile.com/quotes/about/inordinate-91844/) [Inordinate Acquisition](https://sms4smile.com/quotes/about/inordinate-acquisition-4084948/) [Investing](https://sms4smile.com/quotes/about/investing/) [Make](https://sms4smile.com/quotes/about/make/) [Market](https://sms4smile.com/quotes/about/market/) [Power](https://sms4smile.com/quotes/about/power/) [Project](https://sms4smile.com/quotes/about/project/) [Publisher Spends](https://sms4smile.com/quotes/about/publisher-spends-4084947/) [Spends](https://sms4smile.com/quotes/about/spends/) [Spends Inordinate](https://sms4smile.com/quotes/about/spends-inordinate-4084950/) [Success](https://sms4smile.com/quotes/about/success/) [Te Amo](https://sms4smile.com/quotes/about/te-amo/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [Inordinate desire for material possessions can become an obsession that consumes our thoughts, drains our resources, and leads to unhappiness.](https://sms4smile.com/quotes/joseph-b-wirthlin/inordinate-desire-for-material-possessions-can-become-an-obsession/) [Joseph B. Wirthlin](https://sms4smile.com/quotes/author/joseph-b-wirthlin/) > [Every inordinate cup is unbless'd, and the ingredient is a devil.](https://sms4smile.com/quotes/william-shakespeare/every-inordinate-cup-is-unbless-d-and-the-ingredient-is-a-devil/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [I had a quite unconventional childhood, in the sense that I traveled a lot and I went to 10 or 11 schools. I was…](https://sms4smile.com/quotes/ridley-scott/i-had-a-quite-unconventional-childhood-in-the-sense-that-i-traveled-a/) [Ridley Scott](https://sms4smile.com/quotes/author/ridley-scott/) > [There's an inordinate amount of attention put on actors. Some people want to make their lives public, but that doesn't mean everybody does.](https://sms4smile.com/quotes/grace-park/there-s-an-inordinate-amount-of-attention-put-on-actors-some-people/) [Grace Park](https://sms4smile.com/quotes/author/grace-park/) > [I have a hard time revising sentences, because I spend an inordinate amount of time on each sentence, and the sentence before it, and…](https://sms4smile.com/quotes/chang-rae-lee/i-have-a-hard-time-revising-sentences-because-i-spend-an-inordinate/) [Chang-Rae Lee](https://sms4smile.com/quotes/author/chang-rae-lee/) > [Every time you have a new tax, or every time you have to pay really an inordinate amount for a regulation, it's really stifling…](https://sms4smile.com/quotes/john-raese/every-time-you-have-a-new-tax-or-every-time-you-have-to-pay-really-an/) [John Raese](https://sms4smile.com/quotes/author/john-raese/) > [In college, my friend Melanie and I used to have weekly Jimmy Stewart viewings, and 'Harvey' seemed to make its way into the rotation…](https://sms4smile.com/quotes/rich-sommer/in-college-my-friend-melanie-and-i-used-to-have-weekly-jimmy-stewart/) [Rich Sommer](https://sms4smile.com/quotes/author/rich-sommer/) > [Tim on the show does a lot of that posturing, of course, and feels sort of threatened by women. But even at that, you…](https://sms4smile.com/quotes/patricia-richardson/tim-on-the-show-does-a-lot-of-that-posturing-of-course-and-feels-sort/) [Patricia Richardson](https://sms4smile.com/quotes/author/patricia-richardson/) > [Living is more a question of what one spends than what one makes.](https://sms4smile.com/quotes/marcel-duchamp/living-is-more-a-question-of-what-one-spends-than-what-one-makes/) [Marcel Duchamp](https://sms4smile.com/quotes/author/marcel-duchamp/) > [I define power as 'control over one's life.' A balanced life is far superior to the male definition of power: earning money someone else…](https://sms4smile.com/quotes/warren-farrell/i-define-power-as-control-over-one-s-life-a-balanced-life-is-far/) [Warren Farrell](https://sms4smile.com/quotes/author/warren-farrell/) > [“What is the nature of egoism? It spends away everything in its power!”](https://sms4smile.com/quotes/dada-bhagwan/what-is-the-nature-of-egoism-it-spends-away-everything-in-its-power/) [Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/) > [He that spends a Groat a day idly, spends idly above 6 l. a year, which is the Price of using 100 l.](https://sms4smile.com/quotes/benjamin-franklin/he-that-spends-a-groat-a-day-idly-spends-idly-above-6-l-a-year-which/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [“When one spends what he has on himself, when one has a thoroughly good time with his own money, people are apt to say…](https://sms4smile.com/quotes/henry-miller/when-one-spends-what-he-has-on-himself-when-one-has-a-thoroughly-good/) [Henry Miller](https://sms4smile.com/quotes/author/henry-miller/) > [No one spends someone elses money as carefully as he spends his own.](https://sms4smile.com/quotes/mark-skousen/no-one-spends-someone-elses-money-as-carefully-as-he-spends-his-own/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [I believe that government is too large, costs too much, spends too much, and has too much regulatory power in our lives.](https://sms4smile.com/quotes/tim-walberg/i-believe-that-government-is-too-large-costs-too-much-spends-too-much/) [Tim Walberg](https://sms4smile.com/quotes/author/tim-walberg/) ## More by Anita Elberse > [Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their…](https://sms4smile.com/quotes/anita-elberse/most-large-media-firms-make-outsized-investments-to-acquire-and/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber…](https://sms4smile.com/quotes/anita-elberse/jay-z-is-building-a-range-of-businesses-just-on-the-strength-of-his/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge…](https://sms4smile.com/quotes/anita-elberse/in-investing-we-intuitively-think-we-should-make-a-number-of-small/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do…](https://sms4smile.com/quotes/anita-elberse/the-average-movie-goer-in-this-country-sees-six-films-in-a-year-that/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it…](https://sms4smile.com/quotes/anita-elberse/for-the-first-case-i-did-with-octone-360-deals-were-not-at-all-being/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [What you get when you put all your resources behind a product, is you get everyone to join in.](https://sms4smile.com/quotes/anita-elberse/what-you-get-when-you-put-all-your-resources-behind-a-product-is-you/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of…](https://sms4smile.com/quotes/anita-elberse/i-spend-way-too-much-time-watching-television-going-to-sports-games/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [The entertainment business remains a business of blockbusters, and increasingly so.](https://sms4smile.com/quotes/anita-elberse/the-entertainment-business-remains-a-business-of-blockbusters-and/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [If anything, the impact of digital technology is creating bigger brands and bigger superstars.](https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the…](https://sms4smile.com/quotes/anita-elberse/if-you-are-the-record-label-who-owns-lady-gaga-and-you-have-a-new/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.](https://sms4smile.com/quotes/anita-elberse/one-problem-with-relying-on-existing-concepts-is-that-it-could-stifle/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a…](https://sms4smile.com/quotes/anita-elberse/with-so-much-money-invested-in-their-most-promising-projects/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.](https://sms4smile.com/quotes/anita-elberse/it-s-really-not-fun-to-have-seen-a-movie-that-you-want-to-talk-about/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we…](https://sms4smile.com/quotes/anita-elberse/if-you-re-a-film-studio-you-re-making-a-movie-for-a-foreign-market/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.](https://sms4smile.com/quotes/anita-elberse/media-companies-hit-focused-marketing-did-not-emerge-in-a-vacuum-it/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) [Explore all 23 Anita Elberse quotes ](https://sms4smile.com/quotes/author/anita-elberse/) ## More Acquisition quotes > [The Role of Deliberate Practice in the Acquisition of Expert Performance”: “The differences between expert performers and normal adults are not immutable, that is,…](https://sms4smile.com/quotes/k-anders-ericsson/the-role-of-deliberate-practice-in-the-acquisition-of-expert/) [K. Anders Ericsson](https://sms4smile.com/quotes/author/k-anders-ericsson/) > [ No one suffers so much as he \[the genius\] with the people, and, therefore, for the people, with whom he lives. For, in a… ](https://sms4smile.com/quotes/otto-weininger/no-one-suffers-so-much-as-he-the-genius-with-the-people-and-therefore/) [Otto Weininger](https://sms4smile.com/quotes/author/otto-weininger/) > [Personal happiness lies in knowing that life is not a checklist of acquisition. Your qualifications are not your life.](https://sms4smile.com/quotes/anonymous/personal-happiness-lies-in-knowing-that-life-is-not-a-checklist-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [We may... affirm that the balance of power in a society accompanies the balance of property in land. The only possible way, then, of…](https://sms4smile.com/quotes/john-adams/we-may-affirm-that-the-balance-of-power-in-a-society-accompanies-the/) [John Adams](https://sms4smile.com/quotes/author/john-adams/) > [Learning to play the guitar is a combination of mental and motor skill acquisition. And to develop motor skill, repetition is essential... Whenever musicians…](https://sms4smile.com/quotes/howard-roberts/learning-to-play-the-guitar-is-a-combination-of-mental-and-motor/) [Howard Roberts](https://sms4smile.com/quotes/author/howard-roberts/) > [All worldly pursuits have but one unavoidable and inevitable end, which is sorrow; acquisitions end in dispersion; buildings in destruction; meetings in separation; births…](https://sms4smile.com/quotes/milarepa/all-worldly-pursuits-have-but-one-unavoidable-and-inevitable-end/) [Milarepa](https://sms4smile.com/quotes/author/milarepa/) > [When ice appears out of doors, and boys seize it up while it is solid, at first they experience new pleasures. But in the…](https://sms4smile.com/quotes/sophocles/when-ice-appears-out-of-doors-and-boys-seize-it-up-while-it-is-solid/) [Sophocles](https://sms4smile.com/quotes/author/sophocles/) > [Accounting consequences do not influence our operating or capital-allocation decisions. When acquisition costs are similar, we much prefer to purchase $2 of earnings that…](https://sms4smile.com/quotes/warren-buffett/accounting-consequences-do-not-influence-our-operating-or-capital/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [A sustainable economy represents nothing less than a higher social order one as concerned with future generations as with our own, and more focused…](https://sms4smile.com/quotes/lester-r-brown/a-sustainable-economy-represents-nothing-less-than-a-higher-social/) [Lester R. Brown](https://sms4smile.com/quotes/author/lester-r-brown/) > [One industrial age belief is that GDP or GNP is a measure of progress. I don't care if you're the President of China or…](https://sms4smile.com/quotes/peter-senge/one-industrial-age-belief-is-that-gdp-or-gnp-is-a-measure-of-progress/) [Peter Senge](https://sms4smile.com/quotes/author/peter-senge/) > [I ended up doing four or five plays in college and being an English major with my thesis in language acquisition, which I was…](https://sms4smile.com/quotes/carrie-coon/i-ended-up-doing-four-or-five-plays-in-college-and-being-an-english/) [Carrie Coon](https://sms4smile.com/quotes/author/carrie-coon/) > [But most automotive dealerships are set up for customer acquisition - which is crazy when you consider the average cost of customer acquisition is…](https://sms4smile.com/quotes/arthur-hughes/but-most-automotive-dealerships-are-set-up-for-customer-acquisition/) [Arthur Hughes](https://sms4smile.com/quotes/author/arthur-hughes/) > [As priestcraft was always the enemy of knowledge, because priestcraft supports itself by keeping people in delusion and ignorance, it was consistent with its…](https://sms4smile.com/quotes/thomas-paine/as-priestcraft-was-always-the-enemy-of-knowledge-because-priestcraft/) [Thomas Paine](https://sms4smile.com/quotes/author/thomas-paine/) > [Even as the unborn babe is in the womb of his mother, these five are fixed as his life destiny: his life span, his…](https://sms4smile.com/quotes/anonymous/even-as-the-unborn-babe-is-in-the-womb-of-his-mother-these-five-are/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend,…](https://sms4smile.com/quotes/naomi-wolf/what-becomes-of-a-man-who-acquires-a-beautiful-woman-with-her-beauty/) [Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/) [Browse all 395 Acquisition quotes ](https://sms4smile.com/quotes/about/acquisition/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.", "creator": { "@type": "Person", "name": "Anita Elberse" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/", "about": { "@type": "Thing", "name": "Acquisition" }, "@id": "https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg", "url": "https://sms4smile.com/quotes/i/a8b/anita-elberse-25091_acquisition_when-a-publisher-spends-an-inordinate-am_1272719.jpg", "width": 1080, "height": 1080, "caption": "“When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make…” — Anita Elberse", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Anita Elberse", "item": "https://sms4smile.com/quotes/author/anita-elberse/" }, { "@type": "ListItem", "position": 4, "name": "When a publisher spends an inordinate...", "item": "https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/" } ], "@id": "https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```